Ultimate Method for Reaching the Essentials Kashiwa Sato
In order to creat a design, you should
Arrange and understand all the material and Info.
Find priority
Import conception
Find out the essential of project: what should it be looked like?
Visualize the essentials
How to practice?
Space Arrangement . Set up the aim of making clean and ordered working space, so that improve efficiency of working . Struggle with uneasy and temporizing mind （与不安和暂且的斗争） . Make priority order . Abandom unimportant things （让不重要的消失，才能感觉到重要的） . Update and recheck regularly . Put thing back to right place after using . Decide frame, make standard Example: -Arrange normal days bag -Arrange working space -Arrange computer space
Information Arrangement . Keep objective perspective, keep some distances away from target, view all elements from detachment point of view. ( 用“神的观点”俯瞰所有要 素） . Make priority of huge information, abandom unimportant info., focus on key points . Give up self opinionated ( 抛开自以为是） . Understand from different perspectives (eg: 邻居老奶奶，中学同学等） . Keep asking : is it real necessary? . When talk with client, keep on proposals: so you mean…? (import a conception) Example: -Logo of National Art Center Tokyo -Japanese KIRIN beer packaging
Thinking Arrangement . Change opinions/ideas (clients and designers) into words ( 将自己和对方的 思绪置换成语言） . Make proposals, keep on asking clients about possible vision （建立假 说） . Make connection between clients/projects with designer （思考时要对于 别人的事情视如己出） . Keep in mind the final goal: get close to essential vision （终极目标：接 近远景——即项目的应有面貌）
Design is not creat something totally new. It is a process of looking for essentials from clients mind. So we just need to find it out.