Volume 14- Issue 3 - March
The Road Map
Chamber of Commerce & Visitors Bureau
Formation of New Regional Branding Campaign The Black Hills Business Council recently an‐ nounced a branding and marke ng campaign to promote the region. The campaign targets expand‐ ing and start‐up compa‐ nies, as well as, site‐ selectors with the ul ‐ mate goal of a rac ng organiza ons and entrepreneurs to the Black Hills area. Atlas Adver sing, based in Denver, CO, was selected to re‐ search and develop the new strategy. The or‐ ganiza on has led the field in the applica on of strategic marke ng tac cs for the benefit of regions in over 40 US states. Interviews were conducted throughout the Black Hills in collabora on with com‐ munity and business lead‐ ers. That data was used to strategically develop a market posi on and brand iden ty for the Black Hills region.
The campaign will show‐ case the state and region’s business‐friendly climate and high quality of living, in addi on to our area’s natural beauty and histori‐ cal significance.
Such an effort will allow the region’s communi es to coordinate their mar‐ ke ng efforts for a larger impact on the na onal lev‐ el. Addi onally, the data gathered illuminated in‐ dustries ideal for targe ng for reloca on or establish‐ ment here. A regional website will launch in April reflec ng the branding used in the
adver sing materials. It will also link to a regional job site. Details on the job portal can be found on page 6. This project allows us to be inten onal with the direc‐ on and scope of our recruitment and economic develop‐ ment efforts. This endeavor is made possible in large part by a gener‐ ous contribu on by Black Hill Vision, a regional alliance of the private and pub‐ lic sectors with more than 115 investors working to‐ gether for a brighter fu‐ ture . The organiza on commi ed $500,000 over four years for the cam‐ paign rollout. Both the Sturgis Area Chamber of Commerce and Sturgis Economic De‐ velopment, Inc are a part of the Black Hills Business Council. □