THE FUTURE: WHO?

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THE FUTURE WHO? WHO? THE FUTURE

Consumerism first asks: Who? Who is doing business – and who is not? But who determines the “who”? Is it the retail trade or the consumer? How has the new balance of power already manifested itself in structures? But above all: What is being sold? What is being bought? A highly explosive question in times of consumer shame. What’s clear is that “what”, this harmless little word, needs to be given depth. A product that has no purpose lacks sense.