Better Self. How beauty and holistic lifestyle brands enliven

BETTER SELF SELF BETTER

COLLECT MOMENTS, NOT THINGS – CAN ONE ADDRESS SUCH MANTRAS BY ADDING EVEN MORE FASHION TO THE STORE? Or is it worthwhile to incorporate the desires of this customer generation? A look beyond fashion opens up exciting additional business opportunities. Travelling and attending yoga retreats are not the only way for customers to create moments that allow them to indulge. Exciting beauty and lifestyle products have quite rightly attracted the attention of many retailers. Hang on… Haven’t they always been around? The department store featuring a beauty floor is a classic.

HOWEVER, BEAUTY HAS A NEW FACE. GLOSSY PROMISES ARE A THING OF THE PAST. Today’s motto: the more natural, the better. Sustainability is almost a matter of course. It starts with ingredients and ends with packaging. Clean beauty strives to avoid what makes the traditional cosmetics industry so reprehensible: rip-offs, lies, and illusions are at least as frowned upon as harming people or the environment.