4 minute read
Want It: Better Self. Fashion-affine beauty products
WANT IT A new generation with new demands on cosmetics – this also requires new reference points in the retail trade. The old perfumery is out. Seize the day, retailers!
NEXT GENERATION
The 7 Collection. Pauline Rochas is French perfume and fashion royalty. It makes perfect sense to harvest the DNA of perfumers, artists, and fashion designers. The 7 Collection, her perfume range, does just that. It blends the knowledge of her grandparents’ and parents’ generations, her own artistry, and her experiences gained during many trips to Asia. Three renowned perfumers have created seven unisex fragrances on her behalf. Customers should choose intuitively, or by answering questions based on the chakra doctrine. The perfumes are not only minimalistic in appearance, but also absolutely consistent and, above all, sustainable in composition and production.
The 7 Collection, Muse & Heroine, T 0049.174.4431100, janine@museandagency.com, www.parfumspauliner.com IN CONTEXT
Frama St. Pauls Apothecary. Furniture, interior, and care may sound like a broad field, but they are logical additions for Danish creative collective Frama. The inspiration for the care and perfume collection came from the historic “St. Pauls Apotek” in the Nyboder district of Copenhagen. Frama opened its studio there in 2016, as a modern design laboratory in which one can experiment with materials, ingredients, and ideas. It’s a worthy setting for a care and fragrance line that comes in packaging made of Italian glass resembling old pharmacy containers. Creator Lena Nordling attaches great importance to high-end ingredients and to strict quality control in terms of raw material suppliers. The label’s sustainability approach manifests itself in the design of the unisex line. The dispensers and flacons are objects of timeless beauty.
Frama St. Pauls Apothecary, Copenhagen/Denmark, T 0045.31.406030, contact@framacph.com, www.framacph.com
PRUNES?
Le Prunier. The founders of the beauty label Le Prunier believe they’re a superfood. They extract an oil from prunes that is supposedly eight times as powerful as argan oil. The Le Prunier oil is cultivated, cold-pressed, and bottled on the family farm of founders Allison and Jaqueline Taylor; it is delivered in aesthetically packaged 30ml units. The purchase price and retail price are 44 Euros and 98 Euros respectively. Niche beauty fans, the press, and celebrities are all equally enthusiastic about the oil that promises to smooth and illuminate the skin. The sales agent in Europe is Muse & Heroine. Orders can be placed in the showrooms in Milan and Paris. Repeat orders are possible at all times.
Le Prunier, Muse & Heroine, T 0049.174.4431100, janine@museandagency.com, www.museandheroine.com
FROM JAPAN
Ubuna. Japanese skin care is considered to be particularly elaborate, especially as flawless skin is an issue of great importance in the country. The Ubuna line utilises natural antibodies whose effects were discovered during medical research. The four serums stimulate ceramide production and help prevent/avert skin damage. The aim is to counteract skin ageing caused by external factors such as the sun or air pollution. All formulas are “7 Free”, meaning that they don’t include the seven most common problem ingredients in skin care products. They can also be used on sensitive skin. The different serums can be used individually or simultaneously. Ubuna is not only the darling of the press because of its effectiveness. The serums are also beautifully packaged.
Ubuna, Muse & Heroine, T 0049.174.4431100, janine@museandagency.com, www.ubunabeauty.com
UNIVERSAL
8 Faces. Beth Schuman, the founder of 8 Faces, has based her label on her hectic lifestyle as a TV production manager. “I lived out of a suitcase for so many years. It was incredibly difficult to take care of my skin, hair, and inner balance properly.” She subsequently took the initiative and conjured up a concentrated oil made of certified ecological ingredients that can be used in a variety of ways: as a daily moisturiser, as a primer to smooth hair, as an after-sun treatment, and as a massage balm. Suitable for the face and the whole body, 8 Faces is a particularly uncomplicated care product. The universal application options mean 8 Faces is ideal for concept stores that would like to approach the Clean Beauty topic carefully.
8 Faces, Muse & Heroine, T 0049.174.4431100, janine@museandagency.com, www.8facesbeauty.com
MEN’S AFFAIRS
Green + The Gent. Clean beauty has reached the male domain. Green + The Gent, a brand based in Munich, is fully committed to caring for men’s skin with high-quality, effective products. Regional, certified organic agents from elderberry, ivy, and hops meet the “super plant” aloe vera. The latter is primarily responsible for supplying the skin with moisture. The cosmetics are manufactured in small batches in Germany. They are vegan and were never tested on animals. Masculine fragrances such as “Gin” or “New Old School” leave no doubt that these crucibles are for him only. Green + The Gent is sold at retail prices between 24 and 95 Euros in stores such as Manufactum, perfumeries such as Schnitzler, and various eco-stores. The distribution is now backed by Mark McGuire.
