style in progress 2/2016 – English Edition

Page 80

078 FASHION

REAL TIME FASHION No fast fashion, no NOS system - the future is a newly inter­ preted rhythm. The future is fashion that is designed, manufactured, and delivered in other, more sensible cycles. It is incredibly difficult to reduce this segment to a common denominator, mainly because the timing ranges from “very fast” to “all-season”. All real time fashion labels do, however, have one thing in common. They are adapted to the need of the retail industry perfectly, which is particularly important in times when retailers are (rightly) afraid to gaze into the proverbial crystal ball in terms of pre-orders. 216 style in progress


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