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Brooklyn Soap Company Bearded Nice Guys

The modern German man smells like Brooklyn. The fragrance of the lumberjack hipsters from the famous borough of New York is captured for the Germany-based Brooklyn Soap Company by perfumer Mark Buxton. The men’s perfume “The Woods”, which is named after a bar in Brooklyn, is characterised by mandarin, nutmeg, ab sinthe, myrrh, amber, and musk. Naturally, Brooklyn Soap Company also offers soap. The liquid soap comes in packaging that resembles brown apothecary jars. Bearded men want to spruce up too. A vegan beard hair shampoo can be purchased individually or as part of an anti-shaving kit in a jute pouch. The products have become popular in numerous countries. The men’s cosmetics of Brooklyn Soap Company are not only available at Voo Store in Berlin, but also at Manifest in Montpellier, Sharper of Sweden in Gothenburg, AP& - CO in Zurich, and NAP in Warsaw. Brooklyn Soap Company does not follow a seasonal rhythm, mainly because the brand reserves up to a year for the development of new products. Brooklyn Soap GmbH, 20095 Hamburg/Germany, T 0049.40.88232207, sales@bklynsoap.com, www.bklynsoap.com

Fortela Man With a Mission

Alessandro Squarzi - this name is iconic in the context of Europe’s top showrooms. In his four locations in Italy, he played a key role in the promotion of renowned brands such as Dondup, Forte Forte, and Monocrom. With the support of specialists for materials and research, he is now perfecting his vision of the perfect outfit for the “Modern Gipsy” - with increasing success too. Fortela is proud of its promise “fatto a mano”. The pieces are manufactured on old Union sewing machines, the materials are durable enough to comply with gruelling military demands, and the brand uses real horn buttons. The Italian fashion enthusiast could talk about details regarding “his baby” for hours and hours. He has already convinced some of the most renowned menswear stores worldwide: Beymen Istanbul, Excelsior Milan, George’s Rome, Harvey Nichols Hong Kong, Isetan Mitsokushi Tokyo, and Stereo Muc Munich. The purchase prices for vests range from 40 to 60 Euros, while trousers cost between 70 and 105 Euros. The brand offers two collections per year and could add a women’s collection in the near future.

Fortela, 20135 Milan/Italy, T 0039.02.29419491, milano@alessandrosquarzi.at, www.alessandrosquarzi.it

Truss From Farmhouse Carpets to City Bags

Elise Durbecq and Gillian Tozer have fallen in love with vibrant colours, geometric shapes, and sturdy appearances. This has proven to be great news for stores such as Opening Ceremony, Barneys, and Nordstrom, as well as Harvey Nichols, Libertys, and Supermar ket in Europe. Even Boutique 1 in the Middle East is a huge fan. All the aforementioned stores stock the bags designed by Durbecq and Tozer under the Truss brand. The bags provide a colourful addition to every outfit and also support the weavers in Oaxaca (Mexico) in their efforts to preserve their craft. The plastic strips were tradition ally used to produce rugs for the region, but the wooden looms now also produce spacious shopping bags. Truss goes one step further and now also manufactures smaller bags and clutches in Oaxaca. The retail prices range from roughly 95 to 196 US Dollars. If you want to experience what carrying a Truss bags feels like, you can do so in the showrooms of Goods & Services during the Fashion Weeks in New York and Paris.

Truss, 10001 New York/USA, T 001.646.5618460, anne@goodsandservices.com, www.trussnyc.com

Briston It’s All In The Wrist

Briston Watches currently supplies more than 300 customers worldwide, including household names such as Colette in Paris, Selfridges in London, and Matches Fashion. All these retailers prob ably wouldn’t have dreamed that they could generate significant revenue with watches, at least not until Briston came along to prove it. Within an area of less than one square metre, the watches - with retail prices ranging from 140 to 330 Euros and a calculation factor of 2.2 - perform quite admirably. It takes less than an hour to show sales personnel how to highlight the advantages of the timepieces. The main selling points are: curved glass from Italy, leather from Germany, design from Switzerland, and a Citizen movement that ensures the durability of the watch. All models are unisex, which is just as beneficial for the sales figures as the exchangeable NATO straps. The Clubmaster Classic model, with its watch case made of cellulose acetate (better known as tortoiseshell imitation), is particu larly fashionable. Briston Watches, 75008 Paris/France, T 0033.674.600984, sales@briston-watches.com, www.briston-watches.com