060 WHAT'S THE STORY RETHINK
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Brooklyn Soap Company Bearded Nice Guys
Fortela Man With a Mission
The modern German man smells like Brooklyn. The fragrance of the lumberjack hipsters from the famous borough of New York is captured for the Germany-based Brooklyn Soap Company by perfumer Mark Buxton. The men’s perfume “The Woods”, which is named after a bar in Brooklyn, is characterised by mandarin, nutmeg, absinthe, myrrh, amber, and musk. Naturally, Brooklyn Soap Company also offers soap. The liquid soap comes in packaging that resembles brown apothecary jars. Bearded men want to spruce up too. A vegan beard hair shampoo can be purchased individually or as part of an anti-shaving kit in a jute pouch. The products have become popular in numerous countries. The men’s cosmetics of Brooklyn Soap Company are not only available at Voo Store in Berlin, but also at Manifest in Montpellier, Sharper of Sweden in Gothenburg, AP&CO in Zurich, and NAP in Warsaw. Brooklyn Soap Company does not follow a seasonal rhythm, mainly because the brand reserves up to a year for the development of new products.
Alessandro Squarzi - this name is iconic in the context of Europe’s top showrooms. In his four locations in Italy, he played a key role in the promotion of renowned brands such as Dondup, Forte Forte, and Monocrom. With the support of specialists for materials and research, he is now perfecting his vision of the perfect outfit for the “Modern Gipsy” - with increasing success too. Fortela is proud of its promise “fatto a mano”. The pieces are manufactured on old Union sewing machines, the materials are durable enough to comply with gruelling military demands, and the brand uses real horn buttons. The Italian fashion enthusiast could talk about details regarding “his baby” for hours and hours. He has already convinced some of the most renowned menswear stores worldwide: Beymen Istanbul, Excelsior Milan, George’s Rome, Harvey Nichols Hong Kong, Isetan Mitsokushi Tokyo, and Stereo Muc Munich. The purchase prices for vests range from 40 to 60 Euros, while trousers cost between 70 and 105 Euros. The brand offers two collections per year and could add a women’s collection in the near future.
Brooklyn Soap GmbH, 20095 Hamburg/Germany, T 0049.40.88232207, sales@bklynsoap.com, www.bklynsoap.com
415 style in progress
Fortela, 20135 Milan/Italy, T 0039.02.29419491, milano@alessandrosquarzi.at, www.alessandrosquarzi.it
