Fall in love with coloured stones and delicate jewels from Freya Fine Jewellery.

FIERCELY femme

Larissa wears jewellery exclusively from Freya Fine Jewellery, Amelius Bridgette Pant $189, Studio Amelia Vine Tubular 90 Heel $610 What started as a small collection of ethical sapphire rings has blossomed into a full-time love affair for this Noosa fine jeweller, Lilli Frey of Freya Fine Jewellery.

Upon meeting Lilli Frey on a cool winter’s morning on the cusp of our cover shoot, one thing is abundantly clear – she has a passion for jewellery that runs deep in her veins.

The owner and creative director of Freya Fine Jewellery is as effervescent and vibrant as the jewels and gems in her collection. As she lays the various rings, necklaces, and earrings out across the table, our team collectively oohs and aahs at the delicate morsels – a mixture of diamond, gold, pearl, and coloured stones mixed with Venetian glass. The reality is, jewellery design really has always been in Lilli’s makeup. Both her mother and father are talented goldsmiths and designers, and after bouncing around in the creative industries, Lilli eventually followed the footsteps of her parents and made her venture into fine jewellery. “Fine jewellery has always been a part of my story. One of my earliest memories is of a goldsmithing lecture I attended with my mother as a toddler – I fell into the lecture theatre’s rubbish bin, much to the amusement of the professor!” she recounts. But it wasn’t until her thirties after a decade-long career in the creative industries that she really turned her focus to her own jewellery designs. “I started sketching rings in the evening once my children were asleep. I took technical jewellery drawing classes and learnt to paint gemstones in water colour,” she says. “Designing in this way was a pivotal experience for me – bringing the jewels to life on paper with pencils and paint opened my eyes to the power of colour.”

Larissa wears jewellery exclusively from Freya Fine Jewellery

Tucked away on Hastings Street, Freya Fine Jewellery is idea of a custom piece for a while when they approach a haven for those who appreciate handcrafted jewels that me,” she says. “Usually, the idea for the piece is sparked are designed to last a lifetime. And in a landscape of mass- by a milestone event such as a birthday or anniversary, production and consumption, Lilli applies a sustainability while others have inherited loose gemstones or are trying mindset to every stage of the creative process. “I use to recreate a ring from memory.” For some, the idea of a combination of environmentally friendly lab grown creating something from scratch might be a little daunting, stones and conflict-free mined stones in my jewellery,” however Lilli makes the process a seamless one. “We begin she says. “Most of my gold pieces are limited edition, with an in-store or online consultation where we explore with no more than two pieces per design. Our pieces are design, metal, and gemstone possibilities. Next, I will sketch designed and crafted to last forever – we are advocates a design, take the client’s ring size and confirm details. of lifelong jewellery rather than fast fashion.” It’s an ethos Then a 3D digital model of the design is drawn up and that is particularly inspiring when you consider the time once approved by the client, the ring is cast,” Lilli explains, and thought that Lilli puts into each of her designs – adding that they are lucky to have their gem setter local to always considering the impact her piece the Noosa region who applies the finishing will have on not only the environment, touch to all bespoke pieces. but the wearer, too. With Freya as not only the name, but also the philosophy of her business, the ancient Nordic goddess of Colourful jewellery is not only fun and At the end of our time together, Lilli sums up Freya Fine Jewellery as being sustainable, colourful, and elegant – a sentiment that is beauty and femininity is a clear trope for the PLAYFUL, it also has echoed beautifully in her vast assortment feeling Lilli hopes her customers have when wearing her jewels. “I hope my clients feel beautiful and feminine when wearing Freya the power to evoke STRONG EMOTIONS of cultured stones and expertly crafted heirloom pieces. She stresses how important it is that each guest entering her Hastings Fine Jewellery. Our designs are conversation in the wearer.” Street boutique has a personalised and starters, so I hope the jewellery helps them special experience from the get-go. “We to connect with other like-minded feminine jewellery provide an immersive jewellery shopping experience. Our lovers,” she says. customers are encouraged to try on our collections while

If you’re dreaming of a bespoke piece to call your very indulging in gourmet chocolates and the occasional glass own, Lilli also offers a custom service and can help you of sparkling wine,” she says. “At Freya, we have fun, we are create the piece of your dreams. “When it comes to custom transparent, and we absolutely love fine jewellery.” orders, I find that most people have been nurturing the LILLIFREY.COM.AU @FREYAFINEJEWELS

Larissa wears jewellery exclusively from Freya Fine Jewellery, Significant Other Akila Dress $390