Style of the city Magazine- The Gratitude Edition Autumn 2020

Page 58

WOO WOO

How the femtech brand WooWoo established a cult following

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We sit down with Lucy Anderson, founder of the cult femtech brand WooWoo, to find out why this brand has gathered a dedicated fanbase of beauty devotees on a global scale in just two short years.

hat is WooWoo and how did you come up with the idea for the brand? WooWoo is a female health, self-care, and pleasure brand run by myself and a small but very passionate team of women on a mission to put to bed taboos and old-fashioned views towards female intimate care. Our aim is simple: To provide 21st century women with fun and fearless intimate products that really work, as well as a judgement free space.

from really enjoying the intimacy we deserve. Out of pure personal frustration I felt I needed to do something about it.

Why a feminine wellness and pleasure brand, and why now? There is still so much stigma around care for down there and female pleasure and wellness. We live in a society where media and advertising over sexualises our bodies, which I believe is not only potentially damaging our health but holding us back

Why do you think your brand resonates so well with modern women? WooWoo comes from a real, honest and genuine place and I think our customers see that and believe it. We’re a femtech company, run by an all-female team personally invested in starting the necessary conversations that need to happen to normalise female sexuality and self-care. A mix of singles, mothers, glam girls and meme queens means WooWoo covers all bases. We live and breathe the same lives as our customers, so we get the tone and content right.

Since our launch two years ago we are pleased to say the tide is turning with many more femtech brands entering the market. More big retailers are stocking female orientated products, and there’s also more frank and honest content entering mainstream media and social media which is normalising topics that for so long were off the table. There’s still a long way to go, but we’re heading in the right direction.

How did your business fair during COVID? We’re incredibly lucky. Lockdown was actually a really positive thing for our business. Our sales have been really buoyant throughout the pandemic – driven a lot by the fact our Tame it! Hair Removal Cream proved to be really popular with consumers looking for an alternative to wax treatments when salons and spas shut in March. I’m so incredibly grateful to all our staff, especially our logistics team that worked incredibly hard throughout the crisis to keep our customers supplied with WooWoo products, and to all our new and old customers that remained patient and

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loyal throughout lockdown despite delayed shipments and depleted stocks. What next for WooWoo? We’ve got lots of exciting new retail partnerships in the pipeline for later this year – the news has to stay under wraps for now but watch this space! On an international scale, we’ve broken into several European markets including Spain, France, Italy and Germany and we’re really excited be launching this autumn in Australia. WooWoo’s range is available to purchase at www.woowoo.fun, Amazon, Superdrug, Feelunique and Ocado. To find out more about the Woo Woo product range visit www.woowoo.fun Instagram @woowoo.fun | Facebook www.facebook.com/woowoo.fun | Twitter @woowoofun


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Articles inside

TALK TO COCO Shares her experience on being an advocate for mental health and LGBTQ communities

6min
pages 81-88

WOO WOO Share how they established a femtech cult following

3min
pages 58-59

LOCKDOWN SNAPSHOTS Photographer Katie Barrett shares her doorstep portraits, which were created to raise money for Cardiff Woman’s Aid

9min
pages 66-71

SUE’S VIEW Sue Vincent-Jones gives her view on Barry’s #BLM protest

2min
page 80

COOKING BYDEI Shelma Dei shares her stylish recipes

14min
pages 72-79

BUSINESS Businesswoman Tracey Holloway shares her advice on conducting social distancing viewings

2min
page 65

NUFFIELD How the hospital and staff from Nuffield Health came together to help the NHS

4min
pages 52-53

POLLY’S BABY BLOG Our parenting columnist, Polly James, shares her experience on having her daughter during a global pandemic

11min
pages 46-51

THE SPECTRUM SISTERS Sophie & Hannah Pycroft share their out of lockdown essential beauty products

8min
pages 30-34

CASTLE FINE ART Add Stuart McAlpine Miller’s masterpieces to your collection

5min
pages 40-45

BASHED CARDIFF A burger brand like no other

1min
page 36

CLAIRE JACKLIN Personal stylist, Claire Jacklin, shares how she altered her business during lockdown

3min
page 35

WARRIOR WOMEN COLLECTIVE The founders of Warrior Women Collective share how they were able to diversify and grow their business during the pandemic

4min
pages 38-39

THE BOX EDIT Ashley & Helen bring the lasts fashion trends to Barry

2min
page 37

OCEANS SALON Ocean Hairdressing shares their top tips post-lockdown

4min
pages 28-29
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