Northwest Stylist - February - Trends by Stylist Newspapers

So. Cap. Pacific Northwest Beauty Supplies

Rules for Investing in Your Salon

The next critical part of this investment lies in getting to know your clients’ needs. What appeals to you as a salon professional Charlene Abretske may not appeal as much to your clients. They may be wishing for an easier way to book PRoFESSIoNAL CREAM HAIRCoLoR appointments or better overall customer It seems everyone has advice for investing service, rather than having the newest teeth Te ch n o l o g y E m b ra c i n g N a t u r e ® in your business. Everywhere you look, there brightening system, clip in hair piece or latest PRoFESSIoNAL CREAM HAIRCoLoR is this product or service which will grow pomade. If you are unclear about what your your business past the point you could have clients expect from you as their salon or spa ever imagined it. of choice, it is time to conduct a survey. The If we listened to advertisers, we would information you will gain from your clients be convinced that our businesses could not is the number one thing you need to know survive one more day without the products about your business. and services they offer. “Newer,” “better” and 3.) What is the cost and what could I “must have” products and services are not lose if I do not invest in this? Sometimes, we forget the basics, like Cost Effective 3.5 oz / 100g Tubealways your best choices for investment in a small to middle range business. training and development for our team, havBeauty product companies are masters at ing a marketing plan and monthly budget, as • Cost Eﬀective 3.5oz. - $5.50 marketing to their demographic; they have well as maintaining our profit and loss state• Sulfate-Free Haircolor spent millions of dollars figuring out what ments. These items are not only basic, but All Nutrient Intro • Lowest Levels of Ammonia pushes your “buying buttons” and they are are also essential for any business, especially including 22 tubes of color very successful. Unforsalons and spas • Even Distribution of Color $159.00 tunately, most salons that are customer Total Value $310.40 Deposit and Intensity and spas do not have an service driven. Customers do not come back to unlimited budget, and You may We Are Certifiably need to determine the have the most your salon because the shampoo Cost Effective 3.5 oz / 100g Tube Organic! best ways to spend their beautiful, stylish bowls look like they belong in money. and convenient All Nutrient Try Me Deal Where do you start? location possible the Museum of Modern Art. includes 5 color and developer There are three good for your busiThey come back because they rules for investing in a ness; but without $20.00 salon or spa: exceeding expectaknow you provide them with the tions in customer Offer Organic Haircolor in Your Salon. 1.) Will this save Your Customers are Asking for It! me time or money? service, paying customer service they expect This is a good rule, strict attention from a beauty professional. especially when investing to finances and in technology. For examfinding strategic ple, you may want to purchase user-friendly ways to bring in clients, the business will salon software. Yes, technology should help eventually fail. Believe me; I understand it is streamline your business; however, you will a lot more fun to think about spending your want to make sure to keep up on training and budget on remodeling with top of the line updates for your software. items than it is to think about your profit and I have seen salons fork out thousands loss statement. Remember this, customers only per person* of dollars for the purchase of the software, do not come back to your salon because the and find out later that they need to purchase shampoo bowls look like they belong in the • 100% Human Hair education packs and pay extra for updated Museum of Modern Art. They come back • Receive New firEX Heat Fusion Machine versions. Look for software that has online because they know you provide them with with Full Kit education, allows free calls to the help desk, the customer service they expect from a • Full Day Lecture and Hands-on Training and provides you with updates free of charge. beauty professional. • Learn How to Do Fusion, Weft, Extensive 2.) Is the initial cost and investment At the end of the day, what we choose Certify Yourself and I-Tip Extensions for training and marketing relatively low to invest in can make or break our business. • Learn How to Market Yourself and Services or Your Entire Salon! in comparison to the potential gain? Investing wisely will make you more money • Earn the Money You Want When You Want Extension certification classes This can be a very deceiving question. for the fun items down the road, and will *Spokane Location Only. Call for in-salon pricing! available in all budget ranges. Believe me; salespeople have this broken allow you the peace of mind to enjoy yourself down for you in every possible way. From and your role in your business. Avoid being Check Out Our Class Schedule for So.Cap. Certification “This will be only as much as a latte from caught up in the sales pitch. Instead, keep Starbucks” to “It will pay for itself immediyour desired result firmly in mind. ately.” Ask yourself, “Who will train my staff So. Cap. Pacific Northwest Beauty Supplies Charlene Abretske is an independent business advisor. To reach her email on how to use it and how to sell it?” The charleneabretske@gmail.com or call (760)453-1882. seller should provide product training, along 303 E. 2nd Ave. Spokane, WA • sales@socapnw.com • 509.465.4795 with a method or a specific targeted market to READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com sell it to; if they do not provide these things, Open Mon - Fri 9:00am - 5:00pm find a company who does.

ALL-NUTRIENT

Te ch n o l o g y E m b ra c i n g N a t u r e

ALL-NUTRIENT

Largest Distributor of Organic Products and Hair Color in the Pacific Northwest.

First Choice for Organic Color!

So.Cap. Certification Class

$99

1.888.262.7020 • www.socapnw.com

2 | FEBRUARY 2011 | NORTHWEST STYLIST & SALON

Beauty Business Buzz

ail 17–18

Meydenbauer Center 11100 Northeast 6th Street | Bellevue, WA

SAVE up to $20*

when you purchase your ticket by February 28th! *Maximum savings calculated off the At-the-Door Two-Day Ticket Price of $60.

FEbruAry 1–28

Two-Day Ticket: $40 SAVE $20

MArch 1–Show

Two-Day Ticket: $50 SAVE $10

At-thE-Door

Two-Day Ticket: $60

FrEE It’S A tEN™ GIFt bAG** wIth tIckEt purchASE. A $46.00 VALuE. **While SuPPlieS lAST. liMiT one bAg Per TickeT.

coupon for Free product will be given to ticket holder upon ticket purchase. See your local cosmoProf® Store or Distributor Sales consultant for more details.

Now IN bELLEVuE!

DoN’t MISS: JoE SAnTY, VICKIE PRESTon, STRATEGIES & MIlADY Presenters and exhibitors subject to change.

tickets

ED_003735

Show sponsored in part by

now on SAlE!

Call 1-800-544-9227, contact your Salon Consultant or visit your local CosmoProf ® Store.

For MorE INForMAtIoN, VISIt www.FAShIoN-FocuS.NEt

BeauTy inDusTry professionals & sTuDenTs only. no chilDren unDer 16 are permiTTeD To aTTenD.

ED_003735_WC_NewsAds.indd 1

W EST COAST ™

twitter.com/cosmoprof

1/19/11 1:56:09 PM

In this issue... Top Trends to Watch for in 2011 by Jayne Morehouse

Blue Highways

Even when we are bombarded with many new opportunities, it is critical to have a desired result in mind. Utilizing short term and long-term strategies and action plans will help you stay the course toward the realization of your dreams.

Esthetic Endeavors

Every clinic wants to oﬀer the hottest, most innovative services. However, to make it a wise business decision, it is important that these additions match the culture and demographics of your facility.

Mane Objective 10 The Our road to economic recovery is still quite shaky and uncertain as we kick oﬀ the new year. The good news is that we can get creative in order to continue to prosper.

Beauty Business Buzz

Top Trends for 2011

Blue Highways

The Nail Extension

Esthetic Endeavors

Mane Objective

Oﬀ the Top

Washington Board News

Oregon Board News

Classifieds

15-17

Better Business

Calendar

What’s New in the Market

On the cover... Photo Courtesy of Scruples Inc.

The New Year offers a new frontier in beauty. With the economy rebounding slowly, clients are spending more on salon services and products again, but with an important difference. They want to buy the best but feel like they are getting a great value. They want expertise backing up their purchase. In addition, they want to feel good about their decisions. When you can tap into those emotions through your service menu, your product recommendations and your expertise, they will feel connected to you. In fact, listening to your clients and meeting their needs accordingly will drive your business growth. Here is a checklist of top trends to get you up to speed. Eco-Smart Products that Really Work In the past, you had to choose between natural formulas and spectacular results. Today, that is no longer the case. Thanks to scientific breakthroughs, natural and organic can go handin-hand with performance. Add in all of the negative press about potentially harmful ingredients in popular beauty services and products, and consumers are asking for natural like never before. That means you will need a portfolio of healthier alternatives. This is in addition to, or in place of what you currently offer to show your clients you are listening to them. Luckily, there are plenty of brands from which to choose. The Zerran Reform Natural Hair Straightening System is a botanically based vegan method for straightening hair permanently without keratin, formaldehyde or any other harsh chemicals. The Tela line from master hairdresser and salon owner Philip Pelusi offer organic with a performance edge. Iden International offers multifunctional products that tap the power of bee propolis combined with botanicals. Many cosmetics lines now have a natural positioning. Skincare and even nail product companies are getting involved. Just be sure to read the ingredients before purchasing products to make sure the marketing is not hype. Customized Niche Products In today’s world of ultimate customization, clients want to feel that you are catering just to them with the products and services you offer. For example, curly girls want to know that you have the special skills needed to cut and style their hair – both curly and straight – and the products for them to take home to get the looks between salon visits. Companies, like DevaCurl, were founded especially to care for curly hair, while Jane Carter Solution, Curls and Mixed Chicks give clients with dry, curly, textured and multiracial hair the moisture they need to spring to life. The same is true of colored hair, problem nails, oily facial skin or dry body skin. The key is to take your learning beyond the label and the product knowledge to another

4 | FEBRUARY 2011 | NORTHWEST STYLIST & SALON

level of expertise. The value your clients will place on your new expertise will result in stronger loyalty and increased service and product purchases for all of their beauty needs. Time Savers for Both You and Your Clients In today’s world, time is precious. In fact, the lack of time is one of the top stressors people face. However, if you save just five minutes an hour, by the end of a 12-hour day, you will have gained an extra 60 minutes. Wouldn’t you and your clients love that? Beauty product marketers have caught on and are developing their products to meet that need. Last year, Kenra Professional launched Platinum Blow-Dry Spray. Not only does it dramatically decrease blow-dry time, but it helps blowouts last longer. Many tool companies offer wet-to-dry flat irons, saving you a step, and powered-up blow dryers, like FHI Heat’s EPS 2100 Blow Dryer, which can cut drying time by 50%. Again, add that up over your day, and you will be able to squeeze in two more clients without missing lunch. Working Together In an age where email and social networking have us connecting via computer to more people more than ever— hello, high school friends!— but increasingly isolated on a physical level. We are spending more time online, even when we are physically with our friends. This year, it is important for both your professional and personal well-being to connect with your friends, professional colleagues, even your distributor salon consultants and the educators for the products you carry IN PERSON. Social Networking And speaking of connecting, chances are, you are using Facebook and other social media personally. However, are you tapping their potential for your professional life? If not, start searching for salons, stylists and other beauty professionals on Facebook and see how they’re using social media to position themselves as experts to their clients, driving new business, sharing the newest information from their product partners and sharing their stories—but in a way that’s meaningful to their clients. The More You Know It is worth repeating: At no time has continuing education been more important. With product companies speaking directly to your clients through their advertising, websites and social media, and consumers sharing stories of their best—and worst—experiences online as fast as they can type, you have to stay a couple of steps ahead—or risk having them know more than you do about the newest product category, service or trend. Education is available everywhere you turn—from shows and classes to DVDs and online and in your favorite professional newspapers, like The Stylist! Jayne Morehouse is president of Jayne & company, a full-service brand communications agency. Reach her at jayne@jayneandco.com or visit her agency proﬁle on Facebook at http://on.fb.me/dVIvHW.

Northwest Stylist & Salon

Volume XXVII, Number 3, Issue 311 February 15 - March 15, 2011 Founded 1984 by David Porter Published monthly by Holland Graphics, Inc. 1750 SW Skyline Blvd., Suite 24 Portland OR 97221 Toll-free (888) 297-7010 or (503) 297-7010 Fax (503) 297-7022 E-mail: editor@nwstylist.com Web site: www.nwstylist.com Publisher Holland Graphics, Inc. Managing Editor Lisa Kind Production Manager Joel Holland Advertising Director Marcy Avenson Classified Sales Kelly Smith Contributing Writers: Judy Culp, Jerry Tyler, Charlene Abretske, Neil Ducoff, Jaime Schrabeck, Marco Pelusi, Steve Sleeper, Kimberly Johnson, Jayne Morehouse Oregon Board of Cosmetology Kraig Bohot, Communications Officer Washington State Advisory Board Susan Colard, Administrator

NW STYLIST & SALON is mailed free of charge to licensed salons and barbershops, booth renters and beauty schools in Oregon and Washington. Circulation is restricted to members of the beauty and barber profession, its suppliers and students. CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrangements are made in writing in advance with the editor/ publisher. ALL MATERIAL COPYRIGHT 2011 by Holland Graphics, Inc. and/or the bylined authors or photographers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher. OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the State Boards of each state. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. NW Stylist & Salon assumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due NW Stylist & Salon shall be entitled to recover attorney fees and costs incurred. ADDITIONAL OR OUT-OF-STATE SUBSCRIPTIONS: For a one year subscription, send name, address and zip with check for $20 payable to HOLLAND GRAPHICS, INC. to Subscriptions, NW Stylist & Salon, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label.

Short-Term Solution or Long-Term Strategy? Blue Highways Jerry Tyler

As we fast-forward into this new year full of untold promise, I find myself reminded of how important it is to have a clear vision of what we want to achieve. Even when we are bombarded with many new opportunities, it is critical to have a desired result in mind. This is of paramount importance now, at the beginning of the year, more than at any other time during this year’s journey. The collective voice broadcast to us from the media and our industry seem to be saying, “We are not out this yet,” however, there are new frontiers being crossed and victories won that help us feel we are on our way. Before we can move forward, we need to have a clear picture of what we want to realize in the end. If we are waiting for someone or some entity to guide us in the best direction, we will be waiting for a long time. It is important to remember how we got here in the first place. Many of us trusted that our hoped-for end result was indeed attainable in the long term, and that the powers-that-be

The e y to us As eas ryer d as a

had our best interests in mind. long-term vacuum, waiting to be filled with After over two years of turmoil and more short-term actions. uncertainty, the reality is that no matter how In contrast, the long term requires more badly we want things to be the way they from the individual or business, as it takes a were, they will never be that way again. The constant and vigilant effort to keep their viquestion now is which way we turn. sion focused on the desired long-term goals. Shall we seek a short-term solution? These individuals must see the measured Or follow a long-term strategy? In the end, short-term goals and successes as steps along short-term solutions the way to their have limited bendesired long-term Shall we seek a short-term efits and possible goals. These negative results. are the smaller The answer is solution? Or follow a long-term components that not an either, or make up the larger approach; it is a strategy? In the end, short-term Big Picture. question of what To achieve each solution will true abundance, solutions have limited benefits provide. the larger Sometimes, in picture cannot and possible negative results. critical or threatenbe compromised ing situations, for short term or drastic solutions are needed immediately. immediate benefit. When the focus is only on However, short term problem solving needs the short term, the larger picture can get lost to be coupled with a long term planning strat- or disappear altogether. egy in order to bring real, lasting results. The brands in business and in life that are Although the short term results may be truly built to last are committed to maintainimmediately gratifying, this can be potentially ing a balance between the short term and dangerous to your long-term plan. They can long term. They are constantly aware of rob you of the incentive to put your longwhere they are, in relation to where they need term plan in action, eventually leading to a to be. They are continually shifting the short

term to stay in alignment with their long term desired goals. Critical to staying the course long term, are perseverance and unrelenting faith. Many mistakenly believe that a long term grounded approach lacks the passion of the quick fix, or the creativity of the short term, fast lane view of life. Both long term and short term have different operational models and outcomes, yet they both require being in the moment, and knowing where you are at any given moment. Utilizing short term and long-term strategies and action plans will help you stay the course toward the realization of your dreams. A desire for continued growth and abundance in all aspects of our professional and personal worlds, coupled with our willingness to “go the distance,” will help us to achieve the best possible end result. Remember, your passion to achieve your goals will always be your greatest ally. Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Industry Relations for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!

View this article and more at www.stylistnewspapers.com

Next Big Thing for Salons e Befor

Laser

s Week 7 r e t Af

s Week 8 2 r Afte

Only $3,995

It is estimated that over 70 million people in the U.S are seeking a solution for thinning hair. Laser Hair Enhancement creates a whole new service category for your salon and provides an opportunity for you to share in the $5 billion currently being spent each year to combat hair loss. A single laser can generate over $70,000 per year in new income for your salon. Clients visit your salon twice a week for their 30-minute laser session. Average fee for the client is $200 to $300 per month. (8 visits per month) 0% Interest for 12 Months financing available for qualified buyers. Call today for more information: (866) 646-9050 www.SalonLasers.com Better hair from the power of light

Salon

Lasers

NORTHWEST STYLIST & SALON | FEBRUARY 2011 | 5

My Trend Wish List for 2011 The Nail Extension Jaime Schrabeck

It is hard to predict where the latest trend in the nail industry. Years ago, who would have anticipated the incredible popularity of gel polish, or the total absurdity of fish pedicures? The fact that gel polish has become a trend, while fish pedicures have not, suggests that some changes are embraced and others are rejected. When evaluating a new product, service, technique or business practice, I consider whether it advances my professionalism, provides a workable solution to an existing problem and serves as a safer, more efficient and costeffective alternative to my present choices. These criteria help me make informed decisions for my own salon, but do not make me any more prescient. So, rather than attempt to predict trends for the nail industry, here is my wish list for 2011. Despite the expedience and cost savings associated with using dirty files, tools and foot spas, nail professionals will take responsibility to follow the health and safety rules. Being “clean” will become the norm, rather than the anomaly it is currently. Voluntary compliance will protect consumers, increase our professionalism and reduce the need for enforcement. Our state boards have enough to do without the added burden of dealing with licensees who know better, but choose to act irresponsibly. Consumer outreach will reinforce the value of our training and licensure, so that consumers will demand quality services from licensed professionals in licensed establishments only. Unlicensed activity will decrease and average service prices will increase when consumers no longer compromise their health and safety for low prices. Beauty schools will fulfill their mission of education by hiring competent instructors, providing an adequate supply of professional products and preparing students for success beyond licensure. The significant number of hours spent in school will be utilized optimally to train students on current techniques and best practices, including proper sanitation. Students will have many opportunities to perform services on real clients rather than on plastic practice hands. In addition to teaching technical skills, beauty schools will teach students about the legal rights and responsibilities associated with being a salon owner, an employer, an employee and / or booth renter. Salon owners will compensate their employees legally or treat their booth renters as the independent businesses they are, whichever is applicable. More professionals will protect their busi6 | FEBRUARY 2011 | NORTHWEST STYLIST & SALON

ness / financial interests with the appropriate insurance coverage (liability, property, workers’ compensation, etc.). Beauty professionals (including unlicensed salon owners) will claim ALL their income and pay their taxes. Failing to do so demonstrates a blatant disregard for the law and disrespect for the beauty industry. Unfair competition undermines our professionalism and our industry can no longer afford to be any part of the underground economy. Nail professionals will eagerly participate in continuing education, whether it is required or not. Given the inconsistent (and that is being generous) quality of beauty school education, all post-licensure education could be considered remedial. However, given the immediacy and accessibility of information, particularly via the internet, there is no excuse for being uninformed. In addition to accessing industry sources, you will read consumer sources to be aware of (mis)information your clients will undoubtedly encounter. Your clients should never be telling you what is new; that is your job. Participation in beauty shows and networking events will reach record numbers, much to the delight of event organizers, manufacturers and educators who invest hundreds of thousands of dollars in showcasing their products. While attending these events, beauty professionals will conduct themselves appropriately, including dressing the part. Rather than sensationalize the negative, misrepresent the facts and scare consumers, the media will rely on beauty industry experts when presenting stories about professional nail care. Manufacturers will present their products with integrity, rather than mislead with buzzwords and marketing speak. As product consumers, we have the right to know which ingredients our products contain and we have a responsibility to use them safely and effectively. We should know where the science ends and the marketing begins, and not cross that line with our own clients. Manufacturers of professional products will renew their commitment to salon professionals, through education, research and inventory control. If the term “professional” means anything at all, it suggests that these products are of a higher quality and that professionals use these products in salons to achieve optimum results. If it is only a marketing term to appeal to consumers, then it is meaningless. Most trends within the nail industry start in the salon, so start your own trend for 2011 by being the best nail professional you can be. Jaime Schrabeck, Ph.D. owns Precision Nails, an exclusive nails-only salon in Carmel, California. She can be reached at info@precisionnails.com. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!

View this article and more at www.stylistnewspapers.com

Identify Your Target Market Before Making Expensive Purchases Esthetic Endeavors Judith Culp

Every clinic wants to offer the hottest, most innovative services. However, to make it a wise business decision, it is important that these additions match the culture and demographics of your facility. The most important thing a business needs is a solid grasp on who their clients are and what they are looking for. As estheticians, we want to offer skincare to everyone 15 – 85 plus. Everyone needs skincare, right? While this may be accurate, it is very difficult to market to this broad of a demographic. It is much easier to market to a specific demographic group, and do it well, so that your clients help build your business with referrals. To understand target marketing, this analogy uses McDonalds Restaurants. McDonalds specializes in hamburgers and french-fries. McDonalds does not sell steak. They offer reliable, inexpensive food, fast, in a childfriendly environment. The terms “fine dining” and McDonalds are not in the same ballpark. McDonalds knows their target audience and

provides them with what they want. Ask the parents of the four to eight year olds what happens when the kids get in the car. They will probably say they get requests to go to McDonalds. That is target marketing. McDonalds lets the kids make the sell to the parents. It is very easy to create a desired shopping list and want it all NOW. However, we quickly realize the purchasing dollars will only go so far. Prioritizing and finding just the right devices or products help stretch those dollars to their maximum. This takes us back to step one, identifying our target client market and knowing what they are looking for. Let’s examine a couple of possible scenarios for how this might effectively work. Scenario 1: An esthetician is located in a large college town. She is young and still knows all the girls in cheerleading, dance groups and those who are active in sports. She likes to wax and already has friends from 18-28 that are asking her where she is going to work. Her best business decision might be to locate in a facility that caters to either families or the younger generation. Her marketing could focus on hair removal, as this service is extremely popular with this age bracket. Her client demographic becomes females and males ages 18-28. Since looking tanned is also popular with this age

Tired of Sharing the Paper?

Get Your Own Copy Mailed to Your Home!  Yes, I would like to receive a subscription to the Stylist Newspaper:  One Year $25  Two Year $40 Choose edition:  California Stylist name:_________________________________________  Northwest Stylist mailing address:_________________________________  Ohio Stylist ______________________________________________  Texas Stylist city, state, zip: __________________________________ phone: ________________________________________ mail order form and payment to:  Yes, Include me on your email newsletter list for FREE Stylist Subscriptions email address: __________________________________ 1750 SW Skyline Blvd. Suite #24 Portland, OR 97221  Charge my Credit Card (visa, mastercard, americanexpress, discover) Questions: CC#___________________________________________ (503) 297-7010 x205 Exp. Date______________ CSV#_______  Check Enclosed

www.stylistnewspapers.com

8 | FEBRUARY 2011 | NORTHWEST STYLIST & SALON

bracket, our esthetician should also consider adding spray tan services. The new tanning bed tax laws, as well as the known side effects of tanning beds have combined to make spray tanning a hot new service for 2011. Our esthetician will need to evaluate equipment as well as spray tan products carefully. The spray device itself can range from $300 - $3000. With careful shopping, our esthetician can start with a reliable but inexpensive sprayer and let it generate the revenue to purchase a more expensive device later on. Just as with the device, the price of the spray colorant does not necessarily equate to the best product. Our esthetician should check out what is available on the market, its price and spray results. She may find a brand that is half the cost of another brand and be happier with the results. Other considerations would be controlling overspray, noise and supporting retail products. While the manufacturers’ say there is minimal overspray, it still builds up quickly and daily maintenance is necessary to keep the area clean. In this same scenario, acne treatments and home care, SPF products and makeup for special occasions would also be solid, potentially positive considerations. Our esthetician could also consider IPL or laser hair removal services, but would need to consider whether her client base could / would spend the money for these services. This information will help determine if the investment would be worth it after the payments, insurance and maintenance are taken care of. Scenario 2: Our esthetician is 45ish. Many of the people she knows are concerned about

the signs of aging. They perceive our older esthetician to understand their concerns in part because of her age. This esthetician and her friends have already been using anti-aging products and some of them are having injectables. This esthetician decides to capitalize on her connections with this group and establishes the 40-65 year old female as her target market. While these clients may also desire hair removal treatments, they are baby boomers and are mainly interested in everything related to anti-aging. Microdermabrasion, AHA and BHA exfoliation, facial toning, LED therapy, IPL rejuvenation are some key treatment considerations. Remember to consider de-stressing aromatherapy treatments or other specialty relaxation treatments as well. Due to the expense involved with many of these, our esthetician will need to consider her investments carefully and determine which she should start with, and which add on later. Surveys or questionnaires directed to her potential client base may be helpful in this evaluation. Sometimes possessing the hot new item is not necessary. For this esthetician, having a good quality microdermabrasion device is more important than having a spray-tanning unit, because her client base will avail themselves of the exfoliation treatments more than the other. In short, it is all about what best meet the needs of your specific client base. Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980. A CPCP permanent makeup technician for over 20 years she served a 4-year term as a Director for the Society of Permanent Cosmetic Professionals, two years as their president. She is president of Culp Enterprises Inc. and CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For more information visit www.estheticsnw.com.

2011 Energizing Summit The 2011 Energizing Summit presented by American Board of Certified Haircolorists will be held June 12-13, 2011 at the LAX Marriott Airport in Los Angeles, California. “This is going to be a really special year for the Summit. There are a great number of repeat educators from prior years along with a completely new batch of educators,” remarks Andre Nizetich, President of the American Board of Certified Haircolorists. This educational event is all about haircoloring featuring classes like Giving the Perfect Consultation by the Metcalfs of Denver, to Courtney vonBerg teaching Mastering Undertones and Lenny Strand of Beverly Hills teaching Working with Pure Tones. The Energizing Summit is a different type of educational event. With 47 educators teaching 139 classes over two days you pre-select you classes prior to arrival. The classes are small (30 people) which make for a lot of interaction and the opportunity to ask questions of the educators. 23 classes are being held at the same time with most classes lasting an hour and a half. Hands-on classes are scheduled to last three hours with educators like John Siggers bringing out his entire team of haircolorists to teach Balayage. Siggers travels to France every year to find out the latest Balayage techniques. Other hands on classes include Franco Mareno of New York teaching the Marriage of Color and Cut and Doug Martiucci also of New York teaching Dimensional Mastery. “Anyone who cares about haircolor has to be at this event! It is without a doubt the nations premiere haircolor educational event,” remarks Martiucci. For more information visit www.haircolorist.com to sign up for classes. Save 20 percent off the ticket price if you register in February.

JKS_StylistonepageJan2011.pdf

CMY

12/9/2010

11:46:09 AM

BSG’s Fashion Focus Show Returns to Bellevue There is a lot of excitement with the return of Beauty Systems Group’s Fashion Focus show to Bellevue Meydenbauer Center on April 17-18, 2011. The entire 4th floor of the Meydenbauer Center will be running classes both days, all day long. The big focus is on color. There will be color classes put on by Paul Mitchell, Schwarzkopf, Wella and Farouk. Aquage, Rusk, Joico, ISO and Wahl will be cutting and styling on technical stages in the main floor and in classrooms. New speakers to the show, Neil Ducoff and Daniel Keane from Milady will offer ideas to earn more money and industry favorites Vickie Preston and Joe Santy will be there to share their knowledge about improving the salon business. Plus David Hanen, founder and chemist for Loma, will be discussing ways to be booked solid. As a bonus this year, a bag of four full size It’s A Ten products will be given out to the first 4,000 attendees with a retail value of $92 which is more than the ticket price. Visit www.fashionfocus.net for more information. To purchase tickets call 800-5449227, contact your Beauty Systems Group Salon Consultant or visit your local CosmoProf store. To find a store nearest you call 1-888-912-3463.

join AIP in giving back to our community

Calling All Stylists! Flex your creative muscle, join Aveda Institute Portland for Earth Month, April 2011 for our Catwalk For Water. Express your individual creativity through this hair, make up & clothing fashion show. Last year, this event raised over $15,000 with the help of 20 stylists and salons. For Details Contact Us:

503.294.6000 xtn.296 Styling & Make Up: Patrick Compehos, Dosha Salon Spa | Photo: Eric Sellers | Catwalk For Water 2010 10 | FEBRUARY 2011 | NORTHWEST STYLIST & SALON

Courageous Creative Coloring The Mane Objective Marco Pelusi

We are all tired of hearing about it, and we are tired of living with it. Yet, it is a reality all hairdressers must continue to face head on. Our road to economic recovery is still quite shaky and uncertain as we kick off the new year. The good news is that we can get creative in order to continue to prosper. Not only can you be creative with your artistry, it is definitely time to become creative and courageous with your business skills set, if you have not already. The trend for haircolor business has been for clients to stretch out their visits as much as possible, and I am certain you have noticed this. The good news here is that, at the very least, they are continuing to support your business. Of course, the bad news is that the stream of income trails off gradually. The action step for us is to fill in those gaps with new clients, or more importantly, to entice our existing client base to come back more often and to spend more money. One courageous option is to get creative with the types of haircolor services you offer. Do not hold back. I hope that you are skilled at foiling. If not, get into a color class as soon as possible this year. So much money can be made with a set of foils, and it doesn’t even have to be a full set of foils. Offer clients a “casting;” in other words, just a few highlights. It is a great way to get clients into color and to maintain highlighted clients when they are not doing well financially. These highlights can simply be six to eight foils placed through the part, or fringe, or temple areas. Estimate how many foils you would normally execute within a full head or partial head of highlights, and divide into it to come up with the cost of your casting service. Then, spread the word everywhere that you are now offering this service. Depending on which market your salon is in, or your own individual client base, you can name this service whatever you like. You could announce it as a huge money saver. Perhaps you could promote it more artistically, as a new service that would be next to impossible to replicate anywhere else. Find what works best for you. The goal behind this service is to push clients back into your chair, even when they feel they cannot afford you, and to push clients already in your chair to spend a little more money. It is important to stay in touch with all of

your clients throughout the year, even if they do not visit you frequently. Offering a new service like a casting coloring service can give you that perfect excuse to reach out to your client base. Another amazing service opportunity is the wonderful world of demi-permanent hair coloring. In today’s economy, we need to imaginatively offer color services that will last a while. We must invent color services that allow clients to feel as if they have experienced some freedom, as far as when they return to see you; in other words, low committal, or non-committal color services. Demi color has always been a perfect fit for clients who do not wish to commit to haircolor. As you probably know, demi lives in-between permanent and semi-permanent. It was created to last approximately six to eight weeks, while gradually fading on-tone. Male color clients are a prime candidate for this service. Most men do not wish for anyone to know they color their hair. Women who do not wish to commit to color services will enjoy demi color as well. Virtually anyone who is concerned about cost will wholeheartedly go for demi color. This service is the sleeping giant that we need to wake up during this rocky economic time. In addition, it affords you some inspired creativity behind the chair as well. If you have never used demi color, ask your local sales rep for samples and take a class. The moral of this story is for you to be creative and strategize which color services it might be best for you to market, based on your clients’ new tailored spending habits. Take a good, hard look at your book; every day. I challenge you to be courageous and offer each client who sits in your chair a haircolor service of some kind. At the very least, begin a conversation about haircolor in general. Engage in a dialogue with each client about his or her color. Let them know what is available. Perhaps you can interest them in a casting color, or a demi color, or both. Let clients know you care deeply about fulfilling their hair needs to the utmost extent, without sabotaging their wallets. In a way, you are almost doing then a disservice by not speaking up. Do not give them a reason to seek out someone else. If the color solution does not come from you, another hairdresser will surely suggest it. It might as well be you. Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2009 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!

View this article and more at www.stylistnewspapers.com

You arE cordiallY invitEd to attEnd thE 2011

EnErgizing EnErgizing Summit Summit

You arE cordiallY invitEd to attEnd thE 2011

June 12-13, 2011 - LAX MArriott HoteL June 12-13, 2011 - LAX MArriott HoteL WWW.HAirCoLoriSt.CoM WWW.HAirCoLoriSt.CoM

SponSorEdSponSorEd bY thE amErican board ofofcErtifiEd haircoloriStS bY thE amErican board cErtifiEd haircoloriStS

WeThe Are The 2011 Energizing Summit Educators, We Are 2011 Energizing Summit Educators, We Want to Improve Your Haircolor Skills! We Want to Improve Your Haircolor Skills! Andre Nizetich

Andre Nizetich

Doug Martucci

Misael Aponte

Aura Mae

Tamara Dahill

Kris McGinnis

Doug Martucci

Flonnie Westbrook

Don Westbrook

Bonnie Ray

Misael Aponte

Ivan Castillo

Leo Lapierre

Mary Petillo

Dr. Hayel Said

Michael Page

Franco Marino

Brenda Amaral

Flonnie Westbrook

Ivan Castillo

Melanie Nickels

Dr. Hayel Said

Aura Mae

Michael Page Teresa Reagor

Don Westbrook

Leo Lapierre

Roy Peters

Mary Petillo

Ken Cassidy

Franco Marino Pamela Pacheco

Bonnie Ray

Jay Marshlick

Brenda Amaral

Kimberly Bregal

Trisha Kemp

Paul Morrison

Tony Fanelli

Jimmy Weldon

Tony Fanelli

Lisa Kelley

Jimmy Weldon

Erin Vigen

Denise M. Fraser

Craig Miller

Jessee Skittrall

Jan Caruso

John Halal

Peggy Sue Schmoldt

Andi Makowski

Lisa Kelley

Glenna Bray

Sharon Esche

Alexander Irving

Erin Vigen

Jan Caruso

Courtney von Berg

Lisa Kelley Kathy Partin

Denise M. Fraser

John Halal

Gerd Hoher

Peggy Sue Schmoldt

Lenny Strand

Glenna Bray Lea Baseili

Craig Miller

Dennis Metcalf

Sharon Esche

Julie Lazarof

Tom Dispenza

Larry Kopsa

Lisa Kelley

Larry Kopsa

David Velasco

Andrea Schumate

Jessee Skittrall

David Velasco

Gary Gerard

Andi Makowski

Andrea Schumate

Ame Metcalf

Alexander Irving

Gary Gerard

Jim Bower

Donâ&#x20AC;&#x2122;t Miss the Early Bird Special... 20% OFF SUMMIT REGISTRATION IN FEBRUARY! Sign up at www.haircolorist.com

Three R’s to Retention Off The Top Kimberly Johnson

Building a clientele is not difficult if you commit to the day-to-day behaviors necessary. These day-to-day behaviors can be summed up with the “Three R’s to Retention”: rebooking, referral, and recruiting. Let’s begin with the easiest of the Three R’s, Rebooking. This is a great opportunity because it is with a guest who has already chosen to come through your doors and spend time and money with you. All we need to do is make a connection, provide sound technical ability, and offer amazing guest service. Rebooking a guest starts in the consultation and continues throughout the service – it cannot be an afterthought. A stylist must immediately uncover the client’s need and true opinion regarding their short term and long-term goals, including how often they will visit the salon. It is important not to use the old statement: “I would like to see you again in four – six weeks.” It’s not the timeframe that’s wrong, it works great for many precision cuts and colors, but you should be tailoring the service and the recommendation to your guest’s aforementioned goals. Find the need and set the plan. The plan is a reason to rebook. When the guest is finished with their service (no doubt looking beautiful and feeling great), they usually want to thank you with a monetary tip. This is where the second R, Referral, comes in. You should always have three to five business cards on hand. Imagine yourself thanking the guest for the monetary gesture but instead handing them your business cards and stating, “The greatest tip you can give me is to refer everyone who pays you a compliment on how amazing you look.” With care and honesty, this shows the current guest your commitment and passion to your craft.

In addition, you will earn a few new guests. Asking for a referral is likely to feel uncomfortable to a stylist. You must come up with a “talk track” (verbiage) that feels genuine and real to you. Do not get caught up in judging a co-stylist in how they approach this, just figure out how you would say it instead. This is part of building your business. You need to find a way to come up with feeling like yourself while still doing the things it takes to stay in business in this great industry. The last of the three R’s is Recruiting. Whew. It is one of the hardest because many people in the general workforce prefer to keep business separate from their personal life. However, you have chosen to be in an industry that requires you to be on your “A” game at all times. Everyone has his or her hair done somewhere. You go to a family gathering, into an office, to a party, or to a cocktail dinner and everyone there goes to someone to get their hair done. What an opportunity. If you were in radio sales or mattress sales, you could never tap into the target customer 100 percent of the time. All you need to do is practice how to invite a person to come and see you. Having the right intent around this invitation is very important. You need to invite but not expect the potential client to take you up on the offer. Be open, casual and sincere. Get this R right and you will see the fun of merging work with pleasure. I hope the three R’s will guide you to continued success in building your business for a long-term career. Do not let a minute, hour, or day go by without thinking and talking. Use the three R’s and have a great year. Kimberly Johnson is a successful Cosmetology School owner in Portland, Oregon.  In addition, she serves as Director of Business Development, overseeing a local 12 million dollar salon spa operation with 250 employees with four locations.  To reach Kimberly email her at

kimberly@avedapdx.com. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!

View this article and more at www.stylistnewspapers.com

ARE YOU LOOKING FOR LOCAL BEAUTY NEWS? NEW! Regional News Only Available Online

www.stylistnewspapers.com • Local Salon Profiles and Events

The mission of the board is to develop recommendations to the Director of the Department of Licensing, which promotes protection of the consumer and addresses concerns of the licensees relating to RCW 18.16, within the authority granted by statute to the Advisory Board.

Bills to Watch in Washington State There are several bills going through the Washington State Legislature that may be of interest to those involved in the Cosmetology, Barbering, Esthetics, Manicuring, and Tattoo or Permanent Makeup professions. If you are interested in following these bills you can access information at www.leg.wa.gov and do a bill search. You will find information on bill language, when a hearing is scheduled and who to contact about the bill. Many hearings and meetings can be viewed online on TVWashington at www.tvw.org. The upcoming bills that may be of interest are: • House Bill 1085 and Substitute House Bill– Creating a hair design license • Senate Bill 5074 and House Bill 1256 - Concerning body art, body piercing, and tattooing. • House Bill 1363 - Regulating tanning facilities. Licensees will be notified by mail of any changes affecting their licenses. You can also check our website at http://www.dol.wa.gov/business/cosmetology/rulechange.html. for information when new laws are introduced.

Advisory Board Meeting and Workshop Schedule Advisory Board meetings and Workshops schedule for 2011 are listed below: Please note – due to budget considerations we have moved to quarterly board meetings. • February 14, 2011, 9 a.m. • May 9, 2011, 9 a.m. • August 8, 2011, 9 a.m. • November 14, 2011, 9 a.m. Location: Department of Licensing, Room 209 405 Black Lake Blvd SE, Olympia WA

• Beauty School Happenings

Numbers In Style Dept. of Licensing Active Licenses Operators . . . . . . . . . . . . . . . . . 56,774 Personal Service . . . . . . . . . . . . . . . 240 Instructors . . . . . . . . . . . . . . . . . 1,375 Salons . . . . . . . . . . . . . . . . . . . 12,030 Schools . . . . . . . . . . . . . . . . . . . . . 86 Mobile Unit . . . . . . . . . . . . . . . . . . . 15

Visit our Website! www.dol.wa.gov/business/cosmetology For the most current information on the cosmetology program, visit our web site at www.dol.wa.gov/business/cosmetology. If you need to contact us, we can be reached at (360) 664-6626, or write to: Department of Licensing, Business and Profession Cosmetology Section, PO Box 9048, Olympia, Washington 98507

• Educational Events • Distributor News • and more...

www.StylistNewspapers.com 12 | FEBRUARY 2011 | NORTHWEST STYLIST & SALON

NOTICE:

If you pay your license renewal fee through an automatic bill payer system please make sure that you include the code and license numbers with your payment so we can apply your payment properly.

FOUR SEASONS

Offers Expire March 15, 2011 or While Supplies Last.

BEAUTY SUPPLY

FOUR SEASONS

SEATTLE

BEAUTY SUPPLY

1073 Andover Park East, Tukwila, WA 98188

980 Lancaster Dr NE, Salem, OR 97301 (behind Taco Time)

8225 SE Insley, Portland, OR 97266

206-575-6700

Mon-Thur: 9:00am-6:00pm • Fri: 9:00am-5:00pm Sun: 11:00am-5:00pm

(1 Block North of Foster off 82nd) Open 6 Days a Week: Mon-Fri 9am-6pm • Sun 11am-6pm

Monday-Friday: 9:00am-6:00pm • Closed Saturday Sunday: 10:00am-6:00pm

Ph (503) 363-9098 • Fax (503) 363-9069

503-760-5388 • 503-869-2926

Say you saw it in the NW Stylist!

Visa & MC Welcome!

We Match All Local Advertisers Pricing!

FOB Warranty on all Merchandise

Powder Sale!!

TEXAS

Axxium Holiday Collection

COLLECTION BY OPI

Available Feb. 2, 2011

On Sale!

Glow Up Already!

Extra-vavaganza!

Simmer & Shimmer

Show It & Glow It!

$149

20% off

Sparkleicious

BRISA BUY 2 GET 1 FREE!

25% OFF

Competition and Traditional 23.3oz. Powders!

Now Available at Four Seasons...

Hydraulic Chairs ON SALE!! Starting at

Choose from ALL Perfect Color 16oz. and 32oz. Powders!

3.7oz Powder 8oz Liquid

Choose from Holiday Colors

Bring on the Bling

FREE FREIGHT

Call or Stop in For Details!

Builder Gels $20

Choose from 2oz. Pink or Clear

A BREAKTHROUGH INNOVATION– SHELLAC™!

patent pending

Cream Puff

Negligee

say hello to the future! Say hello to the first hybrid nail color. New, patent-pending UV3 technology combines the ease of polish with the permanence of gels. A true innovation in chip-free, extended-wear nail color. MEET THE COLORS... Cream Puff

Romantique

Strawberry Smoothie

Rose Bud

Hot Chilis

Wildfire

Red Baroness

UV Base Coat

UV Top Coat

patent pending

Negligee

Tutti Frutti Strawberry Smoothie

Romantique

Tropix Rose Bud

patent pending

Cream Puff

Negligee

Tutti Frutti

Tropix

TuttiRomantique Frutti

Hot Chilis Iced Cappuccino

Strawberry Tropix Smoothie

Wildfire Fedora

Hot Rose Chilis Bud

Red Baroness

The next generation of manicures… Gelez’s brush-on UV gel polish provides the beautiful high-gloss color of a polish and the no-chip durability of a gel…all in one bottle. An easy 10 minute removal provides quick, non-harmful color changes! #42191 #42192 #42193 Iced Cappuccino

Fedora

Colors cure in less than 2 minutes under any UV Lamp

UV Base Coat

Porcelain

Rock Candy

#42191 Porcelain

#42197 Mermaid

#42198 Candy Apple

#42197 Mermaid

Iced Cappuccino Wildfire

Fedora Red Baroness

UV Base Coat

UV Top Coat

Rose Petal

#42192 Rock Candy

#42199 Empress

#42198 Candy Apple

#42194 Sin City

#42193 Rose Petal

#42200 Caviar

#42199 Empress

#42195 Pink Cosmo

#42194 Sin City

#42195 Pink Cosmo

#42201 Purple Haze

#42200 Caviar

#42196 Tequila Sunset

#42202 Smoked Glass

#42201 Purple Haze

#42202 Smoked Glass

A Tale of Two Licensees Taking License Kraig Bohot I received an e-mail from Nin Dickinson of Perfect Image Plus Salon & Dayspring Beauty Supply about Edith Overstreet, who had just marked 60 years practicing hair design in St. Helens. “I come to you with a little information that I feel is positive and uplifting concerning a member of my profession,” Dickinson wrote. “I am hopeful someone at the state board level will recognize a truly wonderful stylist. “Her salon in St. Helens has been in opThe Oregon Health Licensing Agency work week when they could take and pass eration in two different locations since 1950. (OHLA) and Board of Cosmetology did not both practical and written examinations. Edith actually still has in her possession her “shut down” Sherwood barber Dale Smith “We could have done a better job of comhand written (in pencil by the way) practitiodue to his practitioner certificate being found municating the inspection and compliance ner’s certificate from the State of Oregon and in expired status for more than three years, as process,” says OHLA Public Information Oforiginal utility bills. The most amazing thing some media reports indicated last month. ficer Kraig Bohot. “While we made clear the is Edith has yet to retire. She is still servicing “What we communicate during inspecrequirements for recertification, we didn’t clients several days a week in the Salon at 84 tions is that until practitioners have met the explicitly refute the initial radio report.” years of age. I am in awe of this woman!!” requirements of recertification, they are in While I agreed with Renewal Notices violation of operating with an expired practiDickinson that Overstreet’s Sent as Courtesy tioner’s certification,” says OHLA Regulatory story was a “feel good” one, News reports Operations Division Manager David Sparks. I paused to consider how I also focused on “We rarely would require a facility to close could turn it into something whether or not a its doors, and only if there was an immediate with broader licensing and renewal notice was risk to public health and safety.” regulatory significance for In fact, OHLA has closed only one facility mailed. Under OAR readers of the NW Stylist. 331-030-0010(4), since 1999, and that was not due to any The angle that I the agency may mail health or safety violation related to the pracdetermined could justify a notice of expiration tice of cosmetology, but because the structure column, as well as a trip to to the authorization in which the facility was located was found St. Helens, was to holder, sending the structurally unsafe by local building officials. Besides styling hair, focus on the fact that notice to the last OHLA inspectors generally allow Edith Overstreet is also Overstreet, in all her known address on practitioners a reasonable amount of time to a painter. Many of her years of practice, had file. However, the resolve such licensing issues prior to citing paintings are on display never been found in authorization holder them under Oregon Administrative Rule at her salon in St. Helens. violation of any law is responsible for (OAR) 817-090-0035(1), operating with an or rule of the Board submitting a timely application for expired practitioner certificate. The penalty of Cosmetology. renewal whether or not a renewal form was for a first offense is $200, and for a second That fact dovetailed nicely into a column offense, $500. idea I had previously considered to give credit For certificate holders who are sole practito all the practitioners who have never been tioners in a facility, meeting the recertification cited for a violation, the flip side to a list we requirement would in effect force them to As of January 21, 2011, there were 751 have published off and on in the past showclose during the time it takes to take and pass individuals certified to practice barbering ing facility license and practitioner certificate both practical and written examinations. over the age of 65 in Oregon, out of a total holders who owe past-due civil penalties. However, conceivably such sole practitioof 4,651 certified in this field of practice. As a licensing, regulatory and consumer ners could open on days when their facilities Out of those 751, 34 are ages 80-84 and 15 protection agency, the role of the Oregon are usually closed to make up for the time are ages 85-89. Health Licensing Agency (OHLA) isn’t to during a regular Monday through Friday actively promote the professions we regulate. However, that doesn’t mean we always need to use a stick when a carrot will do just fine. A week and a half after I visited with How many practitioners and facilities are active in Oregon? (Numbers in parentheOverstreet in St. Helens, I received an e-mail ses +/- change from previous month.) According to Oregon Health Licensing Agency from a fellow OHLA staff member indicating (OHLA) records as of January 31, 2011: someone had called in and said he had “… Practitioners . . . . . . . . . . . . 30,717 (+89) Barbering . . . . . . . . . . . . . . .4,657 (-17) heard on the radio we shut down a barber for Facilities . . . . . . . . . . . . . . . . 4,767 (-6) Esthetics . . . . . . . . . . . . . . 13,224 (+62) being expired.” Independent contractors . . . . 8,417 (+10) Hair Design . . . . . . . . . . . . 21,301 (+74) In seemingly an instant, the feel-good Certificate of ID . . . . . . . . . . . . 498 (+15) Nail Technology . . . . . . . . . . 13,639 (-17) story of Edith Overstreet in St. Helens had

Media Accuracy Watch: Barber Not “Shut Down”

Did You Know...

Shear Numbers

14 | FEBRUARY 2011 | NORTHWEST STYLIST & SALON

turned into a media buzz saw. As you might have heard, Sherwood barber Dale Smith’s certification expired in 2006, but he continued to practice until an OHLA inspector discovered the lapse in mid-January. After friend and fellow barber Sam Hays aired his concerns about Smith’s situation on the Lars Larson radio show, the news sparked much media attention and online comments from the public. The similarities between the two (both octogenarians who are actively practicing, both long-time, well-regarded fixtures of small town communities) became abruptly juxtaposed by the intense media glare and public scrutiny generated by a simple yet key difference: Edith’s certification was current, Dale’s wasn’t. Unfortunately, Dale Smith’s long record without any violations prior to his practicing for more than four years in expired status (two two-year renewal periods), couldn’t be applied to make an exception to the requirements. The Board of Cosmetology determined under Oregon law, Mr. Smith must re-take and pass the practical examination and the Oregon Laws and Rules written exam due to his certification being in expired status since 2006. However, the Board did vote on January 24 to accept Smith’s passage of the barbering examination in 1957, tacknowledging he had been practicing for years in good standing. Everyone on the Board and at OHLA wish Mr. Smith well, and are confident that he is receiving the guidance and assistance he needs to come back into compliance with the law so he can once again provide services to his loyal customers in Sherwood. I won’t belabor the point about how it’s the responsibility of each individual with an authorization to practice to keep it current. Nor will I argue the merits of requiring refresher examinations after three years in expired status. Those requirements were established through a combination of decision-making by industry peers in the cosmetology field who sit on the Board of Cosmetology (along with the key public member position), OHLA, and ultimately the Oregon State Legislature. Is there a moral to this story? I don’t know. But I do know that I applaud Edith Overstreet, Dale Smith and the hundreds of other practitioners who continue to practice in the four fields of cosmetology beyond the usual retirement age. As Nin Dickinson stated in her e-mail, “The young stylists just starting out in our industry sometimes forget the women and men who truly helped to pioneer the craft.” Kraig Bohot is Public Information Officer at the Oregon Health Licensing Agency (OHLA), a state consumer protection agency providing centralized regulatory oversight of multiple health and related professions. He can be reached at (503) 373-1939 or at kraig.bohot@state.or.us.

ORIGINAL HAIR STATION SALON IN TIGARD 30 years strong. Looking for two motivated Stylists to join our team. Part-time could be available. Sell your own retail. Education will be available. Great location with light - off Pacific Highway. John (503)260-8902

SALON OPENINGS

SEEKING FANTASTIC STYLIST ~ LEASE FULL / PART-TIME Great rent, neighborhood, parking, foot traffic, room for growth and stability. Urban vintage / modern salon w/skylight. Continuing education and pampering for your clients. Contact Kristenlee, Studio Thirty (503)281-0605. Available March. MOVE IN SPECIAL!!! A MATTER OF STYLE - TIGARD SEEKING PROFESSIONAL STYLIST Two stations available. Must have clientele. Full lease $450 ~ negotiable. Nice people to work with!! 11730 SW GREENBURG RD, TIGARD, OR 97223 ~ Please call (503)684-0575 HAIRSTYLIST Currently looking for Hairstylists to lease a chair at Allure Salon. Applicants must have full clientele. This is a high traffic, well-established salon in great neighborhood. Call 206-441-4500 or email salon@allureseattle.com. BRAND NEW, TRENDY SALON IN GRESHAM LOOKING FOR VERY TALENTED HAIRDRESSERS Prefer Stylist who does odorless nails and Makeup Artist who does partial waxing. Clientele preferred. Lease or commission available. Eco friendly, specialize in Sidlab Haircouture products, etc. Call Carie (503)896-1240 (503)875-2422 (msg) or email resume: hairbycarie@yahoo.com LAKE OSWEGO - WELL ESTABLISHED SALON LOOKING FOR LEASE STYLIST Experience required. Contact Manager, Shannon Fisher (503)636-8758 picassoartisticsalon.com

HIRING BONUS! Outgoing & motivated Hairstylists & Nail Tech with full clientele wanted for a commission position in our upscale salon in NW PDX. We are a Bumble & bumble salon with Jan Marini & Dermalogica skincare. Receptionist, laundry & backbar provided. Position is 55/45% commission - you get 55%, plus 15% for retail sales & 100% of your tips. Join our team and we will pay you an additional $1,000.00 as a hiring bonus! Bonus contingent upon clientele. Contact (503)227-7750 Resume & references required. COVET SALON ~ STYLIST WANTED Your Talent, Experience, & Awesome Personality might be enough. If you’ve leased before that’s good, if you’re a licensed Aesthetician that’s even better! Lease rates are very competitive. Tiana 503-913-4114

ATTENTION HAIRSTYLISTS Why pay so much for stations and apartments in Portland and surrounding? Come to Salem, join our team of professionals at Zeeba Salon. Stations full time $400 / month and two bedroom apartment with washer and dryer $550 / month. Check our website at zeebasalon.com ~ Call (503)302-7408

LEASE OFFERS LEASE OPENING IN BELMONT DISTRICT $100 off first two months. Full-time $550; Part-time $350. Sell your own retail ,towels provided. Newly remodeled salon. Clientele preferred. Contact Karen Morgan@ Absolutely You Salon 503-235-4944 or cell 503-380-1242. LEASE@ PIGMENT SALON ~ DOWNTOWN PORTLAND One month rent free. We are a newly renovated and modern salon looking for a few great Stylists! We are a LEASE ONLY salon. Offering backbar, storage cabinet, towels and merchant card services. Full-time chair $850; Part-time (three days per week) $450. Contact Tina ~ direct: (503)9397377 ~ email: tina@pigmentsalon.com

NEWLY REMODELED EUROPEAN BEAUTY SALON IN TIGARD On a busy corner by the light rail, good parking. Beautiful Italian décor. Five hair stations, one pedicure and two manicure stations. This is a turnkey opportunity for the right person. Only $1,900 per month for the space and all the equipment, 50% off first 2 months. Call Dave (503)747-5400 for more information or email to exdub@hotmail.com

TIGARD ~ SUBLIME AESTHETICS IS LOOKING FOR A LICENSED ESTHETICIAN to sublease its work space. Affordable lease option and flexible hours. GORGEOUS FACILITY! Call (503)577-5711 Tara.Popp@yahoo.com

ARABELLA SALON & SPA IS LOOKING FOR ONE TALENTED, EXPERIENCED LEASE STYLIST to join our incredible, collaborative team. Must have at least 3-5 years with a clientele. Arabella is the world wide Davines award winning premiere eco-salon for 2010! Only serious applicants apply. Reply to Arabellasalon@gmail.com Attn: Amanda

FT & PT HAIR STATIONS FOR LEASE ~ KIRKLAND, WA Very good location. Be your own boss, choose your own hours. Must have clientele. For more information call (425)445-0253 REACH OVER 18,000 BEAUTY PROFESSIONALS IN OREGON AND WASHINGTON. Go to www.nwstylist.com to place your ad on our new and improved online system.

FREE TRIP TO MEXICO 5 stations for lease. $400 each. Sign a lease for 12 months and receive a free trip to Mexico. 3061 W 11th, Eugene Oregon. (503) 869-2926

UPSCALE GRESHAM SALON HAS HAIR STATIONS AVAILABLE ~ ONE MONTH FREE RENT Lease FT or PT. Good location with some walk-ins. Lease includes retail commission and towels. Must be experienced and professional with clientele. (971)533-4333

PHOENIX RISING HAIR DESIGNS IN DOWNTOWN BAINBRIDGE ISLAND BUSY, UPSCALE BUMBLE AND BUMBLE SALON HAS AN OPENING FOR A PROFESSIONAL STYLIST. MUST HAVE EXPERIENCE, TALENT AND PLAY WELL WITH OTHERS. THIS IS A LEASE SALON WITH THE OPPORTUNITY FOR OWNERSHIP. CHECK OUT PICTURES ON FACEBOOK (PHOENIX RISING HAIR DESIGNS BAINBRIDGE ISLAND) ~ REPLY TO ISLANDPAULIE@MSN.COM

NORTHWEST STYLIST & SALON | FEBRUARY 2011 | 15

COLOR EXPRESS ME!

Process any color in 12 min. WITHOUT HEAT! — FEBRUARY PROMO —

Buy a 1 oz additive for

$12.95

(S/H included; limit 2 per customer)

MONEY BACK GUARANTEE

To Order: (888) 847-7633 or colorexpress@comcast.net CUTE AND COZY PRIVATE HAIR STUDIO IN HISTORIC DOWNTOWN GRESHAM Second Floor, fully equipped, air conditioning, private waiting area, abundant storage, retail shelves, large windows and more. Great for established Stylist. Lease rate $495 per month. Please Call Cliff 503-661-8888

WELL ESTABLISHED BAINBRIDGE ISLAND, WA SALON Endless possibilities for business growth. Call (206)406-5977 or eaemison@aol.com www. billyshears.com

DON’T MISS THIS OPPORTUNITY Mr. Oscar’s of Portland is looking for a professional, motivated Hairstylist and Nail Technician to join our Paul Mitchell Focus Salon team. Established or just starting out. Call Marie@ (503)252-3433 www.mroscars.com FULL-TIME HAIR STATION FOR LEASE AT IOLITE SALON IN THE PEARL DISTRICT We retail Bumble & Bumble, Phyto and Pureology products. We provide full-time receptionist. Call (503)267-9492 LEASE STATIONS AVAILABLE FOR HAIRDRESSERS, FACIALIST & CHAIR MASSEUSE Convenient location in downtown Portland@ Streetcar stop & Max line. Among office buildings, condos, schools, library, etc. Have your own business - sell your own retail. (503)222-1614

28 YEARS AT THIS FANTASTIC LOCABUSY LAKE OSWEGO LEASE SALON TION IN THE HEART OF SELLWOOD LOOKING FOR FULL AND PARTon 13th and Tacoma. Reflections Hair has TIME HAIRSTYLIST & NAIL TECH openings available for lease Stylists . Salon has TO JOIN OUR TEAM Receptionists proProcess any color in 12 min. had total makeover. Lots of parking, Starbucks, vided to launder towels, schedule and confirm Columbia Sportswear, Nu WITHOUT Seasons andHEAT! plenty appointments. Call Becky at (503)697-7884 or more surround us. Free week vacation — ISSEfor SPECIAL — leave message@ (503)407-6680 yearly, must have clientele, but we also have Buy a 4 oz additive for $49.99 some walk-in business. Dave (503)239-7105 cell BEAVERTON ~ JEANNE SALON Buy a 1 oz additive for $12.95 (503)680-6236 (S/H included; limit 5 per customer) IS LOOKING FOR STYLISTS TO

COLOR EXPRESS ME!

MONEY BACK GUARANTEELEASE STATIONS Good location.

Nice, WEST LINN ~ STYLIST To Order: POSITION (888) 847-7633clean or salon. Sell your own retail. Must have AVAILABLE Weeklycolorexpress@comcast.net or monthly lease. Rates clientele. Two months FREE rent. For informaare reasonable. modern and unique atmotion call Tony (503)848-3491 sphere. great location. experience and some clientele are required. 503-358-8965 PRIVATE HAIR STATIONS

FULL-TIME HAIR STATION FOR LEASE Rare opening in Raleigh Hills salon. Must have clientele and be self-motivated. Join our fun, full service salon and grow your business! Call (503)939-0998 CEDAR MILL AREA ~ SEEKING HAIRSTYLISTS AND NAIL TECH One Hairstylist stations and one Nail Tech station available now! Full or Part time leases, very reasonable! Please call Robin@ Silhouette Hair Salon for more information (971)344-7917. LAKE STEVENS, WA – HAIR STATION ($450), NAIL ROOM ($400) lease / retail opportunity at full-service salon / spa, high traffic, established, attractive interiors, cordial atmosphere, no shop owner on site. (425)334 1025 HAIRSTYLIST WANTED FOR A WELLESTABLISHED SALON IN SOUTH SALEM Lease position at Chicago Hair Co., 130 Madrona SE, Salem, OR. (503)363-6933 or (503)910-0431

STYLES AT HART ~ BEAVERTON / COOPER MT. ~ LARGE, SEMIPRIVATE STATION One full-time station available. Must see to appreciate. Must have client base. Call Alice (503)789-6364 or salon (503)591-1998

AVAILABLE AT SHEARS AHEAD IN TIGARD Two full-time stations available (or one full-time and two part-time). Very accessible, between I-5 and 217. Sell own retail. Have clientele. First month 1/2 price. Call Jack (503)245-1381

OWN A SALON AND LEASE OUT STATIONS Design your own business and bring your clientele to this 1199 rsf space for $1,700 monthly. Full service lease includes 2 Hair Sinks, Cabinets, Exposed Ceilings, Stained Concrete Flooring, Dishwasher, Washer & Dryer, Mini Fridge, Utilities and Exterior Signage. Call Sue 503-601-8763.

So.Cap. Pacific Northwest Beauty Supplies is looking for a salesperson to promote and sell All-Nutrient Certifiably Organic Hair Color to salons in the Seattle area. Requirements: experience in the beauty industry, computer literate, team player, self motivated, management skills a plus.

Send Resume to dana@socapnw.com RAIN SALON IN BEAVERTON IS SEEKING EXPERIENCED STYLISTS High commission, full medical and dental benefits, product commission. Full and parttime available. Call (503)579-1500

STYLISTS & SALON MANAGEMENT needed for fast-paced hair salons in Medford, Grants Pass, & Klamath Falls. Hourly wage, bonus, commission, benefits, paid advanced training, clientele provided (541)891-2811

BEAVERTON ~ SALON VU MICHE ~ STATIONS AVAILABLE FOR LEASE ~ GREAT LOCATION Busy traffic. Full-time, part-time Hair, Nail & Facial spaces available. Bright salon, plenty of parking. Call Laci or Tammy (503)614-1831 HAIRDRESSER WANTED FOR A WELL ESTABLISHED AND BUSY DOWNTOWN PORTLAND SALON Full-time and part-time positions available. Start the new year right and become your own boss. You will be pleased with the increased income. Contact Ken today at (503)916-9926. We look forward to working with you.

SALARY / COMMISSION TEMPORARY ESTHETICIAN / WOODBURN, OR The Spa at Wellspring ~ We are currently seeking to hire a Temporary Esthetician. Please visit our website at www.wellspringmedicalcenter.org to learn more this opportunity and the job requirements. Salary: $17.95-$25.50 ESTABLISHED DAY SPA SEEKING EXPERIENCED STYLISTS who specialize in blow outs, Organic Color Systems (no ammonia, formaldehyde, sodium lauryl sulfates) who will thrive in a holistic environment. Positions are full-time, commissioned & benefits are available. Photo portfolio of work required. Dual license in nails a plus! Send, drop-off or fax resume: Rejuvenation Day Spa, 6333 SW Macadam Ave, Ste 105, Portland, OR 97239 ~ Fax: (503) 293-3117

16 | FEBRUARY 2011 | NORTHWEST STYLIST & SALON

Sell Organic!

SHOPS FOR SALE SKINCARE BUSINESS FOR SALE ~ PRIVATE SKINCARE STUDIO IN QUIET NW PORTLAND AREA Looking for experienced Esthetician to take in great clients, in a very nice room. Private parking space, will train. Please email: bgrtfl@gmail.com

BARBERSHOP FOR SALE OR LEASE - STANWOOD, WA Same location for 40+ years. $7,000 OBO. Low rent - $500. Call for more information. (206)356-4489 or (360)629-2882 NORTH PORTLAND COMMERCIAL BUILDING ~ ZONED CN2 1684 sf with partial basement and parking. Formerly used as beauty salon with two tanning beds and five stations. Equipment available. High traffic count and good visibility. $249,950 Farrell Realty, (503)283-1900 office www.farrellrealty.com

PROFITABLE SIDELINES MAKE A SMART START IN 2011 WITH INCOME PRODUCING MARKETING TOOLS & PRODUCTS Video Email, Web Show, Natural & Organic Skin Care more. Browse www.altogether.biz click ‘Salons’. www.powerofvideo.com

EDUCATION

H NORTH SEATTLE HAIR SALON FOR SALE Same location for 20 years. Seven stations / two tanning beds. Five Stylists who would like to stay. Great location. Great potential. $13,000. Call for more information. (206)930-8470 or (206)783-1284

NW 23RD AVE SALON BUSINESS FOR SALE Salon business for sale. 6 fully equipped hair stations 2 in private rooms. 4 shampoo bowls and 2 dispensary areas. facial/ massage room with a sink. 2 bathrooms plus reception and waiting area. All in an old Victorian building with off street parking for 5 cars. Located on popular NW 23rd Ave, Nob Hill shopping district. Business includes: furniture, register, sound and security systems, product, marketing materials etc. Asking $30k call (503)890-4356 or email Styleink@mail.com.

WANTED BARBER NEEDED IN DRAIN AND YONCALLA ~ GROWING COMMUNITY OF SISTER CITIES North Douglas County, Oregon. Need a local barber. Call Amy at (530)521-4191 or email: alukens@yoncalla.net

USED EQUIPMENT SPA OWNERS! MASSAGE THERAPISTS! ESTHETICIANS! Increase traffic, sales & profits while decreasing inches & cellulite. Dermasonic 6000 Endermologie Machine available with lymphatic, stretch mark, facial programs and training. Get new clients ready for swimsuit season. Louise (503)504-8218 (503)650-6444

LEARN NEW TECHNIQUES THROUGH DVD’S - FREE CATALOG Hair cutting & styling, clipper & razor cutting, hair coloring, wedding styles & updo’s, makeup, facials, manicures and pedicures, waxing & hair removal, massage, and spa & body treatments. 800-414-2434 www.VideoShelf.com

MISCELLANEOUS BUY FASHIONABLE, FUN AND AFFORDABLE JEWELRY online at www. cookielee.biz/lisakind. Check out the newest fall collection of fashion jewelry from Cookie Lee. Most for under $40 each. WWW.TERRYBINNSCATALOG.COM or 800-909-7546 Dr. Belter, Moor Spa, Cell Renew, The Derm Mask, Cirepil, Escentials, Satin Smooth, Gigi, Clean & Easy, Bombshell, Soothing Touch, Therapro, Lotus Touch, Sacred Earth, Intrinsics, Miss Webril & a variety of other top quality spa products. * FREE SHIPPING* Enter to win our monthly drawing for free spa products. No purchase required.

BUSINESS OPPORTUNITIES

PLACE YOUR CLASSIFIED ONLINE NOW WITH OUR NEW AND IMPROVED ORDERING SYSTEM. Visit www.nwstylist.com

Salon Services & Supplies announced its partnership with master colorist and celebrity hair expert, Kim Vo, and the exclusive distribution of his signature Kim Vo product line throughout the northwest. “As a resource to the professional beauty industry, Salon Services highly recommends Kim Vo,” says George Learned, Vice President and Owner of Salon Services. “It is our desire to bring clients the latest in product, technology, education, fashion and most importantly consumer recognized brands.” One of the beauty industry’s most recognized personalities and considered the “King of TV Makeovers,” Vo has become the hair, beauty and style expert to a global audience of millions. He is most known for his work on ABC’s “Extreme Makeover,” “Daily 10” on E! Entertainment and his hit show “Shear Genius” on Bravo. Hailed by Vogue as “the best blonder in the business” and by Star Magazine as “Best Colorist” in the USA, Vo is one of the most sought after color experts in the world with a celebrity roster including Kate Hudson, Katherine Heigl, Dakota Fanning and Britney Spears. Vo has teamed with Salon Services to represent his signature line of luxury hair care and styling products for color treated, keratin treated and chemically treated hair. The Kim Vo line blends rare and luxurious Asian botanicals with French nanotechnology to create flawlessly healthy, beautiful hair.. Salon Services will be hosting Kim Vo himself in Seattle and Portland on March 21, 2011. For show and ticket information visit www.salonservicesnw.com or call 800.251.4247.

ADVERTISERS INCREASE YOUR EXPOSURE! Stylist Newspapers Offers Advertising on Our Website

www.stylistnewspapers.com

MAKE $100 PER HOUR SHARPENING SCISSORS AND CLIPPERS. I will beat anybody’s price on any equipment and training. (408)439-9161 CHECK OUT OUR NEW AND IMPROVED ONLINE CLASSIFIEDS. Now you can place your classified and have it immediately show up online and in the next printed issue. Visit www.nwstylist.com for more information.

NEW EQUIPMENT ELEGANT NAIL SUPPLY: We wholesale and retail New & Used Salon Equipment, Salon Furniture and all brand-name products OPI, IBD, Gena, Creative, LaPalm… We offer online continuing education. Please visit our website for more information: W W W. E L E GA N T N A I L S U P P LY. C O M Phone: (937)258-0608 or 1-888-308-6308

Celebrity Stylist, Kim Vo, Teams Up with Salon Services in the Northwest

SERVICES MASTER SHARPENING SERVICE WITH JAPANESE SHARPENING TECHNIQUE Onsite service or by mail. Distributor for Hikari, Kasho, Nakahara and COBO. Call Alex at (503)888-3906 or email: theshearsguyalex@ yahoo.com

• Increase Your Exposure on the Web • Target Specific Regions • Link Directly to Your Website • Current Monthly Statistics — Visitors: 24,828 Pages 96,899

SHEARS SHARPENED Factory trained and certified Master Sharpener. On site service available in and around Portland, OR. Next day turn around by mail. (360)5219967 or bjsrapidedge.com Visa / Mastercard

Reserve Your Spot Today! 888-297-7010 x207 email marcy@stylistnewspapers.com NORTHWEST STYLIST & SALON | FEBRUARY 2011 | 17

Stop Standing in Your Own Way Better Business Neil Ducoff

Most often, your most intelligent business advisor is that little voice inside your head. It is that little voice telling you it is time to make that tough decision you have been avoiding, or perhaps that the time has come for that fierce conversation. Maybe you need to pay more attention to your numbers; the list goes on and on with all the things that you know need doing. It is almost comedic how that little voice inside your head knows the right thing to do. It is not so funny when you ignore it and get yourself and your company into difficult and compromising situations. That little voice is so smart because you already know the best decisions to make, and which projects and tasks need doing. You may not know all the details, but you know and understand the basic framework. When your little voice does not have a specific answer, it will guide you to it. In addition, yes, your little voice will even coach you to be accountable, trustworthy, tenacious and consistent. What more could you ask for than to have a brilliant advisor and coach residing in your own cranium and being at your beck and call 24/7? Listening and responding to your little voice demands mental discipline -- a lot of discipline. More often than not, ignoring it leads you down the path of compromise. It is easier to procrastinate, avoid and take the easy way out than to roll up your sleeves and conquer. It is easier to be indifferent, self-centered and disrespectful than 100 percent committed to leading with integrity and to respect others. It is easier to accept “I don’t care” and “average” than doing the work you know

it requires in order to achieve your full potential and your company’s vision. If you are tired of “average” and plugging leaks in the bottom of your ship – leaks you helped to create – stop standing in your own way and start listening to that little voice inside your head. You know you need to be accountable, to plan, to pay attention to your numbers and to live your cash-flow plan. You know that quarterly performance reviews are done quarterly, not annually. You know that avoiding today’s small problems fuels tomorrow’s business disasters. That little voice in your head knows what needs to be done and how to go about it. The only question is will you do it. On a personal note: I got up this morning at 4:30 to go to spin class. It was 14 degrees when I left for the gym. When my alarm went off, my first thought was to go back to sleep. My little voice sprang to life and said, “Hey sport, you said you were 100 percent committed to working out. Get up and do it. No compromise.” It was a great class. I felt great all day. Thank you, little voice. Neil Ducoff is the founder and CEO of Strategies, a business training and coaching salon specializing in the salon and spa industry. The creator of the Team-Based Pay System, Ducoff is the author of Fast Forward, and No-Compromise Leadership. For a signed copy, go to www.strategies.com. You can email Neil at neil@strategies.com. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!

View this article and more at www.stylistnewspapers.com

Neil Ducoff will be in Bellevue, Washington, March 21, 2011, hosted by Bellevue Club offering a workshop geared to small- and midsized business owners and managers and those with an interest in running a business. The morning will focus on the leader and learning how to identify and overcome leadership blockages, while the focus of the afternoon will be how to bring a no-compromise culture to the business. For more information and to register, call 1.800.417.4848, or visit www.strategies. com or www.nocompromiseleadership.com.

FEBRUARY 2011 PP 19-22: Bronner Bros. International Hair Show, Atlanta, GA, www.bronnerbros.com PP 26-27: The Makeup Show LA, www.themakeupshow.com PP 27: Beauty School Forum, Barristar Productions, Kissimmee, FL www.barristar.com 800 SHOW-432 PP 27-28: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com

MARCH 2011 PP 6: 3rd Annual Reign of Style Hair Competition and Show at The Seattle Center Exhibition Hall, Seattle, WA www.reignofstyle.com PP 6: Silicon Valley Battle of the Bay Student Hair, Nail & Makeup Competition, Santa Clara, CA battleoftb@yahoo.com (925)822-8983 PP 6-7: Prof. Beauty London, www.professionalbeauty.co.uk/london PP 6-8: IBS New York, Jacob Javits Center www.ibsnewyork.com PP 6-8: International Esthetics, Cosmetics and Spa Conference IECSC New York, www.iecsc.com PP 12-14: America’s Beauty Show, Chicago, IL 1-800-883-7808 www.americasbeautyshow.com PP 13: American Board of Certified Haircolorist Exam, Chicago, IL www.haircolorist.com PP 13: Salon Services presents Kevin Murphy: Rock the Runway, Renton, WA www.salonservicesnw.com PP 13-14: ABA Canada, Montreal, Quebec www.abacanada.com PP 13-14: The Intl Congress of Esthetics and Spa, Arlington, Texas 1-800-471-0229 www.LNEONLINE.com PP 18-20: Beauty International’s Worldwide Leading Trade Fair for Professional Cosmetics, Nail, Foot and Wellness Professionals, Düsseldorf, Germany (312)781-5180 www.mdna.com PP 18-21: Cosmoprof Bologna, Italy www.cosmoprof.com PP 20-21: Spectrum International Beauty Expo, Los Angeles, CA (310)680-7367 www.sibe.us PP 21: Neil Ducoff’s No Compromise Leadership Workshop hosted by Bellevue Club, Bellevue, WA strategies.com 1-800-417-4848 PP 26-28: Midwest International Salon & Spa Expo, Rosemont, IL probeauty.org/ISSE PP 27-28: ABA Canada, Toronto, Ontario www.abacanada.com

APRIL 2011 PP 2-4: ProKnowledge Workshop presented by Day Spa Association,

Nashville, TN www.proknowledgeworkshops.com 1-877-851-8998 PP 3-4: The Intl Congress of Esthetics and Spa, Miami Beach, Florida 1-800-471-0229 www.LNEONLINE.com PP 9-10: Peel’s Spring Show, Council Bluffs, IA www.peels.com PP 10: American Board of Certified Haircolorist Exam, Denver, CO www.haircolorist.com PP 10: Neil Ducoff’s No Compromise Leadership Workshop, Vancouver, BC strategies.com 1-800-417-4848 PP 10: The Wax Show by Smooth Skin Supply, Sacramento, CA www.ssmoothskinsupply.com

FEBRUARY 2011 PP Fast Application Fusion Method Extensions, Classes Every Monday. Call for information (360)420-6939 PP 15: Ed Wyse presents LiQWd Professional Salon-Safe Q-Keratin Straightening Certification Class, Spokane, WA www.edwyse.com PP 16: Ed Wyse presents LiQWd Professional Salon-Safe Q-Keratin Straightening Certification Class, Spokane, WA www.edwyse.com PP 21: Maly’s presents L’oreal INOA: Certification, Portland, OR; Sexy Hair Rock Your Up Style Demo, Medford, OR www.malys.com PP 21: Salon Services presents Brocato Color Project, Portland, OR www.salonservicesnw.com PP 28: Salon Services presents Davines Colorspace Intro, Lakewood, WA, Eugene, OR & Spokane, WA www.salonservicesnw.com PP 28: Ed Wyse Beauty Supply presents Reese Robert Deluxe Eyelash Extension Training, Spokane, WA ; OPI Axxium Soak-Off Gel Lacquer, Seattle, WA & EZ Flow Intro to Design Nails Hands On Acrylic Class, Boise, ID www.edwyse.com

MARCH 2011 PP 6: Salon Services presents Eufora Advanced Cutting, Renton,

WA; Eufora Successful Salon Coordinators, Spokane, WA; Texture Trio, Portland, OR www.salonservicesnw.com PP 7: Ed Wyse presents Satin Smooth Full Body 102 Waxing Workshop, Spokane, WA & Beaverton, OR www.edwyse.com PP 7: Salon Services Texture Trio, Renton www.salonservicesnw.com

PP 10-11: BSG Barnum presents Evolve. The Art of Hair, Sandusky, OH www.cosmoprofbeauty.com 1-800-362-3186 PP 10-11: Cosmoprof’s 64th Annual Spring Style Show, San Jose, CA www.springstyleshow.net PP 10-11: High Road to Education, Buffalo, NY www.thehrte.com PP 10-11: ABA Canada, Winnipeg, Manitoba www.abacanada.com PP 11: Beauty School Forum, Barristar Productions, Phoenix, AZ www.barristar.com 800 SHOW-432 PP 17-18: BSG Cosmoprof Beauty presents Seattle Fashion Focus, PP Seattle, WA www.fashion-focus.net PP 17-18: Intercoiffure Symposium, Miami, FL www.intercoiffure.us PP 17-18: ABA Canada, Vancouver, BC www.abacanada.com PP 29-5/2: Electrologists’ Association of California State Symposium aboard the Carnival Paradise Cruise Ship 860-678-1972 Email: donna.crump@snet.net

MAY 2011 PP 1-2: ABA Canada, Edmonton, Alberta www.abacanada.com PP 8-9: Beauty School Forum, Barristar Productions, Anaheim, CA

www.barristar.com 800 SHOW-432 PP 15: California Cosmetology Association’s COSMO EXPO SHOW with Student Competition, Redding,CA www.the-cca.com PP 15-16: Galveston Fashion Focus Show, Galveston, TX www. armstrongmccall.com PP 15-16: The Makeup Show NYC, www.themakeupshow.com PP 16: Neil Ducoff’s No Compromise Leadership Workshop hosted by La Barberia Salon, Cleveland, OH strategies.com 1-800-417-4848 PP 22: Beauty School Forum, Barristar Productions, Minneapolis, MN www.barristar.com 800 SHOW-432 PP 22: Sorme Treatment Cosmetics Makeup Workshop at the Riverwalk Plaza, San Antonio, TX www.sormeworkshops.com

JUNE 2011 PP 5-6: Premiere Orlando International Beauty Event & Premiere

DAYSPA conference, Orlando, FL www.premiereshows.com PP 12-13: The Makeup Show Chicago www.themakeupshow.com PP 16-18: BeautyEurasia by Cosmoprof Worldwide, Istanbul, Turkey, www.beautyeurasia.com PP 17: Neil Ducoff’s No Compromise Leadership Workshop hosted by Arden Hills Spa, Sacramento, CA strategies.com 1-800-417-4848 PP 18-20: International Esthetics, Cosmetics and Spa Conference IECSC Las Vegas, NV www.iecsc.com PP 18-20: IBS Las Vegas, Las Vegas, NV www.ibslasvegas.com PP 26-27: Nail Tech Networking Event of the Smokies, Gatlinburg, TN anna@nailtek.com or call 630-761-3135 PP 28-29: Spa & Resort / Medical Aesthetics Expo & Conference, New York City, NY www.spaandresortexpo.com

JULY 2011 PP 10-11: Image Expo 2011, Houston Reliant Center, Houston, TX www.theimageexpo.com

PP 13-14: Salon Services presents Kevin Murphy Rock the Runway Workshop, Renton, WA www.salonservicesnw.com PP 14: Ed Wyse presents OPI Axxium Soak-Off Gel Lacquer FREE DEMOS, Everett, WA & Lynnwood, WA www.edwyse.com PP 14: Salon Services presents Intro to Keune, Lynnwood, WA www.salonservicesnw.com PP 20: Sorme Treatment Cosmetics Makeup Workshop at the Maxwell Hotel, Seattle, WA www.sormeworkshops.com PP 20: Milagros SalonSpa & Lisa Vann & Friends present Celebrity Stylist Derrick Scurry Hands On Workshop & Show, Seattle, WA (206)441-5511 www.milagrossalonspa.com PP 21: Ed Wyse Beauty Supply presents EZFlow Master Artist Design Nails Hands-On Acrylic Class, Spokane, WA www.edwyse.com PP 21: Salon Services presents Kim Vo Glazification, Renton, WA & Best of Blonding, Portland, OR www.salonservicesnw.com PP 27-28: Steps Above Reflexology Designed for the Cosmetologist, McMinnville, OR (503)583-5944 or reflexology.chrys@gmail.com PP 27-30: Salon Services presents Davines Train the Trainer, Renton, WA www.salonservicesnw.com PP 28: Ed Wyse Beauty Supply presents Reese Robert Deluxe Eyelash Extension Training, Seattle, WA; Satin Smooth Full Body 102 Waxing Workshop, Bellevue, WA & OPI Axxium Soak-Off Gel Lacquer FREE DEMOS, Tacoma & Renton, WA www.edwyse.com PP 28: Salon Services presents Marcia Teixeira Smoothing Demo, Spokane, WA www.salonservicesnw.com

Educational events are listed free as space allows. To have your event listed, please email to lisa@stylistnewspapers.com or mail to Stylist Newspapers, 1750 SW Skyline Blvd. #24, Portland, OR 97221. For more information call (503) 297-7010 x204. 18 | FEBRUARY 2011 | NORTHWEST STYLIST & SALON

WHAT’S NEW IN THE MARKET 1. Nature’s Secret for Beautiful Hair

Bioken believes that all things begin with nature, and thus all things must return to nature. Knowing that beautiful hair starts with a healthy scalp, Bioken has created Enfanti Scalpi, a refreshing massage emulsion that provides gentle exfoliation of oxidized oils and dirt on the scalp. Enfanti Scalpi purifies, stimulates and fortifies the scalp and hair with natural active ingredients such as ginseng, henna, horseradish and saponaria extracts. Scalpi detoxifies the hair and scalp and also soothes and heals dry, itchy skin. Specially formulated to emulsify residue, it nourishes hair and scalp with vitamins, minerals and nutrients, which helps to promote healthy hair growth. To deep clean hair and scalp, use Enfanti Scalpi as needed before shampooing. Simply apply onto dry scalp and massage into hair and scalp for a few minutes. Rinse thoroughly, cleanse with appropriate Enfanti Shampoo and follow with Enfanti Conditioner or Enfanti Treatment. For more information on Bioken, Inc., or the Bioken Enfanti brands, please visit www.thebioken.com.

2. Dramatically Decrease Blow-Dry Time

Clients love the look of a professional blow-out, but don’t always have enough time to spend in the chair for you to work your styling magic after their cut and color. Then, once they get home, they can have difficulty replicating the look. That’s all about to change, thanks to the launch of Kenra Platinum BlowDry Spray, an advance-dry, thermal protectant that puts the power only a professional product can provide into their hands. Kenra Platinum Blow-Dry Spray is packed with evaporative silicones that instantly pull moisture out of the hair, helping it dry faster to dramatically decrease blow-dry time—saving time in the salon and client time in the morning at home. What’s more, Kenra Platinum Blow-Dry Spray provides instant thermal protection up to 428 degrees against the damage and breakage that repeated heat styling can cause. The lightweight formula is rich with argan oil and jojoba oil, perfect for detangling, smoothing and softening the hair, as they add extra protection and gorgeous shine. Kenra Platinum Blow-Dry Spray also helps eliminate frizz and helps the hair resist humidity, so blow-outs last longer. The Kenra Platinum products provide optimum results. Learn more at www.kenra.com.

4 5

3. Aloxxi: A Brand New Personality

How can a client relate to their hair color if it is just called 9N or 7P? Where is the style, the attitude, the FUN? Now, what if they could say they are also a Roman Goddess or Florentine Dream? Giving color a new life, Aloxxi is re-launching the brand to include 13 new CHROMA colours, 4 new TONES and a whole new attitude. Aloxxi’s CHROMA permanent crème colour is a low-ammonia formula that creates vibrant, stunning, multi-dimensional color with superior grey coverage. A proprietary, anti-aging botanical base leaves hair healthy, soft and with a beautiful, brilliant shine, resulting in consistent, rich, long-lasting color to fulfill the stylist’s creative vision. Aloxxi’s TONES no lift demi-permanent colour enhances and intensifies hair color, refreshes permanent hair color, tones pre-lightened hair, adds lowlights, blends grey, conditions and adds shine, resulting in rich, long-lasting color that stays true to tone. Giving artists the tools they need to create, Aloxxi will elevate both the stylist and their color. For more information visit www.aloxxi.com or call (877) 512-7131.

4. Say Goodbye to Stray Hairs While Traveling

Mehaz Professional introduces the Tweezer Catty, a full-size red and white polka dot slanted tweezer in a durable protective case. The designer 3-3/4” tweezer with stainless steel slanted tip is European-made for precision tweezing. The protective case with coordinating design protects both the tweezer and items it comes in contact with which makes it perfect for purse or travel. Mehaz Professional offers the premium line of professional implements, each covered by the Mehaz Lifetime Guarantee. Mehaz Professional is owned by Spilo Worldwide, a leading manufacturer, importer and international master distributor to the professional beauty industry for over 65 years. For more information visit www.mehaz.com or call 888-225-6342.

5. Pain-Free Detangling

Brushing wet hair used to be a big no-no. Not any more thanks to Luxor Pro’s The “Wet” Brush, a versatile detangling brush that massages while it untangles and works through tough snarls - on wet hair. The “Wet” Brush works on all hair types including thick, curly and straight. Made with ultra soft, extremely flexible bristles to work though hair with ease, The “Wet” Brush boasts a soft, rubberized nonslip grip for a secure and comfortable hold for use in or out of the shower. Using ball tipped bristles; this unique brush works to massage and detangle simultaneously and can be used on either wet or dry hair. The “Wet” brush is available in an assortment of bright, bold colors including: Yellow, Blue, Pink, Sky Blue, Lavender and Black. For more information, please visit www.jdbeauty.com.

Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. NORTHWEST STYLIST & SALON | FEBRUARY 2011 | 19