Texas Stylist - January 2011 - Back to Basics

Challenge Yourself to Break the Routine and Grow Your Passion

By Damien Carney Having a routine in both your professional and personal life is important, but too much of the same thing doesn’t keep your energy flowing.

To keep my passion alive, I challenge myself to break my routines in different ways.

I keep my creativity flowing by being aware of my surroundings. Slow down just a bit as you go about day-to-day activities and observe what’s around you.

I turn to people, architecture, nature, objects and the media for inspiration. Really look at someone or something and “see” the shapes, lines and irregularities. Beauty is all around us – really open you eyes and mind.

I stay current with fashion and trends by subscribing to a variety of hair and fashion magazines. The desire to stay current will keep you motivated. Remember fashion changes so quickly that if you blink, you’ll miss a decade. Use this information to stimulate yourself and your clients. All types of clients love to know what’s the “hot” new thing and you need to be able to tell them.

Taking my observations, I then invest in what I feel is the most imperative way to stay passionate – continuing to learn.

I learn from my colleagues and students

every time I attend an event or teach. Invest in yourself. Spend money to make money – education, education and education. I take what I learn technically and give it my own spin using elements from my observations.

To make education affordable, I make a plan. Find what works for you. For example, save some of your tips to invest in educational events at least twice a year. Attend events that motivate you to become better, both professionally and personally.

In today’s economy, we all need to stay sharp and focused to be competitive. I have to do hair better than ever before. I enhance my skills through education at industry events and trade shows such as the International Salon & Spa Expo in Long Beach, Cosmoprof North America, PBA Symposium, and the North American Hairstyling Awards.

Seminars and classes from various media outlets, distributors and the professional associations are also great sources. I also turn to websites, magazines and social media from within and outside of the beauty industry for

ideas. The one thing I have learned is that if I don’t make the time, it will never happen. I always write down my plans and check them off when done. I feel a sense of accomplishment and confidence that I pass on to my clients. We are busy, but to be successful you have to make the time and invest in yourself.

Once you have attended a show, go back and experiment with what you have learned. This will keep you moving forward.

Sharpen your techniques and the way you view See Damien Carney at the International Salon & Spa Expo (ISSE) Long Beach (Jan. 29 – 31, 2011) and Midwest (March 26 – 28) shows as he emcee’s the International Fashion Theater.

things. It’s great to challenge yourself to change a little bit of something when your client sits in the chair.

Clients leave a stylist or salon because they get “bored.” Don’t be afraid to mix it up a little. Talk to clients about staying fresh.

They love it! Remember you’re the expert.

That’s why they’re coming to you and not

the salon next door. Also, don’t be afraid to charge a little extra for the “new or special technique” you’ve learned. This is another way to cover your educational expenses.

Continually apply your new ideas and techniques. There’s no point in learning, if you don’t apply what you learned. Don’t slip back into your routine ways of doing hair.

Keep your favorite elements of design, but update them. Invigorate them with simple changes.

Read and learn new ways of expressing looks and trends or develop your own language. That’s the sheer joy in being a stylist.

You can cultivate your own signature looks and words to describe them. How fun!

When the wheel of education stops, it can be difficult to restart, but not impossible.

Continually exercise your mind and your hair skills regularly and then reap the rewards.

Learning something different can be challenging, but when we master it with a bit of practice, it becomes easier. Practice makes perfect, and your passion will thrive with your courage and confidence.

Damien Carney, celebrity stylist and International Creative Director, is one of the most accomplished hairstylists in the industry today. For creative ideas and educational events, visit Damien’s website at www.damiencarney.com and follow him on Facebook.com

• FREE Certification Classes • Continuing Education Provider • Salon Profits Up To $4,000 per bottle Attitude For Hair doesn’t require the purchase of a pricey package.

Order what you need when you need it.

2 | JANUARY 2011 | TEXAS STYLIST & SALON

In this issue... Reflection and Progression 6

7

8

Blue Highways

Beauty Business Buzz

Owning a business is like any other long-term commitment and you should be both nervous and excited about embarking on this journey. If you have not reevaluated your business plan in the last few years – it is time.

Esthetic Endeavors

Start-up businesses are much like raising a child from birth to adulthood with all the stress and challenges. Read Judith Culp’s article on tips to help your business endure and be more profitable.

The Nail Extension

It is important to know that basic skills provide the foundation for our services, as beauty professionals. Without mastering these basic skills, it is possible that our clients could do a better job, even as amateurs.

Grow Your Passion . . . . . . . . . 2 Blue Highways . . . . . . . . . . . 4 The Mane Objective. . . . . . . . 5 Beauty Business Buzz . . . . . . . 6 Esthetic Endeavors . . . . . . . . 7 The Nail Extension . . . . . . . . . 8 Off the Top. . . . . . . . . . . . . 10 Were Still in Business . . . . . . 10 Texas TDLR News. . . . . . . . . 11 Classifieds . . . . . . . . . . . 12-13 What You Don’t Know Will Cost 14 Calendar . . . . . . . . . . . . . . 14 What’s New in the Market . . . 15

Jerry Tyler

Towards the end of each year, I like to take a moment to reflect.

The year always seems to wind down differently than how I had imagined at its start.

One of my favorite quotes is, “Yesterday’s the past, tomorrow’s the future, but today is a gift.

That’s why it’s called the present.” – Bill Keane.

Each new day or New Year gives us the opportunity to take stock of the lessons we have learned. We can apply these learned lessons today as a “pay it forward” toward a different future.

Many of the tried and true ways of dealing with life and business have been forever changed by recent economic conditions. The key to realizing true abundance is to see the world around us through new eyes, and then to act on our vision to improve our world.

To some, looking at things from a different perspective may seem uncomfortable at first. We may even experience some pain or uneasiness in this new process. After all, as we flex our new muscles and move in new directions, we may experience “growing pains.”

I enjoy visiting beauty schools, colleges and salon academies. My experience in speaking and mentoring our new beauty industry professionals has helped me see a change in the landscape as who is entering our industry, and why.

The largest growing portion is those who are leaving corporate America and are embracing our profession as a second or third career path. They can see, while we are not recession proof, we are definitely recession resistant. They also see our industry’s uncanny ability to adapt and even grow in these challenging times.

What these new industry professionals add to our artistry and technical skills is their business and corporate backgrounds, as well

as their education. While this is a new and challenging next chapter in the book of their lives, they are not starting over, but taking the next big step in the path to a higher level.

So many of them have become disillusioned by the lack of personal and professional fulfillment in corporate America. They see a potential for growth in our industry, as well as an opportunity for a more fruitful and meaningful result for their efforts.

What they see in this career path is the result of years of hard work and evolution of our industry as a whole. They are benefiting from what many in our industry worked for years to attain.

So much of what we do is driven by creativity and artistry, and this may be the one area that eluded them in their past pursuits.

Allowing passion to drive them towards their desired goals is an attractive proposition, and, after all, it is passion that has always driven our industry.

It seems that whenever we hit a dead end, it forces us to take stock of how we got lost in the first place. It is usually because of a lack or loss of passion for what we are trying to achieve. Possibly, we lost our love for the goal we were trying to attain. Passion is the purpose behind the true rewards we all seek.

While the future remains unseen, we strive to reach the goals that lay before us. We can be certain that, if we treat each day as a new beginning and act accordingly, we will move towards our goals. By building on the lessons learned from the past, we, along with our new colleagues, can create an abundant present and future, both personally and professionally.

Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Industry Relations for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology.

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!

View this article and more at www.stylistnewspapers.com

ARE YOU LOOKING FOR LOCAL BEAUTY NEWS? NEW! Regional News Only Available Online

On the cover...

www.stylistnewspapers.com

Wella Professionals Trend Vision 2011

With the outstanding talents of Wella Professionals Global Creative Directors Eugene Souleiman and Josh Wood, Wella Professionals unveil Trend Vision 2011 – an exciting and dynamic portfolio of trends that will set the pace for next season.

Renowned and respected as two of the industries’ shining stars, they make an inspiring and inspirational duo working alongside the Wella Professionals Creative Team.

• Local Salon Profiles and Events • Beauty School Happenings • Educational Events • Distributor News • and more...

www.StylistNewspapers.com Now with More Value for Your Advertising Dollar

4 | JANUARY 2011 | TEXAS STYLIST & SALON

Texas Stylist & Salon

Volume 5, Number 6, Issue 54 January 2011 Published monthly by Holland Graphics, Inc. 1750 SW Skyline Blvd., Suite 24 Portland OR 97221 Toll-free (888) 297-7010 or (503) 297-7010 Fax (503) 297-7022 E-mail: editor@stylistnewspapers.com Web site: www.stylistnewspapers.com Publisher Holland Graphics, Inc. Managing Editor Lisa Kind Production Manager Joel Holland Advertising Director Marcy Avenson Classified Sales Kelly Smith Contributing Writers: Judy Culp, Jerry Tyler, Jaime Schrabeck, Charlene Abretske, Neil Ducoff, Marco Pelusi, Kimberly Johnson, Jeff Pulford, Michael Bell, Ken Cassidy, Damien Carney

Texas Department of Licensing and Regulation Susan Stanford, Public Information Officer

TEXAS STYLIST & SALON is mailed free of charge to licensed salons, barbershops, beauty schools, distributors and manufacturers in Texas. Circulation is restricted to members of the beauty and barber profession, its suppliers and students.

CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrangements are made in writing in advance with the editor/ publisher.

ALL MATERIAL COPYRIGHT 2011 by Holland Graphics, Inc. and/or the bylined authors or photographers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.

OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the State Boards of each state. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. Texas Stylist & Salon assumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge.

Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due Texas Stylist & Salon shall be entitled to recover attorney fees and costs incurred.

ADDITIONAL OR OUT-OF-STATE SUBSCRIPTIONS: For a one year subscription, send name, address and zip with check for $20 payable to HOLLAND GRAPHICS, INC. to Subscriptions, Texas Stylist, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label.

Turning Holiday Momentum into New Year Dollars The Mane Objective Marco Pelusi

Have you been experiencing a bit of New Year burnout from all the “holiday hair?”

Yep, I get it. I have as well.

It is the same big push every year, and it takes a lot out of us hairdressers.

We put 100 percent of our energy into meeting our clients’ needs. We thoroughly commit ourselves to showing them our goodwill by supporting and celebrating them. This makes them happy, and happy clients translate into a profitable holiday season for us.

I hope this worked for you in 2010.

I hope you had a smashingly prosperous holiday season, even during this recuperating economic time.

Now, here is the kicker. You need to sustain that holiday momentum, bringing new and exciting energy to your existing clients, and attracting new clients in this new year.

Every one of your clients will probably tell you some version of the same thing. They ate too much over the holidays, or it was a stressful and possibly a sad or depressing time for them.

They needed your help to get through the

The e y to us As eas ryer d a as

season by keeping them looking and feeling good. Now, they need your help and revival in the new year. Let’s do it - let’s “refresh and renew” each client in your chair this year. Any way you slice it, you really have to muster up the energy to rejuvenate your clients by rebeautifying them in 2011, and, you can do it.

The key is to capitalize on successful, ongoing momentum from the recent holidays, so that you can remain profitable this critical first quarter of 2011. Start by talking to your staff or coworkers about sustaining the holiday buzz and maintaining the jubilation. Don’t let the energy fade. What you do in the first several days of January can set the tone for the bottom line of your business, lingering through what is considered “the blahs” in the industry, January and February.

Coordinated with building up a rejuvenation theme is offering fresh, new services to your clients. It is a very good time of year to do so. To start, every single client who sits in your chair should receive some form of hair color service, even if it is just a few highlights accented around the face. This one revival strategy has really worked for me this time of year.

In addition, stop and think about it; you have been working with some of your clients for years now. The real question is, are you

worth making more money this year? If you do not feel confident that you are, what is the problem? Is there a lack of self-esteem?

Perhaps you have settled a bit too much.

Whatever is holding you back, remember that being a part of the beauty business does steadily become more expensive to maintain.

We have to offer new and different hair services that are worth more in order for us to keep up.

Revitalize yourself and improve your color skills by enrolling in a hair color class in the start of the new year. Do not hesitate. Chances are if you are not doing it, someone else is, and they will reap the rewards. I would be glad to have you in one of my color courses. Maybe that something extra you learn means you are offering more services in your salon, such as add-on services like makeup or brow waxing.

Whatever you have to do in order to revive and renew your clients in this new ayear is worth the investment of both your time and your money. Moreover, it will come back to you if you put in the effort.

Another idea is to offer one late bookingnight each week to your clients. Thursdays seem to be the trend. An honest late night, in which you take your last color appointment as late as seven p.m. You will have to get the word out in order for this to be effective. Do not

be afraid to call or email your clients to wish them a happy new year and inform them of your new late work night, and the convenience it offers. A great suggestion is to guide your Saturday clients away from Saturdays and get them into your salon on a weekday. This strategy begins to open up you and your stylists’ schedules on Saturdays, which can be an opportune day for you to take new client walkins or call-ins, even at the last minute.

I hope your New Year’s Resolution is to renew and revive your clients and yourself, however you see fit. I have given you some suggestions that have been successful for me and can assist you in turning holiday momentum into new year dollars. You will find what works best for you. When you do, share your success revival stories with me on my Facebook wall; search – Marco Pelusi Hair Studio. We want to hear what worked. Allow me to personally invite you to attend my IBS and ISSE shows; I would love to see you there.

Marco Pelusi is globally recognized as a haircolor trainer and platform artist.

Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2009 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com.

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!

View this article and more at www.stylistnewspapers.com

Next Big Thing for Salons aser

eL Befor

eeks W 7 r Afte

28 After

s Week

Only $3,995

It is estimated that over 70 million people in the U.S are seeking a solution for thinning hair. Laser Hair Enhancement creates a whole new service category for your salon and provides an opportunity for you to share in the $5 billion currently being spent each year to combat hair loss. A single laser can generate over $70,000 per year in new income for your salon.

Clients visit your salon twice a week for their 30-minute laser session. Average fee for the client is $200 to $300 per month. (8 visits per month) Call today for more information: (866) 646-9050 Financing is available for qualified buyers. www.SalonLasers.com Better hair from the power of light

Salon

Lasers

TEXAS STYLIST & SALON | JANUARY 2011 | 5

Breathe Life into Your Business Plan Beauty Business Buzz Charlene Abretske

Do you remember when you first sat down and created your business plan?

You may have been a bit apprehensive.

After all, this was a new business, and this was your first time creating this type of document.

Considering “what ifs” that may crop up with any long-term commitment can be stressful.

Owning a business is like any other longterm commitment and you should be both nervous and excited about embarking on this journey. If you have not re-evaluated your business plan in the last few years – it is time.

Your business plans should be a living, breathing, workable document that you refer to often to keep you centered about decisions you make for your business.

We all know other things end up taking precedence over pulling out paperwork and making sure to correct a plan when we are not sure we can adhere to it. In order to lead our businesses, we must be in charge of what the desired outcome of success is.

If we leave our businesses to be run by day-to-day circumstances, we are doomed to become volunteer firefighters instead of business owners. We would continually only find time or the leadership capability to respond in crisis mode. Do you make your best choices when you are in crisis mode?

True leadership occurs when you see yourself straying off track, but are able to adjust and stay on track. Achieve this by preparing and training yourself and your team to react to challenges correctly.

Here are the key areas to evaluate to resuscitate your business plan: 1. What changes in the marketplace have affected you? If you wrote your plan five years ago, most likely everything is different now than it was then. Most small businesses ran on credit that suddenly dried up. Some of your customers are no longer able to purchase the services they would like to, or perhaps you find yourself having to work harder for less.

All of these contribute to your ability to run an effective business and make a profit. Write a detailed list of the financial items that have contributed to you not having the success you desire. Until you get them on paper, they may not seem relevant.

2. What do you know now that you did not know then? Give yourself some credit and pat yourself on the back for this one. We all go into relationships with an optimistic outlook, and the relationship between you and your business is no exception. The experience of weathering adversity in a tough economic climate is not the lesson any of us wanted to go through. However, the lessons you have to 6 | JANUARY 2011 | TEXAS STYLIST & SALON

learn sometimes only become relevant when you have experienced adversity firsthand. Pull out that profit projection from your business plan, correct the items that were created when you had the “rose colored glasses” on, and see what has been occurring so you can make appropriate adjustments.

3. Where can you be more effective? If you are a salon owner and continue to produce the majority of sales from your chair, something needs to be changed. Does Bill Gates still make computers in his garage? NO. He effectively automated his operation and you can too. Effective leaders manage their teams and create standards for them, while giving them the tools to be successful. You cannot do everything yourself, and if you currently are, you are holding your business back. What happens if you or someone close to you has an illness that forces you to be less involved than you currently are? Illness and care giving to family members are two very common scenarios that will take you away from being the top operator very quickly. Critically important is designing your business plan to account for the proper amount of training and evaluation for your team to succeed.

4. Get the help you need. The definition of insanity is doing the same thing repeatedly and expecting a different result, right? If you are not sure where to begin reworking your business plan, spend some time with a professional salon consultant or coach who will push you past your comfort zone. We all like to be comfortable, but success does not occur unless you try something new. Getting down to the basics of the numbers with a consultant you trust, and who knows what does work, can and will breathe new life into your relationship with your business plan. Seeking the answers you need from someone who is prepared to help you is something successful salon owners should always be doing.

5. What can I change easily to affect my bottom line? There are many opportunities to save on costs by using technology. Are you taking advantage of them? There is a lot of free education now offered via the internet for business as well as technical skills for salons.

Training that may have cost hundreds can now be downloaded for use for much less. Cut your printing costs for marketing drastically by using email blasts and social networking.

Clients can book online, cutting some of your labor cost, etc. Try several different strategies and see what works for your business.

Getting to know and adapt your business plan is an ongoing process. We did not get into the beauty industry to write business plans, but adjusting yours to a changing world can help you flourish.

Charlene Abretske is an independent business advisor. To reach her email charleneabretske@gmail.com or call (760)453-1882.

Ten Tips to Help Your Business Endure and Be More Profitable cost effective and business generating devices to purchase. Technology can be a business Esthetic Endeavors builder but over-purchasing can be a business Judith Culp breaker. Instead consider using the profits from one new device to nest egg and purchase the next. Financing purchases can be a challenge. Only use a credit card if you can pay it People in the esthetics industry are drawn off when the bill arrives. Otherwise look for to the aspect of helping people, the artistic alternatives that involve lower interest rates. demands and the glitter of “owning your own Be aware of leasing and the long-term impacts business.” tied to this. Leasing is really long term purMany come to our industry either with chasing, not renting. no business background or from a business 5. As a business owner the buck stops with environment where they were employed. As you. You can no longer call in sick, accrue vaa result, it is common for estheticians, and cation time, or have an employer pay half your others in the cosmeSSI burden. You tology industry to are responsible participate in poor Start-up businesses are much like for all of it. If business practices. you are sick you raising a child from birth to adulthood should certainly Small business administration and stay home, but with all the stress and challenges. other studies reflect no one will pick that small businesses up the financial are difficult maneuvers with high failure rates loss. You are responsible for all outstanding that mostly stem from misinformation or lack debts and making sure the lights will be on of business training. Start-up businesses are when you arrive the next day. You’re in charge. much like raising a child from birth to adultYou are your own employer. Inconsistent hood with all the stress and challenges. attendance at work, failing to file and pay quarHere are ten tips to help your business terly sales tax reports, ignoring big and small endure and be more profitable. bills until you get around to them all represent 1. Participate in accounting practices but a recipe for failure. You have the opportunity rely on a professional. While it is a simple and to incur a profit or a loss. You are responsible important process to do the daily bookkeeping for daily marketing of your business and conand know what is happening in your busisistently caring for it. Remember the analogy ness, bypassing help with quarterly or annual between owning a business and raising a child. accounting and review can be disastrous.

You can’t neglect your business any more than Professionals in the accounting and legal a child can be neglected. professions act in your best interest. They 6. A business plan is the heart of a suchave years of selective education. There are cessful business and it must be tended just as thousands of pages of tax laws and legal implithat child must be. It must be reviewed and cations associated with running a business that updated at least annually or if circumstances change frequently. You don’t want to be on the dictate a change. Budgets for marketing, alwrong end of an audit, be charged with operat- lowances for reoccurring debts and projected ing illegally or miss out on all the legitimate tax and realized income are all part of a plan for deductions due you. success. A good business plan is s pathway to 2. Be cautious about who you go into reach your future goals. It can be modified business with. Much has been written about as times change, but just as we have to make going into business with friends and family. plans for a successful vacation, so we have to Crossing lines between personal and profesmake plans for a successful business. In either sional relationships has proven to be detricase a lack of planning will probably mean we mental to many businesses and ruined many end up staying home. friendships. There is an old saying that holds 7. Dedicate yourself to continuing business true: the toughest ship in the world to sail is a education. If you are going to run a company partnership. and lack the appropriate educational credits 3. Evaluate financial moves based on solid to do so securely, sign up for business classes. knowledge. Owning and running a business Often the Small Business Administration or comes with risks that must be taken to sucyour local community college can guide you ceed. Even though risk-taking is never easy, to an appropriate educational program. Having there are calculated risks that must be taken a teacher in class to clarify issues and answer to progress. The timing for business decisions questions is critical. that may be deemed risky is rarely perfect. What 8. Tax-deductible activities require the we have to do is evaluate the risk and make expenditure of money to gain the deduction; plans for managing it. they aren’t free. It is a common concept to 4. Use market research based on your spend and deduct. Different activities are unique business niche to determine the most deductible at different rates and you have to

spend the money first regardless of the benefit of a deduction. Evaluate the activities open to you and select those that best match your goals and personal commitments.

9. Continuing education counts. This is one of your best investments. Continuing education, and/or certification demonstrates your commitment to your profession and is becoming more recognized by consumers.

People who do not take additional classes to hone their skills, or who do not belong to professional organizations and acquire recognized and respected credentials are more likely to fail. Luck is rarely on the side of the entrepreneur. Luck is on the side of the planner.

10. Follow all state and federal guidelines for paying employees. Hiring office help or other staff and paying them under the table is a recipe for disaster. While it may

temporarily save you taxes, it only takes one disgruntled employee to report you for illegal business practices to the IRS so they can obtain unemployment monies. Dealing with the IRS for tax evasion can ruin a company in short order and the liability for false business practices is high.

Employ all of these business tips to move your business safely forward and avoid the all too common pitfalls based on lack of information.

Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980. A CPCP permanent makeup technician for over 20 years she served a 4-year term as a Director for the Society of Permanent Cosmetic Professionals, two years as their president. She is president of Culp Enterprises Inc. and CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For more information visit www.estheticsnw.com.

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!

View this article and more at www.stylistnewspapers.com

TEXAS STYLIST & SALON | JANUARY 2011 | 7

Mastering the Basic Skills The Nail Extension Jaime Schrabeck

INSURANCE... IS SERIOUS BUSINESS!

Business Insurance for Independent Contractors, Salon, Shop & Spa Owners Low Cost • Immediate Coverage • No Money Down • Monthly Payments

Call or Email Michael at 972-480-6034 or 877-348-6574 MBell@AbleCoInsurance.com | www.AbleCoInsurance.com 8 | JANUARY 2011 | TEXAS STYLIST & SALON

It is important to know that basic skills provide the foundation for our services, as beauty professionals.

Without mastering these basic skills, it is possible that our clients could do a better job, even as amateurs.

Before I became a licensed manicurist, I did better work than the professionals I paid as a client, and that‘s not saying much. We train for hours and practice for years; however, it is our mastery of basic skills that sets us apart from our clients and competitors.

Regardless of the service, our primary concerns should be safety, quality and consistency. At a minimum, it is our professional responsibility to protect the health and safety of our clients. Consumer protection is the reason most states require licensing, a beauty school education, a written and / or practical examination(s), compliance with regulations, and in some states, continuing education.

Without expounding on the efficacy of these requirements, let us agree that while the intent is admirable, in practice they do little to ensure consistent quality.

The same is true of the restaurant industry; a restaurant can have an immaculate kitchen and meet the highest standards for food safety, and the food can still taste awful. Likewise, safety is only one feature, albeit the most important, of a quality beauty service.

It is ironic that the most basic thing we do as manicurists can have the greatest potential for harm. Filing seems so simple: pick up a file, hold it against the nail and start stroking.

However, we first have to decide which file to use. Will it be: paper, wood, Mylar, metal, ceramic or glass? Shall we use a standard seven by three quarter inch file, a block buffer, a custom-shaped file or a drill? How coarse or fine should it be? Disposable or reusable? If it is reusable, can you really disinfect it? How do you hold it? How do you hold the client’s finger? How much pressure should you apply?

How fast should you file? How do you avoid the skin surrounding the nail? How do you know when you have filed enough?

I could continue, but my point is that choosing the right file for the task, and knowing how to use it safely and efficiently is critical to our work. Remember, using a drill cannot replace our hand-filing skills any more than using a food processor can replace a chef ’s knife skills.

Nothing helps develop filing skills faster than working on your own nails. Manicurists should know how it feels to have a friction burn on their nail plate, or a cut to their skin.

It is painful. Careless or overly aggressive

filing can lead to serious damage, including infections. Special care is necessary, whether filing on natural nails or removing enhancement products.

While in beauty school, students are asked to identify different nail shapes, as if we do not know the difference between round and square. What we do not learn is how to file the desired shape symmetrically and consistently, from the client’s perspective. That is why, when filing the end of fingernails, it is advisable to position the client with a bent elbow and the back of the hand and fingernails facing the manicurist. To save time, shape one nail first and ask the client to approve before proceeding to the remaining nails. The easiest shape to file is a square. As long as the file is positioned perpendicular to the nail at the end and parallel along the sidewalls, it should be straight.

However, when the nail plate is not perfectly aligned with the finger, it is the manicurist’s job to file in such a way to make it look as if it were. For more rounded shapes, it is better to establish the length first at the end of the nail, and then shape the sides accordingly. Filing at an angle deep into the sidewalls will weaken the structure of the nail, and can make nails, enhanced ones in particular, look as if they are ready to launch away from the nail bed.

In addition, what about nail structure, particularly after applying enhancement products?

It is not enough to create a smooth surface. For strength, nail enhancements have to be structured properly to help the nails resist breakage.

For a more sleek and natural look, the product should gradually taper toward the base of the nails until flush to the nail plate and taper toward the ends to avoid thickness.

Ideally, we should strive to achieve proper structure through judicious and sparing use of product, not excessive filing. (Besides, the “pile and file” approach wastes time, labor, product and money.) Once the proper structure is achieved, it is easy and very time efficient to produce a smooth surface by applying gel top coat. This eliminates the need to graduate file grits from coarse to super fine in order to obtain a scratch-free, shiny finish. Knowing how to buff enhancement products is critical for nail competitions, but it is a completely impractical practice in the salon.

To perfect your filing skills, I recommend consulting with nail competitors for file recommendations and procedures that will enable you to achieve great results efficiently and safely. Filing may be basic, but it is far from simple.

Jaime Schrabeck, Ph.D. owns Precision Nails, an exclusive nails-only salon in Carmel, California. She can be reached at info@precisionnails.com.

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!

View this article and more at www.stylistnewspapers.com

“I loved and learned so much at the Chicago ColorAmerica, I’m coming to Texas too! Yahoo!”

Twylla Seniff, Frank Gironda Salon & Day Spa

COMING TO TEXAS! Register Now

in the company of

Patrick McIvor and the creative color talent of

Jo Blackwell-Preston Kim Kimble Sue Pemberton Kris Sorbie

JANUARY 23-24, 2011 Sheraton Ft. Worth Ft. Worth

Register Online

Sunday January 23

www.AmericasBeautyShow.com/ColorAmerica Call 800.648.2505 (Processing fees apply) HOSTED BY

Colorists’ Conversations and Cocktails

welcomes

ColorAmerica® to its all new Learning Lab -- the perfect venue for Cocktails and Conversations.

HAIR: DAMIEN CARNEY; COLOR: SUE PEMBERTON; PHOTO: HAMA SANDERS; WARDROBE: NIKKO; MAKEUP: WALTER OBAL

America’s Beauty Show and ColorAmerica are registered trademarks of Cosmetologists Chicago®.

PRODUCERS OF

Create a Plan for Financial Success We’re Still in Business. Now What?

Off The Top Kimberly Johnson

and narrow down the two to three critical elements needed for success.

For my weight plan, the elements were caloric intake and daily exercise. With your financial plan, the elements will be guests and the service dollar (see chart). For this example, to achieve the daily gross pay, a stylist would need to service three to four cut / color clients per day. This is only 15-20 clients a week.

With a plan in place, it is important to stay on course. Let’s go back to my 50-pound quest. After three weeks of sticking to the plan, I had only lost one pound per week and I felt exhausted. I had achieved very little success for a lot of work.

At that time, I could have counted myself out and said the weight would never come off. However, through my tears, I dropped the brownie and continued through the following week, resulting in a three-pound loss. Success.

It is definitely not easy to build from a zero client base or to lose 50 pounds.

However, to make the financial plan work (or lose the weight) the first time, come ready to participate and stay on course.

You do not have the luxury to choose to connect with only two out of the ten guests

Many individuals have found financial success behind the chair in the beauty industry; unfortunately, there are also many who have not. What is the reason for one stylist to have financial success and not another?

Does it come down to talent, hard work or a sprinkle of luck? Does it depend on the salon they have chosen or the town they live in? There is not one correct answer, but I do believe there are a few simple steps that can help you begin your journey to financial success.

Start by making a goal and writing down your desired annual salary (example: $40,000).

The next step is to understand how to make the goal realistic and attainable.

For most, reviewing numbers in a linear fashion can get boring quickly. So let us start with an analogy from my own personal experience.

When I had my second child, Max, he was born at a whopping 11 pounds, five ounces. The baby was not the only Time Period Income = Actual Revenue x % Commission one who had Annual $40,000 $100,000 40% developed a hardy Monthly $3,333 $8,333 40% weight, as I was Weekly $833 $2,083 40% left with 50 extra Daily $166 $416 40% pounds myself. I could not fathom 4 clients (cut/color) = $520/day 10 clients (cut only) = $400/day how to begin to **Please note that the following assumptions are used for this exercise: lose the weight, commission based at 40%, $40 haircut price (1 hour service time), $90 so I wrote out a basic weave (1.5 hours service time), five-day work week at 35 hours, weight plan that not on a double booking scenario. was attainable.

After consulting with my doctor, serviced that week, or you will be seeing the we decided that a loss of two pounds per same dismal numbers six months from now. week attained through a good diet and Write your goals today and outline your exercise was realistic. I took the 50 pounds financial plan. and divided it by two pounds per week: Your financial success will look different 25 weeks to achieve the desired outcome each day, week, month, and ultimately you (roughly six months). Six months and back will have the power to change your financial to my normal self? Okay, that sounds good. success on an annual basis. So, put down You can conquer the same type of overthe brownie, pick up the scissors, follow whelming feeling with your financial plan. the plan and celebrate your passion with a Take the desired $40,000 annual income and fiscally successful career. break it down into a month, week, and day.

Annual: $40,000 Monthly: $3,333 Kimberly Johnson is a successful Cosmetology School owner in Portland, Oregon. In addition, she serves as Director of Business DevelopWeekly: $833 ment, overseeing a local 12 million dollar salon spa operation with Daily: $166 250 employees with four locations. To reach Kimberly email her at Broken down this way, it does not seem kimberly@avedapdx.com. too difficult. Our next step: what are the READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! critical elements needed to get to this sucView this article and more at www.stylistnewspapers.com cess? With every goal, you have to identify 10 | JANUARY 2011 | TEXAS STYLIST & SALON

by Jeff Pulford

Jan and Artie took their first weekend off in years. It was September of 2010 and they felt they needed to re-evaluate their salon business, and their life … a “retreat weekend” was in order.

They met as high school sophomores in Center Harbor, New Hampshire, a small community on the shores of Lake Winnipesaukee. They enjoyed life, hated school and didn’t much care about the future.

They were smart, adventuresome, and as it turned out, very talented.

Bill (Jan’s Dad), watched as Artie and friends celebrated with Jan on her 21st birthday in the usual, crazy way. The next day, he cautiously asked about their future plans. After a typical non-committal answer, he asked if they would be interested in the beauty business.

Jan’s Dad recommended a private beauty college that specialized in training colorists.

Three years later, they were the proud owners of J & A Salon in Tucson, Arizona.

Jan and Artie put their all into business, attracting good employees and booth renters.

They leased a space in a neighborhood of middle class working families. The quality of their work was superb and they prospered.

But then, the recession of 2008 hit, which Artie described as a disaster for them.

However, being tenacious, they worked harder, cut every possible expense, laid off unproductive employees, and kept their best booth renters.

As their retreat weekend approached, they were tired, a little scared, and confused about what 2011 would bring. That first night, they decided to try a fresh approach and called Jan’s Dad, Bill. It was he who had recommended the beauty industry, helped a little financially and they trusted him.

Bill owned an insurance agency dedicated to the beauty business and was thrilled to be asked to provide the counsel they desired. He knew Jan and Artie could use some business insights to be successful in the coming, difficult years. The simpler ride of easy money from plentiful clients was over. It was back to basics. He explained that their artistic skills were a given, but that good business practices, ethics, and a fail-safe insurance program would help set their salon apart, and attract and keep good clients.

Bill flew out to Tucson, intent on helping Jan and Artie. He got right to work, reviewing their financials, business practices and procedures, and completed a salon inspection. The three started a list of things important to the business that included: • People: Themselves, salon workers, referrals, friends, distributors, and vendors.

• Financial: Accounting, profit and loss,

pricing of services, costs of running a business, lawsuits, catastrophes, disability, and workers compensation.

• General: Marketing, advertising, education, health and welfare.

• Clients: They focused a lot of their discussions on their salon clients. Artie and Jan decided their clients chose their stylist because they liked them and their work, had pricing they could afford, and offered reliability, and convenience. They noted that in this down economy, their customers were watching every dollar; and in the wake of some local stories in which customers had been harmed by beauty services, clients were more mindful of safety concerns. The three of them developed a goal of offering an oasis of comfort and safety in their professional salon. They made a list and reviewed solutions to achieve this goal.

• Pricing: A simple-to-understand menu, sensitive to what clients can afford to pay.

• Money: Make it easy for clients to pay.

Cash (change ready and safety precautions in place). Credit Cards and Debit Cards (make sure the salon’s credit card vendor is easy, safe, and inexpensive. Other (these are hard times, consider options such as trade and payment plans).

• Insurance: Clients must and should know real protection is available. General Liability for slip and falls, products sold, and lease compliance. Professional Liability covering the salon and its employees, including off premises events like weddings. Booth renters must obtain their own insurance policies. They are independent business people. They need to protect themselves and their clients and not expect the salon to do so. Property and loss of income coverage is also important.

• Health and Safety: Salons are full of plumbing, electrical devices, and chemicals.

Inspect, clean and verify safety. Also, ensure the salon staff doesn’t transmit flu or colds to each other and/or clients.

Within a week, every task on the list was completed. The electrical and plumbing issues were repaired. They updated their money procedures and insurance. The salon was clean and safe, well-marked with the bathrooms spotless. Aside from their time, the total cost was $522 including $318 for electrical and plumbing.

Jan and Artie were elated, confident they would keep their current clients and excited about their next project.

Looks like 2011 is going to be a great year!

Jeff Pulford is the owner of Pulford Insurance headquartered in Salinas, CA. Thirty-seven years experience insuring salons and spas, independent stylists, beauty colleges, and barbers has given Jeff a unique perspective on the importance of business acumen that distinguishes the financially successful salon professional. Jeff can be reached at 831-758-9449 or InsureBeauty.com.

Chairman, Clive Lamb Instrumental in Improving Texas Beauty Industry

New Year’s Resolution: Be Active in Industry Whether you are practicing barbering services or cosmetology services, an advisory board representing your industry will hold meetings during the coming year. TDLR encourages you to become active in your chosen profession and follow the workings of your advisory board.

If you cannot attend a meeting in person TDLR provides live video and audio of the meetings. To find the date of the next meeting or to watch and listen to a meeting visit www.license.state.tx.us/agendas.htm.

Advisory Board on Cosmetology Advisory Board on Barbering meeting attendees. Do you recognize anyone?

A full house for the Advisory Board on Cosmetology meeting!

Advisory Board on Barbering

Barber — Shear Numbers Barbers..................................................13,256 Barber Manicurists......................................375 Barber Technicians........................................16 Barber Hair Braiding Specialist.....................125 Barber Hair Weaving Specialist........................2 Barber Shops...........................................4,675 Mobile Barber Shop.........................................3 Barber Manicure Shops...............................106 Barber Hair Braiding Shops..............................5 Barber Hair Weaving Shops.............................6

Dual Shop/Salon....................................1,268* Barber Instructors.......................................156 Students..................................................2,358 Schools........................................................41 Class A Barber Booth Rentals...................4,394 Barber Manicure Booth Rentals......................73 Barber Technician Booth Rental.......................1 Barber Hair Braiding Booth Rentals................11 Barber Hair Weaving Booth Rentals..................1 * Dual shop/salon also listed in cosmetology

November 1, 2010, the duties of Chairman of the Advisory Board on Cosmetology were transferred from Clive Lamb to Daired Ogle. Lamb served as chairman of the board since its establishment in 2005, the year the 79th Texas Legislature passed Senate Bill 411, transferring regulation of the cosmetology profession to the Texas Department of Licensing and Regulation (TDLR).

Lamb, owner of Clive & Co., in Dallas, tackled the board’s first job, reviewing all cosmetology rules, with the passion he soon became known for within the industry. Under his leadership the cosmetology rules were updated and streamlined, particularly the rules pertaining to sanitation practices.

The new rules, developed during his tenure, set out new sanitation standards which included: • Inspection of cosmetology salons by TDLR Compliance Inspectors every other year, with a new emphasis placed on establishments in which sanitation issues were discovered. Those establishments are subject to more rigorous risk-based inspection schedules, up to four times a year.

• Cleaning, disinfecting and sterilizing by use of an autoclave, ultraviolet light or dry heat manicure and pedicure implements. The addition of sterilization using an autoclave minimized the risk of the transmission of communicable diseases.

• Prohibition of the use of certain substances and implements on customers, i.e. Credo blades and MMA-based adhesives to attach acrylic nails.

While Lamb was chairman of the board, the industry saw a dramatic improvement in the cosmetology examination system.

Students, once required to make an appointment to take the cosmetology exam that was

only offered once a month in Austin, can now take the tests at a site near their home, at a date and time convenient to them. Today, the written examination is offered in Abilene, Amarillo, Arlington, Austin, Corpus Christi, Dallas, El Paso, Fort Worth, Harlingen, Houston, Lubbock, Midland, San Antonio, Tyler and Waco; and the practical examination is offered in Austin, San Antonio, the DFW Metroplex, the Greater Houston area, McAllen, El Paso, Midland and Amarillo.

Also within the 2005 to 2010 time frame, required Continuing Education hours were reduced from twelve hours for operators and instructors and eight hours for manicurists and other specialty licenses, to six hours for all licensees. The six hours consists of two hours sanitation, two hours laws and rules and two hours of teaching methods for instructors or two hours of other topics for operators, manicurists and other specialty licenses.

“My passion has always been and continues to be to work and improve the cosmetology industry. For the rest of my term on the board I will work closely with Chairman Ogle;” states Lamb, “my desire and drive hasn’t changed. This experience has expanded my understanding of the workings of TDLR and the difficult job the agency faces daily.”

“Clive has set the bar high for all advisory board chairpersons. TDLR is grateful for the work and leadership skills Clive contributed to the cosmetology industry and we look forward to a continuation of our friendship and work partnership,” states Bill Kuntz, executive director of TDLR. The Commissioners of the Texas Department of Licensing and Regulation and the staff of TDLR would like to take this opportunity to thank Lamb for the work, the leadership and the humor he brought to the advisory board. Thank you, Clive!

Cosmetology — Shear Numbers Operators.............................................110,975 Manicurists............................................34,784 Facial Specialists....................................15,192 Hair Weavers...............................................166 Hair Braiders...............................................913 Shampoo Specialists...................................148 Wig Specialists..............................................19 Shampoo Apprentices............................11,987 Operator Instructors.................................4,290 Manicure Instructors.....................................44 Facial Instructors.........................................108 Wig Instructors...............................................3 Students................................................25,918

Schools......................................................403 Salons...................................................20,370 Manicure Salons.........................................998 Facial Salons...............................................659 Facial/Manicure Salons.............................4,068 Hair Braiding/Weaving Salons......................149 Wig Salons....................................................37 Dual Shop/Salon....................................1,268* Cos. Operator Booth Rentals...................30,701 Cos. Manicure Booth Rentals..................14,919 Cos. Facialist Booth Rentals.....................1,141 Cos. Hair Braiding Booth Rentals...................88 Cos. Hair Weaving Booth Rentals...................39

TEXAS STYLIST & SALON | JANUARY 2011 | 11

Right Page

MISCELLANEOUS WWW.TERRYBINNSCATALOG.COM or 800-909-7546. Promotional offers on Dr. Belter Cosmetics, Cirepil, Escentials, Satin Smooth, Gigi, Soothing Touch, Sacred Earth, Intrinsics, Miss Webril & a variety of other top quality salon & spa products. * FREE SHIPPING through January 31st *

SHOPS FOR SALE

H

SALON FOR SALE - GREAT LOCATION FAR EAST SIDE OF EL PASO All equipment in excellent condition. Must see! For more information call (915)490-8087 and make a good offer!

DOWNTOWN HOUSTON ~ EXCELLENT LOCATION ~ BARBERSHOP FOR SALE, OWNER SEMI-RETIRING Established 1980. Needs some upgrading. Call Dennis (713)650-1960 for more information.

BUSINESS OPPORTUNITY! Thinking of moving? Bothell, Washington is a perfect place to move to! Hair & Nails Salon in one, ‘FOR SALE’. Business is in a busy location, with lots of walk-ins and great potential. Please call (206)412-1023 after 7pm for more information.

Asking for $50K OBO.

SALARY / COMMISSION Left Page MAKE A CAREER CHANGE FOR THE BETTER A career at Supercuts means being surrounded by individuals much like yourself: creative, energetic and stylish. For a competitive compensation, ongoing education, career opportunities and a fun environment, call 1-800-388CUTS. Live Stylicious at supercuts.com/careers.

EDUCATION

H

LEARN NEW TECHNIQUES THROUGH DVD’S - FREE CATALOG Hair cutting & styling, clipper & razor cutting, hair coloring, wedding styles & updo’s, makeup, facials, manicures and pedicures, waxing & hair removal, massage, and spa & body treatments. 800-414-2434 www.VideoShelf.com

12 | JANUARY 2011 | TEXAS STYLIST & SALON

THE SKIN & PERMANENT MAKEUP INSTITUTE is helping professionals increase salon revenue thru add on-services! We offer affordable workshops, guaranteed to help you start or enhance your business. January Classes: EYELASH EXTENSIONS, FACIALS 101, MICRODERMABRASION, PERMANENT MAKEUP, FACIAL WAXING, HD & AIRBRUSH MAKEUP, BRAZILIAN WAXING, ADVANCED SKIN CARE, SPEED WAXING. For details, call (210)425-8118. www.theskinandpermanentmakeupinstitute.com CONTINUING EDUCATION FOR TEXAS STYLISTS. State Approved TDLR Provider No. 1201. No testing. Simply read through the course. Satisfies all CE requirements. Secure website rated A+ by the National Better Business Bureau. Guaranteed lowest price. WWW. TXCOSMO.COM Elite Continuing Education.

1-866-653-2119.

DO YOU OFFER CE CREDITS! ARE YOU A CE PROVIDER? Reach they stylists that need to know about you. Advertise in the Texas Stylist Newspaper classifieds and reach almost 30,000 beauty/barber professionals. Call (503) 297-7024 or visit www.stylistnewspapers.com.

COMING TO TEXAS! REGISTER NOW FOR COLOR AMERICA in the company of Patrick McIvor and the creative color talent of Jo Blackwell-Preston, Kim Kimble, Sue Pemberton, Kris Sorbie. January 23-24, 2011, Sheraton Ft. Worth. Register online www.americasbeautyshow.com/coloramerica or call 800-648-2505.

Hosted by Cosmetologists Chicago

BUSINESS INSURANCE FOR INDEPENDENT CONTRACTORS, SALON, SHOP AND SPA OWNERS. Low Cost, Immediate Coverage, No Money Down with Monthly Payments. Call Michael at (972) 480-6034 or 1-877348-6574 or email mbell@ablecoinsurance.com BUY FASHIONABLE, FUN AND AFFORDABLE JEWELRY online at www. cookielee.biz/lisakind. Check out the newest fall collection of fashion jewelry from Cookie Lee. Most for under $40 each.

GET YOUR OWN COPY OF TEXAS STYLIST DELIVERED TO YOUR DOOR. Don’t share your newspaper. Subscribe today for $25 and get your own copy delivered to your home. Call (503) 297-7024.

BUSINESS OPPORTUNITIES MAKE $100 PER HOUR SHARPENING SCISSORS AND CLIPPERS. I will beat anybody’s price on any equipment and training. (408)439-9161 RECEIVE $10 OFF YOUR SECOND MONTH. It’s a great time to advertise in the Texas Stylist Classifieds! Get $10 off your second month of advertising! Don’t miss your chance to reach almost 30,000 Barber and Beauty Professionals! Call Kelly (503) 297-7024.

SALON OWNERS AND RENTERS: ACCEPT CREDIT CARDS NOW. Free MultiUser or Wireless Terminal with direct deposit into multiple stylist accoutns. Setup payment plans for product or supplies. We’ll pay up to $150 in cancellation fees. visit www.salonswipe.com or call 1-877-725-6690.

Deep in the of Texas at your service...

THE NEXT BIG THING FOR SALONS! Laser Hair Enhancement creates a whole new service category for your salon. A single laser can generate over $70,000 per year in new income for your salon. Clients visit your salon twice a week for their 30-minute laser session. Average fee for the client is $200 to $300 per month. (8 visits per month) Call today for more information: (866) 646-9050 Financing is available for qualied buyers. www.SalonLasers.com

USED EQUIPMENT SELLING YOUR USED EQUIPMENT? Recently remodeled and need to sell your old furniture? Upgraded your esthetic equipment? Reach the people that will buy from you. Advertise in the Texas Stylist Newspaper classifieds and reach almost 30,000 beauty and barber professionals.

For more information Call (503) 297-7024 or visit www.stylistnewspapers.com.

Check Out

SIMPLY Our NEW Models and Colors!

THE FINEST To Order Call Toll Free SMOCK 877-977-9585 MADE www.smockers.com NEW EQUIPMENT ELEGANT NAIL SUPPLY: We wholesale and retail New & Used Salon Equipment, Salon Furniture and all brand-name products OPI, IBD, Gena, Creative, LaPalm…

We offer online continuing education. Please visit our website for more information: WWW.ELEGA N TNA ILSUP P LY. C OM Phone: (937)258-0608 or 1-888-308-6308

New Year Is a Great Time to Review Insurance Policies

By Michael Bell

insurance, there are other issues to consider.

Are you and your salon protected if an I don’t know about you, but I didn’t sit employee has a car accident while picking around this past holiday season and read up lunch or making a bank deposit? What my insurance policies. Thinking about it about the landlord of the space you rent or though, it might have been as much fun as the salon owner of the booth you rent, are Come see us at hanging around some of the “family.” But they properly protected? Your agreement Long Beach that is different story for another offering with them probably states they should be International Salon professional help. covered by your insurance. If you are a saDespite my lame joke, the point I’m and Spa Expo (ISSE) contractors lon owner and the independent trying to make is important. You need to in yourJan. salon or 2011 spa don’t have insurance, 29-31, read your insurance policy. At the very Long Beach Convention Center you could be required to add them to your Long Beach, CA - Booth #416 least, take the time to review it with your SIMPLY policy which will increase your premium. agent. You may not have the coverage you Check Our NEW youOut renew your insurance you THE Before think you have and the coverage you need.

Models and Colors! really need to review your policy. At the end FINEST One of my clients had Professional Liability of theToday, the last you want to hear Order Callthing Toll Free included on her policy, but when I actually from your insurance company is, “We have SMOCK 877-977-9585 read the fine print, all she really had was reviewed your claim and are closing our file www.smockers.com MADE more exclusions. The cosmetologist I was as no coverage is provided by your policy.” helping had almost no professional coverage Yikes! It will make you wish you didn’t for the treatments she offered. On another hide from the insurance guy. occasion, I discovered that a day spa had no protection for all the microdermabrasions Michael Bell is a Certified Risk Manager and Certified Insurance Counselor and chemical peels they were performing. with 20 years of experience helping his clients realize that they can’t stand up to their liabilities by sitting on their assets.

Now that you are thinking about your

Tired of Sharing the Paper?

Get Your Own Copy Mailed to Your Home!  Yes, I would like to receive a subscription to the Stylist Newspaper:  One Year $25  Two Year $40 Choose edition:  California Stylist name:_________________________________________  Northwest Stylist mailing address:_________________________________  Ohio Stylist ______________________________________________  Texas Stylist city, state, zip: __________________________________ phone: ________________________________________ mail order form and payment to:  Yes, Include me on your email newsletter list for FREE Stylist Subscriptions email address: __________________________________ 1750 SW Skyline Blvd.

Suite #24 Portland, OR 97221  Charge my Credit Card (visa, mastercard, americanexpress, discover) Questions: CC#___________________________________________ (503) 297-7010 x205 Exp. Date______________ CSV#_______  Check Enclosed

www.stylistnewspapers.com TEXAS STYLIST & SALON | JANUARY 2011 | 13

What You Don’t Know Will Cost You

by Ken Cassidy The reality of the old saying “What you don’t know will cost you” is what complicates the lives of business owners and managers in the beauty industry.

Adjusting your business model is crucial to stay in business, as well as to be profitable.

Most owners are overpaying their employees in all the wrong ways and not creating profits for their company. If owners are not aware of where employees cost them the most, they are setting up their businesses to fail.

There are three crucial elements to protect, guide and direct an owner’s success.

Without the internal structure in place, most owners are constantly back peddling to resolve issues that come up on a daily bases. We call this management style MSU, (Making Stuff Up).

Take this new year as an opportunity to restructure business for the next economic business increase. It is coming sooner than you think. Will you be ready to bring on more staff and get things in line with your current staff? Your business plan should incorporate several items that you probably do not have in place if you are like most small beauty business owners. Here is an outline of what is needed to protect your financial investment and your dream.

A Partnership Agreement This should be in place in case something happens between two or more partners. The agreement should clearly define how disputes should be worked out, regardless of the reason for separation. (no nasty divorces).

An Employee Agreement With the way the IRS looks at the beauty industry, as well as the State and judges, it is more important than ever to have clarity with your employees to prevent any disagreements that come as a result of an audit, a court case or an unemployment hearing.

A Policy and Procedure Manual Every owner with employees needs to have a policy and procedure manual in place.

They simply state the policies of your company and the procedures to be followed by those in your company. What most owners do not realize is that these manuals will contain Federal and State mandated guidelines and cover a variety of issues. These issues can show up at the work place on any given day without warning such as the policy on bereavement leave, maternity leave or harassment of any type, etc. (Remember MSU) Front Desk Agreements We compensate and reward front desk personnel differently than our service providers, but it is equally important to make sure they are aware of your expectations.

Now for those owners who choose other business choices rather than having employees.

5. Medical Contract Referral If an owner of a salon or spa wants to rent out space to a physician, they need an Independent Medical Contract Referral and Space Rental Agreement. This protects the salon / spa owners from the medical issues that you may not be familiar with, among other things, and protects your spa.

Salon Suites Agreements This is another business choice: leasing out private rooms that are self-contained.

This agreement is between a property and a tenant, and must be clearly identified as such with the IRS, State and / or a judge.

Salon / Spa Space Sublease Agreements If an owner is going to have rental stations, tables or rooms and does not own the building where their salon / spa is located, they need a SSL Agreement. This is necessary to make a clear-cut separation between the owner and the booth renters according to the authorities. If an owner owns the building where their salon / spa is located, they would need a Space Lease Agreement.

Setting Up Your Business by Using Independent Contractors This is where you would contract with a company or individual to come into your establishment and perform a service. According to the authorities, most of the beauty industry does not qualify as an Independent Contractor working within their salon or spa. This is because of the incorrect way one usually goes about using the contractor and setting up business with these individuals. We get calls on a weekly basis from owners going through an audit, and most owners are losing the battle.

This costs them dearly in back taxes, penalties and interest for that time period.

Management Forms Having the correct Management Forms in place to direct your staff, whether employees or renters, will simplify any owner’s business life.They should support your legal documents if set up correctly. When is the best time to implement these legal documents?

The first of the year is the ideal time to start with a clean slate tax wise. If you cannot incorporate them then, you will want to at the beginning of a new quarter.

Every owner in the beauty industry should have a foundation that will protect their businesses legally and profitably, as well as a great management structure to guide, direct and reward all working within your company.

Reevaluating your business plan and starting over in today’s economy has never been as important, as all of us are subject to the same laws and regulations as larger companies.

Ken Cassidy is President of Kassidy’s Salon Management consulting company.

He can be contacted at kassidy122@earthlink.net or www.kassidys.com.

14 | JANUARY 2011 | TEXAS STYLIST & SALON

JANUARY 2011 PP 9-10: Empire and ARROJO present Masters of Beauty Skills Certification Program, Minneapolis, MN MastersOfBeauty@empire.edu PP 14-22: Nail Those Profits at Sea Cruise, St. Martin, St. Kits, St. Lucia 1-800-809-6623 www.nailthoseprofitsatsea.com PP 17-18: Beauty Expo USA, Las Vegas www.beautyexpousa.com PP 23-24: Tools of the Trade Class - Cutting and Styling Classes featuring Dwight Miller, Albie Mulcahy, Alan Papaleo and Ian Gavet, Doubletree Hotel, Houston, TX (254)495-0189 or visit toolsofthetradeclass.com PP 29-31: Long Beach International Salon & Spa Expo, Long Beach Convention Center probeauty.org/ISSE

FEBRUARY 2011 PP 6-7: Empire and ARROJO present Masters of Beauty Skills

Certification Program, Kentucky - MastersOfBeauty@empire.edu PP 19-22: Bronner Bros. International Hair Show, Atlanta, GA, www.bronnerbros.com PP 26-27: The Makeup Show LA, www.themakeupshow.com PP 27: Beauty School Forum, Barristar Productions, Kissimmee, FL www.barristar.com 800 SHOW-432 PP 27-28: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com

MARCH 2011 PP 6: 3rd Annual Reign of Style Hair Competition and Show at The

Seattle Center Exhibition Hall, Seattle, WA www.reignofstyle.com PP 6-7: Empire and ARROJO present Masters of Beauty Skills Certification Program, Nashville, TN MastersOfBeauty@empire.edu PP 6-7: Prof. Beauty London, www.professionalbeauty.co.uk/london PP 6-8: IBS New York, Jacob Javits Center www.ibsnewyork.com PP 6-8: International Esthetics, Cosmetics and Spa Conference IECSC New York, www.iecsc.com PP 12-14: America’s Beauty Show, Chicago, IL 1-800-883-7808 www.americasbeautyshow.com PP 13: American Board of Certified Haircolorist Exam, Chicago, IL www.haircolorist.com PP 13-14: ABA Canada, Montreal, Quebec www.abacanada.com PP 13-14: The International Congress of Esthetics and Spa, DallasArlington Convention Center, Arlington, Texas 1-800-471-0229 www.LNEONLINE.com PP 18-20: Beauty International’s Worldwide Leading Trade Fair for Professional Cosmetics, Nail, Foot and Wellness Professionals, Düsseldorf, Germany (312)781-5180 www.mdna.com PP 18-21: Cosmoprof Bologna, Italy www.cosmoprof.com PP 20: Sorme Treatment Cosmetics Makeup Workshop at the Maxwell Hotel, Seattle, WA www.sormeworkshops.com PP 20-21: Spectrum International Beauty Expo, Los Angeles, CA (310)680-7367 www.sibe.us PP 27-28: Tools of the Trade Class - Cutting and Styling Classes featuring Dwight Miller, Albie Mulcahy, Alan Papaleo and Ian Gavet, Doubletree Hotel, San Antonio, TX (254)495-0189 or visit toolsofthetradeclass.com PP 26-28: Midwest International Salon & Spa Expo, Rosemont, IL probeauty.org/ISSE PP 27-28: ABA Canada, Toronto, Ontario www.abacanada.com

APRIL 2011 PP 3-4: The International Congress of Esthetics and Spa, Miami Beach Convention Center, Miami Beach, Florida 1-800-471-0229 www.LNEONLINE.com PP 9-10: Peel’s Spring Show, Council Bluffs, IA www.peels.com PP 10: American Board of Certified Haircolorist Exam, Denver, CO www.haircolorist.com PP 10-11: Cosmoprof’s 64th Annual Spring Style Show, San Jose, CA www.springstyleshow.net

PP 17-18: BSG Cosmoprof Beauty presents Seattle Fashion Focus, Seattle, WA www.fashion-focus.net PP 24: Sorme Treatment Cosmetics Makeup Workshop at the Holiday Inn: Soho, New York City, NY www.sormeworkshops.com PP 29-5/2: Electrologists’ Association of California State Symposium aboard the Carnival Paradise Cruise Ship 860-678-1972 Email: donna.crump@snet.net

MAY 2011 PP 8-9: Beauty School Forum, Barristar Productions, Anaheim, CA

www.barristar.com 800 SHOW-432 PP 15-16: Galveston Fashion Focus Show, Galveston, TX www. armstrongmccall.com PP 15-16: The Makeup Show NYC, www.themakeupshow.com PP 22: Beauty School Forum, Barristar Productions, Minneapolis, MN www.barristar.com 800 SHOW-432 PP 22: Sorme Treatment Cosmetics Makeup Workshop at the Riverwalk Plaza, San Antonio, TX www.sormeworkshops.com

JUNE 2011 PP 5-6: Premiere Orlando International Beauty Event & Premiere DAYSPA conference, Orlando, FL www.premiereshows.com PP 12-13: The Makeup Show Chicago www.themakeupshow.com PP 16-18: BeautyEurasia by Cosmoprof Worldwide, Istanbul, Turkey, www.beautyeurasia.com PP 18-20: International Esthetics, Cosmetics and Spa Conference IECSC Las Vegas, NV www.iecsc.com PP 18-20: IBS Las Vegas, Las Vegas, NV www.ibslasvegas.com

JULY 2011 PP 10-11: Image Expo 2011, Houston Reliant Center, Houston, TX

www.theimageexpo.com PP 24: North American Hairstyling Awards, Las Vegas, NV www. probeauty.org/naha PP 24: American Board of Certified Haircolorist Exam, Los Angeles, CA www.haircolorist.com PP 31-8/2: Cosmoprof North America 2011, Las Vegas, NV 800.557.3356 cosmoprofnorthamerica.com

AUGUST 2011 PP 14: American Board of Certified Haircolorist Exam, Boston, MA

www.haircolorist.com PP 28-29: SW Fashion Focus, Glendale, AZ www.armstrongmccall.com

SEPTEMBER 2011 PP 11-12: The International Congress of Esthetics and Spa Long

Beach Convention Center, Long Beach, CA 1-800-471-0229 www.

LNEONLINE.com PP 11-12: Worlds Fair Show, Austin, TX www.armstrongmccall.com PP 17-18: The Makeup Show Europe, Berlin, Germany, www.themakeupshow.com PP 24-25: Peel’s Fall Show, Council Bluffs, IA www.peels.com

OCTOBER 2011 PP 1-2: Peel’s Fall Show, Denver, CO www.peels.com PP 2: Beauty School Forum, Barristar Productions, Indianapolis, IN

www.barristar.com 800 SHOW-432 PP 16-17: Beauty School Forum, Barristar Productions, Burbank, CA www.barristar.com 800 SHOW-432 PP 23-24: The International Congress of Esthetics and Spa, Philadelphia Convention Center, Philadelphia, PA 1-800-471-0229 www.LNEONLINE.com

Educational events are listed free as space allows. To have your event listed, please email to lisa@stylistnewspapers.com or mail to Stylist Newspapers, 1750 SW Skyline Blvd. #24, Portland, OR 97221. For more information call (503) 297-7010 x204.

We’re Coming to Texas!

The American Board of Certified Haircolorists will be holding an examination in Austin in September.

Order your Study Materials at...

Plenty of of Time Time Plenty to Prepare Prepare to

www.haircolorist.com

WHAT’S NEW IN THE MARKET 1. New Products from Alissi Bronte Luxury Cream holds the secret to stopping time. This exclusive cream contains shark cartilage and winetherapy that acts like a potent antioxidant and anti-wrinkle agent. It contains proteins, collagen, calcium and phosphorus benefiting mature skin.

A new bio-cosmetic based on DNA strands and protective molecules in the cell nucleus, Chronological DNA slows down the aging process in every cell of your skin and recovers elasticity, comfort and radiance, fading existing wrinkles and delaying the appearance of new ones.

Purissimo Plus serum moisturizer contains Hyaluronic Acid with Sirtuins that lengthen cell life giving flexibility and elasticity to the skin. It retains water within the cells, increasing skin moisture and enhancing volume. Sirtuins prolong cell life and slow aging.

Alissi Bronte high scientific and natural beauty from Spain specializes in the field of biochemistry research and the international beauty industry. Available in the U.S. for the first time exclusively distributed by L’Aquila Cosmetics, www.laquilacosmetics.com 1-866-806-1111.

1

2

3

2. Nothing Traditional about this Keratin Treatment Attitude For Hair Brazilian Keratin Treatment is a revolutionary hair straightening method that softens, smoothes and dramatically straightens the hair. It is neither a traditional relaxer nor a straightener that can only be used on certain types of hair. There is nothing traditional about this product or service. The treatment doesn’t involve breaking down the hair and restructuring it.

The unique ingredient is virtually “a liquid form of hair” and brings hair to what it is lacking and has lost over the years. The smaller keratin molecules penetrate the hair cortex improving and repairing the quality of the hair from the inside. While the larger molecules coat the hair cuticle and take the environmental insults such as UV rays, smog and smoke for hair on the outside. The added strength, elasticity and moisture result in smooth, shiny, soft and straightened affect.

For a limited time, Attitude for Hair is offering a free hair dryer and flat iron with purchase of the treatment per customer. For full details call (513) 533-1600 or visit www.attitudeforhair.com.

5 4

3. Industry Icon Introduces Legacy Line Introducing industry icon, Michael O’Rourke’s legacy line; created with passion, love and a fierce dedication to the artist and industry. Graced by his original heart icon, the line consists of simple yet innovative styling and hair care products that focus on art and inspire creativity.

3way Spray is the flagship product in the “Michael O’Rourke” Styling Line. This luxury hairspray incorporates breakthrough technology by utilizing an adjustable nozzle to deliver 3 spray strengths for 3 types of styling. This is a powerful lifting system that penetrates the entire hair and adds volume from roots to ends.

Also included in the multi-functional styling line is Get a Lift leave-in volumizing conditioner, Fix it Up styling conditioner, and Work it Out, a concentrated detailing paste.

Moisture Madness Shampoo and Conditioner contain wheat proteins that drench hair with endless softness and brings dry, brittle and chemically dependent hair back to life. While Leave It In tangle tamer provides weightless moisture, softness, strength and detangling ease.

For more information call (310) 455-0285 or visit www.michaelorourkehair.com.

4. OPI Collaborates with Pop Icon Katy Perry Katy Perry combines her love of music and nails to introduce a new line of lacquers with OPI, launching January 2011. Inspired by Katy’s cutting edge style and latest album, Teenage Dream, the Katy Perry Collection by OPI will include four fierce, irresistible colors for nails and toes.

Complementing Katy’s already daring nail trends on and off the red carpet, a revolutionary Black Shatter formula will accompany the collection to create a cracked pattern when applied over dried bright lacquer.

“We are thrilled to be teaming up with such a prominent pop music icon like Katy Perry,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Katy is known world-wide for her innovative style and is always surprising us with her wild nail designs. When we learned about Katy’s love for lacquers, we couldn’t resist the opportunity to work together to create this glamorous collection.”

For more information, please call 800-341-9999 or visit www.opi.com.

5. Indulge in Kitoko Oil Treatment Inspired by nature, Kitoko Oil Treatment by Affinage Salon Professional, combines the healing and therapeutic properties of Karité and Argan oils to revitalize, strengthen and condition the hair, leaving it smooth and radiant. It provides intense nourishment and its lightweight formula is perfect for all hair types as it helps restore shine and moisture balance. It helps tame frizzy and uncontrollable hair, alleviates scalp dryness, improves hair’s elasticity and offers instant absorption with a non-greasy feel and no buildup. A few drops help reduce dry time and replenish brittle hair and ends. The color-safe formula contains naturally derived UV filters to help protect hair from environmental damage.

For more information, please call 877.597.2929 or visit www.affinage.com.

Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.

TEXAS STYLIST & SALON | JANUARY 2011 | 15

JKS_StylistonepageJan2011.pdf

C

M

Y

CM

MY

CY

CMY

K

12/9/2010

11:46:09 AM