Suyoung song

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SU YOUNG SONG

송수영 Product Designer 제품디자이너 From Seoul, South Korea

1


EXPERIENCE

EDUCATION

AWARDS

Chair Designer Fursys

Integrated Product Design (MSc) Brunel University

GD selection Wing Chair Series

June 2010 – June 2013 (3 years 1 month) Seoul, Korea

2013 – 2014 London, United Kingdom

2013 Korea Institute of Design Promotion (KIDP)

Design Intern Illec GMBH

Industrial Design (BA) Ewha Womans University

PIN UP Design Awards GOLD Wing Chair Series

August 2009 – September 2009 (2 months) Hannover, Germany

2005 – 2010 Seoul, South Korea

2013 Korea Association of Industrial Designers (KAID)

Web Design Intern BlinkAds

Bright Ideas Great Finalist Cocoon : a Tree House

June 2008 – August 2008 (3 months) New York City, USA

2014 West Focus

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CONTENT S FURSYS

2010-2013

05 3

11

17

19

Mesh Sofa

Wing Frame Chair

FX-Renewal

Legless Chair

Amenity sofa for B2B market

Growing chair for kids

Conference chair series

Ground chair for online market


BRUNEL

2013-2014

21

27

31

Form Equaliser

Shetosha

Cocoon

Transformable speaker to adjust individual favourite tune.

A shed where people can swap their items

A tree house giving experience in sky 4


MESH SOFA CS9800 series 06.2012 - 06.2013

5


Structure of Mesh Sofa

1

2

3

Frame

Sponge

Fabric

Double lined back

Frame Low costs

Lightweighted

Modern design

Fabric Sponge

Since mesh sofa is mainly composed of three parts; frame, sponge, and fabric, it is light-weighted and produced at low costs. Utilizing resilience and strength of mesh fabric, it creates natural streamlined curvature which suits for modern and elegant atmosphere of amenity area. 6


Aim and Market of This Project

EXISTING FURSYS AMENITY SOFAS

One seater sofa INCREASING AMENITY MARKET Stylish streamlined design

Mix match Different colour

Concept of This Project To meet the growing market needs for office sofa line and to expand amenity product line of FURSYS, new mesh sofa and table were needed to be designed. 7


Design Sketches

Final Sketch

three seater sofas

front view

side view

8


Before Production

9


Final Design (Catalogue Image)

Released into the market. fall 2013

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WING FRAME HCH271A 09.2011 - 02.2013

2013 Korea Good Design Selection

11

2013 Korea Pin Up Design Gold Winner


Function of Wing Chair

Rotating

User Height

125 cm

140 cm

155 cm

Popliteal height

300 cm

337.5 cm

375 cm

GROWING CHAIR By rotating four glides, 75mm is adjustable following a user’s growth speed. 12


Aim of This Project

Completed

SWIVEL CHAIR

UNDERCOVER

Aim of this project is to design a bottom part of frame chair for Wing.

By changing the undercover, it can be switchable

FRAME CHAIR

Br oa d ran ge of us er ag e

15 13

ELEMENTARY SCHOOL

PRESCHOOLER

LOWER GRADER

TO ELEMENTARY

TO MIDDLE SCHOOL

SCHOOL

STUDENTS

LOWER GRADER

5


Design Sketches

1

wood_1

2 wood_2

Final Selection 3 plastic_1

4

plastic_2

5 steel_1

6 steel_2

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Fabric Colour Variations

Final Selection

Befrore Production

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Catalogue Images

Released into the market. fall 2013

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FX-RENEWAL 01.2012 - 06.2012

FX conference chair renewal project The project attempted modern and classic design to upgrade the FX conference series.

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Previuos FX chair FX conference chair was more than 12 years old so it was needed to upgrade. In accordance with the company strategy for expanding the conference chair line, this project was put into practice.

Concept of FX-Renewal

LUXURY

Sketches for FX-R

DANDY SMART

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LEGLESS CHAIR 10.2012 - 12.2012 Ground chair project for Iloom brand targeted for B2C online market

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wood & plastic chair

folding and rolling

scooter chair

luxury, invisible backrest


Research about Legless Chair

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FORM EQUALISER SPEAKER 04.2014 - 09.2014 Dissertation Project : Transformable speaker to adjust sound according to one’s acoustic tastes 21


Variation of Form Equaliser Speaker

By moving 800 interconnected pieces of small modules, a user can find their own preferred tune as well as shape.

Structure of Form Equaliser Speaker

RUBBER Rubber attached at the end of modules and inner structure provide flexibility of module movement but also sustain the balance of them.

automatically dragged by one piece

INNER STRUCTURE 22


BIOMIMETIC STUDY

BATS

More than 1,000 species of bats have evolved their nose and ears in different shapes in order to survive in various enviroments with different foods. This indicates sound can be varied according to shapes.

SOUND

SHAPE

Market Needs

premium audio market

Clockwise from top left: Cuban flower bat, Geoffroy’s tailless bat, Thomas’s fruit-eating bat, Buffy flower bat, Leach’s long-tongued bat, orange nectar bat

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high resolution audio market

increasing

Transformable Speaker Design to meet the increasing needs for sophistication of sounds.


Design Sketches

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Working Mockup Making Procedure

Final Prototype Form Variations

case 1 cone

25

case 2 hat

case 3 long diamond

case 4 two diamonds

case 5 vase


Evaluation of the Concept case 1

Test Environment: Anechoic Chamber

case 2

case 3

Test Sound Source: Pink Music Sound Properties Measurement Programs used: LabView and Metlab code case 4

After altering the shape of the speaker, examined the relationship between frequency and decibels of each case. Changes were found at some frequencies by comparing case 1 (default figure) and other cases.

case 5

In anechoic chamber, Brunel University

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SHETOSHA : A SHARING HOUSE 10.2013 - 05.2014 The project is about building a physical place aiding individuals to share their items more systematically.

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Shetosha : Integrated Design for System, Platform, and Application

SHETOSHA SHED

SYSTEM

SHARE

The basic concept is, Instead of paying for self-storage spaces, simply by leaving things in one place and allowing other people to use the goods, enable users to earn more money. The aim is to encourage people to join in collaborative consumtion with ease and safety.

CONVENTIONAL WAREHOUSE APPLICATION

WAREHOUSE

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Collaborative Consumption

Means of Sharing

It is growing trend among people to consume products by swapping items with others rather than buying new one. These four drivers have fundamentally changed the way we currently think and behave of consumption.

FOUR KEY DRIVERS P2P Technology

Resurgence of Community

CONNECTOR The organizer connects people who have and people who need.

PROVIDER The organizer makes a group in need and provide the products and service.

PLATFORM OPERATOR The organizer helps people to share or expand the intangible properties by providing a platfrom.

Environmental Concern 29

Cost Consciousness

organiser

people (need)

product or service

people (have)

money (or other currency)


Shetosha System Design 1

Default rent time Average product lifetime

2 X 5%

Price varies depending on the original price and average product lifetime. Shetosha users can specify rent time or intention to purchase by using different types of sticker.

sticker Price

Rent time Long Default

Default price Original price

X 5%

LENDER

Short

SELLER

BORROWER

BUYER

MANAGEMENT Original Price X

1-

Used Time Average Product Lifetime

Price

Quality

Trust of Users

Buy

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Design motive : medieval bartering

Idea Sketches

SHIELD

IRON GATE

CATHEDRAL

LIBRARY

Warehouse Layout Collection Area : especially for lenders

Entry

Reception & Collection Point

S

Wall

Search Centre

Checkingout Counter

Exit

Exit

Checking-out Area : especially for borrowers

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Shopping Area

Entry

H

E

L

Shopping Area

F


Application Design

1

2

3

4

5

6

7

8

Whole visual language applied for Shetosha implies from medieval bartering. The traditional shield design and the iron gate are utilized in application design.

1

Starting page

2

Sign in

3

Home

4

Borrow : search result

5

Borrow : item details

6

My account

7

Lend

8

Shetosha location 32


2014 West Focus Bright Ideas Grand Final

COCOON : A TREE HOUSE

33

09.2013 - 12.2013 Cocoon is a design led business plan which sells and sublets custom built treehouses to individuals and companies.


Key Features

ROLL UP WOODEN CURTAIN Can be opened to get a beautiful view of the sunrise or to fall asleep in the moonlight.

MODULAR WALL SYSTEM Allowing the door, walls and window to be selected and arranged in any configuration along the length of the treehouse.

This gives them the relaxing experience of being outside within nature combined with the comfort of being inside. HAMMOCK OR BED

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Tree House Structure 1

1

Rough Sawn Larch Cladding

5

Hammock

2

Roof and Floor Beams

6

Aluminium Extrusion, internal frame

3

Curved Perspex Window

7

Modular Wall and Door

4

Laminated Plywood Curved Beams

8

Double Thickness Wall ; for insulation

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7

8

3

1

4 5

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Research for Glamping Market

Target Customers

Camping and Caravan Club Membership Numbers Predicted Membership 2017 ; 647,000

ECO FRIENDLY

527,209 Members 08-09 Financial Crisis

ADVENTURE ‘05

‘06

‘07

‘08

‘09

‘10

‘11

‘12

‘13

‘14

‘15

‘16

‘17

The current camping and caravaning market within the UK shows good opportunity for further business development. With the UK camping market being the third largest in Europe it is clear to see Britain has a passion for camping and being outdoors.

WORK HARD

PLAY HARD Overnight Stays in Annual Millions France Italy United Kingdom Germany 43 Spain Netherlands

33

61

100

We are targeting the customers between 25-55 in age which currently represent the majority of the market spend with A,B and C1 as the class level usually directing relates to income and as our product is a high cost, high quality experience these are our potential customers. Market Divided by Age Group Spend 65+

10%

55-64

14%

45-54

20%

OUTDOOR

60

YOUNG PROFESSIONALS

Sweden Denmark Norway

35-44

28%

25-34

16%

16-24

12%

NO CHILDREN 35

Targeted age group


Design Sketches

Can be attached to a wide variety of trees or buildings through 2 wire connections at the top of the structure.

36


Floor Plan 810 cm

CHAIR 140 cm

200 cm

CHAIR CHAIR

HAMMOCK

TOILET

RUG

FURNITURE TABLE

105 cm

35 cm

Interior & Furniture : Modern Nature

200 cm

100 cm

Wall-mounted table

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VOID

200 cm


Cocoon In Forest

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