SU YOUNG SONG
송수영 Product Designer 제품디자이너 From Seoul, South Korea
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EXPERIENCE
EDUCATION
AWARDS
Chair Designer Fursys
Integrated Product Design (MSc) Brunel University
GD selection Wing Chair Series
June 2010 – June 2013 (3 years 1 month) Seoul, Korea
2013 – 2014 London, United Kingdom
2013 Korea Institute of Design Promotion (KIDP)
Design Intern Illec GMBH
Industrial Design (BA) Ewha Womans University
PIN UP Design Awards GOLD Wing Chair Series
August 2009 – September 2009 (2 months) Hannover, Germany
2005 – 2010 Seoul, South Korea
2013 Korea Association of Industrial Designers (KAID)
Web Design Intern BlinkAds
Bright Ideas Great Finalist Cocoon : a Tree House
June 2008 – August 2008 (3 months) New York City, USA
2014 West Focus
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CONTENT S FURSYS
2010-2013
05 3
11
17
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Mesh Sofa
Wing Frame Chair
FX-Renewal
Legless Chair
Amenity sofa for B2B market
Growing chair for kids
Conference chair series
Ground chair for online market
BRUNEL
2013-2014
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27
31
Form Equaliser
Shetosha
Cocoon
Transformable speaker to adjust individual favourite tune.
A shed where people can swap their items
A tree house giving experience in sky 4
MESH SOFA CS9800 series 06.2012 - 06.2013
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Structure of Mesh Sofa
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2
3
Frame
Sponge
Fabric
Double lined back
Frame Low costs
Lightweighted
Modern design
Fabric Sponge
Since mesh sofa is mainly composed of three parts; frame, sponge, and fabric, it is light-weighted and produced at low costs. Utilizing resilience and strength of mesh fabric, it creates natural streamlined curvature which suits for modern and elegant atmosphere of amenity area. 6
Aim and Market of This Project
EXISTING FURSYS AMENITY SOFAS
One seater sofa INCREASING AMENITY MARKET Stylish streamlined design
Mix match Different colour
Concept of This Project To meet the growing market needs for office sofa line and to expand amenity product line of FURSYS, new mesh sofa and table were needed to be designed. 7
Design Sketches
Final Sketch
three seater sofas
front view
side view
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Before Production
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Final Design (Catalogue Image)
Released into the market. fall 2013
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WING FRAME HCH271A 09.2011 - 02.2013
2013 Korea Good Design Selection
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2013 Korea Pin Up Design Gold Winner
Function of Wing Chair
Rotating
User Height
125 cm
140 cm
155 cm
Popliteal height
300 cm
337.5 cm
375 cm
GROWING CHAIR By rotating four glides, 75mm is adjustable following a user’s growth speed. 12
Aim of This Project
Completed
SWIVEL CHAIR
UNDERCOVER
Aim of this project is to design a bottom part of frame chair for Wing.
By changing the undercover, it can be switchable
FRAME CHAIR
Br oa d ran ge of us er ag e
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ELEMENTARY SCHOOL
PRESCHOOLER
LOWER GRADER
TO ELEMENTARY
TO MIDDLE SCHOOL
SCHOOL
STUDENTS
LOWER GRADER
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Design Sketches
1
wood_1
2 wood_2
Final Selection 3 plastic_1
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plastic_2
5 steel_1
6 steel_2
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Fabric Colour Variations
Final Selection
Befrore Production
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Catalogue Images
Released into the market. fall 2013
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FX-RENEWAL 01.2012 - 06.2012
FX conference chair renewal project The project attempted modern and classic design to upgrade the FX conference series.
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Previuos FX chair FX conference chair was more than 12 years old so it was needed to upgrade. In accordance with the company strategy for expanding the conference chair line, this project was put into practice.
Concept of FX-Renewal
LUXURY
Sketches for FX-R
DANDY SMART
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LEGLESS CHAIR 10.2012 - 12.2012 Ground chair project for Iloom brand targeted for B2C online market
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wood & plastic chair
folding and rolling
scooter chair
luxury, invisible backrest
Research about Legless Chair
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FORM EQUALISER SPEAKER 04.2014 - 09.2014 Dissertation Project : Transformable speaker to adjust sound according to one’s acoustic tastes 21
Variation of Form Equaliser Speaker
By moving 800 interconnected pieces of small modules, a user can find their own preferred tune as well as shape.
Structure of Form Equaliser Speaker
RUBBER Rubber attached at the end of modules and inner structure provide flexibility of module movement but also sustain the balance of them.
automatically dragged by one piece
INNER STRUCTURE 22
BIOMIMETIC STUDY
BATS
More than 1,000 species of bats have evolved their nose and ears in different shapes in order to survive in various enviroments with different foods. This indicates sound can be varied according to shapes.
SOUND
SHAPE
Market Needs
premium audio market
Clockwise from top left: Cuban flower bat, Geoffroy’s tailless bat, Thomas’s fruit-eating bat, Buffy flower bat, Leach’s long-tongued bat, orange nectar bat
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high resolution audio market
increasing
Transformable Speaker Design to meet the increasing needs for sophistication of sounds.
Design Sketches
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Working Mockup Making Procedure
Final Prototype Form Variations
case 1 cone
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case 2 hat
case 3 long diamond
case 4 two diamonds
case 5 vase
Evaluation of the Concept case 1
Test Environment: Anechoic Chamber
case 2
case 3
Test Sound Source: Pink Music Sound Properties Measurement Programs used: LabView and Metlab code case 4
After altering the shape of the speaker, examined the relationship between frequency and decibels of each case. Changes were found at some frequencies by comparing case 1 (default figure) and other cases.
case 5
In anechoic chamber, Brunel University
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SHETOSHA : A SHARING HOUSE 10.2013 - 05.2014 The project is about building a physical place aiding individuals to share their items more systematically.
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Shetosha : Integrated Design for System, Platform, and Application
SHETOSHA SHED
SYSTEM
SHARE
The basic concept is, Instead of paying for self-storage spaces, simply by leaving things in one place and allowing other people to use the goods, enable users to earn more money. The aim is to encourage people to join in collaborative consumtion with ease and safety.
CONVENTIONAL WAREHOUSE APPLICATION
WAREHOUSE
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Collaborative Consumption
Means of Sharing
It is growing trend among people to consume products by swapping items with others rather than buying new one. These four drivers have fundamentally changed the way we currently think and behave of consumption.
FOUR KEY DRIVERS P2P Technology
Resurgence of Community
CONNECTOR The organizer connects people who have and people who need.
PROVIDER The organizer makes a group in need and provide the products and service.
PLATFORM OPERATOR The organizer helps people to share or expand the intangible properties by providing a platfrom.
Environmental Concern 29
Cost Consciousness
organiser
people (need)
product or service
people (have)
money (or other currency)
Shetosha System Design 1
Default rent time Average product lifetime
2 X 5%
Price varies depending on the original price and average product lifetime. Shetosha users can specify rent time or intention to purchase by using different types of sticker.
sticker Price
Rent time Long Default
Default price Original price
X 5%
LENDER
Short
SELLER
BORROWER
BUYER
MANAGEMENT Original Price X
1-
Used Time Average Product Lifetime
Price
Quality
Trust of Users
Buy
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Design motive : medieval bartering
Idea Sketches
SHIELD
IRON GATE
CATHEDRAL
LIBRARY
Warehouse Layout Collection Area : especially for lenders
Entry
Reception & Collection Point
S
Wall
Search Centre
Checkingout Counter
Exit
Exit
Checking-out Area : especially for borrowers
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Shopping Area
Entry
H
E
L
Shopping Area
F
Application Design
1
2
3
4
5
6
7
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Whole visual language applied for Shetosha implies from medieval bartering. The traditional shield design and the iron gate are utilized in application design.
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Starting page
2
Sign in
3
Home
4
Borrow : search result
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Borrow : item details
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My account
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Lend
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Shetosha location 32
2014 West Focus Bright Ideas Grand Final
COCOON : A TREE HOUSE
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09.2013 - 12.2013 Cocoon is a design led business plan which sells and sublets custom built treehouses to individuals and companies.
Key Features
ROLL UP WOODEN CURTAIN Can be opened to get a beautiful view of the sunrise or to fall asleep in the moonlight.
MODULAR WALL SYSTEM Allowing the door, walls and window to be selected and arranged in any configuration along the length of the treehouse.
This gives them the relaxing experience of being outside within nature combined with the comfort of being inside. HAMMOCK OR BED
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Tree House Structure 1
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Rough Sawn Larch Cladding
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Hammock
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Roof and Floor Beams
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Aluminium Extrusion, internal frame
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Curved Perspex Window
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Modular Wall and Door
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Laminated Plywood Curved Beams
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Double Thickness Wall ; for insulation
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8
3
1
4 5
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Research for Glamping Market
Target Customers
Camping and Caravan Club Membership Numbers Predicted Membership 2017 ; 647,000
ECO FRIENDLY
527,209 Members 08-09 Financial Crisis
ADVENTURE ‘05
‘06
‘07
‘08
‘09
‘10
‘11
‘12
‘13
‘14
‘15
‘16
‘17
The current camping and caravaning market within the UK shows good opportunity for further business development. With the UK camping market being the third largest in Europe it is clear to see Britain has a passion for camping and being outdoors.
WORK HARD
PLAY HARD Overnight Stays in Annual Millions France Italy United Kingdom Germany 43 Spain Netherlands
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61
100
We are targeting the customers between 25-55 in age which currently represent the majority of the market spend with A,B and C1 as the class level usually directing relates to income and as our product is a high cost, high quality experience these are our potential customers. Market Divided by Age Group Spend 65+
10%
55-64
14%
45-54
20%
OUTDOOR
60
YOUNG PROFESSIONALS
Sweden Denmark Norway
35-44
28%
25-34
16%
16-24
12%
NO CHILDREN 35
Targeted age group
Design Sketches
Can be attached to a wide variety of trees or buildings through 2 wire connections at the top of the structure.
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Floor Plan 810 cm
CHAIR 140 cm
200 cm
CHAIR CHAIR
HAMMOCK
TOILET
RUG
FURNITURE TABLE
105 cm
35 cm
Interior & Furniture : Modern Nature
200 cm
100 cm
Wall-mounted table
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VOID
200 cm
Cocoon In Forest
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