Since 1999
Media Kit
ConnectYour Advertising to
Chicago Suburban Families
Reach Chicago Suburban Families eaching affluent and active families in Chicago’s suburbs is easy with Suburban Family Magazine - the most widely read local magazine in our area. SF serves an elite market area of over 2,000,000 residents and over 650,000 households. SF’s irresistible editorial package, impactful circulation, informative website, social media and email blasts connects you with this valuable demographic.
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Suburban families have tremendous buying power...and do they ever spend on their families! Suburban Family Magazine reaches these affluent and active families like no other suburban media. Our unique print and online mix delivers valuable content for their most cherished interest - their family life! Each bi-monthly issue (6X per year) offers advice and resources on family activities, health, leisure, education, fitness, celebrations, getaways, seniors, dining out...and much more. An overview of our key editorial sections: OUT & ABOUT
Places to go and things to do, attractions, sports/games and entertainment for the whole family. EDUCATION CENTRAL A valuable resource for learners of every age level and ability. ACTIVE KIDS Promotes camps, classes and more. FITNESS FIRST Dedicated to promoting healthy and active lifestyles for all family members. Includes Fitness events.‘Annual Race Guide’featured in Mar/Apr issue. FAMILY WELLNESS Health and wellness coverage. GREAT EVENTS The suburb’s #1 events calendar. GET AWAYS Local and distant getaways. CELEBRATE! Party planning resource. ‘Annual Party Guide’featured in the May/June issue. DINING OUT Source for date night, girl's night out & family and friends dining choices.
~ One Ad. Two Months Exposure: Print + Online. One Great Rate! ~ I read Suburban Family Magazine...“because I’m the Mom who plans!”
- K. Lisak, Downers Grove, IL
Since 1999
Reach Higher with Suburban Family Readership Profile...
9.6
...out of 10! Readers were asked,“On a scale of 1-10, how likely are you to recommend Chicago Suburban Family Magazine?”
87%
92%
“Agree to strongly agree”with this statement,“Suburban Family is my most valuable source for coverage on Chicago suburban family activities.”
State that they will“likely or definitely”take action on Suburban Family’s content.
91%
39
Of SF readers are Female
Median Age of SFreaders
Readership Profile cont’d...
Since 1999
% of readers who prefer to read Suburban Family in PRINT: 49% | PRINT and ONLINE: 43% | ONLINE: 8% Income: Median HHI: $99,600 Married: 77%: Not Married: 23% | Have children at home: 82% Ages 25 - 44: 73% | Grandparents: 13% % of readers who rate Suburban Family’s content as Valuable to Extremly Valuable: 97% Source: Suburban Family Readership Study 2020, Print + Online
OneAd. TwoMonthsExposure: Print+Online. OneGreatRate! Your ad message will reach our vast Print audience and - at no additional charge - will automatically reach our Online audience via our 1) Digital Edition, 2) Popular website, 3) Social Media, 4) WEEKEND+ (our weekly family activity newsletter), and 5) a free link to your website included. We also include a Premium Online Campaign to advertisers running a 1/2 page ad size and larger. Your Premium Online Campaign includes: All the features listed above. An individual and timely posting of your ad and listing to our website, Facebook and Twitter audiences. A“LEARN MORE” link from your editorial to your display ad. Your display ad inserted into the“Featured Sponsor”section of our WEEKEND+ newsletter email and web post. (Based on availability).
Give us a call for a demo of our Print + Online program.
Since 1999
ChicagoSuburbanFamily.com Subfam.com
Suburban Family Magazine reaches the Chicago Suburbs: West, Far West, Northwest, Northshore, and South/Southwest. (SEE MAP)
Chicago suburban readers per issue
Northbrook
Wheeling
Arlington Heights Prospect Hts Glenview Rolling Meadows Mt. Prospect Inverness
S Barrington
HoffmanEstates Streamwood Schaumburg
Elgin South Elgin
COOK
90
53
Des Niles Plaines Park Ridge
Elk Grove Village Itasca Bensenville
Hanover Bartlett Park Roselle
KANE
Deerfield
Bloomingdale
WoodDale
294
90
290 Glendale River Forest Carol St.Charles Stream Heights Addison Elmhurst Forest Park Oak Park VillaPark Geneva West Winfield Glen Lombard 290 Chicago Ellyn Oakbrook Westchester Berwyn Batavia Wheaton Terrace Cicero 88 OakBrook LaGrange Warrenville N. Aurora DownersClarendon Hills I-88 Western Grove 55 Lisle Hinsdale Springs Aurora 355 Westmont Indian Head Naperville Woodri dge Willowbrook Park Countryside Burr
Darien
Oswego
Bolingbrook Plainfield Romeoville New Lennox
Print circulation: 50,000 Readers per copy: 3.18 Online Reach: 17,600
L AK E MICH IGA N
Vernon Hills Buffalo Grove
55
Ridge Palos Hills Alsip Palos Park
294 Lemont Homer Glen Orland Park Mokena Tinley Park
CHICAGO
Reach
170,240
Palatine
Barrington
Suburban Family Magazine is available free at over 1000 quality locations. Find us at Park Districts, Grocers, Health/Fitness Centers, Day Care, Medical Offices, Street Boxes, Municipal Bldgs., Retailers, Restaurants and more.
unique visitors
Suburban Family is published every other month increasing your campaign’s shelf life AND reach!
Total Reach: 170,240
The Power of FREE Since 1999
Suburban Family’s FREE circulation strategy insures that your advertising message has 1) maximum exposure and is 2) readily accessible to affluent and active families...when they are ready to take action!
2021 Editorial & Deadline Calendar If you are looking to connect with “Chicago suburban families,� then each and every Print and Online issue of Suburban Family is the place to be seen! We feature 1) editorial that is consistent in each issue, while 2) delivering powerful themes - unique to each issue - that are highly relevant to our readers. Here is our 2021 editorial calendar:
Featured In Every Issue: Out & About - Places to Go, Celebrate - Party Places, On Stage, Family Wellness, Fitness First, Active Kids, Race Events, Education Central, GetAways, Chicago Area Events Calendar, Dining Out.
January + February Winter Fun, Self Improvement, Private Schools Space Deadline: Dec 10, 2020 | Street Date: Jan 4, 2021
March + April Springtime Fun, Camps & Classes #1, 2021 Race Guide, Autism Space Deadline: Feb 15, 2021 | Street Date: Mar 1, 2021
May + June Summer Planner: Camps & Classes #2, Fairs & Festivals, Waterparks & Pools #1, Golf Links & Tips, Annual Party Planner Space Deadline: Apr 19, 2021 | Street Date: May 3, 2021
July + August Best Summer Day Trips, Fairs & Festivals, Waterparks & Pools #2, Continuing Ed, Golf Links & Tips Space Deadline: Jun 14, 2021 | Street Date: Jun 28, 2021
September + October Fall GO Guide: Fall Fests, Pickings, Halloween Happenings, Back to School, Golf Links & Tips, Annual Stage Preview Space Deadline: Aug 16, 2021 | Street Date: Aug. 30, 2021
November + December Holiday Issue: Holiday Events, Stage,Senior Focus, Faith & Inspiration, Special Needs Space Deadline: Oct 18, 2021 | Street Date: Nov 1, 2021
Ask how your editorial message can become part of the issue! Since 1999
10 Reasons to Include Suburban Family - PRINT in Your “Advertising Mix” 1) Target a Dedicated “Local” Market Local magazines like Suburban Family serve as an important hub where local consumers learn about their surroundings and events they might like to get involved in. In other words, as a local business, you will get your ad in front of a passionate crowd that is already interested in who you are and what you have to offer. 2) Nothing Beats that “Leisurely Magazine” Experience Most online readers only scan a website ad for nano-seconds before moving on. People interact much differently with printed magazines. Magazine readers really take their time and linger when reading print. They also tend to fully interact with the content, especially the ads inside. 3) Only in Print: Ads are a Welcome Sight Unlike ads displayed in electronic media, print ads are actually a welcome sight! Readers love the fact that all of the information in a print ad is right in front of them versus having to expend the time to view a web ad to get to the information. 4) People Don’t Fear Print Ads Web surfers have become very wary of clicking on banner ads, even if those ads are enticing. But consumers have nothing to fear by reading your Suburban Family print ad, which makes them more open to receiving your message. 5) A Longer Shelf Life While digital ads come and go, print ads have staying power. In the case of Suburban Family Magazine, on average a single copy will be read by 3.18 people over our 2-month shelf life. 6) Brand Recognition that Leads to Brand Loyalty When you advertise in a Suburban Family Magazine, people instantly become familiar with your company. This recognition is reinforced when they view your business in other media forms, seek recommendations, or meet you or a representative in person. You are not only building brand recognition but also, brand loyalty. 7) Credibility Suburban Family Magazine is a highly valued and respected publication that has built a sense of community among Chicago suburban consumers (since 1999). In fact, many people turn to local Suburban Family as a trusted source of advice - 79% of our readers have read 2-3 issues out of the last 3 issues. Your business can greatly benefit from our credibility when your ad (and editorial) are viewed as a recommendation from a trusted source. 8) One Ad. Two Months Exposure: Print + Online. One Great Rate! We don’t know of another publication that works as hard as SF to deliver the magazine experience in both Print and Online. And, our advertisers are the key reason for this. Unlike other magazines, the number one goal of our Online effort is to boost overall advertising results...for free! 9) “Online Only” Ad Campaigns are Missing Valuable Customers 53% or our readers prefer ONLY to read the Print version of Suburban Family. While 39% prefer to switch back and forth between Print and Online, with only 8% saying that they ONLY read SF Online. This means that an advertiser who relies solely on an Online campaign, is potentially missing out on a vast majority of Suburban Family readers, who will not see their advertising message. 10) The Power of Free and Highly Targeted Print It is thought that print media readership is in decline. To clarify, it is actually paid print that has lost readership. While, free print from highly targeted magazines like Suburban Family is alive and well. As a matter of fact, SF has recently experienced some of it’s largest advertiser participation levels ever! A big reason: Suburban Family’s “free” circulation strategy eliminates the “cost barrier to entry” for readers, which insures that your advertising message has 1) maximum reader exposure and 2) is readily accessible to affluent and active families...when they are ready to take action!
Since 1999
Ad Sizes:
Width” x Height”
Since 1999
Ad Submission Requirements
An Insertion Order must be submitted with each ad. Suburban Family provides free graphic service for simple, formatted ads. All ads can be submitted digitally in the following formats: PhotoShop, Illustrator, and Acrobat PDF. Fonts should be converted to outlines. Minimum font size 6 point. A high resolution PDF is the preferred format for ad submissions. Acrobat PDF files must retain high dpi image quality with fonts embedded (“press ready” settings). PhotoShop files must be accompanied by all fonts and placed images. PhotoShop files should be in eps or tiff format and at least 300 dpi. Illustrator files should have type converted to outlines. Full Color Ads - Use process color for full color ads. Save color photos as CMYK tiffs. Make sure that any and all black text appears only on the black channel. Total ink density should not exceed 225%. No RGB images. Premium Cover Ads - Bleeds available on all full page interior ads and covers. - Live area: 7.625” x 10.000” Trim area: 8.375” x 10.750” - Bleed area: 8.875” x 11.250” minimum.
Full Page: 7.62” x 9.75”
1/2 Page: 7.62” x 4.79”
1/3 Page Horizontal: 5.02” x 4.79”
1/6 Page Vert: 2.43” x 4.79”
For Advertising Rate Information Please call...
630-863-7183 Advertising Information 630-863-7183 mail@subfam.com Suburban Family Magazine P.O. Box 1266, Westmont, IL 60559 Fax: 866-779-4320
1/6 Page Horiz: 5.02” x 2.31”
1/3 Page Vertical: 2.43” x 9.75”
2/3 Page : 5.02” x 9.75”
1/12 Page 2.43” x 2.31”