Since 1999
Media Kit
ConnectYour Advertising to
Chicago Suburban Families
Reach Chicago Suburban Families eaching affluent and active families in Chicago’s suburbs is easy with “Suburban Family Magazine” - the leading family magazine in the Chicago suburbs. SF serves an elite market area of over 2,000,000 residents and over 650,000 households. SF’s irresistible editorial package, impactful circulation, informative website, social media and weekly email blasts connects you with this valuable demographic.
R
Suburban families have tremendous buying power...and do they ever spend on their families! Suburban Family Magazine reaches these affluent and active families like no other suburban media. Our unique print and online mix delivers valuable content for their most cherished interest - their family life! Each bi-monthly issue (6X per year) offers advice and resources on family activities, health, leisure, education, fitness, celebrations, seniors, dining out...and much more. An overview of our key editorial sections: OUT & ABOUT Places to go and things to do, attractions, stage, seasonal events,
sports/games and entertainment for the whole family. EDUCATION CENTRAL A valuable resource for learners of every age level and ability. ACTIVE KIDS Promotes camps, classes, training programs and more. FITNESS FIRST Dedicated to promoting healthy and active lifestyles for all family members. Includes Fitness events.‘Annual Race Guide’featured in Mar/Apr issue. FAMILY WELLNESS Health and wellness topics. GREAT EVENTS The suburb’s #1 events calendar. CELEBRATE! Our popular Party Planning resource. ‘Annual Party Guide’featured in the May/June issue. DINING OUT Source for date night, girl's night out & family and friends dining choices.
~ One Ad. Two Months Exposure: Print + Digital. One Great Rate! ~
I read Suburban Family Magazine...“because I’m the Mom who plans!”
- K. Lisak, Downers Grove, IL
Since 1999
Reach Higher with Suburban Family Readership Profile...
9.6
...out of 10! Readers were asked,“On a scale of 1-10, how likely are you to recommend Chicago Suburban Family Magazine?”
89%
93%
“Agree to strongly agree”with this statement,“Suburban Family is my most valuable source for coverage on Chicago suburban family activities.”
State that they will“likely or definitely”take action on Suburban Family’s content.
89%
39
Of SF readers are Female
Median Age of SFreaders
Readership Profile cont’d... Since 1999
% of readers who prefer to read Suburban Family in PRINT: 49% | PRINT or ONLINE: 63% | ONLINE: 13% Income: Median HHI: $99,100 Married: 78%: Not Married: 22% | Have children at home: 81% Ages 25 - 46: 75% | Grandparents: 13% % of readers who rate Suburban Family’s content as Valuable to Extremly Valuable: 97% Source: Suburban Family Readership Study 2022, Print + Online
OneAd. TwoMonthsExposure: Print + Digital. OneGreatRate! Your ad message will reach our vast Print audience and - at no additional charge - will automatically reach our Digital audience via our 1) Digital E-Mag, 2) Popular website, 3) Social Media, 4) WEEKEND+ (our weekly family activity newsletter), and 5) a free link to your website included. We also include a Premium Online Campaign to advertisers running a 1/2 page ad size and larger. Your Premium Online Campaign includes: All the features listed above. An individual and timely posting of your ad and listing to our website, Facebook and Twitter audiences. A“LEARN MORE” link from your editorial to your display ad. Your display ad inserted into the“Featured Sponsor”section of our WEEKEND+ newsletter email and web post. (Based on availability).
Give us a call for a demo of our Print + Digital program.
Since 1999
ChicagoSuburbanFamily.com Subfam.com
Suburban Family Magazine reaches the Chicago Suburbs: West, Far West, Northwest, Northshore, and South/Southwest. Lake Villa Mundelein
Wauconda Inverness S Barrington
COOK
KANE
Lake Forest Highland Park Deerfield Northbrook
Arlington Heights Prospect Hts Mt. Prospect Glenview
HoffmanEstates Streamwood Schaumburg
Elgin South Elgin
Rolling Meadows
Wheeling
90
Des Plaines Park Niles Ridge Morton Elk Grove Grove
53
Bartlett Park Roselle Bloomingdale
Village Itasca Bensenville
Hanover
WoodDale
294
90
290 Glendale River Forest Carol St.Charles Stream Heights Addison Elmhurst Forest Park Oak Park VillaPark Geneva West Winfield Glen Lombard 290 Chicago Ellyn Oakbrook Westchester Berwyn Batavia Wheaton Terrace Cicero 88 OakBrook LaGrange Warrenville N. Aurora DownersClarendon Hills I-88 Western Grove 55 Lisle Hinsdale Springs Aurora 355 Yorkville Westmont Indian Head Naperville Willowbrook Evergreen Pk Woodrdge Park Countryside Burr
Darien
Oswego
ONLINE
Bolingbrook Plainfield Romeoville New Lennox
55
Ridge Palos Hills Oak Lawn Alsip Palos Park
294 Lemont Homer Glen Orland Park Mokena Frankfort Tinley Park
CHICAGO
Reach Chicago Suburban Families in PRINT &
Barrington
Carpenter ville
Vernon Hills Buffalo Grove
Palatine
Readership: 96,160*
Suburban Family Magazine is available free at over 650 quality locations.
ONLINE
Find us at Park Districts, Grocers, Health/Fitness Centers, Day Care Centers, Medical Offices, Street Boxes, Municipal Bldgs., Retailers, Restaurants and more.
Reach: 23,450 Website Unique Visitors + Facebook + Weekend+ Email
Suburban Family is published every other month increasing your campaign’s shelf life AND reach!
*Seasonally Adjusted
The Power of FREE Since 1999
Suburban Family’s FREE circulation strategy insures that your advertising message has 1) maximum exposure and is 2) readily accessible to affluent and active families...when they are ready to take action!
L AK E MICH IGA N
(SEE MAP)
2023 Editorial & Deadline Calendar If you are looking to connect with “Chicago suburban families,” then each and every Print and Online issue of Suburban Family is the place to be seen! We feature 1) editorial that is consistent in each issue, while 2) delivering powerful themes - unique to each issue - that are highly relevant to our readers. Here is our 2023 editorial calendar:
Featured In Every Issue: Out & About; Places to Go, Celebrate; Party Places, On Stage, Family Wellness, Fitness First + Race Events, Active Kids, Education Central, Chicago Area Events Calendar, Dining Out.
January + February Winter Fun, Mental Health Awareness, Private Schools Space Deadline: Dec 12, 2022 | Street Date: Jan 2, 2023
March + April Springtime Fun, Camps & Classes #1, 2022 Race Guide, Autism Space Deadline: Feb 13, 2023 | Street Date: Feb. 27, 2023
May + June Summer Planner: Camps & Classes #2, Fairs & Festivals, Waterparks & Pools #1, Golf Links & Tips, Annual Party Planner Space Deadline: Apr 17, 2023 | Street Date: May 1, 2023
July + August Best Summer Day Trips, Fairs & Festivals, Waterparks & Pools #2, Continuing Ed, Golf Links & Tips Space Deadline: Jun 12, 2023 | Street Date: Jun 26, 2023
September + October Fall GO Guide: Fall Fests, Halloween Happenings, Pickings, Back to School, Golf Links & Tips, Annual Stage Preview Space Deadline: Aug 14, 2023 | Street Date: Aug. 28, 2023
November + December Holiday Issue: Holiday Events, Holiday Stage, Senior Focus, Winter Break Camps, Special Needs Space Deadline: Oct 16, 2023 | Street Date: Oct. 30, 2023
Ask how your editorial message can become part of the issue! Since 1999
10 Reasons to Include Suburban Family - PRINT in Your “Advertising Mix” 1) Target a Dedicated “Local” Market Local magazines like Suburban Family serve as an important hub where local consumers learn about their surroundings and events they might like to get involved in. In other words, as a local business, you will get your ad in front of a passionate crowd that is already interested in who you are and what you have to offer. 2) Nothing Beats that “Leisurely Magazine” Experience Most online readers only scan a website ad for nano-seconds before moving on. People interact much differently with printed magazines. Magazine readers really take their time and linger when reading print. They also tend to fully interact with the content, especially the ads inside. 3) Only in Print: Ads are a Welcome Sight Unlike ads displayed in electronic media, print ads are actually a welcome sight! Readers love the fact that all of the information in a print ad is right in front of them versus having to expend the time to view a web ad to get to the information. 4) People Don’t Fear Print Ads Web surfers have become very wary of clicking on banner ads, even if those ads are enticing. But consumers have nothing to fear by reading your Suburban Family print ad, which makes them more open to receiving your message. 5) A Longer Shelf Life While digital ads come and go, print ads have staying power. In the case of Suburban Family Magazine, on average a single copy will be read by 3.18 people over our 2-month shelf life. 6) Brand Recognition that Leads to Brand Loyalty When you advertise in a Suburban Family Magazine, people instantly become familiar with your company. This recognition is reinforced when they view your business in other media forms, seek recommendations, or meet you or a representative in person. You are not only building brand recognition but also, brand loyalty. 7) Credibility Suburban Family Magazine is a highly valued and respected publication that has built a sense of community among Chicago suburban consumers (since 1999). In fact, many people turn to local Suburban Family as a trusted source of advice - 79% of our readers have read 2-3 issues out of the last 3 issues. Your business can greatly benefit from our credibility when your ad (and editorial) are viewed as a recommendation from a trusted source. 8) One Ad. Two Months Exposure: Print + Digital. One Great Rate! We don’t know of another publication that works as hard as SF to deliver the magazine experience in both Print and Online. And, our advertisers are the key reason for this. Unlike other magazines, the number one goal of our Online effort is to boost overall advertising results...for free! 9) “Online Only” Ad Campaigns are Missing Valuable Customers 53% or our readers prefer ONLY to read the Print version of Suburban Family. While 39% prefer to switch back and forth between Print and Online, with only 8% saying that they ONLY read SF Online. This means that an advertiser who relies solely on an Online campaign, is potentially missing out on a vast majority of Suburban Family readers, who will not see their advertising message. 10) The Power of Free and Highly Targeted Print It is thought that print media readership is in decline. To clarify, it is actually paid print that has lost readership. While, free print from highly targeted magazines like Suburban Family is alive and well. As a matter of fact, SF has recently experienced some of it’s largest advertiser participation levels ever! A big reason: Suburban Family’s “free” circulation strategy eliminates the “cost barrier to entry” for readers, which insures that your advertising message has 1) maximum reader exposure and 2) is readily accessible to affluent and active families...when they are ready to take action!
Since 1999
Ad Sizes: Width” x Height” Since 1999
Ad Submission Requirements
All ads can be submitted digitally in the following formats: PhotoShop, Illustrator, and Acrobat PDF. Fonts should be converted to outlines. Minimum font size 7 point. Under 8 pt. fonts should be in bold face and A high resolution PDF is the preferred format for ad submissions. Acrobat PDF files must retain high dpi image contrasted with background for legibility purposes. QR codes should be large enough for scanning.
Full Page: 7.62” x 9.75”
quality with fonts embedded (“press ready” settings). PhotoShop files must be accompanied by all fonts and placed images. PhotoShop files should be in eps or tiff format and at least 300 dpi. Illustrator files should have type converted to outlines. Full Color Ads - Use process color for full color ads. Save color photos as CMYK tiffs. No RGB images. Black and white images should only be in the Grayscale color space, not RGB or Index. Make sure that any and all black text appears only on the black channel. Total ink density should not exceed 225%. Suburban Family is printed on premium groundwood (not glossy) paper. Premium Cover Ads – Bleeds available on all full page interior ads and covers. – Live area: 7.625 x 10.000 Bleed area: 8.875 x 11.250 – Trim area: 8.375 x 10.750
1/2 Page: 7.62” x 4.79”
1/3 Page Horizontal: 5.02” x 4.79”
1/6 Page Vert: 2.43” x 4.79”
For Advertising Rate Information Please call...
630-863-7183
Advertising Information: Sue Wolf 630-863-7183 sue@subfam.com Suburban Family Magazine P.O. Box 1266, Westmont, IL 60559 Fax: 866-779-4320
1/6 Page Horiz: 5.02” x 2.31”
1/3 Page Vertical: 2.43” x 9.75”
2/3 Page : 5.02” x 9.75”
1/12 Page 2.43” x 2.31”