5 Badass Branding Boss Secrets to Unlock an Awesome Brand Strategy

“... the way you communicate your brand - through your website, social media, packaging, product names, etc. - should all align to create a cohesive and consistent look and feel.”

By S. A. Grant

Learn 5 Tips for a Strong Brand Identity from An Uncaged Boss

Yes, you can throw together a logo and call it a brand. But to build a legacy brandthat resonates with customers, you need to go deeper and create something much more profound. Although a company’s brand values are fundamental to the success of its business, many people do not understand what branding is or why it’s essential.

What Is Branding?

Brand creation is about defining your product and communicating your unique selling proposition. It is about building a look, feel and experience that generates positive associations with your target audience. The core of your visual brand identity is reflected in your logo, but your perfect brand identity must be cross-channel. That means the way you communicate your brand - through your website, social media, packaging, product names, etc. - should all align to create a cohesive and consistent look and feel. A strong brand identity helps a company gain traction in the marketplace and be successful. Therefore, any business needs to create a strong brand identity regardless of size or structure.

Using mixed branding strategy repeatedly like a muscle builds your brand equity and strength in the marketplace.

Observing the same logo over and over again is one of the most unavoidable aspects of internet marketing. It feels depressing sometimes. But contrary to popular belief, an influential brand identity isn’t about differentiating yourself from the competition. The goal is to make your business recognizable and memorable in a positive way. The key to this is Repetition.

This article will explore five essential facets of building a successful brand identity that people trust and want to be associated with and love.

Here are five repeatable tips for a stronger brand identity:

1: Start with A Solid Foundation:

A well-established brand identity requires time and effort. Shaping a brand is about finding your niche and building on it to create something people will recognize.

• Define strong brand values.

• Define your target audience.

• Determine your brand promise.

• Get to know your buyer persona.

• Develop a unique selling proposition.

2: Pay Attention to The Brand Communication Details:

If you’re not equipped for brand building, and you want a perfect brand identity, then hire a branding agency that understands the importance of brand positioning.

• Know your competitors as much as you know yourself.

• Use brand colors effectively to portray your brand story.

• What brand voice are you using in your messaging tonality?

• Incorporate powerful typography into your current brand name.

• Create emotional branding, an icon that invokes an emotional connection.

3: Make A plan for Your Brand:

Plan your branding effort, much like you plan for a vacation or a wedding. Branding isn’t the time to cut corners.

• Establish Your Branding Process

• Develop Cultural Brand Management Process

• Make sure you have a cross-channel style guide

• Create a visual style Guide with Brand Standards

4: Be On-Brand at All Times:

Your brand is so much more than just visually appealing; it has to be sexy and addictive. Embrace it at every turn by wearing it, sharing it, talking about it, and making it, so your strong brand values become so immersive to you and your customers it becomes codependent.

• Start to establish personal branding.

• Get everyone on the same page (Companywide).

• Create a look that’s harmonious across social media brands and other channels.

• Consistency is critical in brand recognition; keep your brand consistent across all touchpoints.

• Ensure everything, including packaging, websites, communications, and marketing materials, are consistent with your brand.

5: Build Your Brand into A Community:

Branding combines how you communicate and how you look in international brand marketing.

• Develop ongoing brand communications

• Create groups to help grow your brand experience.

• Don’t get carried away with brand image trends or fads.

• Embrace engagement, brand awareness, and brand loyalty.

• Surround yourself with people who promote you and help you achieve your branding goals.

“The best brands don’t compete; they co-create and deliver mixed branding strategies.” - S. A. Grant.

Takeaway: The best brands are built from giving birth to revised solutions and partnerships. When you’re establishing your brand identity, make sure you’re focused on creating something that will last for years to come with room to evolve and grow.

S. A. Grant is the Host of The Boss Uncaged Podcast, CEO of Serebral360, A design & marketing agency, and A Growth Strategist Consultant at sagrant.com. He has over 21 years of experience in helping businesses grow.

His focus is assisting entrepreneurs in creating strategies and tactics that consistently generate more revenue, build your business’s online presence, and develop systems.

Grant finds the most joy in coaching. Authors, Podcasters, Entrepreneurs, Educators, and Publishers gain a solid understanding of how to create content that gets results systematically and learn how to develop automation and redevelop multiple uses for existing content.

S. A. is the #1 Best Selling Author on Amazon. In 2020 he Published five books and also published two bestselling

books for his clients. As a stroke survivor, Grant’s views of time and life make him very grateful to be still alive and make him a no-nonsense straight shooter who tells it like it is.

“The best brands don’t compete; they co-create and deliver mixed branding strategies.” - S. A. Grant.”