Success Champions
Podcasting As A Business Development Tool
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I found podcasting, which taught me how to build my business using processes and procedures, which gave me my business development model. Getting on podcasts is simple if you know what you’re doing- and I do. I’ll walk you step-bystep through every tip and trick I use, and you’ll be amazed by how simple it really is. Don’t let me fool you, though, it takes a lot of discipline and work. There are things you’ll need to do consistently to make this work for you. Ready? I’m not going to mess around. Good, let’s get to work.
LET ME DROP A COUPLE OF STATS ON YOU
By Donnie Boivin
I could grow a business by being a guest on podcasts! That opened a whole new market for me because I LOVE to talk. I’m a podcaster, I’m a speaker, and I’m a sales guy.
of 30 days. It was nuts. If I found out you had a show, I was after it. I was going to do whatever it took to get on it. I was all in.
wasn’t doing well financially. My wife and I were on the verge of losing our farm and everything that came with it. Why? Because I had gotten a wild hair and decided to start a company from scratch, leaving behind an awesome career. I was in a spot where I was deciding if I was going to go back and get a job or if I was going to end up losing it all. I mean, really, that’s where I was. I had one last speaking engagement that was going to be the deciding factor for my business. It was really going to be that last “hurrah” before I had to give it all up. I left it all on the stage that day and gave it all I had. Little did I know, that engagement was going to change my life for the better. After I walked off the stage I was approached to be a guest on a podcast. When that episode aired, one of the listeners reached out and ended up becoming a client of mine. Who knew that being a guest on a podcast would open doors for new clients and speaking engagements? What I realized from all this was that I could grow a business by being a guest on other people’s podcasts! That opened a whole new market for me because I LOVE to talk. I’m a podcaster, I’m a speaker, and I’m a sales guy. There were a ton of shows that needed guests, and I went on a rampage. I went on 67 shows over the course
www.DonnieBoivin.com
: In 2018, there were 200,000 podcasts launched. In the same year, there were 4 million books written. Now, think about libraries- how many libraries exist around the world? Add in Amazon, bookstores, and self-publishers. Between those, how many books do you think have been published worldwide? Billions? Maybe. Possibly even trillions. Including those 200,000 podcasts launched in 2018, there are only a little more than 2,000,000 podcasts total. It’s still such a new
