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Brand Story and
Sassy Social media Brand Story and Awareness on Pinterest
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endless. They can be up to 20 videos or images with text. This is a great amount of space to get your information across. If you don’t have access, you can apply here: https://www.pinterest.com/storypin-invite/.
How to create Story Pins on Pinterest:
By Sarah Ankney
Marketing has gotten easier on Pinterest
with the introduction of Story Pins and Video Pins. A Story Pins is a bit like a slideshow of information on Pinterest using Pins of multiple images or multiple videos. Video Pins can be anything from an animated Pin or a short video. The possibilities are endless with these pins just like any other platform. Pinterest has given you another avenue to tell your brand story in interesting new ways. • Login to your business account. • Click the plus sign and click create Story
Pin. • You will then want to upload as many images as you want or videos to complete your Pin. • Use the tools to the right side of the screen to design your images. • Click Next. • Select detail’s theme from the details pane. • Click next. • Fill in the information about your Pin such as what Board it goes to or create a new one as well as a title and tagged topics. • Hit Publish.
Video Pins are similar in purpose to Story Pins except they keep playing in the Pinterest feed to attract attention to your Pin. Video content has become more and more popular on platforms so why not add it to your marketing on Pinterest. It Story Pins are a bit can increase recognition different than stories of your brand story as on other social media platforms as it is made “Marketing on Pinterest has well as create awareness around your brand. up of multiple images gotten downright interesting Video Pins can be used and videos. Just like other with the addition of Story Pins for educational content social media platforms you can customize the and Video Pins.” just like that of the Story Pin. Share your recipes, stories with fonts and share your how-tos and colors. What is different? so much more. Don’t The fact that stories do not disappear after 24 forget to drive traffic from the Video Pins to other hours like on other platforms. They can last a areas such as your website or YouTube channel. lifetime on Pinterest on specific boards. You may Keep videos short and captivating just like other be asking what are Story Pins used for? They are platform stories. Use text overlay and make it so used for a collection of curated photos, recipes, there is no need to have audio on while watching step-by-step guides, tips, or lists. Think outside the video. the box with this because the possibilities are
What are the specs on the videos that can be uploaded to Pinterest? Visit https://help.pinterest. com/en/business/article/video-pins .
Here is how to create Video Pins on Pinterest:
• Login to your business account. • Click the plus sign and click create pin. • Slide the lever to left or right to select your cover for the video. • Add a title, your pin description, and link. • Hit publish.
Please note it takes up to 24 hours for a video to be published since Pinterest reviews to make sure it is not violating any community standards. Marketing on Pinterest has gotten downright interesting with the addition of Story Pins and Video Pins. Another way to add Video to your Pinterest is to add your Tik Tok videos to your Pinterest boards. This is an additional marketing hint for you. As I was saying, marketing on Pinterest is more about creating your brand story and awareness than it has ever been. You want to keep up with the important visual updates - after all it is a visual platform. Sarah Ankney of Sassy Pinterest is a Pinterest Account Manager. She wants to empower your business with a bit of magic to help you get visible. Sassy Pinterest creates graphics and descriptions as well as manages your Pinterest account so that you can do all the things you need to do and drive traffic to your business. If you need assistance in your business to get traffic to all your sites, please contact Sarah Ankney to add another powerful marketing tool. Sassy@ sarahankney.com
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