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Brand Story and Awareness on Pinterest By Sarah Ankney
M “Pinterest has given you another avenue to tell your brand story in interesting new ways.”
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arketing has gotten easier on Pinterest with the introduction of Story Pins and Video Pins. A Story Pins is a bit like a slideshow of information on Pinterest using Pins of multiple images or multiple videos. Video Pins can be anything from an animated Pin or a short video. The possibilities are endless with these pins just like any other platform. Pinterest has given you another avenue to tell your brand story in interesting new ways. Story Pins are a bit different than stories on other social media platforms as it is made up of multiple images and videos. Just like other social media platforms you can customize the stories with fonts and colors. What is different? The fact that stories do not disappear after 24 hours like on other platforms. They can last a lifetime on Pinterest on specific boards. You may be asking what are Story Pins used for? They are used for a collection of curated photos, recipes, step-by-step guides, tips, or lists. Think outside the box with this because the possibilities are
endless. They can be up to 20 videos or images with text. This is a great amount of space to get your information across. If you don’t have access, you can apply here: https://www.pinterest.com/storypin-invite/.
How to create Story Pins on Pinterest: • Login to your business account. • Click the plus sign and click create Story Pin. • You will then want to upload as many images as you want or videos to complete your Pin. • Use the tools to the right side of the screen to design your images. • Click Next. • Select detail’s theme from the details pane. • Click next. • Fill in the information about your Pin such as what Board it goes to or create a new one as well as a title and tagged topics. • Hit Publish. Video Pins are similar in purpose to Story Pins except they keep playing in the Pinterest feed to attract attention to your Pin. Video content has become more and more popular on platforms so why not add it to your marketing on Pinterest. It can increase recognition of your brand story as well as create awareness around your brand. Video Pins can be used for educational content just like that of the Story Pin. Share your recipes, share your how-tos and so much more. Don’t forget to drive traffic from the Video Pins to other areas such as your website or YouTube channel. Keep videos short and captivating just like other platform stories. Use text overlay and make it so there is no need to have audio on while watching the video.
“Marketing on Pinterest has gotten downright interesting with the addition of Story Pins and Video Pins.”
www.DonnieBoivin.com
