Success Champions You were on the internet today. Do you remember the reason why? Let me guess. It was likely you were looking for one or more of the following:
Building Your Brand with YouTube
• Information • Education • Entertainment
By Kevin Hunter
A
s a long-time YouTube Creator with over 322,000 Subscribers and an audience that has grown beyond 42 Million people, it’s fair to say I’ve become a bit of an expert on creating and maintaining a presence as an online influencer. Today, I hope to shorten your journey to success by giving you a few things to think about, and some extra tools to help you build a solid online presence.
“Does high quality video matter? Yes, but not nearly so much as quality of content.”
For some of you, you’re reading this after the fact. You already tried YouTube. When the day came that you decided YouTube should be a part of your branding strategy, a little research gave you a few ideas: Create a channel, choose a target audience, research competition, learn from others, optimize your videos, create an upload schedule, optimize your channel, try some YouTube advertising.
They used their marketing expertise from other forms of media, all those places that gave them the stage to “Sell themselves.” They failed to consider why they frequent the internet themselves. Without realizing it, they created content that even they wouldn’t watch if they weren’t into themselves and their products so much. You must focus on creating great informational, educational, and entertaining videos. If you can do all three in one video, you really have something! If you can do an “Evergreen Subject,” even better (information that is true for years to come). Every channel must include some Evergreen Subject videos, or are likely to die off.
If you have great content, I’d start now, well before you have the most amazing video production studio.
Despite the soundness these ideas seemed to contain, your efforts brought nothing but failure. Why? Didn’t you have great success with other forms of media using these ideas? What happened? This disappointing outcome is reported by a lot of people after applying their previous expertise to the world of YouTube. Let’s change that for you.
6
You did not go to the internet hoping to be “sold” something. Yet, many YouTube creators produce one video after another that is full of “salesy” and time sensitive updates that have “We’re the best, so call us” tones and attitudes that fall well short of what people were looking for. Why didn’t these creators give others what they hoped to find on the internet themselves?
www.DonnieBoivin.com
Does high quality video matter? Yes, but not nearly so much as quality of content. I’ve created very low level quality videos that have generated millions of views, just because the content was right on the money. If you have great content, I’d start now, well before you have the most amazing video production studio. The guy who spends all his time getting ready to be ready by building a fancy studio… but has lousy or sales sounding content... will be eating your dust when you have a
