Success Champions you stand for that are the most impactful and effective. These kinds of powerful, well-written stories you use in your posts, blogs, books, and sales pages, move people into action. And that’s the goal, to help them feel something strong enough that they can’t resist making the next move.
Your Voice. Your Brand. The Badassery of Sharing Brave Words By Laura Di Franco
“What do you want them to feel becomes a mini-mission statement for all your content.”
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verything you do is branding you. I wish I knew that in the beginning. I would have paid more attention and been pickier about everything I created.
But now I know. And when you know better, you do better. I’m doing much better nowadays. Especially with my written content; but really all of my content. It’s because I know every juicy morsel I produce and share is representing me (yeah, all of it) that I’m inspired to be my badass self. And you should too! But that took finding myself first. It took some brave healing.
“Um, okay.” I’m used to following orders when it comes to my psychic business coach. This day was no different, except I was full of not-good-enough thoughts. They won’t accept this. Why would they want this article from little old me?
“Martha, I got this,” I said out loud to myself. “We’re about to have a viral blog in a big magazine. We got this!” When that self-sabotaging BS shows up in my head to ruin the day, I pull out my ninja moves on it and have a conversation with the voice. I’ve learned that my purpose-driven fears can be a compass. So “not-good-enough” becomes code for, “Girl, you better jump on this right now and don’t look back.” I became a ninjalevel action taker on my fear.
“It’s the personal, raw, real, authentic, badass stories that help your clients love you and what you stand for that are the most impactful and effective.”
Got good content? Got good content that helps people not only know and love who you are but helps them recognize you among the sea of competitors? Got content that makes them feel something?
I want to talk about your brave words, especially the stories you use to build your know, love, and trust. It’s the personal, raw, real, authentic, badass stories that help your clients love you and what
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“I want you to submit an article called 10 Reasons Everyone Should Write to Mind Body Green this week.”
www.DonnieBoivin.com
ask myself questions like: • • • •
I did write and submit that blog. I received more email newsletter sign-ups afterward than at any other time of my career up until that point. My email list moved from 100s to 1000s, and I realized I better think twice about many of the things I was creating. I started to
Who do you want to be? What do you stand for? What do you want to be known for? How do you want people to talk about you?
