Sassy Social Media

A Pinterest Profile that Works for You

Pinterest is a platform with two benefits: social media and a search engine.

By Sarah Ankney

Looking for a new platform to get your content out there? Pinterest is a platform with two benefits: social media and a search engine. There are over 200 million users and 80% of them have bought from Pinterest. When your profile is set up correctly, it draws people to you and increases your influence, audience, email list, group members, and downloads for those of your that are podcasters.

Let’s talk content for Pinterest. Content is what helps you be seen on Pinterest as well as makes your profile effective. Here are some types of content you can post on this platform:

• Blog posts

• Videos

• YouTube Videos

• Freebies

• Podcasts

• Guest Appearances

• Facebook Groups

• Challenges

• Digital Products

• Any type of content with a link Content makes the world go around on social media, so it is important that you have content to post, as well as, future content to place on all platforms including Pinterest. I recommend you have content to post so that you can have an effective profile and get the traction you need and want on this platform.

The other important feature since this is a search engine is to make sure your profile and content is SEO rich and has effective hashtags to ensure you are getting seen not only in Pinterest searches, but also in a Google search. Find keywords and hashtags that work with your content so that when people do a search, you pop up in the feeds and are seen, because that is the ultimate goal for your profile. Hashtags increase searchability as well as increase your influence on the platform. You want to be seen and build the influence and goals you have for that platform.

What do you need to have an effective profile on Pinterest? I recommend setting up a personal profile and converting it to a business profile. This will give you ease of access to your content and ability to post your content. There are several things you can do to have a profile that will ensure you get the views and followers you need to be successful:

• Profile picture of yourself or your logo in the size of 180 x 180 px (preferably a headshot of yourself)

• Clearly identify who you are and what you do as your title

• Claim your website

• Include your business email

• Have an SEO rich bio including hashtags with a link to all your other platforms (link tree is recommended here)

• 10 boards with covers that are in your field of expertise (600 x 600 px images)

• Ensure SEO rich as well as hashtags, in your board descriptions as well as your link to other platforms

• Make sure you complete 20 pins per board with rich descriptions as well

• Pins should be are 1000 x 1500 px for optimal size

• You should have 2 boards with covers that are personal for people to get to know you

• Add new boards monthly so that clientele knows you are still active, and because optimal board numbers are minimum of 15 to 20 boards so you can grow your account

• Actively follow those that are in your field of expertise

• Actively follow the followers

• Actively follow your icons

• Have fun with Pinterest, use it during your “downtime”

• Set personal pins to secret if you do not want people to see them

• Make sure to pin other people’s content for minimum of 20 a day

It’s important to remember that Pinterest information will last four to six months in this feed. Whereas on Facebook, it will last five minutes. If nobody interacts. That’s what’s nice about this. You have 200 to 300 million users on Pinterest. People are seeking to learn stuff from your blogs, or to purchase your goods and show up as an expert. It’s important that you are noticed.

Pinterest can be a powerful tool in your arsenal. When used properly, it can be used to increase your audience, downloads and more. Don’t be afraid to use Pinterest to help you in your business as well as life. Enjoy your Pinterest adventures and in no time, you will be gaining followers and views like a boss!

Sarah Ankney of Sassy Pinterest is a Pinterest Account Manager. She wants to empower your business with a bit of magic to help you get visible. Sassy Pinterest creates graphics and descriptions as well as manages your Pinterest account so that you can do all the things you need to do and drive traffic to your business. If you need assistance in your business to get traffic to all your sites, please contact Sarah Ankney to add another powerful marketing tool. linktr.ee/sassyempower