Success Champions
Sassy Social Media
A Pinterest Profile that Works for You By Sarah Ankney
L “Pinterest is a platform with two benefits: social media and a search engine.”
ooking for a new platform to get your content out there? Pinterest is a platform with two benefits: social media and a search engine. There are over 200 million users and 80% of them have bought from Pinterest. When your profile is set up correctly, it draws people to you and increases your influence, audience, email list, group members, and downloads for those of your that are podcasters. Let’s talk content for Pinterest. Content is what helps you be seen on Pinterest as well as makes your profile effective. Here are some types of content you can post on this platform: • • • • •
Blog posts Videos YouTube Videos Freebies Podcasts
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Guest Appearances Facebook Groups Challenges Digital Products Any type of content with a link
Content makes the world go around on social media, so it is important that you have content to post, as well as, future content to place on all platforms including Pinterest. I recommend you have content to post so that you can have an effective profile and get the traction you need and want on this platform. The other important feature since this is a search engine is to make sure your profile and content is SEO rich and has effective hashtags to ensure you are getting seen not only in Pinterest searches, but also in a Google search. Find keywords and hashtags that work with your content so that when people do a search, you pop up in the feeds and are seen, because that is the ultimate goal for your profile. Hashtags increase searchability as well as increase your influence on the platform. You want to be seen and build the influence
