Brand Images Bring Bigger Success

“Did you know that social media posts that include images produce 650% higher engagement than text only posts?”

By Melissa Henry

I know, getting your photos taken is about as much fun as…going to the dentist. No offense to dentists; but if you are one, I bet you don’t like having your photo taken either!

I’ll bet when you started your business, you realized you needed a headshot for your LinkedIn profile and website. So, you found a headshot photographer and ended up with a decent professional photo of yourself on a boring gray background that shows people what you look like.

And hey, that’s all you really need. I mean you aren’t trying to become an Instagram influencer, you just want to have a successful business, right?

Well, let me ask you…

Do you dream of creating a wildly successful online business?

Are you a speaker who wants to land big stages and get paid to speak?

Do you dream of becoming known as the expert in your industry?

Do you want to be a best-selling author?

Do you want to easily pivot in your business and bring your audience with you?

If you said yes to any of these questions, then stay with me,

What are personal brand photos anyway?

Personal brand photos are images that result from intentionally creating a visual interpretation of the concepts you want to communicate to your target audience and transformations your product or service provides to your ideal clients.

Yes, that’s my “technical definition” but since that’s pretty boring, I’ll also put it this way:

Personal brand images help you:

• Stand out from your competition

• Show your ideal client why they should

like and trust you

• Show your audience what makes you unique/why they should choose YOU

• Sell your offers and services

• Sell more books!

• Show event organizers why they should choose you to speak at their event

Besides all of those pretty amazing things your personal brand photos can do for you and your business, here’s something really interesting:

branding is to highlight your uniqueness and why your ideal client should choose you, no one list of specific images will work for all people.

That said, I’ve put together some general ideas for images you can, and should have for your business:

A high-quality horizontal image that can be used as the “hero” image on your website. For most service-based business, you can make this an image of you, you working with a “client” OR a client after they have experienced “transformation” as a

Did you know that social media posts that include images produce 650% higher engagement than text only posts? Yes, that saying “a picture is worth a thousand words” is totally true!

Here’s more branding badassery: Brand photos catapult you to a level that’s above and beyond your competition because they can’t touch you - you are unique!

You’re the only YOU there is, my friend!

What images Should I Have

The possibilities for your brand images are practically endless. Since the whole point of result of working with you.

Based on what you think is the most important personality trait that connects you with your ideal client, create an image that shows off your personality. The key here is being super intentional about connecting with that client.

Create images that show emotion. For example, if you want your clients to feel empowered and confident, an image of a client standing in a power pose looking towards the “future” with a smile really drives home the point!

Create some “behind the scenes” images too! It’s a fact that people will feel closer to you if you show them that little peek behind the curtain of what you do in your business.

Using your brand photos

You may be thinking, “Hey Melissa, thanks for this great article but where the heck would I even use photos like these anyway?”

I’m here to tell you that you can use your images to connect with your target audience in tons of ways. Here’s how my clients have used their images to grow their business:

Website

Profiles and banners for social media

Speaker bios and one-sheets

Blog posts

Media kits

Podcast art and video podcast intros

Social media posts

Newsletters

Lead pages

Lead magnets

Webinars

Book covers

Magazine articles, and much more!

an ASSET to your business! When you are intentional about how you create and use these assets, you’ll see big results, bigger impact, bigger audiences and more success!

At the end of the day, personal brand images are

Melissa Henry, CEO of Melissa Demple Photography, helps speakers, authors and entrepreneurs become KNOWN as experts in their space. Walk away feeling like a rock star with powerful clarity on your personal brand and unique images that wow your target audience, help you sell out your programs and books, and win coveted keynote spots!

Featured in Forbes, Entrepreneur, and Thrive Global and on podcasts like The Rita Made Me Do It Show, No Fat Cats, and Two Girls Talking, Melissa understands the challenges of standing out in the crowded marketplace and will make sure you and your business do too!