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The Built, the Dollar, the Power and the People text by shirley surya images courtesy of urban redevelopment authority, marina bay sands pte ltd, city developments limited, bfc development, keppel corporation limited and wikimedia commons Duxton Plain Housing Development (2009) ARC Studio Architecture + Urbanism
The Endless Race
Iconic and Economics
With international headlines about cities like Dubai and Shanghai rivalling each other with the latest iconic architectural behemoths, the built environment is increasingly capturing the public’s imagination. By becoming the branding medium for institutions, cities and nations, architecture has gone beyond space-shaping to image-making, and the economic revitalisation of cities. Books such as The Endless City by the Urban Age Project – findings on patterns of urban transformation in six major cities – show the kind of phenomenal changes and challenges cities face from rapid urbanisation and the global race.
The race between Manhattan’s starchitect-condos has led some to lament that architecture is being reduced to arresting images and a cultural veneer in the developer’s marketing strategy. Others question the use of starchitecture as tourist attractions to resuscitate cities – as epitomised by the Bilbao Effect. In an article Bilbao, 10 Years Later, Gehry’s Guggeheim is reported to have transformed the gritty port city into a tourist magnet, yet Bilbao still remains “very much a one-attraction town” – attracting starchitects to build around the city, but with few locals having visited the museum. Such “disconnect between Bilbao the brand and Bilbao the city” implies the risk of engendering architectural cacophony by investing in a The use of starchitecture for economic ends and slew of iconic buildings when the city has its risks on the quality of the public realm and little else to offer visually and culturally. design’s role to improve lives.
Though not of similar scale, Singapore is definitely going through such transformation, especially in recent years. Since the Esplanade opened in 2005, the design of our built environment has become the focus of the mainstream media. Though architecture has always been an integral part of Singapore’s development, PM Lee Hsien Long’s reference to the built environment as part of the equation to create the “X-factor” for a “vibrant, global city” in his 2004 National Day Rally speech, raises the value of architectural and urban design excellence to Singapore’s status as a centre of commerce and culture, more than ever. While celebratory rhetoric and optimism mark the nation’s attitude toward its future iconic developments, architects and the public are skeptical toward such developments in the West. This is especially so in regard to the use of starchitecture for economic ends, its risks on the quality of the public realm and design’s role to improve lives. iSh explores where Singapore stands in regard to these concerns in the spirit of the questions posed in The Endless City – what kind of lives are we creating? Is the future city a “a vision of hell or a force for civilised living” amid these transformations?
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Though these concerns may not directly apply to Singapore, it is still worth asking the extent to which she has banked on the image-factor of architecture. If starchitecture has been used to serve an economic end, how much of it is about money than function? If Singapore is indeed using the “build-itand-they-will-come” strategy, can we live up to the brand we are promoting ourselves to be? There is no question about Singapore jumping on the bandwagon of iconic developments as an economic necessity. It is afterall a force of globalisation a city cannot afford to not compete in. While Moshe Safdie’s design of the Marina Bay Integrated Resort (MBIR) is described as “a memorable image” that adds a new dimension to the city skyline, the double helix-structure bridge by Philip Cox is a “masterpiece to put the wow right in Singapore’s city centre”. The iconic criteria gives the muchneeded “X-factor” to achieve the city’s Urban Redevelopment Authority’s (URA) goal of making Singapore into a “City With Identity”. But unlike its past architectural icons like I.M. Pei’s OCBC Centre and the works of other Pritzker-winning architects built between the late ’70s to ’90s, recent iconic developments are not just symbols of Singapore’s
The Sail @ Marina Bay (2009) NBBJ | Kiat Inc
Marina Bay Sands (2009) Moshe Safdie & Associates | Aedas | Peter Walker & Associates
Gardens at Marina South (2010) Grant Associates
economic prowess praised for their design innovation, but explicitly presented in the media as differentiators to our skyline and a brand-name cachet for the property and tourist market.
As much as the iconic factor of developments like the MBIR, Financial Centre, and luxury apartments like The Sail and Reflections have been utilised to attract foreign investments, their success comes hand in hand with the city’s overall efforts such The iconic factor sells – in reputation and in dollar as allowing easy immigration and staging of interterms. When Monocle ranked Singapore as No. 17 national events. Business Times has also attributed amongst the world’s Top 20 Most Liveable Cities for Singapore’s lead in property investment transacfactors that included its “blossoming urban and cul- tions in Asia-Pacific in 2007 to its attractive living tural landscape” featuring “international stars like environment, the two IRs and hosting of the F1 Moshe Safdie and Toyo Ito”, the Bilbao Effect seems race. “Though these projects are still in progress, to play out. Just as the starchitect’s brand-name the positive impact is already felt with increasing justifies a higher price point for luxury apartments visitor arrivals and foreign investin Manhattan, “space users with more discerning ment, leading to greater demand Recent iconic developments are not just symbols taste are willing to pay a premium for quality world- for offices, residences and hotels,” of Singapore’s economic prowess, but explicitly class design and architecture here,” according to comments Kwee as she reveals presented in the media as differentiators to Kwee Yilin, Vice President of Project Development Pontiac Land’s plan for “an ultra- our skyline and a brand-name cachet for the at Pontiac Land – the developer behind high-pro- luxury hotel in Sentosa and two property and tourist market. f ile buildings like the upcoming Capella Hotels prestigious residential projects in and Resort by Foster + Partners. This has caused District 10.” developers, especially those in the luxury market, to engage starchitects to meet such shift in custom- By investing in the built, not in expense of the public ers’ expectation and demand. realm and the buzz, Singapore seems to not be fully prone to the “build-it-they-will-come” syndrome But with the inevitable use of the iconic for eco- and has prevented any disconnection between its nomic ends, it seems to be held in tension with people, the city, and its aspired status of a vibrant other factors. Under Singapore’s planning policy global metropolis. that takes into account all stakeholders, the iconic is not necessarily built at the expense of function, Is Large-Scale Upscale or Social especially in its relation to the quality of the public Innovation for All? realm. While addressing real estate developers at a Cityscape conference, CEO of URA Cheong-Chua With the much-desired public recognition of the Koon Hean expressed that in assessing develop- design profession, few would question celebrated ments for approval, URA looks not only at the architects designing the city’s most luxe aparticonic feature but also how the overall design fits ments or a mega masterplanning projects. But for the context in terms of its contribution to impor- some, the rise of starchitect-condos is not a sign tant criteria such as the creation of public spaces, of architecture going mainstream but celebrated efficiency for transportation and pedestrian com- architecture becoming lifestyle signifiers of the fort. The substantial amount of prime land reserved rich and famous. Others wonder if starchitects’ for open space and public use at the Marina Bay turn to planning large-scale developments that Development, and the public promenades and are increasingly bound up with that of the upscale pedestrian connectivity in landmark developments is a sign of gentrification becoming the preferred like the MBIR, are examples of URA’s commitment urban renewal strategy. Some even questioned if to these criteria, as stewards of the public realm. all these are in any way compatible with Modern 111