Brand Booklet

BRANDING BOOKLET - SUGANDHA GUPTA sugandha2108@gmail.com +31-645431673

All the material is produced under BFAS+ & is a property of the company.

BRANDING BFAS+ & PM+

The logo of BFAS+ was designed by an external designer but the website and all the

The challange with creating Placemaking website was to merge the two companis

other branding material was generated by me in 2018 winters. The challenge was

together with the same format. Placemaking Plus now becomes a part of BFAS+.

to create the website in 2 languages in squarespace keeping the same format.

To have these two websites at first start with scratch and then move forward with combining them to have one face was difficult but made possible.

I used coding and the HTML formats to change the basic functioning of the website . I also subscribed for using Bablic to generate a 2 language website with same features.

All the material is produced under BFAS+ & is a property of the company.

Placemaking Training 2018, 2019 & coming up in 2020

The Placemaking training was an initiative taken by me back in the starting

I invite different speakers from the relevant fields to present so that we have

2018 to create a professional network in the real estate market. This approach

a strong message at the end of the training that people take with them. It

targeted the Dutch market so that as Placemaking Plus we make our

is joined by famous developers like AM, Akroconsult, Gemeente and other

presence in between the developers, architects, urban planners & designers.

offices.

All the material is produced under BFAS+ & is a property of the company.

Jane’s Walk 2018, 2019, 2020 (upcoming)

Organising bike tour in Haarlem to one of the BFAS+ projects.

Jane’s Walk May, 2019 The Jane’s walk is an initiative taken in memory of Jane Jacobs worldwide. During Jane’s Walk 2019 we visited the streets of Amsterdam andshowed people how can they communicate with the locals and have a conversation. It was focused in teh marineterrein area in Amsterdam.

De Week van Kraaineest: The Just City Index workshop

All the material is produced under BFAS+ & is a property of the company.

We Make the City Amsterdam, 2018

Speaking through in The Just City Index workshop by Toni Griffin

True leaders give equal opportunities, practice what they preach and so did the ones at Placemaking Plus & BFAS architectuur stedenbouw. Thanks to my colleagues I got an opportunity to present Placemaking Plus at WeMakeThe.City 2018— the festival that makes cities better., to show how we make our cities #livabletolovable.

All the material is produced under BFAS+ & is a property of the company.

We make The City 2018, public speaker from Placemaking Plus

Jane’s Walk 2018, 2019, 2020 (upcoming)

Jane’s walk in northe of Amsterdam

Jane’s Walk May, 2019 The Jane’s walk is an initiative taken in memory of Jane Jacobs worldwide. During Jane’s Walk 2019 we visited the streets of Amsterdam andshowed people how can they communicate with the locals and have Jane’s Walk 2019

All the material is produced under BFAS+ & is a property of the company.

a conversation. It was focused in teh marineterrein area in Amsterdam.

We Make the City Amsterdam, 2019

Organising bike tour in Haarlem to one of the BFAS+ projects.

I was the moderator of the session of The Just City Index from Placemaking Plus. I presented the company infront of 50 international delegates from all over the world. I also thereafter moderated the whole session with different national and international speakers in Amsterdam Zuidoost.

De Week van Kraaineest: The Just City Index workshop

All the material is produced under BFAS+ & is a property of the company.

Placemaking Week, 2017 Time period: October 10 - 14th, 2017 Building upon the momentum of the Placemaking Leadership Council and 2016’s Placemaking Week in Vancouver, Project for Public Spaces collaborated with their Dutch partners – STIPO, Placemaking Plus and Pakhuis de Zwijger – to create a dynamic forum for attendees to develop and share concrete strategies to advance placemaking locally and globally - the Placemaking Week 2017.

Public space is located at the intersection of many global issues - from health to sustainability, innovation to equity.

Placemaking Week is all about leveraging this convergence.

The Placemaking Week was closely looking into the case of Amsterdam, trying to reach out to existing processes here and bring its expertise. Therefore, 6 Place Games were organised based on ‘Koers 2025’ – the strategic plan for building 12.000 housing units up to 2025. Urban development is not only building houses, but also about creating pleasant public spaces for the new residents and the existing users of the new neighbourhoods. That’s why the Place Games were held in these area’s in preparation to all these new developments.

Place Game Sloterplas

As co-producer of the Placemaking Week Placemaking Plus was host and organiser of different events and sessions.

EXPEDITION - THE HAARLEM SAFARI Time period: October 11th, 2017

All the material is produced under BFAS+ & is a property of the company.

Place Game Sloterdijk

Ice Skating Placemaking in Delflandplein, Amsterdam

All the material is produced under BFAS+ & is a property of the company.

Muziekplein, Utrecht, Place Branding Place Game Client: Gemeente Utrecht December 13th, 2017 Muziekplein is a piece of public space, strategically located between the NS Rail Station Terwijde, Waterwin Park, the High Streets, and the Terwijde residential area.

Together with the Community the City is looking for Programming on Muziekplein (former location of a temporary Albert Heijn Supermarket).

From Livable to Lovable.

Currently the focus and attention is for Water, from the Utrecht Hills to the Dunes, with the impressive Pump Building as connector. It is destined to become a place to meet for inhabitants, entrepreneurs and visitors alike.

From just space to a place where you would like to spend a bit more time on the way home from school, or work, or just some shopping in the neighborhood.

All the material is produced under BFAS+ & is a property of the company.

Hondsrugweg, Place Branding, Amsterdam

THE HONDSRUGWEG SOUTH

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AMERICA

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IKEA All the material is produced under BFAS+ & is a property of the company.

Place Game Workshop Publishing

All the material is produced under BFAS+ & is a property of the company.

PROJECT PUBLISHING MATERIAL

1000 stoelen placemaking buikslotermeerplein vlindertuin placemaking buikslotermeerplein biobasecamp 2. Partners: • •

In Holland ROC

• •

Bovent’Y Gemeente Amsterdam

3. Wat? • 330.000 bezoekers in Dutch Design Week • 30 miljoen ‘ views’ op Instagram • Thema Bio Base sluit aan op duurzaamheid, ambitie voor All the material is produced under BFAS+ & is a property of the company. ontwerp Noord

Hoi Tutor (Start-Up) Publishing material generated: (www.hoitutor.com) •

Flyers

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Web based material

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Logo

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Business Cards

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Website Designing

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Letter-head

Designing the website, logo & managing the publication material for the business.

All the material is produced under BFAS+ & is a property of the company.

Digital and Printed material designed Publishing material generated (physical): •

Flyers

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Logo

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Business Cards

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Letter-head

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Room Service catalogue

Publishing material generated (Digital): •

Website designing

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Social media account setup

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SEO & Digital Marketing setup

Establishing website for hotel galaxy.

All the material is produced under BFAS+ & is a property of the company.

Business Card design

Flyers for Hotel Galaxy in India

Contact:sugandha2108@gmail.com +31-645431673

All the material is produced under BFAS+ & is a property of the company.