I NI TI ALI DEAS
THEBRI EF:Cr eat eamockup wi ndow di spl aydesi gnf orJ ohn Lewi s’f l agshi pst or eonOxf or d St r eet .Looki ngf orawi ndow di spl ayt hati si nnov at i v eand i magi nat i v e,t hatshowst heJ ohn Lewi s’companyv al uesandaut umn r ange.
Kat i eWade JOHN LEWI SBRI EF COLLABORATI VE Deadl i ne:16t hMar ch2016
Somei ni t i ali deasandi nspi r at i onf ort hebr i ef
DECI DI NG ON ACONCEPT
Kat i eWade JOHN LEWI SBRI EF COLLABORATI VE Deadl i ne:16t hMar ch2016
Wedeci dedt ogowi t ht hei deaofcapt ur i ngmemor i es. Thi swasi nspi r edf r om t hel i t t l epeopl epi ct ur esandhow t heycapt ur eamoment .Byusi ngpol ar oi dsasaf r amewe coul dhav eadi spl ayt hatt ol dast or yandshoweda wi der angeofJ ohnLewi spr oduct s.
STOREWI NDOW RESEARCH
Wev i si t edt heJ ohnLewi sst or eand pi ckedupsomebr ochur esaswel las t aki ngsomephot osofexi st i ng shopwi ndows. F r om t hi swest ar t edt hi nki ngabout how t ogetourwi ndow t ost andout . Oneoft hesewayswasl azercut t i ng andl ayer i ngt hedi spl aywi ndows.
Kat i eWade JOHN LEWI SBRI EF COLLABORATI VE Deadl i ne:16t hMar ch2016
RESEARCHI NG EXI STI NG PRODUCTS
Kat i eWade JOHN LEWI SBRI EF COLLABORATI VE Deadl i ne:16t hMar ch2016
Wedeci dedt hatwewoul dspl i tourst or ef r onti nt o3 seper at epol ar oi dssot hatweeachwoul dhav ean equalamountofwor kont hepr oj ect . Ichoset odot he‘ ev eni ngmemor y’andchoset oset i ti nt hel i v i ngr oom.F ort hi s,Ir esear chedacol ourpal et t e t hatal r eadyexi st swi t hi nJ ohnLewi s,andsof asf r om t he r ange.
MAKI NG MYPOLAROI D‘ MOMENT’ Af t erpi cki ngacol ourpal et t et hatwor kedbestwi t ht heJ ohnLewi spr oduct s Ist ar t edmaki ngav i sualcol l ageofmyi dea.
Kat i eWade JOHN LEWI SBRI EF COLLABORATI VE Deadl i ne:16t hMar ch2016
Atf i r stIcr eat edapol ar oi dmomentwi t houtanypeopl ei n, j ustsoIcoul df i gur eoutwher et heact uali t emsmi ghtsi ti nt her oom. Af t ert hi s,acol l ect i v edeci si ont oi l l ust r at eourpol ar oi ds( t oshow t o J ohnLewi sourv i si on)wasmade. It hencont i nuet oi l l ust r at emycol l age( r i ght ) .
SHOWCASI NG OURI DEA
Ihel pedt owar dsmaki ngt hesubmi ssi onboar ds f ort hesubmi ssi onPDFt osendt owar dsJ ohnLewi s. Thi smost l ymeantsear chi ngf ort hei t emswehaddr awn andpl aci ngt hem nextt ot hepol ar oi dsot heper son l ooki ngatourdr awi ngscoul dseeourv i si onf ort he pol ar oi d.
Kat i eWade JOHN LEWI SBRI EF COLLABORATI VE Deadl i ne:16t hMar ch2016
PRESENTI NG THESTOREWI NDOW
Wi t ht hepol ar oi dsmade,wet henf ocusedont hest or ewi ndow i t sel f .Themockupwasmadebyanot hermemberoft het eam. Idesi gnedt hef ontf ort hev i nylont hef r ont . I nt heendi twasbet weent heset wot ypef aces,weendedupchoosi ng t hesecondt ypef ace( ont her i ght )becausei twaschunki erandcoul d beseenf r om af ur t herdi st ance.
Kat i eWade JOHN LEWI SBRI EF COLLABORATI VE Deadl i ne:16t hMar ch2016
FI NALMOCKUPS
Ourf i nalmockupst ophot ogr aphand sendt oJ ohnLewi s. Al ongsi det hi st her ewasal soanani mat i on made.Thi scamef r om mysuggest i ont hat t hepol ar oi dscoul dpot ent i al l ybeLED scr eensandwecoul dani mat eourscenes. hert hanani mat eal lt hr ee,wechose Rat t oani mat et heki t chenscene. Wechoset ost opmot i onani mat ei t ( whi chi swher eIhel pedoutmov i ngt he pi eces) .
Kat i eWade JOHN LEWI SBRI EF COLLABORATI VE Deadl i ne:16t hMar ch2016