In-store Party: Sweet Elite Perk What is the in-store party perk? Every sweet elite gets this perk! • The Sweet Elite Member gets to invite themselves + 10 friends into their local Sugarfina boutique for a candy tasting! Think of the tasting like a wine tasting. • We serve 10 candies (break 10 cubes) – 7 flavors are preset and the other 3 are up to the sweet elite’s choice the day of the tasting. • Additionally, the sweet elite and their friends all receive 20% off their purchase that day of the tasting! Its also a great way to get friends to join the program and show them what a taste of the sweet elite life is like.
How does a Sweet Elite member set up their in-store party? How can I assist the member do this as a store associate? The sweet elite can set up their in-store party in one of two ways, whichever is most convenient for them! • They can go to any Sugarfina boutique and request that they schedule the in-store party. This is where you come in! o The associate would go into the POS and add the in-store request to cart and check out – instructions are on the tasting room in the Loyalty POS training guide on page 25 • Secondly, the can log into their rewards account on Sugarfina.com, visit their “Rewards” tab and add their in-store party perk to their cart. Upon checking out, the request will be sent to the marketing team to schedule.
What happens next?
• Once a request is sent in the system, the marketing team will reach out to the customer with a form for them to fill out. The boutique manager will be looped in to decide the best date for the customer and the boutique staff’s schedule.
Is there anything else I need to know regarding scheduling? • Just make sure to let the Sweet Elite know that the in-store party must be scheduled at a minimum 2 weeks out from their request date!
The Day Of How should I conduct the tasting? • Use your table and a white linen to set up in a section of the store that does not disrupt store traffic – we keep the boutiques open during the tastings! • Display each cube on the table, along with tongs and enough gold paper shot glasses for the attendees. Set the sparkling water and glasses nearby and remind attendees to “cleanse their pallet” between candies!
• Study up on the 7 pre-set candies (guide below!) – use fun facts about the candy to engage the guests! The tasting portion is over – now what? • Push for loyalty! Encourage the 10 friends our Sweet Elite member brings to sign up for loyalty after the tasting. This is a great opportunity to showcase the value and perks of our loyalty program. • Sell, sell, sell! Take advantage of that 20% post-tasting discount the party receives and turn tastings into transactions. • Use the POS & Loyalty guide to learn how to zero out the 10 cubes for the Sweet Elite and apply the 20% discount on all purchases made by the guest! Make sure to remind the sweet elite of any other rewards they can redeem that day! (Monthly, birthday etc.)
About the Candies: Use these fun facts while you’re conducting the tasting!
CHAMPAGNE BEARS Our Champagne Bears are our most iconic candy and a Sugarfina exclusive, made with Dom Perignon champagne. (Made in Germany) These are what Sugarfina is known for and make the perfect party favor!
PEACH BELLINI These all-natural gummies are filled with a juicy peach center, then dusted in sweet & sour sugar crystals. (Made in Germany) These are one of our top-selling gummies and make a delicious drink garnish.
BUT FIRST, ROSE These sweet roses are infused with Whispering Angel rose, and one of our most loved gummies. (Made in Germany) When we launched our Rose collection, we had a 18K+ waiting list!
SUGAR LIPS These gummies are made without gelatin and come in three delicious natural flavors of strawberry, cherry and watermelon. Pucker up! (Made in the USA) These gummies are perfect for your vegan friends and make the cutest photo prop.
DARK CHOCOLATE SEA SALT CARAMELS Rich & creamy caramels are dipped in ultra-fine dark chocolate, with just a kiss of sea salt. (Made in USA) A best-selling chocolate, these are a hit with any chocolate lover.
PINK FLAMINGOS Our tropical, grapefruit-flavored Pink Flamingos are all natural, gluten free and have no artificial flavors. (Made in
PINK FLAMINGOS Our tropical, grapefruit-flavored Pink Flamingos are all natural, gluten free and have no artificial flavors. (Made in Germany) These are perfect for summer or a bachelorette gift!