X HOLIDAY VM AWARDS
BEST OF’S
AMERICANA WINDOWS What a great storefront photo! Not only does it give us a view of the entire storefront, but the merchandising in the left window is merchandised with all the correct elements and highlights a good variety of holiday styles. Great job team!
2
BEST OF’S
IMP WINDOWS Another great shot from the team over at IMP. This view gives us a full view into the entry hero table and Sidekick 1, which makes the store inviting and compelling for any customer in the marketplace. Merchandising in the windows is spot-on and the hanging ornaments are at the perfect depth and height highlighting the height of the actual windows. Amazing job team!
4
BEST OF’S
SANTA ANITA DYO The team over at Santa Anita did a stellar job setting their DYO wall and prepping for the biggest day of the year! The standards are perfect, Instagram-worthy, & easy to shop which is the most important reason why we merchandise. Great job! I can’t wait to see your Black Friday sales. J
6
BEST OF’S
N. CHICAGO HERO TABLES This shop-in-shop looks like a regular boutique, which is exactly how we want the customer to experience our shops. The team here maximized their space on the hero tables and the layout is so inviting. The height on the tables drives your eye through them and into the walls! This store is a VM dream! Good work!
8
BEST OF’S
CENTURY CITY HERO TABLES We wanted to highlight Century City for doing an amazing job by taking Sidekick 1 & 3 and merchandising them onto hero tables. This small space is a difficult space to achieve the true floorset so flexing is the name of the game in this location. Great job in getting across the same message on completely different fixturing and merchandising story!
10
BEST OF’S
NORTHPARK FULL STORE & WINDOWS The team at Northpark nailed their floorset from front to back and everything in between. This view gives you an insight into how large the store is and how much space there is to merchandise. The hero table is so inviting from the storefront and the windows are merchandised to a T, including the placement of the decal and hanging ornaments. Lastly, the team did an amazing job communicating and flexing through this floorset which is another reason it was so successful with limited feedback! 12