HALLOWEEN 2019 COLLECTION We are so excited to not only launch our Halloween 2019 collection but to give you guys the opportunity to taste it! INSTRUCTIONS: • Have your BM damage out one cube of each flavor in Netsuite under Adjustment Account 58005 • Read the descriptions for each candy • Print out the Candy Tasting Notes (pages 5-6) for each team member and have each team member taste each candy • Have each team member describe the scent, taste, and texture of the candy after they’ve tried it • Now each team member should write down a description they would share with the guest based on how they described the scent, taste, and texture of the candy TIPS: • This should be just like a wine tasting! • Make sure to take a small drink of water in between each candy to cleanse you palate • Try using more descriptive language (Example: Instead of it’s “chewy” try describing the texture of the candy as “it has a little bit of bite that eventually softens”) • Stay away from words that may have negative connotations; we want to use more elevated language to describe our luxurious candy • Think about situations were you may suggest this candy to the guest, for example, a Halloween party hostess gift
PRODUCT KNOWLEDGE SERIES | #5: Halloween 2019 Collection 1
PRESSED JUICERY 2.0
GUMMY GHOSTS Imported from Germany Hey, boo! Say hello to our frightfully ghoulicious gummies, filled to the brim with juicy orange flavor. All dressed up for tracking and treating in haunted garb and 3D googly eyes – they’re a positively Spooktacular treat for the taste buds.
SUGAR SKULLS Imported from Sweden Bone appetit. Trick and treat your tastebuds to these tart raspberry-flavored gummies, shaped like the spooky skulls of some un-dead skeletons. Dressed up in bone-chilling fashion with 3D googly eyes – they’re a hauntingly delicious way to get a sweet scare.
Vegetarian
Vegan
PRODUCT KNOWLEDGE SERIES | #5: Halloween 2019 Collection 2
PRESSED JUICERY 2.0
ZOMBIE BRAINS Imported from Germany Go ahead, take a bite. You’ll die for these ooey-gooey strawberry gummies shaped like the creepy contents of an undead ogre’s cranium. All dressed up for tricking and treating in tattered zombie rags and a 3D googly eye, they’re the stuff sweet (and spooky) dreams are made of.
PRODUCT KNOWLEDGE SERIES | #5: Halloween 2019 Collection 3
CANDY TASTING
notes
EXAMPLE
CANDY #1
Gummy Ghosts
CANDY #2
Scent?
Strong citrus scent
Scent?
Taste?
citrus, orange, hints of sugar/sweetness
Taste?
Texture? traditional gummy texture, softens quickly
Texture?
once you reach the jelly center; feels a little creamy How would you describe the candy to a
How would you describe the candy to a
guest?
guest?
Our brand new ghost gummies are the
perfect blend of citrus and sweet with a creamy, gummy texture that will appeal to all trick-or-treaters.
4
CANDY TASTING
notes
CANDY #1
CANDY #2
Scent?
Scent?
Taste?
Taste?
Texture?
Texture?
How would you describe the candy to a
How would you describe the candy to a
guest?
guest?
5
CANDY TASTING
notes
CANDY #3
CANDY #4
Scent?
Scent?
Taste?
Taste?
Texture?
Texture?
How would you describe the candy to a
How would you describe the candy to a
guest?
guest?
6