X Black Friday through Cyber Tuesday 2019
HALLOWEEN assets
Use this easy checklist to check in all floor set items!! Assets + Delivery Dates
Floorset Dates
1. A-frames q Black Friday BOGO q Black Friday B2GO
11.27 Evening: Floorset Execution 11.28: Checklist Submitted to Manager
Please note that each store is receiving different props. If you have any questions about your props, please email retailvisuals@sugarfina.com. 2
CHAMPAGNE BEARS - BOGO hero 1 featured product
signage
champagne bears when champagne bears sell through, add these flavors: baby champagne bears peach bellini sugar lips dcssc rosé all day baby rosé bears ice cream cones
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 1 features the Champagne Bear BOGO promo. ü Set this table similar to the core table of Large Cubes in a circular format. ü Ensure the stack of cubes does not cover the promo sign. ü Use the storage on the bottom to stack cubes underneath for easy replenishment. ü Keep champagne bears featured in its home on the DYO wall. If you run out of champagne bears on the table – refer to the list above for what to feature. 3
LARGE CUBES - BOGO hero 2 featured product
signage
all large cubes
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical.
merchandising
Here is another version to stack cubes to utilize all negative space.
Size: Signage must be 8x10.
ü Hero 2 features the large cube BOGO promo, and 15 stacks of 6 can be merchandised at one time. ü Ensure the stacks are no taller than the sign so that the customer can read the promo. ü Merch cubes in a rainbow. ü Place 8x10 on a riser or cake plate in the middle of the table. ü Ensure all flavors are displayed and stock below if possible, for easy replenishment. 4
CHOCOLATE BARS - BOGO hero 3 featured product peppermint bark (white & dark chocolate) rosé choco bar champagne choco bar (milk & dark) stout & pretzel choco bar bourbon toffee choco bar fruity cereal choco bar cinnamon cereal choco bar marshmallow cereal choco bar birthday cake choco bar
signage Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 3 is a core table of all chocolate bar options that will continue throughout all of the holiday season. ü 12 chocolate bar fixtures can fit comfortably on the table. ü Please lead in with the Peppermint Bark as we have a very small window to sell these and the promo is compelling. ü Continue either left or right with core cocktail flavors & feature birthday and cereal on the backside as they are least visually holiday feeling. ü Repeat Peppermint Bark if needed to push units, and keep fixtures full. 5
ORN POP-UP/XMAS CHARACTERS hero 4 featured product
signage
ornament pop-up bento box candy cane popcorn canister santa’s cookies small cube rudolph sparkle pops small cube penguin holland mints small cube gummy snowmen small cube santa card rudolph christmas crackers (from last season) warm winter wishes card (from last season)
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 4 maintains our kid-friendly holiday collection that moves further back in the store for the BF period. ü Please attach the red table topper slowly and ensure bubbles are kept to a minimum. This table topper will last for the entire holiday season and possibly through Lunar New Year launch. ü Stack cubes in 3’s to see the full character displayed Continue to keep these characters grouped together in clusters to create an ease of shoppability.
table topper
ü Do not feature any other items than what is listed in the featured product section. 6
HAPPY HOLIDAYS hero 5 featured product
signage
happy holidays 3pc DYO bento happy holidays 8pc DYO bento candy cane caramels small cube merry berries small cube christmas tree small cube snowmen gummies small cube gingerbread cookies small cube fuji apple caramels small cube pumpkin pie caramels small cube sugar cookies small cube champagne bears small cube peppermint bark (white and dark chocolate) happy holidays card
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 5 features the DYO boxes of the Happy Holidays collection + the snowflake label cubes. ü Each stack of cubes is stacked in the standard of 10. ü Please attach the red table topper slowly and ensure bubbles are kept to a minimum. This table topper will last for the entire holiday season and possibly through Lunar New Year launch.
table topper
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3 PC PRESET sidekick 1
featured product
signage
ornament pop-up 3pc happy holidays 3pc fao schwarz 3pc cheers 3pc sweet & sparkling 3pc rosé all day 3pc vice 3pc aviation 3pc casamigos 3pc titos 3pc nintendo 2pc & 3pc
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Sidekick 1 features all the 3pc presets that we will carry for the holiday season. ü Holiday 3pcs are featured at the sightline with only the FAO box showing a display to highlight the nutcracker ornament. ü Cocktails are featured on the 2nd shelf with the styles all being displayed on the top shelf to show the customer what is inside. ü The bottom row showcases all the vertical cocktail/collaboration boxes including Nintendo which will need to be preset with cubes prior to adding to the wall. ü Please store in the back: Will you? bentos until the new year. 8
STOCKING STUFFERS sidekick 2 (option 1)
featured product
signage
mint caviar tin vodka shots shaker martini almonds shaker cigars surprise balls cocktail kits dc chocolate bourbon bears canister dccs caramel popcorn canister vice cigar box candy cane popcorn canister dc champagne bears canister pink chocolate sparkling rosé bears canister pressed collection alfred collection
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Sidekick 2 features all the options for stocking stuffers. Each shelf is organized by collab/type of product. ü Successfully executing this wall, you will get out the most amount of units without compromising brand integrity. ü Bowls are featured up top for all the easy grab n go items, while the first shelf features all the extra collection items from Vice 2.0, Holiday, & Champagne. ü Alfred is featured with flavors grouped together, and Pressed is also grouped by flavor vs size of bottle. Think easy VM, easy shopping, & easy replenishment.
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LUXE GIFTSETS sidekick 3
featured product
signage
fao schwarz 3pc happy holidays 8pc sweet & sparkling 8pc vice 8pc boutique tasting box champagne giftset vice giftset 9pc trunk 20pc trunk
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Luxe giftsets are featured on Sidekick 3, with the addition of the FAO Schwarz box because of the nutcracker addition to the giftset & the Hannukah ‘8 nights of lights.’ ü A trunk is featured on the top display shelf with diagonal rows of the same snowflake label candy allowing for 8 candies to be displayed. ü If you have both trunks, please feature both otherwise feature the size you do have with stock of a couple on the bottom shelf. ü Happy Holidays boxes are double exposed on the bottom to push more timely items to the floor. Please only feature the preset here, ad the DYO will be featured on the table only. This will help when setting Black Friday promos. 10
merchandising
DYO - BOGO
ü Remove all script boxes & stock wall with only Core Blue & Core Dark Navy bentos. ü Remove all non-core blue label items off of the wall until 12.4 floorset. These are not included in the BOGO promotion for BF.
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42 ND ST
Tasters Large Cubes – BOGO
Champ - BOGO
Choco Bars Promo
S3 – Luxe
S2 – Stocking Stuffers
S1 – 3pc Ornament Pop-up
HH
12
AMERICANA
S2 & S3
S1 – 3pc
Large Cubes BOGO
Choco Bars - BOGO
Champ - BOGO
OP
13
CENTURY CITY
Champ – BOGO
3pc
3pc
S2
Tasters
HH/OP
Large CHOCO BARS Cubes BOGO Choco Bars – BOGO
14
DOMAIN
S3 – Luxe
S2 – Stocking Stuffers
S2 – Stocking Stuffers
S1 – 3pc
VDAY OP
Large Cubes BOGO
Choco Bars – BOGO
Champ - BOGO
VICE
15
IMP
S2 – Stocking Stuffers/Luxe
S1 – 3pc
HH
Large Cubes – BOGO
Tasters
Choco Bars – BOGO
Champ - BOGO
OP
16
METROTOWN
Stocking Stuffers
Luxe giftsets
3pc presets
Alfred Alfred
Holiday Decal
Large Cubes – BOGO Tasters
Tasters
Anc.
HH + Ornament
Choco Bars
p am Ch -B O
–
O
rs
G
Ba o oc O Ch OG B
17
NORTH PARK
S1
S3
S2
Choco Bars – BOGO HH + Ornament
Champ - BOGO Choco Bars – Choco Bars BOGO
Large Cubes ONLY – BOGO
OP
Advent/HH
18
PRUDENTIAL CENTER 3pc presets
Holiday Decal Champ - BOGO
Choco Bars – BOGO
Holiday Product
Large Cubes BOGO
Luxe giftsets
Stocking Stuffers
19
ROCKEFELLER
S3
S1
Large Cubes BOGO
Champ - BOGO
S2
Choco Bars BOGO
OP
20
SANTA ANITA
S2
S1 Choco Bars - BOGO
S3
Champ - BOGO
Large Cubes – BOGO
Ornament Pop up
HH 21
SANTANA ROW
Luxe giftsets
Stocking Stuffers
3pc Presets
Holiday Decal + Product
OP
Choco Bars BOGO
Large Cubes – BOGO
Champ - BOGO
Holiday Text Decal + Product
22
SHORT HILLS
Champ - BOGO
Choco Bars– BOGO
Large Cubes – BOGO
Holiday Decal ONLY
Luxe giftsets
Stocking Stuffers
3pc presets
23
SOUTH COAST PLAZA
Advent
Champ - BOGO HH/OP
Tasters Large Cubes – BOGO
Choco Bars – BOGO
Luxe Giftsets
Stocking Stuffers
3pc Presets Holiday Decal + Product
24
THE POINT
Swap if needed for space S3
S1
S2
Holiday Decal + Product
Choco Bars – BOGO
Large Cubes BOGO
OP
HH
Champ - BOGO Holiday Text Decal
Choco Bars Nintendo
25
TIME WARNER CENTER
Remove from DYO - 9 HH cubes - 4 character cubes Choco Bars BOGO
Champ - BOGO
S2 + Large Cube BOGO
S3
S1
26
UTC
S3
S2
Tasters
Champ BOGO Large Cubes BOGO Choco Bars BOGO
S1 HH + OP
27
WTC
Holiday
Choco bars – BOGO Champ - BOGO
OP
Luxe giftsets
Large Cubes – BOGO
Stocking stuffers
3pc presets
28
NORDSTROM BREA
HH/OP Large Cubes BOGO
Champ - BOGO
Trunk
3pc Preset Promo
Choco Bars – BOGO
Stocking Stuffers
29
NORDSTROM CALGARY
Choco Bars - BOGO
Top 3 rows - 3pc Presets Bottom row – Luxe giftset
Large Cubes – BOGO S2
Champ - BOGO
30
NORDSTROM CHICAGO
3pc presets
Stocking Stuffers
Large Cubes – BOGO Choco Bars BOGO
Champ - BOGO
OP
31
NORDSTROM EATON CENTRE
S1 + S3
Choco Bars – BOGO
S2
Large Cubes – BOGO
Stocking Stuffers Table
Champ - BOGO
32
Pressed
NORDSTROM FASHION ISLAND
Stocking Stuffers
Choco Bars – BOGO
HH
v
Champ
v
OP
Champ – BOGO
Large Cubes – BOGO
33
NORDSTROM SANTA MONICA
HH
Choco Bars – BOGO Large Cubes – BOGO
Champ - BOGO
3pc
34
NORDSTROM SEATTLE
3pc presets – top 2 rows Luxe giftsets – bottom row
Stocking Stuffers
Choco Bars– BOGO
Large Cubes – BOGO
Champ - BOGO
35
NORDSTROM VANCOUVER
Luxe Giftsets
Holiday Decal
Stocking Stuffers
3pc presets
Tasters
Choco Bars – BOGO
Large cubes – BOGO
Champ - BOGO
36
NORDSTROM YORKDALE
Tasters/Large Cubes
Choco Bars – BOGO
Choco Bars
DYO + PRESETS
Champ - BOGO
Large Cubes – BOGO
37