VM Guide: Rainbow Floorset [2.15.20]

SPRING 2020 VISUAL MERCHANDISING GUIDE 2 .1 5 – 3 .1 7

SPRING assets

Use this easy checklist to check in all floor set items!!

Assets + Delivery Dates

Floorset Dates

1. Rainbow Window Assets q Rainbow decals q Text decal q Foamcore Clouds

2.15 – 2.23: Floorset Execution 2.24: Photo Submissions Due by 10AM 2.25 – 2.26: Photo Review 2.27: VM Awards

2. Spring In-store Assets q Rainbow decals – hero table q Green Table Topper – select stores q Easter Character Cutouts q Pottery Barn Basket (delivered separately)

Please note that each store is receiving different props. If you have any questions about your props, please email retailvisuals@sugarfina.com.

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PHOTO STANDARDS

Photo Shot List - Required q q q q q q q q q

Overview of inside of store Full Storefront Individual Windows All Hero tables All Sidekicks DYO wall Any Misc. walls – card wall, candy concierge, etc.

Cash Wrap Back of House

Best-of Requirements ü ü ü ü ü ü ü ü

Cleanliness of store Merchandising & overall store standards Ability to follow direction Creative/Business changes Photo Standards Submitted photos on time Communication of visual needs Resolved any outstanding visual requests

3

FLOORSET CHECKLIST

Check each item off BEFORE shooting any photos. vm standards q Standards are executed at the highest level. q Windows feature all the correct display elements & the height of the text decal is appropriate. q All display bentos are displayed in adjustable stands. q All ancillary is in the correct fixture/props. q In the absence of product, the missing item is swapped ‘like for like.’ q Appropriate flexing has occurred based on inventory levels. q White crinkle paper is used in all bowls (except tasters). q All props are used with the appropriate product. q DYO wall is executed based on Visual Merchandising Brand Guide (find on tasting room). q New Q1 POG is executed.

signage standards q Each table has an 8x10 collection sign displayed. q All price point signage is displayed & easy to read by customers. q All current promo signage is in place. q Cash wrap displays only signage called for in the guide. q Custom sign holder only features custom tri-fold

photo standards q Store is closed when photos are taken. q No cardboard is in background of photos. q No customers or employees are in background of photos. q Photo angles are similar to the VM Guide, straight on, including the full fixture. q Window photos are of the full storefront window. q No photos are taken from the back of the store facing the doors. q Photos are taken during the day. q Cash wrap is cleared off and clean in photos. q All fixtures & walls are clean and free of scuff marks. q Floor mat is clean or removed for photos.

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RAINBOW hero 1 featured product

signage

3pc blue core bento chocolate confetti sour rainbows baby butterflies rainbow bears extra options: golden truffle eggs fruity cereal beach buddies

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Our Spring launch features our best-selling rainbow candies & 3pc bentos to encourage the DYO experience. ü The cereal bars & gold swizzle sticks are added as a nod to the pot o’ gold at the end of the rainbow for St. Patrick’s Day. ü Please only use the white ribbon with the Sugarfina gold logo for chocolate bars and the 3pc bentos. ü The rainbow decals should be placed as seen in the photo. Start with the center rainbow and work your way out.

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EASTER CUBE hero 2 featured product

signage

3pc blue core DYO bento 4pc blue core DYO bento blue bunny - fluffy bunnies small cube lamb - milk choco marshmallow small cube

Placement: Place on table & ensure no product is covering the sign.

chick – robin egg caramels small cube pink bunny – pastel mints small cube bunny bark – pink, milk choco & blue cereal bars easter/spring cards available gold swizzle sticks

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Hero 2 focuses on stocking out the character cubes to promote the buy 4, get 1 chocolate bar. ü Merchandise the 3pc & 4pc blue bento to encourage customers to add the gift wrap to the 4 cube promo they may be interested in. ü Merchandise the cereal bars until the bunny bark is received, then feature cereal in HBD. ü Use pink ribbon on the top display boxes to show how the bentos can be gifted as a hostess gift.

table topper

ü Stack cubes to show full body and to maximize units on the hero table.

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GREEN JUICE PROMO hero 3 featured product

signage

green juice medium bottle - $5 green juice large bottle - $10

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising 端 Hero 3 features our green juice promo to push units of the medium and large bottle.

Continue to feature the small shot bottles on the table at its current price so the whole collection is merchandised together. 端 Pull out the wooden crate and make sure enough white crinkle paper is packed into the crate. 端 Merchandise medium bottles in a pyramid on the table in blocks of 13. 端 Feel free to also merchandise this at the cash wrap if your store has the space. Use the 5x7 sign to feature at the cash wrap with 3 or 5 bottles of each.

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VICE COLLECTION hero 4 featured product

signage

vice bourbon flask set vice 3pc bento navy DYO 3pc bento vice popcorn canisters vice martini shakers mint caviar vice choco bars single malt scotch large cube bourbon bears small cube martini olive almonds small cube dark chocolate sea salt caramels

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Hero 4 pulls the Vice cocktail collection to a hero table, to revamp the collection during the Spring season. ü The Navy 3pc DYO bento should be featured on the table in place of the 3pc preset. ü Focus on cocktail candies like single malt scotch, bourbon bears, martini olive almonds (for color), cube libre, etc. ü Display the Woodford reserve bottle of Whiskey on the round riser with a small & large cube giftset. ü Use available cards as needed to fill in holes. ü If stock of Aviation, Titos & Casamigos is in, use as filler.

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LARGE CUBES hero 5 featured product

signage

all large cubes

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

merchandising

Secondary layout option. Stacks should be no higher than the 6 units.

Size: Signage must be 8x10.

ü Hero 5 features the large cube promo, and 15 stacks of 6 can be merchandised at one time. ü Ensure the stacks are no taller than the sign so that the customer can read the promo. ü Merch cubes in a rainbow. ü Place 8x10 on a riser or cake plate in the middle of the table. ü Ensure all flavors are displayed and stock below, if possible, for easy replenishment.

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HAPPY BIRTHDAY sidekick 1

featured product

signage

happy birthday (hbd) 3pc, 4pc, 8pc DYO bento cheers 3pc preset sweet & sparkling 3pc preset rosé 3pc preset all cereal bars fruity cereal small cube chocolate confetti small cube rosé sparkling bears small cube pink sparkle pops small cube sugarfina pearls (pink and/or blue) small cube bubbly bears large cube champagne bears large cube peach bellini large cube pink & dark chocolate champ bear canister any happy birthday cards

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale.

Size: Signage must be 5x7.

merchandising ü Sidekick 1 showcases core Happy Birthday product with a mix of the best-selling cocktail presets. ü All sizes of the HBD DYO bento should be featured and color is the most important thing to balance here. (Yellow birthday boxes are diagonal from the S&S. Pops of blue are placed throughout to break up all the gold/yellow.) ü Cereal bars are added, but the new champ bars can also live here if needed.

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EASTER sidekick 2

featured product

signage

boutique tasting box 3pc blue DYO bento 3pc floral DYO bento bunny bark all character cubes pink sparkle pops small cube apple frogs small cube parisian pineapples small cube ice cream cones small cube sugarfina pearls (blue) small cube peach bellini large cube easter tasting set

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale.

Size: see below.

5x7

8x10

merchandising ü Sidekick 2 introduces the new Easter collection. ü The character cutouts are set at each end of the shelf with every other having the same placement. ü Character cubes are grouped together on shelf 1 & 2 so that the 5x7 signage is adjacent to both the flavors it calls out.

5x7

5x7

$7.95 R O B I N ’S EG G C A R A M E L S

ü The floral box & the BTB are added to create more options for filler for Easter baskets, but also hostess gifts. ü Bunny bark is featured in individual bowls by color. with yellow being dotted throughout the whole wall to make it more gender neutral.

PA S T E L M I N T S Wish every-bunny a hoppy Easter with these delicious gourmet mints dipped in dark chocolate and dressed in a crisp candy shell.

Put all your eggs in one basket with these rich and creamy caramels surrounded in premium dark chocolate, then dipped in a delicate candy shell. $7.95

4x4 EASTER BUDDIES tasting collection $12.95

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ALFRED sidekick 3 featured product

signage

iced vanilla latte bears mini cup cold brew bears mini cup bourbon cold brew bears mini cup ice vanilla latte bears bag cold brew bears bag bourbon cold brew bears bag tumbler w/iced vanilla & cold brew bears

Placement: Place on table & ensure no product is covering the sign.

merchandising

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

ü Sidekick 3 continues to feature our new Alfred cold brew coffee collection. ü The 18x18 menu is centered on the top with the coffee display props. ü The wooden crates are re-used again to create height, warmth, & to separate the coffee bags from the cups and tumblers. ü The top 2 rows feature the mini cups in pyramids – similar to our cube stacks. Keep the product close together, and the cups will stack without falling over. ü The bottom row of the sidekick is for a full stock of coffee cups fitting 27 units of each mini cup. ü The bags are featured alternating front-facing & side-facing to show cheeky verbiage on bag.

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TRUNK MERCHANDISING large merchandising evergreen

spring

ü The merchandising intent for the 20pc trunk is to display 20 different flavors.

Changing the color story, but using only core cubes will be effective for any seasonal or holiday launch. ü The 20pc large trunk can be merchandised with the following options: ü Spring – Rainbow with focus on yellow/pink ü Champagne/cocktail flavors – on a diagonal ü Evergreen - Best sellers with 20 different candies in a rainbow pattern.

ü Evergreen flavors – q Blue Sugarfina Pearls q Champ Bubbles/Piña Colada q Sparkle Pops q DCSSC q English Toffee caramels q Ice cream cones q Birthday cake caramels q Martini olive almonds q Apple frogs q Robin’s egg caramels q But first rosé q Peach bellini q Cuba Libre q Parisian Pineapples q Sour Rainbows q Sugar Lips q Watermelon Slices q Pink Sparkle pops q Bubbly bears q Champagne bears

ü Spring Color Story– q sugar cookies q sugarfina pearls (pink) q pink sparkle pops q pink diamonds q limoncello cordials q atomic sours q strawberry daiquiri q peach bellini q Parisian pineapples q Athena black cherry q kir royale cordials q rosé all day bears q lychee bears q apple frogs q rainbow bears q sugar lips q sparkling rosé bears q martini olive almonds q baby butterflies q baby whales

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TRUNK MERCHANDISING small merchandising evergreen

champagne/cocktail

ü The merchandising intent for the 9pc trunk is to display 9 different flavors.

Seasonal cubes can be featured here if there are 8 or more. ü The 9pc small trunk can be merchandised with the following options: ü V-day love letter ü Champagne/cocktail flavors – on a diagonal ü Evergreen - Best sellers with 20 different candies in a rainbow pattern.

spring

ü Champagne/cocktail flavors – q Champagne bears q Baby champagne bears q Bubbly Bears q Champagne Fruttini q Champagne Bubbles q Rosé all day q But first, rosé q Rosé fruttini q Sparkling rosé

ü Evergreen flavors – q Blue Sugarfina Pearls q Sparkle Pops q Robin’s Egg Caramels q Ice Cream Cones q But First, Rosé q DCSSC q Champ Bears q Peach Bellini q Sugar Lips

ü Spring flavors – q Chocolate Confetti q Fruity Cereal q Limoncello Cordials q Baby Butterflies q Parisian Pineapples q Strawberry Daiquiri q Lychee Bears q Rosé All Day Bears q Sugar Lips

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DYO WALL pog ü POG Bentos– q Core Blue q Navy Blue q Floral q XOXO q HBD q Congrats q Thank you ü Please note that we will now be featuring some DYO bentos open so they become a silent seller through our merchandising. ü The top row of the ’Fill a Box’ area features the boxes open with the 4x10 gift wrap sign. The below shelves are easily shop-able. ü Ideally, if your stores’ DYO wall is large enough, open every other box so that the 1st 3pc is open, the next row is shop-able, the next size is open, and then the next is closed & shop-able, and so on. ü The most important tactic is to keep a pattern going and not have every single box open.

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CASH WRAP custom keep safely for next holiday:

discard the rest of any of 2019’s custom sleeves or cubes different from the above. reach out to retailvisuals@sugarfina.com if you have any questions about what to keep or discard!

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SAMPLING TABLE

lotus flower samples

flavor of the month

signage

strawberry daiquiri lotus flower

Placement: Place on table with an adjustable stand, so the board stays very straight.

Do not place signage on an acrylic riser, as this is a safety hazard.

merchandising ü The new sampling table will be indicated on each stores’ floorplan.

strawberry daiquiri samples

ü The intent is to encourage immediate commitment to a sale with the initial sampling experience. ü Merchandise all available flavors in the standard cube stacks of 4, 10, or 20. ü Glass bowls, plates or any dessert plates that act as a bowl can be used for displaying samples. ü Use the pink letterboard to display sampling messaging. ü Use this table to offer samples during limited coverage & avoid placing sampling containers on the entry hero tables.

sampling copy DISCOVER A NEW FAVORITE & SNAG A CUBE FRESH STRAWBERRY WITH A HINT OF LIME

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A-FRAME a-frame easter ‘free chocolate bar’ a-frame is used from 2.21 – 3.18 unless otherwise noted in action mail.

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WINDOWS featured product

signage

9pc or 20pc trunk 3pc blue DYO bento sour rainbow ‘love letter’ small cube rainbow bears small cube chocolate confetti small cube gold swizzle sticks mini mailbox

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage should be 5x7 and a 2x3 sign of the trunk pricing.

merchandising ü Each window should feature a large or small trunk depending on each stores’ assortment. Be sure to place a 2x3 price point sign for the trunk. ü Use 3pc Core Blue bentos as a backdrop for all the rainbow candies. ü Use the Love Letter Sour Rainbows to feature the rainbow designed on the cube. ü A small mailbox should be featured in the window with 2 flavors of the rainbow candies. ü Use only the white Sugarfina logo ribbon to tie 3pc bentos to show how customers can gift this from the view of the window.

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WINDOWS

What you need:

Decal Applicator

Painter’s Tape

Spray Bottle

Level

Fishing Line

What you will receive: q Foamcore Clouds q Rainbow Decal q ’Spring’ Text Decal

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42 ND ST

Tasters Vice

Easter

Easter Cubes

Alfred Rainbow

Green Juice

Sampling Table

HBD

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42 ND ST

22

AMERICANA

Easter

HBD

Alfred

Easter Cube

Vice

Rainbow GJ Promo

Sampling Table

Rainbow

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AMERICANA

24

CENTURY CITY

Rainbow

Alfred

GJ Promo

Cocktails?

HBD?

Tasters

Easter Sampling Table

CHOCO BARS Large Cubes

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CENTURY CITY

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METROTOWN

Alfred

Easter

HBD

Champagne Alfred

Rainbow

Vice Tasters

Easter Tasters

Tasters

Choco Bars

Ra o inb w

GJ Sampling Table

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METROTOWN

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PRUDENTIAL CENTER

Easter

Choco Bars Rainbow Rainbow

Sampling Table

GJ Promo

Rainbow

Tasters/ Large Cubes/ Choco Bars

Alfred

HBD

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PRUDENTIAL CENTER

30

ROCKEFELLER

Easter

Vice

Tasters

HBD

GJ Promo

Easter

Sampling Table

Rainbow

Alfred

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SANTANA ROW

Alfred

Easter + Large Cubes

HBD

Rainbow

GJ Promo

Easter

Vice

Rainbow

Sampling Table

Rainbow

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SANTANA ROW

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SOUTH COAST PLAZA

DYO

Sampling Table Easter Tasters Rainbow GJ Promo

Large Cubes

Alfred

Easter

HBD Rainbow

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SOUTH COAST PLAZA

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THE POINT

Alfred

Easter

HBD

Rainbow

Vice Easter

GJ Promo

Tasters

Rainbow

Rainbow

Choco Bars

Sampling Table

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THE POINT

PLACE TEXT AT SAME HEIGHT AS VDAY TEXT.

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UTC

GJ Promo DYO Tasters Large Cubes Choco Bars HBD Alfred

Easter Rainbow Sampling Table

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WTC

Tasters

Vice

Rainbow

Rainbow GJ Promo

Alfred

Easter

Sampling Table

Easter

HBD

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WTC

40

NORDSTROM BREA

Rainbow

HBD

Alfred

Easter

Rainbow GJ Promo Choco Bars

3pc Presets

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NORDSTROM BREA

42

NORDSTROM CALGARY

Same VM as last set Choco Bars

Easter

Alfred/Pressed Rainbow

43

NORDSTROM EATON CENTRE

Alfred HBD

Easter

Tasters

GJ BOGO

Easter

Rainbow

44

NORDSTROM FASHION ISLAND

Tasters/Choco Bars

GJ Promo

Easter

Cocktails

Easter Cubes

Alfred

Rainbow

HBD

45

NORDSTROM SANTA MONICA

Easter

Rainbow

Cocktails

GJ Promo

Alfred

46

NORDSTROM SEATTLE

HBD + Cocktails

DYO + Large Cubes

Alfred

GJ Promo

Rainbow

Easter Cubes

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NORDSTROM VANCOUVER

Alfred

Easter

HBD

Tasters

Rainbow

Vice

GJ Promo

Easter

Sampling Table

Rainbow

48

NORDSTROM VANCOUVER

49

NORDSTROM YORKDALE

Alfred/Pressed

Easter

Choco Bars

DYO + PRESETS

GJ Promo

Rainbow

50