VD AY FLO O R SET 1 .1 3. 20 – 2.1 4. 20
PHOTO STANDARDS
Photo Shot List - Required q q q q q q q q q
Overview of inside of store Full Storefront Individual Windows All Hero tables All Sidekicks DYO wall Any Misc. walls – card wall, candy concierge, etc. Cash Wrap Back of House
Best-of Requirements ü ü ü ü ü ü ü ü
Cleanliness of store Merchandising & overall store standards Ability to follow direction Creative/Business changes Photo Standards Submitted photos on time Communication of visual needs Resolved any outstanding visual requests
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FLOORSET CHECKLIST
Check each item off BEFORE shooting any photos. merchandising must-haves q Standards are executed at the highest level. q Windows feature all the correct display elements & the height of the text decal is appropriate. q All display bentos are displayed in adjustable stands. q All ancillary is in the correct fixture/props. q In the absence of product, the missing item is swapped ‘like for like.’ q Appropriate flexing has occurred based on inventory levels. q Dom Perignon bottle is on display. q White crinkle paper is used in all bowls (except tasters). q All props are used with the appropriate product. q DYO wall is executed based on Visual Merchandising Brand Guide (find on tasting room)
signage standards q Each table has an 8x10 collection sign displayed. q All price point signage is displayed & easy to read by customers. q All current promo signage is in place. q Cash wrap displays only signage called for in the guide. q Custom sign holder only features custom tri-fold
photo standards q Store is closed when photos are taken. q No cardboard is in background of photos. q No customers or employees are in background of photos. q Photo angles are similar to the VM Guide, straight on, including the full fixture. q Window photos are of the full storefront window. q No photos are taken from the back of the store facing the doors. q Photos are taken during the day. q Cash wrap is cleared off and clean in photos. q All fixtures & walls are clean and free of scuff marks. q Floor mat is clean or removed for photos.
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LNY LNY trunk is pre-filled.
hero 1 featured product
signage
2pc lny preset bento box
Placement: Place on table & ensure no product is covering the sign.
8pc lny preset bento box 9pc red preset trunk lotus flower gummy small cube baby rosé bears small cube champagne bears small cube fuji apple caramels small cube lucky money envelope single cube bauble
ON LUNAR NEW YEAR ITEMS
Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 1 features the launch of the Lunar New Year collection and is merchandised in a lifestyle manner. ü Keep the red table topper from Xmas on the LNY table. ü Use ALL signage indicated here. If needed, remove swizzle sticks for space for all the signage. ü If you have extra space – please include gold wish paper & gold surprise balls if in stock.
ON LUNAR NEW YEAR ITEMS
ü Refrain from using any items with white like sparklers or confetti poppers, as white is not a favorable color in the Chinese culture. 4
VDAY hero 2
on Valentine’s Day Small Candy Cubes® Terms and Conditions apply. See Associate or visit www.sugarfina.com/special-promotions for details.
featured product
signage
‘kiss me’ sugar lips small cube ‘cheers to us’ champ bears small cube ‘you’ve got sparkle’ pink sparkle pops small cube ’you’re a peach’ peach bellini small cube ‘you’re my sunshine’ sour rainbows small cube ‘love you choc-a lot’ dcssc small cube ‘love you a-latte’ latte bears small cube ’wine is my valentine’ rosé bears small cube ‘you’re my sweetheart’ small cube champagne bears large cube rosé all day large cube XOXO dyo bentos – 3pc, 4pc, 8pc
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 2 introduces our Valentine’s day collection featuring the love letter small cubes. ü Since this table is just an introduction, the merchandising focuses on giving a taste of what we have to offer for the holiday. ü XOXO dyo bentos are displayed with pink ribbon being sent from Home Office.
on Valentine’s Day Small Candy Cubes® Terms and Conditions apply. See Associate or visit www.sugarfina.com/special-promotions for details.
ü Note that this photo only shows core blue cubes, but the love letter cubes should be what is placed on the hero table.
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VDAY - BTB hero 3
SPEND $75
GET A
FR E E
3 P C B E N TO B O X ®
Surprise candies inside!
Terms and Conditions apply. See Associate or visit www.sugarfina.com/special-promotions for details.
featured product
signage
‘kiss me’ sugar lips small cube ‘cheers to us’ champ bears small cube ‘you’ve got sparkle’ pink sparkle pops small cube ’you’re a peach’ peach bellini small cube ‘you’re my sunshine’ sour rainbows small cube ‘love you choc-a lot’ dcssc small cube ‘love you a-latte’ latte bears small cube ’wine is my valentine’ rosé bears small cube ‘you’re my sweetheart’ small cube champagne bears large cube rosé all day large cube boutique tasting box
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
SPEND $75
merchandising ü Hero 3 offers another gifting option by featuring the Boutique Tasting box. ü A 5x7 price point sign for the BTB is placed in front of the single box on an adjustable stand easy for the customer to open. ü Small & Large cube towers are tied with thin pink ribbon. If only one set fits on the table, use the same large & small combo.
GET A
FR E E
SPEND $
GET A
FR E E
3 P C B E N TO B O X ®
3 P C B E N TO B O X ®
Surprise candies inside!
Surprise candies inside!
Terms and Conditions apply. See Associate or visit www.sugarfina.com/special-promotions for details.
U.S.
Terms and Conditions apply. See Associate or visit www.sugarfina.com/special-promotions for details.
Canada
ü Merchandise small and large cubes in the normal pyramids of 10 and 4, respectively. ü Use the 1 ½” thick pink ribbon on the BTB to make it more of a gift for Vday. 6
GREEN JUICE PROMO hero 4 featured product green juice medium bottle - $5 green juice large bottle - $10
signage Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising 端 Hero 4 features our green juice promo to push units of the medium and large bottle. Continue to feature the small shot bottles on the table at its current price so the whole collection is merchandised together. 端 Pull out the wooden crate and make sure enough white crinkle paper is packed into the crate. 端 Merchandise medium bottles in a pyramid on the table in blocks of 13. 端 Feel free to also merchandise this at the cash wrap if your store has the space. Use the 5x7 sign to feature at the cash wrap with 3 or 5 bottles of each. 7
ALFRED ALFRED hero 5 (option 1) featured product
signage
iced vanilla latte bears mini cup cold brew bears mini cup bourbon cold brew bears mini cup ice vanilla latte bears bag cold brew bears bag bourbon cold brew bears bag tumbler w/iced vanilla & cold brew bears
Placement: Place on table & ensure no product is covering the sign.
merchandising
Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
ü Hero 5 relaunches the Alfred collection onto a hero table. ü Display props & the coffee menu should be stored safely in the back until replenishment arrives to move back to a sidekick. ü The mini cups and bags are grouped together by flavor, so that each mini cup is adjacent to its’ same bag making it easier to shop. ü The bags are alternating front-facing and side-facing to add color and show the cheeky verbiage printed on the side of the bag. ü All signage shown to the right must be featured on the table. 8
CHAMPAGNE hero 5 (option 2)
featured product
signage
pop the champagne giftset 3pc sweet & sparkling bento box 8pc sweet & sparkling bento box cheers 3pc bento box champagne bears small & large cube bubbly bears small cube champagne fruttini small cube milk & dark champagne choco bar gold swizzle sticks gold wish paper cheers card dom perignon bottle
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 5 continues to be our core table for Champagne. ü Continue to merchandise the ‘Pop the Champagne’ box as it is a great hostess gift. ü Each table must have stacks of champagne bears, champagne fruttini, champagne bubbles, and bubbly bears. ü Please ensure the ‘Dom Perignon’ bottle is still on display to highlight what the champagne bears are made with.
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LARGE CUBES hero 5 (option 3) featured product
signage
all large cubes
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical.
merchandising
Size: Signage must be 8x10.
ü Hero 5 features the large cube promo, and 15 stacks of 6 can be merchandised at one time. ü Ensure the stacks are no taller than the sign so that the customer can read the promo. Here is another version to stack cubes to utilize all negative space.
ü Merch cubes in a rainbow. ü Place 8x10 on a riser or cake plate in the middle of the table. ü Ensure all flavors are displayed and stock below, if possible, for easy replenishment.
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‘GIFTS FOR HER’ sidekick 1
featured product
signage
‘kiss me’ sugar lips small cube ‘cheers to us’ champ bears small cube ‘you’ve got sparkle’ pink sparkle pops small cube ’you’re a peach’ peach bellini small cube ‘you’re my sunshine’ sour rainbows small cube ‘love you choc-a lot’ dcssc small cube ‘love you a-latte’ latte bears small cube ’wine is my valentine’ rosé bears small cube ‘you’re my sweetheart’ small cube champagne bears large cube rosé all day large cube mini trunk featuring vday cubes XOXO dyo bentos – 3pc, 4pc, 8pc
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Sidekick 1 highlights the full Vday collection with ’Gifts for Her.’ ü The small love letter cubes being stacked in doubles to see the character & speech bubble. ü XOXO boxes are stacked in towers to suggest to customers that they can purchase multiples and gift them as such. ü The small trunk featured should have only ‘love letter’ cubes vs core cubes seen in the photo. 11
‘SWEETS FOR HIM’ sidekick 2
featured product
signage
vice bourbon flask set vice 3pc & 8pc preset navy blue 3pc & 8pc DYO bentos vice choco bars single cigars bourbon bears small cube cuba libre small cube dcssc & single malt scotch large cube aviation 3pc preset aviation gin cordial small cube aviation gimlet small cube aviation gin fizz small cube titos 3pc preset casamigos 3pc preset
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Sidekick 2 features ‘Sweets for Him’ and focuses on our navy blue collection. ü All our masculine collections are featured here including the Aviation small cubes. ü Alcohol bottles are merchandised alongside each collection to highlight specific flavors. ü For all navy boxes including Vice, please use the navy ribbon that matches. ü For all other boxes, please use white Sugarfina pre-tied bows.
Tie cigar bundle like so. 12
‘GIFTS FOR EVERYONE’ sidekick 3
featured product
signage
cheers 3pc preset sweet & sparkling 3pc preset rosé 3pc preset boutique tasting box mini mailbox all cereal bars fruity cereal small cube chocolate confetti small cube rosé sparkling bears small cube sugarfina pearls (pink and/or blue) small cube parisian pineapples small cube bubbly bears large cube peach bellini large cube
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Size: Signage must be 5x7.
merchandising ü Sidekick 3 features ‘Gifts for Everyone’ with the idea that this could easily transition into a Happy Birthday story which is also an important celebratory occasion. ü Use Sugarfina white logo ribbon on all bentos featured on this sidekick. ü Incorporate cocktail 3pc bentos that are not featured on the first 2 sidekicks like champagne and rosé. If you do not have sidekick 3 – work those 3 options into either sidekick 1 or 2 depending on quantity and color story.
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TRUNK MERCHANDISING large merchandising evergreen
vday
ü The merchandising intent for the 20pc trunk is to display 20 different flavors. Changing the color story, but using only core cubes will be effective for any seasonal or holiday launch. ü The 20pc large trunk can be merchandised with the following options: ü Pink to white color story – on a diagonal ü Champagne/cocktail flavors – on a diagonal ü Evergreen - Best sellers with 20 different candies in a rainbow pattern.
ü Evergreen flavors – q Blue Sugarfina Pearls q Champ Bubbles/Piña Colada q Sparkle Pops q DCSSC q English Toffee caramels q Ice cream cones q Birthday cake caramels q Martini olive almonds q Apple frogs q Robin’s egg caramels q But first rosé q Peach bellini q Cuba Libre q Parisian Pineapples q Sour Rainbows q Sugar Lips q Watermelon Slices q Pink Sparkle pops q Bubbly bears q Champagne bears
ü Pink Color Story– q q q q q q q q q q q q q q q q q q q q
Golden Truffle eggs Champ Bubbles Piña Colada Tequila Grapefruit Sours Strawberry Daiquiri Sugar Cookies Champ Fruttini Peach Bellini Pink Diamonds Bella Rosa Lychee Bears Baby Rosé Bears Champ Bears Rosé All Day Pink Sparkle Pops Rosé Sparkling Bears But First Rosé Sugarfina Pearls Kir Royale Cordials Aphrodite Strawberry
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TRUNK MERCHANDISING small evergreen
champagne/cocktail
merchandising ü The merchandising intent for the 9pc trunk is to display 9 different flavors. Seasonal cubes can be featured here if there are 8 or more. ü The 9pc small trunk can be merchandised with the following options: ü V-day love letter ü Champagne/cocktail flavors – on a diagonal ü Evergreen - Best sellers with 20 different candies in a rainbow pattern.
ü Champagne/cocktail flavors – q Champagne bears q Baby champagne bears q Bubbly Bears q Champagne Fruttini q Champagne Bubbles q Rosé all day q But first, rosé q Rosé fruttini q Sparkling rosé
vday love letter
ü Evergreen flavors – q Blue Sugarfina Pearls q Sparkle Pops q Robin’s Egg Caramels q Ice Cream Cones q But First, Rosé q DCSSC q Champ Bears q Peach Bellini q Sugar Lips
ü Vday Love Letter– q Cheers to Us q You’ve Got Sparkle q You’re my Sunshine q Kiss me q You’re a Peach q Wine is my Valentine q Love you a chocolat q You’re my Sweetheart q Love you a latte
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DYO WALL pog ü POG Bentos– q Core Blue q Navy Blue q Floral q XOXO q HBD q Congrats q Thank you ü Please note that we will now be featuring some DYO bentos open so they become a silent seller through our merchandising. ü The top row of the ’Fill a Box’ area features the boxes open with the 4x10 gift wrap sign. The below shelves are easily shop-able. ü Ideally, if your stores’ DYO wall is large enough, open every other box so that the 1st 3pc is open, the next row is shop-able, the next size is open, and then the next is closed and shop-able, and so on. ü The most important tactic is to keep a pattern going and not have every single box open.
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CASH WRAP custom keep safely for next holiday:
discard the rest of any of 2019’s custom sleeves or cubes different from the above. reach out to retailvisuals@sugarfina.com if you have any questions about what to keep or discard!
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WINDOWS featured product 9pc or 20pc trunk love letter small cubes champagne bears large cube bubbly bears large cube rosé all day large cube vday cards
merchandising ü Each window should feature a large or small window depending on each stores’ assortment. ü Follow the trunk merchandising guide on pg 15 for planogram. ü A stack of boxes tied is a great backdrop. Ensure the bow is proportionate to the stack of boxes. ü If you do not have rosé chocolate bars, please substitute with ancillary you do have, including Vday cards. ü The mailbox is a great addition to the window to tie in our Sugarfina blue color story. ü Please add love letter cubes to open DYO XOXO bentos, and double stack to see full character and love letter. 18
WINDOWS What you need:
Decal Applicator
Painter’s Tape
Spray Bottle
Level
Fishing Line
What you will receive: q Foamcore Hearts q ’Sealed with a Sweet Kiss’ Text Decal q ’Love Letter’ Character Decals
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42 ND ST
Vday
Alfred
Gifts for Everyone
Choco Bars
Tasters
Sweet for Him
Gifts for Her LNY
Green Juice
20
42 ND ST
21
AMERICANA
Sweets for Him
Gifts for Her
GJ Promo
Vday
Alfred
LNY
Vday
22
AMERICANA
23
CENTURY CITY
LNY
Alfred
GJ Promo
Sweets for Him
Tasters
Vday/ Gifts for Her
CHOCO BARS Large Cubes
24
CENTURY CITY
25
METROTOWN
Gifts for Everyone
Gifts for Her
Sweets for Him
Champagne Alfred
Vday
Alfred Tasters
Vday Tasters
Tasters
Choco Bars
LN Y
GJ
26
METROTOWN
27
PRUDENTIAL CENTER
Gifts for Her
Choco Bars VDAY Vday
LNY
VDAY
Tasters/ Large Cubes/ Choco Bars
Gifts for Everyone
Gifts for Him
28
PRUDENTIAL CENTER
29
ROCKEFELLER
Gifts for Her
Gifts for Everyone
Tasters
Sweets for Him
GJ Promo
Vday
LNY
Alfred
30
SANTANA ROW
Gifts for Everyone
Gifts for Him
GJ
Alfred
Gifts for Her
VDAY
VDAY
VDAY 2 hero
VDAY
VDAY
LNY
31
SANTANA ROW
32
SOUTH COAST PLAZA
DYO
LNY
VDAY Tasters GJ Promo
Alfred
Gifts for Everyone + Large Cubes on Bottom Row
Gifts for Him
Gifts for Her VDAY
33
SOUTH COAST PLAZA
34
THE POINT
Gifts for Him
Gifts for Everyone
Gifts for Her
LNY
Alfred
VDAY 1
Tasters
LNY
GJ Promo
LNY
Choco Bars
Trunk 35
THE POINT
PLACE ”DAY” & ”SWEET KISS” NO HIGHER THAN 6’ TALL. ONCE TEXT AND LOVE LETTERS ARE PLACED, THEN INSTALL HEARTS TO BE AT APPROPRIATE HEIGHT.
36
UTC
GJ Promo DYO Tasters/ Large Cubes Choco Bars
Gifts for Him Gifts for Everyone
Gifts for Her Vday/ Gifts for Her
37
WTC
Tasters
GJ Promo
VDAY
LNY Alfred
Gifts for Everyone
VDAY 2
Sweets for Him
Gifts for Her
38
WTC
39
NORDSTROM BREA
VDAY 2
GJ Promo
Alfred
VDAY 1
LNY
Choco Bars
3pc Presets
40
NORDSTROM BREA
41
NORDSTROM CALGARY
Top 3 rows - 3pc Presets Bottom row – Luxe giftset
Choco Bars
VDAY 1
Alfred/Pressed LNY
42
NORDSTROM EATON CENTRE
Alfred Sweets for Him
Gifts for Her
Tasters
VDAY 2
VDAY 1
LNY
43
NORDSTROM FASHION ISLAND
Tasters/Choco Bars
GJ Promo
Vday 2
Gifts for Him
Vday 1
Champ
Alfred
LNY
44
NORDSTROM SANTA MONICA
Vday 1 Choco Bars LNY
Gifts for Him
45
NORDSTROM SEATTLE
Top row – Gifts for Him 2nd row – Gifts for Him 3rd row – Alfred/Pressed
DYO + Large Cubes
Gifts for Her
Tasters/Choco Bars
LNY
Vday
46
NORDSTROM VANCOUVER
Gifts for Everyone
VDAY
Gifts for Her
Sweets for Him
Tasters
Alfred
Vday 1
LNY
47
NORDSTROM VANCOUVER
48
NORDSTROM YORKDALE
Alfred/Pressed
Vday 1
Choco Bars
DYO + PRESETS
LNY
Gifts for Him
49