The Citadel THEATRE SEASON
2010 2011
P L AY B I L L RATE CARD
Well Over 130,000 of Edmonton’s most desirable consumers attend Citadel Theatre productions each year.
“They are amazing. In the shows I've been in here, and the ones I've seen, the demographic is so wide. I see high school students, 20 somethings on dates, thirty year old professionals, 40 somethings with their kids. I've not noticed that anywhere else in the country. I think the Citadel is the best regional theatre in Canada.” Réjean Cournoyer (starring as “the Beast” in the Citadel’s production of Disney’s Beauty and the Beast)
CITADEL SEASON
SEPT 18 – OCT 10/10
BILLY BISHOP GOES TO WAR
DEADLINES ISSUE
12345678910 -
2010-2011 BOOKING
M AT E R I A L
Full Season Billy Bishop Goes to War
Aug. 27/10 Aug. 27/10
Sep. 3/10 Sep. 3/10
Intimate Apparel Studies in Motion A Christmas Carol August: Osage County Another Home Invasion Hunchback The Three Musketeers True Love Lies Little Women , The Musical
Sep. 10/10 Oct. 8/10 Nov. 5/10 Jan. 7/11 Jan. 21/11 Feb. 11/11 Mar. 11/11 Mar. 31/11 Apr. 7/11
Sep. 17/10 Oct. 15/10 Nov. 12/10 Jan. 14/11 Jan. 28/11 Feb. 18/11 Mar. 18/11 Apr. 7/11 Apr. 14/11
OCT 2 - 24/10
INTIMATE APPAREL
Put your
Business
CENTRE STAGE
L et Canada’s largest theatre complex introduce your business to our OCT 30 - NOV 14/10
STUDIES IN MOTION
NOV 27 - DEC 23/10
A CHRISTMAS CAROL
loyal and dedicated Patrons in Canada’s Citadel Theatre Playbills! Reach Edmonton’s most desirable decision makers in a quality, well-read publication. Where else can you target lifestyles enjoyed by the arts? These playbills are your best advertising option.
PLAYBILL Production Schedule A ll rates quoted in this rate card are based on press-ready art and on a per edition basis. Your advertisement will be seen by Citadel patrons for an average run of 3 - 4 weeks for each edition, with eight performances per week.
FOR ADVERTISING EXPOSURE JAN 29 - FEB 20/11
AUGUST: OSAGE COUNTY
contact Barry Powis directly at 780-489-3312 or 780-906-8846 (cell) E-mail: in_barry@telus.net
PLAYBILL
Advertising RATES
2010-2011
Position
1X
3X
6X
10X
Outside Back Cover
$1,500
$1,425
$1,350
$1,275
Inside Covers
$1,400
$1,330
$1,260
$1,190
Full Page
$1,300
$1,235
$1,170
$1,105
1/2 Page
$725
$690
$650
$615
FEB 12 - MAR 6/11
ANOTHER HOME INVASION
1/3 Page
$495
$470
$445
$420
1/4 Page
$395
$375
$355
$335
1x, 3x, 6x Rates Our total print-run for the 2010-2011 season is 85,000, but the individual print-runs vary. On this basis, our 1x, 3x and 6x rates will vary depending on which performances you wish to advertise. Our average print-run is 8,000 copies (i.e. Billy Bishop Goes to War), but for special productions (i.e. A Christmas Carol, Little Women, the Musical), the print-runs are much higher than average, so our advertising rates will reflect these differences. For any groupings of performances for which you wish to advertise, we will provide you with a quote specific to your requirements.
MAR 5 - 27/11
HUNCHBACK
Specifications An electronic file in Macintosh format is required for supplied ads. A hard copy proof must accompany the ad, or a PDF file for on-screen viewing. Software: QuarkXpress, Adobe Illustrator, and Adobe Photoshop. Please include all fonts used. Press-ready PDFs are accepted. Ads can be sent on CD, or via e-mail. Full design and production services are available. All advertisements must be acceptable in content and design, at the publisher’s discretion. Printed sheetfed, high quality gloss stock, four colour process. Any questions, or for FTP information, please call Christine at 780-702-0136. Please e-mail artwork to christine@suggitt.com
APR 2 - 24/11
THE THREE MUSKETEERS
APR 23 - MAY 15/11
TRUE LOVE LIES
1/4 page
1/3 page
1/2 page
2.25"w x 3.75"h
4.75"w x 2.25"h
4.75"w x 3.75"h
FULL PAGE Live Area 4.75"w x 7.75"h
ADVERTISING Dimensions
Trim Size 5.375"w x 8.375"h
Bleed Size
APR 30 - MAY 22/11
5.625"w x 8.625"h
LITTLE WOMEN, THE MUSICAL
The Citadel PLAYBILL 2010-2011 A PRIME ADVERTISING MARKET — WELL EDUCATED AND DISCERNING WITH TIME AND DISPOSABLE INCOME AT THEIR COMMAND! Target the population of Metro Edmonton who “go out” for their entertainment, who enjoy the finer things in life — luxury automobiles, furnishings, electronics, etc., and also dining out, travel and other leisure activities.
EXCITING BENEFITS for Playbill
Advertisers
“Having a vehicle on display in the theatre atrium provides great additional exposure for our Lexus products and we are constantly told by our clients ‘I saw this car on display in the Citadel.’ ” Bruce Kirkland, Lexus of Edmonton
W
HEN YOU PURCHASE A FULL PAGE ADVERTISEMENT FOR THE ENTIRE SEASON, YOU WILL HAVE THE OPPORTUNITY TO DISPLAY AND PROFILE YOUR PRODUCT* IN THE CITADEL THEATRE LOBBY FOR A ONE MONTH PERIOD. * Some restrictions apply. The advertiser will be responsible for the security of their display and/or product and will provide all insurance coverage. The Citadel Theatre reserves the right to restrict certain dates, periods of time and display location.
The Citadel Playbill is published by Playhouse Publications Ltd. 950, Bell Tower, 10104 - 103 Ave. Edmonton, AB T5J 0H8 Ph: 780-423-5834 Fax: 780-413-6185 FOR ADVERTISING EXPOSURE contact Barry Powis directly at 780-489-3312 or 780-906-8846 (cell) E-mail: in_barry@telus.net A SUGGITT COMPANY