CITADEL THEATRE ROBBINS
Academy
P L A Y B I L L RATE CARD
2011/ 2012 SEASON
Experience it Well Over 130,000 of Edmonton’s most desirable consumers attend Citadel Theatre productions each year.
CITADEL SEASON
SEP 17 – OCT 9/11
PENNY PLAIN
DEADLINES
ISSUE
Full Season 1 Penny Plain 2 Death of a Salesman 3 The Rocky Horror Show 4 This is What Happens Next 5 A Christmas Carol 6 Blind Date 7 Red 8 God of Carnage 9 A Midsummer Night’s Dream 10 The Sound of Music
2011/ 2012 BOOKING
MATERIAL
Aug. 26/11 Aug. 26/11 Sep. 2/11 Oct. 7/11 Oct. 20/11 Nov. 10/11 Jan. 6/12 Jan. 20/12 Feb. 17/12 Mar. 15/12 Mar. 29/12
Sep. 2/11 Sep. 2/11 Sep. 9/11 Oct. 14/11 Oct. 27/11 Nov. 17/11 Jan. 13/12 Jan. 27/12 Feb. 24/12 Mar. 22/12 Apr. 5/12
SEP 24 - OCT 16/11
DEATH OF A SALESMAN
OCT 29 - NOV 20/11
THE ROCKY HORROR SHOW
CENTRE STAGE
L et Canada’s largest theatre complex introduce your business to our loyal and dedicated Patrons in Canada’s Citadel Theatre Playbills!
Reach Edmonton’s most desirable decision makers in a quality, well-read publication. Where else can you target lifestyles enjoyed by the arts? These playbills are your best advertising option.
A ll rates quoted in this rate card are based on press-ready art NOV 12 - DEC 4/11
THIS IS WHAT HAPPENS NEXT
and on a per edition basis.
Your advertisement will be seen by Citadel patrons for an average run of 3 - 4 weeks for each edition, with eight performances per week.
PLAYBILL now online! Each issue of the Citadel Playbill will be DISPLAYED ONLINE DEC 2 - 23/11
A CHRISTMAS CAROL
at playhousepublications.ca in an easy-to-read digital version. This means your advertisement will be seen FREE of charge online and when you click on your ad, it will link right to your website.
PLAYBILL
Advertising RATES
2011/ 2012
Position 1X 3X 6X 10X Outside Back Cover
$1,650
N/A
N/A
$1,375
Inside Covers
$1,500
N/A
N/A
$1,275
Full Page
$1,400
$1,325
$1,275
$1,190
1/2 Page
$875
$825
$775
$725
1/3 Page
$625
$595
$560
$525
1/4 Page
$475
$450
$425
$395
JAN 28 - FEB 19/12
BLIND DATE
1x, 3x, 6x Rates Our total print-run for the 2011-2012 season is 85,000, but the individual print-runs vary. On this basis, our 1x, 3x and 6x rates will vary depending on which performances you wish to advertise. Our average print-run is 8,000 copies (i.e. Death of a Salesman), but for special productions (i.e. A Christmas Carol, The Sound of Music), the print-runs are much higher than average, so our advertising rates will reflect these differences. For any groupings of performances for which you wish to advertise, we will provide you with a quote specific to your requirements.
FEB 11 - MAR 4/12
RED
Specifications An electronic file in Macintosh format is required for supplied ads. A hard copy proof must accompany the ad, or a PDF file for on-screen viewing. Software: InDesign, QuarkXpress, Adobe Illustrator, and Adobe Photoshop. Please include all fonts used. Press-ready PDFs are preferable. Ads can be e-mailed, or sent on CD. Full design and production services are available. All advertisements must be acceptable in content and design, at the publisher’s discretion. Printed sheetfed, high quality gloss stock, four colour process. Any questions, or for FTP information, please e-mail Christine (christine@suggitt.com). Please e-mail artwork to christine@suggitt.com
MAR 10 - APR 1/12
GOD OF CARNAGE
APR 7 - 29/12
A MIDSUMMER NIGHT’S DREAM
1/4 page
1/3 page
1/2 page
2.25”w x 3.75”h
4.75”w x 2.25”h
4.75”w x 3.75”h
FULL PAGE Live Area/or with border 4.75”w x 7.75”h
Advertising Dimensions
Trim Size 5.375”w x 8.375”h
Bleed Size 5.625”w x 8.625”h
APR 21 - MAY 20/12
THE SOUND OF MUSIC
CITADEL PLAYBILL
2011/ 2012
“Having a vehicle on display in the theatre atrium provides great additional exposure for our Lexus products and we are constantly told by our clients ‘I saw this car on display in the Citadel.’ ” Bruce Kirkland, Lexus of Edmonton
The Citadel Playbill is published by Playhouse Publications Ltd. 950, Bell Tower, 10104 - 103 Ave. Edmonton, AB T5J 0H8 Ph: 780-423-5834 Fax: 780-413-6185 www.playhousepublications.ca A SUGGITT COMPANY