2017/18 season
Playbill Rate Card
2017/18 season
Playbill DEADLINES Issue
1 2 3 4 5 6 7 8 9 10
running time
Booking Material
Shakespeare in Love Sep. 16 - Oct. 8/17 Aug. 25/17 Sep. 1/17 Ubuntu (The Cape Town Project) Oct. 11 - 22/17 Sep. 19/17 Sep. 26/17 Hadestown Nov. 11 - Dec. 3/17 Oct. 20/17 Oct. 27/17 A Christmas Carol Dec. 1 - 23/17 Nov. 9/17 Nov. 16/17 The Humans Jan. 6 - 28/18 Dec. 13/17 Dec. 20/17 Empire of the Son Jan. 31 - Feb. 18/18 Jan. 9/18 Jan. 16/18 MamMa Mia! Feb. 17 - Mar. 18/18 Jan. 26/18 Feb. 2/18 Children of God Mar. 3 - 24/18 Feb. 9/18 Feb. 16/18 Undercover Apr. 4 - 29/18 Mar. 13/18 Mar. 20/18
The Silver Arrow: The Untold Story of Robin Hood Apr. 21 - May 13/18 Mar. 29/18 Apr. 6/18
Put your
Business
CENTRE STAGE
L et Canada’s largest theatre complex introduce your business to our loyal and dedicated Patrons in Canada’s Citadel Theatre Playbills! Reach Edmonton’s most desirable decision makers in a quality, well-read publication. Where else can you target lifestyles enjoyed by the arts? These playbills are your best advertising option.
A ll rates quoted in this rate card are based on press-ready art and on a per edition basis. Your advertisement will be seen by Citadel patrons for an average run of 3 - 4 weeks for each edition, with eight performances per week. Each issue of the Citadel Playbill will be displayed online at playhousepublications.ca in an easy-to-read digital version. This means your advertisement will be seen FREE of charge online and when you click on your ad, it will link right to your website.
Advertising RATES
Playbill
Position 1X 3X 6X 10X Outside
Back Cover
Inside Covers
Full Page
$1,470 $1,395 $1,350 $1,250
1/2 Page
$925 $875 $825 $775
1/3 Page
$675 $625 $595 $550
1/4 Page
$495 $475 $450 $425
$1,750 N/A N/A $1,450 $1,575
N/A
N/A $1,350
1x, 3x, 6x Rates Our total print-run for the 2017-2018 season is 85,000, but the individual print-runs vary. On this basis, our 1x, 3x and 6x rates will vary depending on which performances you wish to advertise. Our average print-run is 8,000 copies (i.e. Shakespeare in Love), but for special productions (i.e. A Christmas Carol), the print-runs are much higher than average, so our advertising rates will reflect these differences. For any groupings of performances for which you wish to advertise, we will provide you with a quote specific to your requirements.
Specifications An electronic file in Macintosh format is required for supplied ads. Press-ready PDFs are preferable. Full design and production services are available. All advertisements must be acceptable in content and design, at the publisher’s discretion. Printed sheetfed, high quality gloss stock, four colour process. Any questions, please e-mail Christine (christine@suggitt.com). Please e-mail artwork to christine@suggitt.com
1/4 page
1/3 page
1/2 page
2.25"w x 3.75"h
4.75"w x 2.25"h
4.75"w x 3.75"h
Full page Trim Size 5.375"w x 8.375"h
Advertising DIMENSIONS
Bleed Size 5.625"w x 8.625"h
Live Area/or with border 4.75”w x 7.75”h
Citadel playbill
2017/18
A prime advertising market — well educated and discerning with time and disposable income at their command! Target the population of Metro Edmonton who “go out” for their entertainment, who enjoy the finer things in life — luxury automobiles, furnishings, electronics, etc., and also dining out, travel and other leisure activities.
EXCITING BENEFITS for
Playbill Advertisers
“We love having our Lexus in
the theatre atrium. It not only provides great exposure from the theatre patrons, but also, the daily walk-through traffic. We have heard many times
‘I saw your car at the Citadel!’ ” Bruce Kirkland, Lexus of Edmonton
W
hen you purchase a full page advertisement for the entire season, you will have the opportunity to display and profile your product* in the Citadel Theatre Lobby for a one month period. * Some restrictions apply. The advertiser will be responsible for the security of their display and/or product and will provide all insurance coverage.
Suggitt PUBLISHERS
The Citadel Theatre reserves the right to restrict certain dates, periods of time and display location.
The Citadel Playbill is published by Playhouse Publications Ltd. 10177 - 105 Street, Edmonton, AB T5J 1E2 Ph: 780-423-5834 Fax: 780-413-6185 www.playhousepublications.ca For advertising exposure contact Barry Powis directly at ph: 780-906-8846 or e-mail: in_barry@telus.net
Suggitt PUBLISHERS