August 2011 - April 2012
THE
NUGGET
PUBLICATION INFO & RATES Playhouse Publications Ltd. on behalf of NAIT Students’ Association • The Nugget
950, Bell Tower, 10104 - 103 Ave., Edmonton, AB T5J 0H8 ph. 780-423-5834
Account Manager: Kerry Duperron
www.thenuggetonline.com
Direct: 780-701-1951 Email: kerry@playhousepublications.ca
Northern Alberta Institute of Technology (NAIT) located in Edmonton, offers certificates, diplomas and applied degrees in such fields as business, industry, health sciences, engineering and architecture, IT, hospitality and outdoor programs such as landscaping and forestry. As well, NAIT is a leader in apprenticeship training, offering 35 apprenticeship programs in the skilled trades. The Nugget has been the official student newspaper of NAIT since 1963. Designed to inform students and the NAIT community of campus news, sports and entertainment, it also features popular sections containing opinions, feature articles and a forum for student commentary called “The Grapevines.” The Nugget is the only print publication regularly distributed to the NAIT community. There are 2,500 copies produced per issue with a pass-along readership of approximately 8,000 staff, faculty and students. The Nugget is distributed throughout all NAIT campuses in high traffic areas and is available on The Nugget newsstands. 26 issues are published each year during the academic terms, from September to April. Youth Marketing: Almost all college and university students read their campus newspaper. You are targeting 18-24 year-olds in a place they trust and are comfortable with, exposing your message to a specific, quantifiable and relevant reader base. You are also targeting consumers at a stage where they will develop strong brand loyalties, set trends, and are open to new ideas. The Nugget’s readers are young, active consumers seeking out the latest products and services. They want to know about your products and have the money to spend on them. The Nugget gets your message to the right youth market in a cost effective and efficient manner.
Advertising Rates (Black & White) Applicable taxes are not included. Ad Sizes
1 - 3 issues
4 - 10 issues
11 - 20 issues
21 plus issues
Full Page (10” x 13”) Half Page (10” x 6.5”) Quarter Page (5” x 6.5”) Banner (10” x 2”) Eighth Page (5” x 3”) Sixteenth (4” x 2”)
$675 per issue $455 per issue $350 per issue $250 per issue $225 per issue $125 per issue
$640 per issue $435 per issue $335 per issue $240 per issue $215 per issue $115 per issue
$610 per issue $410 per issue $315 per issue $230 per issue $205 per issue $110 per issue
$580 per issue $390 per issue $295 per issue $210 per issue $195 per issue $105 per issue
Full Colour charge: $500.00
One spot colour charge: $175.00
Premium Placement (Includes Colour) Applicable taxes are not included. Outside Back Cover Front Cover Banner
$995 per issue $360 per issue
First come first serve basis for each issue.
Multi-issue discount: A multi-issue discount is offered to those booking 4 or more ads/multi-issues at the same time (see schedule for details). Please make cheques payable to Playhouse Publications Ltd. and send to the address above.
Thank you in advance for your involvement. Sincerely, Joshua Semchuk, Director of Communications and Public Relations NAIT Students’ Association (NAITSA)