// 2019 print + digital media kit
FOR 24 YEARS, BLUE RIDGE OUTDOORS HAS BEEN THE AUTHENTIC VOICE OF THE MOUNTAINS AND THE PREMIER OUTDOOR PUBLICATION IN THE REGION, DISTRIBUTED MONTHLY FROM PENNSYLVANIA TO GEORGIA. OUR LOYAL READERS DON’T JUST READ THE MAGAZINE—THEY ARE THE MAGAZINE. THEY ARE DEDICATED ADVENTURE SEEKERS WHO TRUST OUR PUBLICATION AS THE AUTHORITATIVE GUIDE TO OUTDOOR PURSUITS, FESTIVALS AND EVENTS, TOP GEAR, OUTDOOR HOTSPOTS, AND REGIONAL OUTDOOR NEWS—ALL THROUGH ORIGINAL STORYTELLING THAT INFORMS AND INSPIRES.
COVER PHOTO BY JUSTIN COSTNER
Blue Ridge Outdoors is a proud member of the Outdoor Adventure Media (OAM) network of free, regional outdoor sports and adventure travel magazines—collectively reaching over a million active monthly readers across the country. OAM offers marketing professionals the flexibility to develop customized marketing plans to support specific regional markets. Learn more at: O U T D O O R A DV E N T U R E M E D I A . C O M
// our readers DEMOGRAPHICS
// testimonials AC T I V E + O U T D O O R S Y
54% MALE / 46% FEMALE AGES 25-54, MEDIAN AGE 38
91% enjoy hiking
64% MARRIED 52% PARENTS E D U C AT I O N + E M P LOY M E N T 9 5 % C O L L E G E E D U C AT E D
66% enjoy biking
6 4 % H O M E OW N E R S AV E R AG E H O U S E H O L D I N C O M E : $ 9 6 , 0 0 0
61% enjoy running
T R AV E L E R S AVERAGE 4.5 ADVENTURE TRIPS PER YEAR 85% USE BRO TO PLAN TRAVEL 90% PLAN OUTDOOR ACTIVITIES ON TRIPS
57% enjoy paddling
90% TAKE WEEKEND / LONG WEEKEND TRIPS 55% TAKE WEEKLONG TRIPS
53% enjoy fishing
81% TRAVEL 4+ HOURS TO DESTINATIONS 65% STAY IN HOTELS / B&BS 80% TRAVEL WITH SPOUSE OR PARTNER 43% TRAVEL WITH CHILDREN
52% enjoy snowsports
72% OWN PETS
51% participate in races
58% USE BRO TO BUY OUTDOOR GEAR
76% enjoy camping 105,000 TOTAL MONTHLY CIRCULATION + 341,250 READERS
The largest outdoor lifestyle magazine in the region!
’ve been advertising with BRO since I managed the advertising for Virginia State Parks. I cut my print budget for one year because of the “Is print dead?” debate, but quickly came back and secured an ongoing annual campaign of monthly print, e-newsletters, and digital advertising with them. BRO is a great partner, yes, but I also needed something in my media mix that was tangible, something consumers trusted, an outlet where my ads would be placed around relevant content and where I felt I understood their audience. BRO offers these things and more!” SHANNON JOHNSON, BRAND DIRECTOR, VIRGINIA TOURISM CORPORATION
“W
e have happily advertised in BRO for years because, as Michelle and I put it, “These are our people.” As a specialty running shop in a mountain town, we know that people who read BRO are our customer base. We do very little print advertising because you simply get lost in a large newspaper, but I always feel well represented in BRO and I constantly get feedback from customers who say, “I saw your ad in BRO”—that makes it worthwhile right there! We are always treated well by the sales team, and the design team is awesome to work with.” JOHN AND MICHELLE ANDERSEN, CO-OWNERS, CROZET RUNNING
LIFESTYLE 97% ATTEND OUTDOOR FESTIVALS
“I
67% enjoy a drink by the fire
“A
s an agency, it is paramount to deliver for our partners and ensure they are able to maximize their marketing and advertising budgets. Working with the team at BRO to develop creative, integrated campaigns is one of the ways we do that. BRO reaches an incredibly important and diverse audience in a variety of channels, both traditional and digital, to provide great engagement and return for our partners.” PAT STRADER FOUNDER AND CEO, DIGITAL RELATIVITY
// circulation
PITTSBURGH CUMBERLAND
1 0 5 , 0 0 0 TOTA L M O N T H LY C I R C U L AT I O N
The largest outdoor lifestyle magazine in the region
B A LT I M O R E
M O R G A N TO W N
READERSHIP: 341,250
Average 3.25 readers per issue
WA S H I N G TO N , D C C H A R L E S TO N
LO U I S V I L L E
L E X I N G TO N
I N A L L T H E R I G H T P L AC E S
BRO is distributed free of charge in over 1,700 locations that are hand-picked to maximize exposure to active, affluent adults. Our distribution manager coordinates the logistics of magazine delivery, and stops are audited monthly to ensure accuracy.
FAY E T T E V I L L E
C H A R LOT T E S V I L L E RICHMOND
R OA N O K E
B R I S TO L
NASHVILLE
V I R G I N I A B E AC H
GREENSBORO RALEIGH
K N OX V I L L E ASHEVILLE
C H A R LOT T E
C H AT TA N O O G A
M A R K E T C O N C E N T R AT I O N
Circulation is concentrated in the population centers of the Southeast and Mid-Atlantic. Distribution points are selected to ensure availability in locations rich with active adults ages 25 to 54.
HUNTSVILLE
GREENVILLE
W I L M I N G TO N
AT H E N S AT L A N TA BIRMINGHAM
AU G U S TA
C O LU M B I A C H A R L E S TO N
D I S T R I B U T I O N LO C AT I O N S
Outdoor Specialty Retailers 20% Visitor and Community Centers 19% Restaurants, Breweries and Cafes 18%
15,000 CIRCULATION PER ZONE PER MONTH!
Health Clubs and Gyms 18% Grocery, Health Food and Organic Markets 15% University Campuses 6%
GEOTARGETING ZONES
Orthopedic and Sports Medical Clinic 2%
M E T R O D C / M D / PA
W E S T E R N N C / E A S T E R N T N / U P S TAT E S C
Races and Events 2%
R I C H M O N D / VA B E AC H
G E O R G I A / A L A B A M A / C H AT TA N O O G A
Subscriptions 2%
C E N T R A L VA
PIEDMONT / CENTRAL + EASTERN CAROLINAS
W E S T E R N VA / W V / K Y
// ad specs
// RATES FULL CIRCULATION P R E M I U M P L AC E M E N T S B AC K C O V E R
$ 9, 9 0 0
INSIDE FRONT COVER
$ 9, 2 5 0
P G 3 / I N S I D E B AC K C O V E R
$8,900
CENTER SPREAD
$15,850
S TA N DA R D P L AC E M E N T S
2 - PAG E S P R E A D
*A S K YO U R A D R E P F O R F R E Q U E N CY DISCOUNTS ON PREMIUM P L AC E M E N T S
OPEN 3X
6X
12X T W O PAG E S P R E A D :
2 - PAG E S P R E A D FULL
$14,400 $13,900 $13,500 $12,950 $8,000
$ 7, 8 0 0
$ 7, 5 0 0
$ 7, 2 0 0
1/2
$4,800 $4,650
$4,500
$4,300
1/4
$2,900
$ 2 ,7 0 0
$2,600
$2,800
TRIM SIZE: 20” W X 11” H B L E E D : 2 0. 3 7 5 ” W X 1 1 . 3 7 5 ” H L I V E A R E A : 1 9. 2 ” W X 1 0. 2 ” H
FULL
F U L L PAG E A D : TRIM SIZE: 10” W X 11” H B L E E D : 1 0. 3 7 5 ” W X 1 1 . 3 7 5 ” H L I V E A R E A : 9. 2 ” W X 1 0. 2 ” H
GEOTARGETING OPTIONS P R I C E S A R E P E R A D, P E R Z O N E . 1 0 % D I S C O U N T F O R A DV E R T I S I N G I N M O R E T H A N O N E Z O N E . PER MONTH / PER ZONE
OPEN 3X
6X
12X
$1,650
$1,600
$1,550
$1,495
1/2
$975
$925
$850
$795
1/4
$595
$575
$550
$495
OPEN 3X
6X
12X
FULL
$ 4 ,7 5 0
$4,600
$4,475
$4,250
1/2
$2,925
$ 2 ,7 5 0
$2,675
$2,550
Q UA R T E R S Q UA R E : 4.5375” W X 4.975” H
1/4
$ 1 ,7 5 0
$1,650
$1,595
$1,450
H A L F H O R I Z O N TA L : 9. 2 ” W X 4 . 9 7 5 ” H
FULL
P E R M O N T H / 4 -Z O N E PAC K AG E
1/4 1/2 1/2
HALF VERTICAL 4 . 5 3 7 5 ” W X 1 0. 2 ” H
// 2019 ad deadlines JANUARY 2019 (STREET: 1/1/19) SPACE RESERVATION: 11/26/18 ADS DUE: 11/28/18
APRIL 2019 (STREET: 3/29/19) SPACE RESERVATION: 2/25/19 ADS DUE: 2/27/19
JULY 2019 (STREET: 6/28/19) SPACE RESERVATION: 5/28/19 ADS DUE: 5/30/19
OCTOBER 2019 (STREET: 9/27/19) SPACE RESERVATION: 8/26/19 ADS DUE: 8/28/19
FEBRUARY 2019 (STREET: 2/1/19) SPACE RESERVATION: 1/2/19 ADS DUE: 1/4/19
MAY 2019 (STREET: 4/26/19) SPACE RESERVATION: 03/25/19 ADS DUE: 03/27/19
AUGUST 2019 (STREET: 8/2/19) SPACE RESERVATION: 7/1/19 ADS DUE: 7/3/19
NOVEMBER 2019 (STREET: 10/28/19) SPACE RESERVATION: 9/23/19 ADS DUE: 9/25/19
MARCH 2019 (STREET: 3/1/19) SPACE RESERVATION: 1/28/19 ADS DUE: 1/30/19
JUNE 2019 (STREET: 5/31/19) SPACE RESERVATION: 4/29/19 ADS DUE: 5/1/19
SEPTEMBER 2019 (STREET: 8/30/19) DECEMBER 2019 (STREET: 12/3/19) SPACE RESERVATION: 7/29/19 SPACE RESERVATION: 10/28/19 ADS DUE: 7/31/19 ADS DUE: 10/30/19
// DIGITAL ADVERTISINg + custom content BLUERIDGEOUTDOORS.COM
Our site is the go-to platform for the engaged outdoor enthusiast and adventure traveler. Updated daily with fresh, original and timely content spanning the region, it serves as the ultimate resource for those seeking to immerse themselves in inspirational and informative content and beautiful imagery. By engaging our readers across multiple touchpoints and digital platforms, we consistently attract readers to our digital properties as their #1 trusted outdoor resource. The site is fully responsive across tablet and mobile media.
traffic / social followers T R A F F I C Source: Google Analytics, Jan 2018 - September 2018 AV E R AG E U N I Q U E V I S I TO R S / M O N T H : 1 3 4 K AV E R AG E PAG E V I E W S / M O N T H : 4 1 9 K S O C I A L F O L LO W E R S as of October 2018 TOTA L F O L LOW E R S : 1 3 6 K+ FAC E B O O K
/ B LU E R I D G E O U T D O O R S
5 6 K+
I N S TAG R A M
/ B LU E R I D G E O U T D O O R S
5 0 K+
/BROPINTEREST
2 3 K+
/ G O O U TA N D P L AY
7 K+
HIGHEST TRAFFIC
North Carolina | Tennessee | Virginia | Georgia South Carolina | Florida | California | Pennsylvania District of Columbia | New York | West Virginia
exclusive sponsorships
content marketing package
These annual flagship contests are extremely popular with our readers and deliver high traffic and page views, resulting in concentrated focus on your brand as our exclusive partner.
Take your brand’s story to the next level by engaging with our loyal digital audience. The package integrates display, social, and native advertising. You can showcase your message and tell your story to readers who turn to us daily online for their dose of inspiration and information on all things related to travel, gear, recreation, and the active outdoor lifestyle. Package includes:
Top Adventure Schools Jan-Feb 2019 Adventure Critter Contest April 2019 Blue Ridge Libations May-June 2019 Top Adventure Towns June-July 2019 Best of the Blue Ridge Sept-Oct 2019
C U S TO M C O N T E N T / S P O N S O R E D A R T I C L E BlueRidgeOutdoors.com homepage / ROS sidebar T R A I L P O S T N E W S L E T T E R Promotion of content (30,000+ subscribers) ( 2 ) FAC E B O O K P O S T S From Blue Ridge Outdoors account with direct link to content ( 1 ) I N S TAG R A M P O S T From Blue Ridge Outdoors account with direct link to content YO U R CHOICE OF ROS DIGITAL DISP LAY AD On BlueRidgeOutdoors.com
// DIGITAL specs + rates Sponsored content C U S TO M A DV E R TO R I A L P O S T S W I T H P H OTO S + V I D E O
Home page feature and run-of-site in sidebar for one week. Tell your story on our trusted platform with native content that engages our readers while providing them with valuable information about your brand. 5 0 0 - 7 0 0 W O R D A DV E R TO R I A L + 9 P H OTO S + C L I C K-T H R U LO G O + VIDEO
email newsletters Our e-newsletters keep our readers connected with the most current, relevant, and time-sensitive news and information.
Digital display ads S TA N DA R D L E A D E R B OA R D 728x90*
SUPER L E A D E R B OA R D 970x90*
*All leaderboard placements require additional mobile-friendly version (320x50)
MEDIUM R E C TA N G L E 300x250
A weekly e-newsletter showcasing original BRO content, online contests and promos, and advertising messages.
“WEEKEND PICKS” NEWSLETTER: 8,310
A weekly e-newsletter delivering localized ideas for upcoming weekend adventures and events.
rates
D I G I TA L F L I G H T S WIDE S KY S C R A P E R 300x600
“TRAIL POST” NEWSLETTER: 36,000
LARGE R E C TA N G L E 600x350
Contact your account rep for a custom digital flight that is perfect for your marketing objectives and your budget.
YO U R C H O I C E O F D I G I TA L D I S P L AY A D : $495 / MONTH
SPONSORED C O N T E N T: $695 / WEEK
ENEWSLETTERS T R A I L P O S T: $450 / WEEK WEEKEND PICKS: $300 / WEEK
CONTENT MARKETING PAC K AG E : $1,875
web creative deadlines JANUARY 2019 CREATIVE DUE: 12/21/18 SITE LIVE: 1/1/19 FEBRUARY 2019 CREATIVE DUE: 1/25/19 SITE LIVE: 2/1/19 MARCH 2019 CREATIVE DUE: 2/22/19 SITE LIVE: 3/1/19
APRIL 2019 CREATIVE DUE: 3/22/19 SITE LIVE: 3/29/19 MAY 2019 CREATIVE DUE: 4/19/19 SITE LIVE: 4/26/19 JUNE 2019 CREATIVE DUE: 5/24/19 SITE LIVE: 5/31/19
JULY 2019 CREATIVE DUE: 6/21/19 SITE LIVE: 6/28/19 AUGUST 2019 CREATIVE DUE: 7/26/19 SITE LIVE: 8/2/19 SEPTEMBER 2019 CREATIVE DUE: 8/23/19 SITE LIVE: 8/30/19
OCTOBER 2019 CREATIVE DUE: 9/20/19 SITE LIVE: 9/27/19 NOVEMBER 2019 CREATIVE DUE: 10/21/19 SITE LIVE: 10/28/19 DECEMBER 2019 CREATIVE DUE: 11/22/19 SITE LIVE: 12/3/19
// 2019 editorial calendar + special advertising offers JANUARY
APRIL
JULY
OCTOBER
BEST OF THE BLUE RIDGE AWARDS:
ADVENTURE FAMILIES: A week in the
ROAD TRIPS ISSUE: Mile-by-mile
THE HIKING ISSUE: Favorite foliage
+ “Destination Adventure” Southeast Road Trips Guide + Special Offer for Automotive Partners
+ “Hike the Southeast” Advertorial: Hiking Guide + Special Offer for Hiking Gear and Outfitters
Readers’ choice awards for the best businesses, personalities, food + drink, events, and destinations. START STRONG: Resolution runs, health hacks, and fitness insights from the field. + New Year, New You: Special offers for gyms, health food stores and products, massage, and wellness partners + Winter Warm Up Series: Hot Spots in the Blue Ridge to Stay Warm this Winter
FEBRUARY RUNNING ISSUE: Top trail runners
share their favorite footpaths and training tips. SUMMER CAMPS: How lifelong adventure leaders are born and built in the Blue Ridge. + 2019 Race & Event Guide + Special Offer for Summer Camps + Winter Warm Up Series: Hot Spots in the Blue Ridge to Stay Warm this Winter
MARCH FLY GUIDE: Fly packing adventures
and favorite creeks recommended by champion anglers. TRAIL ISSUE: Weekend adventure trips and iconic Blue Ridge backpacking adventures. + “Fish the Southeast” Advertorial Guide + Special Offer for Fishing Gear & Outfitters + Cabin Fever: Spring & Summer Lodging Guide + Real Estate
life of adventure parents—and the secrets to their success. CAR CAMPING: Favorite destinations and strategies for camping with your kids. + Family Adventure Guide: Featuring Ziplines, Rafting, Guided Trips, Lodging, Resorts, Campgrounds, and other familyfriendly adventures
MAY
itineraries for summer fun, with adventures at every exit. DOG DAYS OF SUMMER: Travel adventures with four-legged friends.
AUGUST THE PARKS ISSUE: Undiscovered
the can’t-miss headliners and side stages. IN GOOD SPIRITS: Brew/ wine/ bourbon trails in the Blue Ridge.
adventures on public lands. THE MILLENNIALS: Cool kids doing cool things, featuring the region’s rising stars, athletes, entrepreneurs, and outdoor leaders.
+ Special Offer to promote your Festival or Event + Special Offer for Beer, Wine, and Spirits Partners
+ Fall Race and Event Guide: The Top Races and Events to Hit Before the End of the Year + Special Offer for Parks Partners
JUNE
SEPTEMBER
PADDLING ISSUE: Rivers and rapids
THE BIKING ISSUE: Exploring the
FESTIVAL GUIDE: 100 best fests and
on every Blue Ridge boater’s bucket list. URBAN ADVENTURE: Top 25 urban trails, greenways, and blueways across the region. + “Paddle the Southeast” Advertorial: Paddling Guide + Special Offer for Paddling Gear and Outfitters
private and public bike parks of the Blue Ridge. ADVENTURE SCHOOLS: Colleges, high schools, and adventure academies training the next generation. + “Bike the Southeast” Advertorial: Biking Guide + Special Offer for Biking Gear and Outfitters + Special Offer for Schools and Experiential Education
hikes and leaf-peeping adventures. MOUNTAIN GETAWAY GUIDE: Soak up the autumn splendor in these trail towns and hike-friendly lodges.
+ Fall and Winter Getaway Lodging
NOVEMBER TOP ADVENTURE TOWNS: Readers
select their favorite regional outdoor hubs. 2019 PEAK GEAR AWARDS: Our experts and athletes reveal their go-to gear for every adventure. + Gear Up: Best Gear of the Year to Give and Receive + Special Offer for Nominated Top Towns + Winter Warm Up Series: Hot Spots in the Blue Ridge to Stay Warm this Winter
DECEMBER SNOWSPORTS: Backcountry skiing
and winter hiking wonderlands. THE BUCKET LIST: A regional roundup of 100 must-do adventures for 2020. + “Ski the Southeast”: Digital Advertorial Resort and Winter Sport Guide + Special Offer for Winter Gear & Outfitters + Winter Warm Up Series: Hot Spots in the Blue Ridge to Stay Warm this Winter