25
years
2020 Print + Digital Media Kit
Blue Ridge Outdoors is the voice of the mountains, offering extensive coverage of outdoor recreation and culture in the Southeast and Mid-Atlantic regions. Distributed 10 times a year from Pennsylvania through Georgia, our publication fosters a loyal readership that trusts the magazine as an authoritative guide to adventure pursuits, scenic destinations, the latest gear trends, and outdoor news, events, and personalities within our footprint. Celebrating our 25th anniversary in 2020, Blue Ridge Outdoors continues to encourage readers to explore the undiscovered through authentic storytelling and reporting that both informs and inspires. -Jedd Ferris, Editor-
Congrats to our 2019 Cover Photo Contest winner, Justin Potter!
Blue Ridge Outdoors is a proud member of the Outdoor Adventure Media (OAM) network of regional outdoor sports and adventure travel magazines—collectively reaching over a million active monthly readers across the country. OAM offers marketing professionals the flexibility to develop customized marketing plans to support specific regional markets. Learn more at: O U T D O O R A DV E N T U R E M E D I A . C O M
COVER PHOTO BY DEREK DILUZIO
The largest free outdoor lifestyle magazine in the country! 500,000+ READERS PER MONTH
our readers T R AV E L E R S
43% TRAVEL WITH CHILDREN
54% MALE / 46% FEMALE
AVERAGE 4.5 ADVENTURE TRIPS
90% REGULARLY TAKE WEEKEND
AGES 25-54 / MEDIAN AGE 38
PER YEAR
GETAWAYS
64% MARRIED
85% USE BRO TO PLAN TRAVEL
55% PLAN WEEK LONG (OR
52% PARENTS
90% PLAN OUTDOOR ACTIVITIES
LONGER) TRIPS
WHILE TRAVELING
E D U C AT I O N + E M P LOY M E N T
DEMOGRAPHICS
LIFESTYLE
81% TRAVEL 4+ HOURS TO
97% ATTEND OUTDOOR
DESTINATIONS
FESTIVALS
65% STAY IN HOTELS / B&BS
72% OWN PETS
80% TRAVEL WITH SPOUSE OR
58% USE BRO TO BUY
PARTNER
OUTDOOR GEAR
91% enjoy hiking
9 5 % C O L L E G E E D U C AT E D 6 4 % H O M E OW N E R S AV E R AG E H O U S E H O L D I N C O M E :
Debora Wright |Vice President of Marketing & Communications at Visit Virginia’s Blue Ridge
$96,000
active & Outdoorsy
66% enjoy biking
57% enjoy paddling
51% compete in races
76% enjoy camping
61% enjoy running
52% enjoy snowsports
“Visit Virginia’s Blue Ridge has developed a great partnership with Blue Ridge Outdoors Magazine. As a premier mountain vacation destination, we know that Blue Ridge Outdoor Magazine is a great brand-building vehicle. It offers superior value and great access to outdoor enthusiasts. We would thoroughly recommend Blue Ridge Outdoors Magazine as a channel to get your message out there!”
53% enjoy fishing
67% enjoy a drink by the fire
testimonials “FloydFest is all about Outdoor Adventure and celebrating the Blue Ridge Mountains that we call home, thus we wouldn’t be where we are without the support and partnership of the definitive outdoorguide juggernaut, Blue Ridge Outdoors. The exposure, support, and customer service that Blue Ridge Outdoors provides to our company, festival, and mission checks all of the boxes that we look for in a regional partnership. With more than two decades under its belt, Blue Ridge Outdoors shows no signs of slowing down, energizing a growth and interest in regional outdoor adventure, and serving as torchbearers of the Southeast and Mid-Atlantic’s outdoor culture.”
“I’ve been advertising with BRO since I managed the advertising for Virginia State Parks. I cut my print budget for one year because of the “Is print dead?” debate, but quickly came back and secured an ongoing annual campaign of monthly print, e-newsletters, and digital advertising with them. BRO is a great partner, yes, but I also needed something in my media mix that was tangible, something consumers trusted, an outlet where my ads would be placed around relevant content and where I felt I understood their audience. BRO offers these things and more!”
Sam Calhoun, COO,Across-the-Way Productions, Inc./FloydFest
Shannon Johnson, Former Brand Director, Virginia Tourism Corporation
circulation 1 0 5 , 0 0 0 TOTA L C I R C U L AT I O N PER ISSUE
GEOTARGETING REGIONAL EDITIONS AVAILABLE: M E T R O D C / M D / PA C E N T R A L VA
R I C H M O N D / VA B E AC H
W E S T E R N VA / W V / K Y
The largest outdoor lifestyle magazine in the country!
W E S T E R N N C / E A S T E R N T N / U P S TAT E S C
READERSHIP: 341,250
PIEDMONT / CENTRAL + EASTERN CAROLINAS
Average 3.25 readers per issue.
CUMBERLAND
G E O R G I A / A L A B A M A / C H AT TA N O O G A
G E OTA R G E T I N G
LO U I S V I L L E L E X I N G TO N
I N A L L T H E R I G H T P L AC E S
Circulation is concentrated in the population centers of the Southeast and MidAtlantic. Distribution points are selected to ensure availability in locations rich with active adults ages 25 to 54.
WA S H I N G TO N , D C
C H A R L E S TO N FAY E T T E V I L L E
BRO is distributed free of charge in over 1,700 locations that are hand-picked to maximize exposure to active, affluent adults. Our distribution manager coordinates the logistics of magazine delivery, and stops are
M A R K E T C O N C E N T R AT I O N
B A LT I M O R E
M O R G A N TO W N
Target our full circulation, or your choice of focused regional editions, featured on 8 unique pages in each issue.
audited monthly to ensure accuracy.
PITTSBURGH
C H A R LOT T E S V I L L E RICHMOND
R OA N O K E
B R I S TO L
NASHVILLE
GREENSBORO RALEIGH
K N OX V I L L E ASHEVILLE
C H AT TA N O O G A HUNTSVILLE
V I R G I N I A B E AC H
C H A R LOT T E W I L M I N G TO N
GREENVILLE AT H E N S
BIRMINGHAM
AT L A N TA AU G U S TA
C O LU M B I A C H A R L E S TO N
D I S T R I B U T I O N LO C AT I O N S
Outdoor Specialty Retailers 20% Visitor and Community Centers 19% Restaurants, Breweries, and Cafes 18% Health Clubs and Gyms 18% Grocery, Health Food, and Organic Markets 15% University Campuses 6% Orthopedic and Sports Medical Clinics 2% Races and Events 2% Subscriptions 2%
15,000 CIRCULATION PER REGIONAL EDITION PER ISSUE!
RATES FULL CIRCULATION
GEOTARGET REGIONAL EDITIONS PRICES ARE PER ISSUE, PER REGIONAL EDITION. 10% DISCOUNT FOR A DV E R T I S I N G I N M O R E T H A N O N E R E G I O N A L E D I T I O N P E R M O N T H .
P R E M I U M P L AC E M E N T S ( P E R I S S U E ) B AC K C OV E R
$ 9, 9 0 0
I N S I D E F R O N T C OV E R
$ 9, 2 5 0
P G 3 / I N S I D E B AC K C O V E R
$8,900
CENTER SPREAD
$15,850
S TA N DA R D P L AC E M E N T S
+ ASK YOUR AD REP F O R F R E Q U E N CY DISCOUNTS ON PREMIUM P L AC E M E N T S
OPEN 3X
6X
PER ZONE (PER ISSUE)
2 - PAG E S P R E A D
$14,400 $13,900 $13,500 $12,950
JUNIOR SPREAD
$ 8 , 8 0 0 $ 8 , 5 5 0 $ 8 , 2 5 0 $ 7, 9 5 0
6X
10X*
$1,650
$1,600
$1,550
$1,495
1/2
$975
$925
$850
$795
1/4
$595
$575
$550
$495
OPEN 3X
6X
10X*
FULL
$ 4 ,7 5 0
$4,600
$4,475
$4,250
FULL
10X*
OPEN 3X
4 Z O N E PAC K AG E ( P E R I S S U E )
$ 7, 8 0 0
$ 7, 5 0 0
$ 7, 2 0 0
1/2
$2,925
$ 2 ,7 5 0
$2,675
$2,550
1/2
$4,800 $4,650
$4,500
$4,300
1/4
$ 1 ,7 5 0
$1,650
$1,595
$1,450
1/4
$2,900
$ 2 ,7 0 0
$2,600
FULL
$8,000
$2,800
* I N C LU D E S T W O D O U B L E I S S U E S
2020 ad deadlines MARCH 2020 SPACE RESERVATION: 1/27/19 ADS DUE: 1/29/19 STREET: 2/28/20
MAY 2020 SPACE RESERVATION: 3/30/20 ADS DUE: 4/1/20 STREET: 5/1/20
JULY 2020 SPACE RESERVATION: 6/1/20 ADS DUE: 6/3/20 STREET: 7/3/20
SEPTEMBER 2020 SPACE RESERVATION: 7/27/20 ADS DUE: 7/29/20 STREET: 9/1/20
NOVEMBER 2020 SPACE RESERVATION: 9/28/20 ADS DUE: 9/30/20 STREET: 10/30/20
APRIL 2020 SPACE RESERVATION: 2/24/19 ADS DUE: 2/26/19 STREET: 3/30/20
JUNE 2020 SPACE RESERVATION: 4/27/20 ADS DUE: 4/29/20 STREET: 6/1/20
AUGUST 2020 SPACE RESERVATION: 6/29/20 ADS DUE: 7/1/20 STREET: 7/31/20
OCTOBER 2020 SPACE RESERVATION: 8/31/20 ADS DUE: 9/2/20 STREET: 10/2/20
DECEMBER 2020 SPACE RESERVATION: 11/2/20 ADS DUE: 11/4/20 STREET: 12/2/20
ad specs 1 1/ /44
2 - PAG E S P R E A D
FULL
1/2 JUNIOR SPREAD
TRIM SIZE: 20” W X 11” H B L E E D : 2 0. 3 7 5 ” W X 1 1 . 3 7 5 ” H L I V E A R E A : 1 9. 2 ” W X 1 0. 2 ” H
TRIM SIZE: 10” W X 11” H BLEED: 1 0. 3 7 5 ” W X 1 1 . 3 7 5 ” H LIVE AREA: 9. 2 ” W X 1 0. 2 ” H
TRIM: 20” W X 5.375” H B L E E D : 2 0. 3 7 5 ” W X 5 . 5 6 2 5 ” H L I V E A R E A : 1 9. 2 ” W X 4 . 9 7 5 ” H
1/2 Q UA R T E R H O R I Z O N TA L : 4.5375” W X 4.975” H H A L F H O R I Z O N TA L : 9. 2 ” W X 4 . 9 7 5 ” H
HALF VERTICAL 4 . 5 3 7 5 ” W X 1 0. 2 ” H
DIGITAL ADVERTISINg + custom content BLUERIDGEOUTDOORS.COM Our site is the go-to platform for the engaged outdoor enthusiast and adventure traveler. Updated daily with fresh, original, and timely content spanning the region, it serves as the ultimate resource for those seeking to immerse themselves in inspirational and informative content and beautiful imagery. By engaging our readers across multiple touchpoints and digital platforms, we consistently attract readers to our digital properties as their #1 trusted outdoor resource. Our site is fully responsive across tablet and mobile media.
traffic / social followers T R A F F I C Source: Google Analytics, Jan 2019 - September 2019 AV E R AG E U N I Q U E V I S I TO R S / M O N T H : 1 3 4 K AV E R AG E PAG E V I E W S / M O N T H : 4 1 9 K S O C I A L F O L LO W E R S as of October 2019 TOTA L F O L LOW E R S : 1 4 7 K+ FAC E B O O K
/ B LU E R I D G E O U T D O O R S
5 8 K+
I N S TAG R A M
/ B LU E R I D G E O U T D O O R S
6 0 K+
/BROPINTEREST
2 4 K+
/ G O O U TA N D P L AY
7 K+
HIGHEST TRAFFIC
North Carolina | Tennessee | Virginia | Georgia South Carolina | Florida | California | Pennsylvania District of Columbia | New York | West Virginia
exclusive sponsorships These annual flagship contests are extremely popular with our readers and deliver high traffic and page views, resulting in concentrated focus on your brand as our exclusive partner. Top Adventure Schools Top Adventure Towns Best of the Blue Ridge Cover Photo Contest
DIGITAL specs + rates Digital display ads
email newsletters
S TA N DA R D L E A D E R B OA R D 728x90*
SUPER L E A D E R B OA R D 970x90*
*All leaderboard placements require additional mobile-friendly version (320x50)
B I L L B OA R D 9 7 0 x 2 5 0 * ( O N C O N T E N T PAG E S O N LY )
*Needs mobile-friendly version (320x50)
MEDIUM R E C TA N G L E 300x250
WIDE S KY S C R A P E R 300x600
Our e-newsletters keep our 45,000 subscribers connected with the most current, relevant, and time-sensitive news and information. “TRAIL POST”
A weekly e-newsletter showcasing original BRO content, online contests and promos, and advertising messages.
D I G I TA L F L I G H T S
“WEEKEND PICKS”
Contact your account rep for a custom digital flight that is perfect for your marketing objectives and your budget.
A weekly e-newsletter delivering localized ideas for upcoming weekend adventures and events.
YO U R C H O I C E O F D I G I TA L D I S P L AY A D : $ 4 9 5 / M O N T H
Custom e-blasts Our custom eblasts are tailormade for your content. EMAIL SUBJECT + LINK(S) FOR CLICK THROUGH + 1 OR MORE GRAPHICS ( C O N TAC T YO U R R E P F O R D E TA I L S ) $ 9 9 5 / E AC H
Sponsored content + boosted Facebook share C U S TO M A DV E R TO R I A L P O S T S W I T H P H OTO S + V I D E O
Homepage feature and run-of-site sidebar for one week. Tell your story on our trusted platform with native content that engages our readers while providing them with valuable information about your brand. 700-900 WORD A DV E R TO R I A L + 9 P H OTO S + C L I C K-T H R U LO G O + VIDEO SPONSORED CONTENT + FB SHARE: $895 / WEEK S P O N S O R E D C O N T E N T O N LY: $ 6 9 5 / W E E K
E-NEWSLETTER L A R G E R E C TA N G L E 600x350
E-NEWSLETTERS $ 4 5 0 / W E E K F O R B OT H E - N E W S L E T T E R S ( L A R G E R E C TA N G L E S W I L L R U N I N B OT H E - N E W S L E T T E R S T H AT W E E K ) O R $ 3 2 5 / W E E K I N O N E E-NEWSLETTER
content marketing package Take your brand’s story to the next level by engaging with our loyal digital audience. The package integrates display, social, and native advertising. You can showcase your message and tell your story to readers who turn to us daily online for their dose of inspiration and information on all things related to travel, gear, recreation, and the active outdoor lifestyle. Package includes: — — — —
CHOICE OF WEB AD S P O N S O R E D P O S T + B O O S T E D FAC E B O O K S H A R E ( 2 ) I N S TAG R A M S TO R Y T I L E C A M PA I G N S (1) E-NEWSLETTER
$ 1 , 9 9 5 / PAC K AG E
A S K YO U R S A L E S R E P A B O U T T H E GEAR OF THE WEEK CONTENT M A R K E T I N G PAC K AG E
instagram story feature Take advantage of the organic reach and engagement of Blue Ridge Outdoor’s Instagram story content. Campaign includes (3) tiles, each averaging 1,000 impressions. 1 0 8 0 x 1 9 2 0 + LO G O + T E X T + TAG S / L I N K S $ 5 0 0 / S TO R Y F E AT U R E
2020 editorial calendar + special advertising offers JANUARY / february BEST OF THE BLUE RIDGE AWARDS: Blue Ridge Outdoors readers select the top destinations, businesses, and adventurers in the region. RACE AHEAD: Plan a competitive year with a look at our favorite races. + 2020 Race & Event Guide SPACE RESERVATION: 11/25/19 ADS DUE: 11/27/19
March FLY-FISHING ISSUE: Experienced anglers reveal their favorite casting spots in the waters of the Blue Ridge. PARKS: Exploring the best of public lands in the Southeast and MidAtlantic.
SPACE RESERVATION: 2/24/20 ADS DUE: 2/26/20
May FESTIVAL GUIDE: 100 Best Fests in the Blue Ridge; plus the hottest bands to catch on festival stages. REAL FOOD: From field to fork— meet personalities changing how we eat in Appalachia. + Special Offer for Festivals SPACE RESERVATION: 3/30/20 ADS DUE: 4/1/20
June PADDLING ISSUE: We explore the best in Southern boating, from the mountains to the sea; plus gear to get you on the water.
+“Fish the Southeast” Advertorial Guide
CAMPING GUIDE: Finding the best spots to pitch a tent in the backcountry.
+ Special Discounts for Parks & Environmental Non-Profits
+ “Paddle the Southeast” Advertorial Guide
+ Spring Lodging and Real Estate Special
+ Summer Lodging & Real Estate Special
SPACE RESERVATION: 1/27/20 ADS DUE: 1/29/20
SPACE RESERVATION: 4/27/20 ADS DUE: 4/29/20
April
July
OUTDOOR FAMILY ISSUE: Adventure itineraries for all ages, including the best trails and gear for kids.
ROAD TRIPS: We’re packed and ready to detail miles of highwayheavy adventures across the Blue Ridge.
FRINGE SPORTS: Get ready for a primer in the most thrilling outdoor sports outside the mainstream. + Family Adventure Guide + Go Outside and Play Guide - 24/48 Hour Adventure Itineraries
MULTI-SPORT: From triathlons to adventure races, we explore the best endurance adventures. +“Destination Adventure” Road Trips Guide
+ Special Offer for Music Venues SPACE RESERVATION: 6/1/20 ADS DUE: 6/3/20
August 25TH ANNIVERSARY: Blue Ridge Outdoors celebrates 25 years with an extensive retrospective of a quarter-century covering the outdoors. WHERE WE’RE GOING: A look at emerging innovations in the outdoor industry. + Fall/ Winter Race and Event Guide + Special Anniversary Offer + Blue Ridge Founders Advertorial SPACE RESERVATION: 6/29/20 ADS DUE: 7/1/20
September BIKING ISSUE: Best spots to spin your wheels on road and trail; plus expert-approved biking essentials. FALL GETAWAYS: The most colorful autumn retreats in the region. + “Bike the Southeast” Advertorial Guide + Fall Lodging and Real Estate Special SPACE RESERVATION: 7/27/20 ADS DUE: 7/29/20
October HIKING: Lace up your boots and join us on the long trails of the Blue Ridge; plus our favorite packs and trail shoes.
CRAFT BEVERAGE GUIDE: Exploring the region’s range of handmade spirits—beer, cider, wine, kombucha and more. + “Hike the Southeast” Advertorial Guide SPACE RESERVATION: 8/31/20 ADS DUE: 9/2/20
November TOP ADVENTURE TOWNS: Our readers name the best outdoor hubs in the region. FALL FISHING: Top cold-season casting spots from around the region. + Go Outside and Play Guide - 24/48 Hour Adventure Itineraries + Winter Lodging & Real Estate Special SPACE RESERVATION: 9/28/20 ADS DUE: 9/30/20
December/January: THE WINTER ADVENTURE ISSUE: From the slopes to the trails, we'll cover the best places to play in the mountains this winter. GEAR TO GET GOING: Great gift ideas and top products to help keep New Year's resolutions. + "Snowbound" Winter Adventure Guide + "Gear Up" Holiday Gift Guide SPACE RESERVATION: 11/2/20 ADS DUE: 11/4/20