// 2019 print + digital media kit
PHOTO BY DEVON BALET
PHOTO BY BEN DUKE PHOTO BY LIAM DORAN
PHOTO BY PETER ROWAN
PHOTO BY DAVID CLIFFORD
PHOTO BY DYLAN BROWN
Elevation Outdoors readers embrace the healthy, active outdoor lifestyle. During the week, they’re hard at work. Come the weekend they’re all about outdoor adventure. Our readers rely on Elevation Outdoors to give them new ideas on where to go and what to do. From fun new trails to explore to authentic Colorado towns to discover to rocking out at festivals, EO has it all. It’s the go-to resource for our active audience.
Elevation Outdoors is a proud member of the Outdoor Adventure Media network of free, regional outoor sports and adventure travel publications—collectively reaching over a million active monthly readers across the country. OAM offers marketing professionals the flexibility to develop customized marketing plans to support specific regional markets. Learn more at: O U T D O O R A DV E N T U R E M E D I A . C O M
// testimonials
// readership DEMOGRAPHICS
LIFESTYLE
59% MALE / 41% FEMALE
94% ATTEND OUTDOOR FESTIVALS
AGES 25-54, MEDIAN AGE 38
47% OWN PETS
66% MARRIED
63% ARE INTERESTED IN THE
50% PARENTS
ENVIRONMENT
E D U C AT I O N + E M P LOY M E N T
61% ENJOY BEER, WINE, AND SPIRITS
LU I S BE NI TE Z, CO LO R A D O O F F IC E O F O UT D O O R R E CR E ATIO N
7 8 % C O L L E G E E D U C AT E D 6 0 % H O M E OW N E R S
AC T I V E + O U T D O O R S Y
AV E R AG E H O U S E H O L D I N C O M E : $ 1 2 0 K+
94% enjoy hiking
T R AV E L E R S 99% TAKE 1+ ADVENTURE TRIP ANNUALLY 71% TAKE 4+ ADVENTURE TRIPS ANNUALLY
K ATI E HI L L , U P SLO P E BR E W E RY
85% DO OUTDOOR ACTIVITES WHILE
64% enjoy running
TRAVELING 59% TRAVEL 6+ HOURS TO REACH
89% TAKE WEEKEND / LONG WEEKEND
“A s a c o m p a n y r o o t e d i n the o utd o o r l i f e st y l e, E O i s t h e p e r f e c t p lace fo r us t o r e a c h l i ke m i n d e d p e o p le.”
34% enjoy road cycling
71% USE EO TO PLAN TRIPS
DESTINATIONS
“ W h e n e v e r I t h i n k o f E O I r e me mb e r all t h e p a st i ssu e s a n d w h a t tho se hav e b r o u g h t . I n si g h t f u l , t h o u g htful p ie ce s a b o u t i ssu e s f a c i n g o u r st ate and the o u t d o o r i n d u st r y, p r o f i l e s o n C o lo r ad ans st r i v i n g t o m a ke o u r st a t e b e tte r, d e t a i l e d g e a r r e v i e w s, a nd mo r e. We ar e l u c ky t o h a v e su c h a n a m az ing mag az ine i n o u r st a t e r e p r e se n t i n g o ur ind ustr y ! ”
51% enjoy paddling
TRIPS
47% enjoy fishing
59% TAKE WEEK-LONG TRIPS
“ E l e v a t i o n Ou t d o o r s a n d the O utd o o r A d v e n t u r e M e d i a g r o u p a r e at the c o r e o f o u t d o o r l i f e st y l e a nd ne ar b y a d v e n t u r e s. T h e y c o n n e c t ne w use r s, st o r e s, a n d g r e a t g e a r w i t h g e tting o u t si d e i n a l l se a so n s. I p e r so nally lo v e t h e p e r so n a l st o r i e s, v a r i ety o f tr ip s and e v e n t s, w e e ke n d g e t a w a y s, fun ad s and l i st i n g s. A n d i t ’s f r e e ! I t ’s cr itical to the c o r e o f o u t d o o r b l i ss.” BE TH CO CHR A N, W HAT’ S U P P R
84% TRAVEL WITH SPOUSE OR PARTNER 43% TRAVEL WITH CHILDREN 70% TRAVEL WITH FRIENDS
69% enjoy social drinking outside
38% TRAVEL WITH PETS 89% TRAVEL WITHIN STATE OF COLORADO
60% participate in races
62% USE GUIDING SERVICES WHEN THEY TRAVEL 88% STAY IN HOTELS / B&BS INFORMED BUYERS AVERAGE READER SPENDS $1,032 ON
71% enjoy backpacking 57% enjoy mountain biking
“Ou r c u r r e n t a n d f u t u r e c o nsume r is r e a d i n g E O— i t ’s t h e p l a c e fo r C o lo r ad o o u t d o o r n e w s a n d h a p p e ning s.” GA R E TT M A R I A NO, BIG AG NE S
“ We’ v e b e e n w o r ki n g w i t h E O and LOAP f o r t h e l a st f e w y e a r s a n d lo v e the p a r t n e r sh i p w e’ v e c r e a t e d. It p r o v id e s y e a r ‘ r o u n d e v e n t m a r ke t ing that d o e sn’ t a f f e c t o u r b a n d w i d t h a s a small te am. E O+LOA P +M H=m a t c h m a de in he av e n…” ZAC G IL L I L A ND - M O U NTA IN HO U S E/O FD
GEAR / YEAR 63% SPEND $750+ ON GEAR / YEAR
45% enjoy snowshoeing
66% USE EO REVIEWS TO INFORM GEAR PURCHASES 71% SHOP AT INDEPENDENT RETAILERS
70% enjoy camping
“ E l e v a t i o n Ou t d o o r s i s a so lid lo cal p u b l i c a t i o n w i t h w r i t e r s a nd staff that h a v e t h e i r f i n g e r s o n t h e p ulse o f the o u t d o o r c o m m u n i t y.” WA R R E N M I L L E R E NTE RTA I NM E N T
// circulation
STEAMBO SPRINGSAT
FORT COLLINS
4 5 , 0 0 0 TOTA L M O N T H LY C I R C U L AT I O N
Front Range—35,500 Denver—20,000 Boulder—8,000 Fort Collins—3,500 Colorado Springs—4,000 I-70 Corridor—2,500 South West—1,500 Western Slope—2,000 Eastern—1,000 Events—1,000 Subscribers—1,500
BOULDER
GLENWO GRAND JUNCTIO N
OD SPRIN GS ASPEN
CRESTED
VAIL
GOLDEN
FRISCO
DENVER IDAHO SPRINGS RIDGE
BRECKEN
BUTTE COLORA SALIDA
DO SPRIN GS
TELLURIDE DURANG
O
1 0 0, 0 0 0 + R E A D E R S H I P I N C O LO R A D O
Average 3.25 readers per issue
“ E O h as b e e n a n a w e so m e p a r t n e r t o g e t i n f o r m a t i o n o u t a b o u t ou r e ve nt s t o a n o u t d o o r s a u d i e n c e ! ”
E V E R Y W H E R E YO U WA N T TO B E
ARAPAHOE BASIN SK I A R E A
EO has focused distribution on the Front Range for the weekend warrior audience and a limited distribution with outdoor retailers and other hot spots in Colorado mountain towns for locals.
“ We al wa y s h a v e a g r e a t ex p e r i e n c e a d v e r t i si n g w i t h E O! T h e s t aff i s fr i e n d l y a n d e a sy t o w o r k w i t h . T h e p r i c e s a r e f a i r f o r t h e di s t r ib u t i o n a r e a t h e m a g a z i n e c o v e r s, a n d t h e c o n t e n t i s r e l e van t t o t h e c u st o m e r s w e' r e t r y i n g t o a t t r a c t .” KRIST I MOU NTA I N SP O RTS, SA N LU I S VA L L E Y, CO
M A R K E T C O N C E N T R AT I O N
Circulation is concentrated in the primary population centers of Colorado. We select our distribution points to ensure delivery in a target market of active adults ages 26-54. D I S T R I B U T I O N LO C AT I O N S
Breweries, Cafés, Grocery, Health Food and Organic Markets, Restaurants, Outdoor Specialty Retailers, Health Clubs, Sporting Goods Retailers, Ski Resorts, University Campuses, Community Centers, Parks, Races and Events, Orthopedic and Sports Medicine Clinics, Newspaper Boxes, Public Libraries, Visitors Centers
“ T h r ou g h E l e v a t i o n Ou t d o o r s w e l e a r n e d t h e t r u e v a l u e o f r e g i on al a d v e r t i si n g a n d t h e v a l u e t h a t c a n b e a d d e d d i r e c t l y t o t h e p r o m o t i o n o f o u r c l i e n t ’s b o t t o m l i n e t h r o u g h t a r g e t mar ke t i ng , c u st o m c a m p a i g n s, a n d a t t e n t i o n t o d e t a i l t h a t i s u n mat c h e d . E l e v a t i o n Ou t d o o r s i s r e sp o n si b l e f o r o u r c l i e n t s br an d aw a r e n e ss, st r o n g sa l e s, a n d a v i si b l e p r e se n c e i n Col or ado. I h i g h l y r e c o m m e n d w o r ki n g w i t h t h e E O t e a m . T h e i r t al e n t and t e c h n i q u e a r e w o r t h e v e r y p e n n y ! ” E RIC HE NDE R SO N, M E TE O R I TE P R
“ E l e vat i o n Ou t d o o r s h a s m a d e a n a m e f o r i t se l f i n C o l o r a d o a s t h e de fac t o v o i c e o f t h e C o l o r a d o o u t d o o r c o m m u n i t y. We c a n’ t t h i n k of a b e t t e r p u b l i c a t i o n t o r e a c h t h i s a u d i e n c e so d i r e c t l y.” ALE X GAUT HI E R , HE U BE R G E R M OTO R S
// RATES
// ad specs
Elevation Outdoors proves that print is not just alive and well—print is thriving. We reach outdoor enthusiasts over a wide range of demographics
1/4
1/2
because we are free and satisfying to hold in your hands and read while you sit in a brew
1/4
1/2
FULL
pub, bagel shop, gym or even out car camping. This wide appeal and broad reach means that our advertisers see results in print. Readers take notice of advertising paired with honest, meaningful content. Readers respond.
FULL
P R E M I U M P L AC E M E N T S B AC K C OV E R . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 4 , 6 0 0 I N S I D E F R O N T C OV E R . . . . . . . . . . . . . . . . . . . . . . . $ 4 , 2 0 0
BLEED: 10.5” w 13.5” h TRIM: 10” w 13” h LIVE AREA: 9.125” w 11.75” h
HALF HORIZONTAL
HALF VERTICAL
QUARTER HORIZONTAL
9.125”w x 5.75”h
4.5”w X 11.75”h
4.5”w x 5.75”h
QUARTER VERTICAL
2.1875”w X 11.75”h
I N S I D E B AC K C O V E R . . . . . . . . . . . . . . . . . . . . . . . . . $ 4 , 2 0 0 PAG E 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 3 , 2 0 0 PAG E 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 3 , 0 0 0
S TA N DA R D P L AC E M E N T S
FULL
OPEN 3X
6X
$2,610
$2,200 $2,080
$2,350
11X
1/2
$1,620 $1.450 $1,375 $1,295
1/4
$945
$850
$800
$750
// ad format requirements High resolution PDF or JPG at 300 DPI minimum. No MS Office documents will be accepted for ad submissions. E-mail creative to: Amelia McConnell amelia@elevationoutdoors.com 434-817-2755 x 13
EO is a standard tabloid printed on 35 lb., Hi-Brite(72) recycled newsprint with a 60 lb. textgloss cover wrap, saddle-stitched, and trimmed to 10” x 13.” *Unless specified as vertical when reserved, all 1/2 and 1/4 page ads should be submitted at horizontal specs. Please consult your account rep to confirm orientation.
// 2019 ad deadlines JANUARY 2019 (STREET: 1/4/19) SPACE RESERVATION: 11/26/18 ADS DUE: 11/28/18
MAY 2019 (STREET: 5/1/19) SPACE RESERVATION: 03/25/19 ADS DUE: 03/27/19
AUGUST 2019 (STREET: 8/2/19) SPACE RESERVATION: 7/1/19 ADS DUE: 7/3/19
NOVEMBER 2019 (STREET: 11/1/19) SPACE RESERVATION: 9/23/19 ADS DUE: 9/25/19
MARCH 2019 (STREET: 3/5/19) SPACE RESERVATION: 1/28/19 ADS DUE: 1/30/19
JUNE 2019 (STREET: 6/5/19) SPACE RESERVATION: 4/29/19 ADS DUE: 5/1/19
SEPTEMBER 2019 (STREET: 9/4/19) SPACE RESERVATION: 7/29/19 ADS DUE: 7/31/19
DECEMBER 2019 (STREET: 12/2/19) SPACE RESERVATION: 10/28/19 ADS DUE: 10/30/19
APRIL 2019 (STREET: 4/3/19) SPACE RESERVATION: 2/25/19 ADS DUE: 2/27/19
JULY 2019 (STREET: 7/3/19) SPACE RESERVATION: 5/28/19 ADS DUE: 5/30/19
OCTOBER 2019 (STREET: 10/2/19) SPACE RESERVATION: 8/26/19 ADS DUE: 8/28/19
// DIGITAL ADVERTISINg elevationOUTDOORS.COM
Our site is the go-to digital destination for the engaged outdoor enthusiast and adventure traveler. Updated daily with fresh, original and timely content spanning the region, ElevationOutdoors.com serves as the ultimate resource for those seeking to immerse themselves in inspirational and informative content and beautiful imagery. By engaging our readers across multiple touchpoints and digital platforms, we consistently keep them coming back to our digital properties as their regular, number-one-trusted outdoor resource. The site is fully responsive across tablet and mobile media.
traffic / social followers T R A F F I C Source: Google Analytics, Jan 2018 - September 2018 AV E R AG E U N I Q U E V I S I TO R S / M O N T H : 2 1 K+ AV E R AG E PAG E V I E W S / M O N T H : 4 7 K+ S O C I A L F O L LOW E R S as of October 2018 TOTA L F O L LOW E R S : 3 1 K+ FAC E B O O K
/ E L E VAT I O N O U T D O O R S
I N S TAG R A M
/ E L E VAT I O N O U T D O O R S
/ E L E VAT I O N O U T
HIGHEST TRAFFIC:
Colorado Wyoming Texas Utah New York California
exclusive sponsorships
regular online content
These annual flagship contests are extremely popular with our readers and deliver up high traffic and pageviews resulting in the best focus on your brand as our exclusive partner.
Consistent voices and departments giving an up close and authentic voice in areas such as sustainable living, fly fishing, craft beer, regional music and much more.
Best of the Rockies Libations Poll Adventure Colleges Top Adventure Dog Top Towns
Postcards from the Weekend Down ‘N Dirty Gear Reviews Liquid Gear: Booze Report Backcountry Booty: Outdoor Treasure Hunt
digital features These top-10 slide-show-style digital features highlight the best of Colorado with seasonal flair. Feature sponsors have indefinite advertising on these pages. PHOTO BY CARLO NASISSE
Sponsored content $450 / month C U S TO M A DV E R TO R I A L P O S T S W I T H P H OTO S + V I D E O
Home page feature and run-of-site in sidebar for one week. Tell your story on our trusted platform with native content that engages our readers while providing them with valuable information about your brand. 5 0 0 W O R D S A DV E R TO R I A L + 9 P H OTO S + C L I C K-T H R U LO G O + VIDEO
email newsletters Our weekly newsletters keep our readers connected with the most current, relevant and time-sensitive news and information. A limited number of ads within the content stream ensures that your marketing message is seen prominently by our readers. Total Opt-In Subscribers: 16,380 as of November 2018 Large Rectangle: 600 x 350 2 A D S P E R E N E W S / W E E K $300 each
Digital display ads Standard Leaderboard: 728 x 90* $425 / month Super Leaderboard: 970 x 90* (home page only) $300 / month Medium Rectangle: 300 x 250 (x2) $425 / month Wide Skyscraper: 300 x 600 $350 / month *All leaderboard ads require additional mobile-friendly versions sized at 320 x 50
// custom marketing No matter the size of your operation, the allowances of your budget or the scope of your marketing goals, EO can help you customize your marketing programs to meet your objectives. R E A D E R P R O M OT I O N S
EO is consistently offering readers a chance to win adventure vacations, gear giveaways and various contests. Destinations, outfitters, retailers, manufacturers, lodging, dining and hospitality providers, participate to create awesome packages. These promos are supported by print, digital, social and email media and are all lead-generating for involved partners. EVENT + NETWORK MARKETING
Almost every weekend you can find EO staff at the region’s most respected outdoor races and festivals. Event marketing partners include automotive, tourism, nutrition and outdoor industry clients. Whether your marketing goals include sampling, lead
generation, market research, product demonstration or branding, we can customize a plan for your business. REGIONAL EVENT MARKETING + PRODUCT SAMPLING / LIVE O U T S I D E A N D P L AY
We’re at it again! The Elevation Outdoors and Blue Ridge Outdoors Road Team will embark on the 5th year of the Live Outside and Play (LOAP) program in Spring 2019. The interest and momentum for this program continues to grow and the 2019 program’s regional reach will include the Mid-Atlantic, Southeast and Colorado. Live Outside and Play will incorporate a festival presence at major events in both regions and community meet-ups with specialty retailers and tourism partners of both magazines. Events will include: Group camp outs, trail maintenance days, river clean ups, van life rallies, and brewery presentations.
// 2019 editorial calendar Each action-packed issue of Elevation Outdoors inspires readers to reach higher in the wild. Fresh, edgy features highlight the Rockies’ best outdoor adventures and personalities—as well as grassroots efforts to protect the places where we play. Departments provide expert advice, insights into the outdoor life and snapshots from the local scene.
JANUARY/february The deep winter issue profiles Colorado’s top athletes and readers getting out and playing in the snow-filled backcountry, in huts and in mountain towns. + Colorado’s Resident Badass Reader Poll Winners + Best of the Backcountry + Race Guide
MARCH In this issue, we think big with epic trips, ideas and entrepreneurs. We also trumpet the Business, Destination, People and Event winners of our most popular reader poll. + Dream Big Issue + Best of the Rockies + Big Travel Plans + Utah Tourism
APRIL The bike issue is a crowd
favorite, focusing on two-wheel adventure on singletrack and pavement—as well as bike culture. And we go running. + Biking + Trail Running + New Mexico Tourism
MAY This Festival Guide keeper issue helps our readers plan for a summer of fun and adventure. + The 2019 Rocky Mountain Festival Guide
JUNE Summer is in full swing. and we celebrate it. + Summer Peak Gear Awards + Hiking and Camping + Paddling + Wyoming Tourism
July It’s time to hit the road and we provide intel and gear needs for outdoor-loving van lifers, family trucksters and everyone in between. + Road Trips + Outdoor Families + Summer Beverage Guide
august *10th anniversary issue!* We dive into mountain adventures and the towns and people whose lives revolve around the peaks. + The 2019 Mountain Issue + Climbing Legends + Fourteeners + Adventure Dogs
// departments SEPTEMBER We call out people and organizations working to preserve the places where we play and find meaning. + Conservation, Advocacy and Activism
+ Eco Travel + Fall Cycling
OCTOBER Powder fever kicks in and we help readers ready for a winter of getting after it in our annual resort guide. + Winter Season Kick Off + The Best Resort Gear + Out-of-State Winter Adventures
+ Perfect Winter Guide
NOVEMBER Colorado continues to be the epicenter of outdoor recreation and the outdoor lifestyle. This issue is dedicated to our home state. + The 2019 Colorado Issue + Rocky Mountain Adventure Towns Reader Poll Winners
Q U I C K H I T S | | These hard-hitting pages of newsworthy shorts provide readers everything from beta on travel destinations to insights on the latest seasonal craft beers. LO C A L H E R O | | We praise people making a difference in their Colorado communities. S T R A I G H T TA L K | | Our exclusive Q & As with outdoor luminaries dive deep into the motivations and passions of the people who make a real difference in the world. H OT S P OT | | Each issue, we focus on a single destination in Colorado (and beyond) and provide readers with detailed tips on the best spots for outdoor sports and recreation as well as insider info on food, lodging, beer and much more. F L A S H P O I N T | | Award-winning writers engage in investigative reporting on hot-button issues ranging from the phenomenon of mega-wildfires to conservation successes to innovations in sports training. N U M E R O LO G Y | | We use numbers and statistic to tell stories about everything from avalanche statistics to the Conservation Alliance. G E A R | | Our editors pick the best stuff they tested in the field. These gear roundups correspond to the main theme of each issue—from car camping to resort ski/snowboard must-haves. H E A R T H I S | | Our columnists run down the music that makes outdoor sports pump.
+ Colorado Branded
DECEMBER Our holiday special shines a light on outdoor gear. We celebrate the best of the best and call out other ways to give. + Winter Peak Gear Awards + Gift Guide + Diving and Warm Escapes + Gear Up + Colorado Non-Profits
// features T H E R OA D | | Each month, we hear epic tales of misadventure and glory from top writers and athletes. This engaging deep read also features photography that puts you in the action. E LWAY V I L L E | | Editor-at-large Peter Kray rants and raves on wild places, the outdoor industry, Colorado and the state of the world.