Elevation Outdoors 2020 Media Kit by Summit Publishing

2020 print + digital media kit

PHOTO BY DEVON BALET

COVER PHOTO BY LIAM DORAN

Elevation Outdoors readers embrace the healthy, active outdoor lifestyle. During the week, they’re hard at work. Come the weekend they’re all about outdoor adventure. Our readers rely on Elevation Outdoors to give them new ideas on where to go and what to do. From fun new trails to explore to authentic Colorado towns to discover to rocking out at festivals, EO has it all. It’s the go-to resource for our active audience. Elevation Outdoors is a proud member of the Outdoor Adventure Media network of free, regional outoor sports and adventure travel publications—collectively reaching over a million active monthly readers across the country. OAM offers marketing professionals the ﬂexibility to develop customized marketing plans to support speciﬁc regional markets. Learn more at: O U T D O O R A DV E N T U R E M E D I A . C O M

readership DEMOGRAPHICS

testimonials LIFESTYLE

59% MALE / 41% FEMALE

94% ATTEND OUTDOOR FESTIVALS

AGES 25-54, MEDIAN AGE 38

47% OWN PETS

66% MARRIED

63% ARE INTERESTED IN THE

50% PARENTS

ENVIRONMENT

E D U C AT I O N + E M P LOY M E N T

61% ENJOY BEER, WINE, AND SPIRITS

LU I S BE NI TE Z, CO LO R A D O O F F IC E O F O UT D O O R R E CR E ATIO N

8 3 % C O L L E G E E D U C AT E D 6 0 % H O M E OW N E R S

AC T I V E + O U T D O O R S Y

AV E R AG E H O U S E H O L D I N C O M E : $ 1 2 0 K+

94% enjoy hiking

T R AV E L E R S 99% TAKE 1+ ADVENTURE TRIP ANNUALLY 71% TAKE 4+ ADVENTURE TRIPS ANNUALLY

K ATI E HI L L , U P SLO P E BR E W E RY

85% ENGAGE IN OUTDOOR ACTIVITES

64% enjoy running

WHILE TRAVELING 59% TRAVEL 6+ HOURS TO REACH

89% TAKE WEEKEND / LONG

51% enjoy paddling

WEEKEND TRIPS 59% TAKE WEEK-LONG TRIPS

47% enjoy fishing

84% TRAVEL WITH SPOUSE OR PARTNER 43% TRAVEL WITH CHILDREN 70% TRAVEL WITH FRIENDS

69% enjoy social drinking outside

38% TRAVEL WITH PETS 89% TRAVEL WITHIN STATE OF COLORADO

60% participate in races

62% USE GUIDING SERVICES WHEN THEY TRAVEL 88% STAY IN HOTELS / B&BS INFORMED BUYERS THE AVERAGE EO READER SPENDS $1,032

“A s a c o m p a n y r o o t e d i n the o utd o o r l i f e st y l e, E O i s t h e p e r f e c t p lace fo r us t o r e a c h l i ke - m i n d e d p e o p le.”

34% enjoy road cycling

71% USE EO TO PLAN TRIPS

DESTINATIONS

“ W h e n e v e r I t h i n k o f E O, I r e me mb e r a l l t h e p a st i ssu e s a n d w hat tho se hav e b r o u g h t . I n si g h t f u l , t h o u g htful p ie ce s a b o u t i ssu e s f a c i n g o u r st ate and the o u t d o o r i n d u st r y, p r o f i l e s o n C o lo r ad ans st r i v i n g t o m a ke o u r st a t e b e tte r, d e t a i l e d g e a r r e v i e w s, a nd mo r e. We ar e l u c ky t o h a v e su c h a n a m az ing mag az ine i n o u r st a t e r e p r e se n t i n g o ur ind ustr y ! ”

71% enjoy backpacking 57% enjoy mountain biking

“ E l e v a t i o n Ou t d o o r s a n d the O utd o o r A d v e n t u r e M e d i a g r o u p ar e at the co r e o f t h e o u t d o o r l i f e st y l e a nd ne ar b y a d v e n t u r e s. T h e y c o n n e c t ne w use r s, st o r e s, a n d g r e a t g e a r w i t h g e tting o u t si d e i n a l l se a so n s. I p e r so nally lo v e t h e p e r so n a l st o r i e s, v a r i ety o f tr ip s and e v e n t s, w e e ke n d g e t a w a y s, fun ad s and l i st i n g s. A n d i t ’s f r e e ! I t ’s cr itical to the c o r e o f o u t d o o r b l i ss.” BE TH CO CHR A N, W HAT’ S U P P R

“Ou r c u r r e n t a n d f u t u r e c o nsume r is r e a d i n g E O— i t ’s t h e p l a c e fo r C o lo r ad o o u t d o o r n e w s a n d h a p p e ning s.” GA R E TT M A R I A NO, BIG AG NE S

“ We’ v e b e e n w o r ki n g w i t h E O fo r the l a st f e w y e a r s a n d l o v e t he p ar tne r ship w e’ v e c r e a t e d . I t p r o v i d e s y e ar r o u n d e v e n t m a r ke t i n g t h at d o e sn’ t a f f e c t o u r b a n d w i d t h a s a small te am. E O+M H=m a t c h m a d e i n h e av e n…” ZAC G IL L I L A ND - M O U NTA IN HO U S E/O FD

ON GEAR EACH YEAR 63% SPEND $750+ ON GEAR / YEAR

45% enjoy snowshoeing

66% USE EO REVIEWS TO INFORM GEAR PURCHASES 71% SHOP AT INDEPENDENT RETAILERS

70% enjoy camping

“ E l e v a t i o n Ou t d o o r s i s a so lid lo cal p u b l i c a t i o n w i t h w r i t e r s a nd staff that h a v e t h e i r f i n g e r s o n t h e p ulse o f the o u t d o o r c o m m u n i t y.” J E SSI HACK E TT - WA R R E N M I L L ER EN T ERTAI N M EN T

print circulation

STEAMBO SPRINGSAT

4 5 , 0 0 0 TOTA L M O N T H LY C I R C U L AT I O N

Front Range—35,500 Denver—20,000 Boulder—8,000 Fort Collins—3,500 Colorado Springs—4,000 I-70 Corridor—2,500 South West—1,500 Western Slope—2,000 Eastern—1,000 Events—1,000 Subscribers—1,500

GLENWO GRAND JUNCTIO N

OD SPRIN GS ASPEN

CRESTED

DISTRIBUTION LO C AT I O N S

FORT COLLINS

Breweries, Cafés, Grocery, Health Food and Organic Markets, Restaurants, Outdoor Specialty Retailers, Health Clubs, Sporting Goods Retailers, Ski Resorts, University Campuses, Community Centers, Parks, Races and Events, Orthopedic and Sports Medicine Clinics, Newspaper Boxes, Public Libraries, Visitors Centers

BOULDER VAIL

GOLDEN FRISCO DENVER IDAHO SPRINGS BRECKEN RIDGE

BUTTE COLORA SALIDA

DO SPRIN GS

TELLURIDE DURANG

1 0 0, 0 0 0 + R E A D E R S H I P I N C O LO R A D O

Average 3.25 readers per issue E V E R Y W H E R E YO U WA N T TO B E

M A R K E T C O N C E N T R AT I O N

EO has focused distribution on the Front Range for the weekend warrior audience and a limited distribution with outdoor retailers and other hot spots in Colorado mountain towns for locals.

Circulation is concentrated in the primary population centers of Colorado. We select our distribution points to ensure delivery in a target market of active adults ages 26-54.

“Thro ugh Elevation O u t door s we lea rned the tru e value of r e g i on al a d v ertising an d the va l u e t h at c an b e ad ded directly to the p r omot i on o f o ur client’s bottom l i n e t h r ou g h ta rget marketing, custom c amp ai g n s , a nd a tten tion to detail t h at i s unm atched. Elevation O u t door s is res po nsible for our cli e n t s br an d a waren ess, strong sale s an d a vis ib le presence in Col or ado. I highly recommend wor k i n g wi t h t h e EO team. Their Th eir talen talentt an d t e c h n i q u e a re wo rth every penny !” E R I C H E NDERS ON , M ETEORI T E PR

“ E O h a s b e e n a n a w e so m e p a r t n e r t o ge t info r matio n “E o u t a b o u t o u r e v e n t s t o a n o u t d o o r s aud ie nce ! ” A R A PA HO E BASI N SK I A R E A

print ad RATES

print ad specs

Elevation Outdoors proves that print is not just alive and well—print is thriving. We reach outdoor enthusiasts over a wide range of demographics

1/4

1/2

because we are free and satisfying to hold in your hands and read while you sit in a brew

1/4

1/2

FULL

pub, bagel shop, gym or even out car camping. This wide appeal and broad reach means that our advertisers see results in print. Readers take notice of advertising paired with honest, meaningful content. Readers respond.

FULL

P R E M I U M P L AC E M E N T S B AC K C OV E R . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 4 , 6 0 0 I N S I D E F R O N T C OV E R . . . . . . . . . . . . . . . . . . . . . . . $ 4 , 2 0 0

BLEED: 10.5” w 13.5” h TRIM: 10” w 13” h LIVE AREA: 9.125” w 11.75” h

HALF HORIZONTAL 9.125”w x 5.75”h

HALF VERTICAL

4.5”w X 11.75”h

QUARTER HORIZONTAL 4.5”w x 5.75”h

QUARTER VERTICAL

2.1875”w X 11.75”h

I N S I D E B AC K C O V E R . . . . . . . . . . . . . . . . . . . . . . . . . $ 4 , 2 0 0 PAG E 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 3 , 2 0 0 PAG E 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 3 , 0 0 0

S TA N DA R D P L AC E M E N T S

FULL

OPEN 3X

$2,610

$2,200 $2,080

$2,350

10X

1/2

$1,620 $1.450 $1,375 $1,295

1/4

$945

$850

$800

$750

print ad format requirements High resolution PDF or JPG at 300 DPI minimum. No MS Office documents will be accepted for ad submissions. E-mail creative to: Amelia McConnell amelia@elevationoutdoors.com 434-817-2755 x 13

Elevation Outdoors is a standard tabloid printed on 35 lb., Hi-Brite(72) recycled newsprint with a 60 lb. text-gloss cover wrap, saddle-stitched, and trimmed to 10” x 13.” *Unless specified as vertical when reserved, all 1/2 and 1/4 page ads should be submitted at horizontal specs. Please consult your account rep to confirm orientation.

2020 print + web ad deadlines JANUARY/FEBRUARY 2020 SPACE RESERVATION: 11/22/19 ADS DUE: 11/26/19 STREET: 1/2/20

APRIL 2020 SPACE RESERVATION: 2/24/20 ADS DUE: 2/26/20 STREET: 4/1/20

JUNE 2020 SPACE RESERVATION: 4/27/20 ADS DUE: 4/29/20 STREET: 6/4/20

AUGUST 2020 SPACE RESERVATION: 6/29/20 ADS DUE: 7/1/20 STREET: 8/3/20

OCTOBER/NOVEMBER 2020 SPACE RESERVATION: 8/31/20 ADS DUE: 9/2/20 STREET: 10/5/20

MARCH 2020 SPACE RESERVATION: 1/27/20 ADS DUE: 1/29/20 STREET: 3/3/20

MAY 2020 SPACE RESERVATION: 3/30/20 ADS DUE: 4/1/20 STREET: 5/5/20

JULY 2020 SPACE RESERVATION: 6/1/20 ADS DUE: 6/3/20 STREET: 7/3/20

SEPTEMBER 2020 SPACE RESERVATION: 7/27/20 ADS DUE: 7/29/20 STREET: 9/4/20

DECEMBER 2020 SPACE RESERVATION: 11/2/20 ADS DUE: 11/4/20 STREET: 12/3/20

DIGITAL ADVERTISINg + custom content elevationOUTDOORS.COM Our website is the go-to digital destination for the engaged outdoor enthusiast and adventure traveler. Updated daily with fresh, original and timely content spanning the region, ElevationOutdoors.com serves as the ultimate resource for those seeking to immerse themselves in inspirational and informative content and beautiful imagery. By engaging our readers across multiple touchpoints and digital platforms, we consistently keep them coming back to our digital properties as their regular, number-one-trusted outdoor resource. The site is fully responsive across mobile media and tablet formats.

traffic / social followers T R A F F I C Source: Google Analytics, Jan 2019 - September 2019 AV E R AG E U N I Q U E V I S I TO R S / M O N T H : 2 1 K+ AV E R AG E PAG E V I E W S / M O N T H : 4 7 K+ S O C I A L F O L LO W E R S as of November 2019 TOTA L F O L LOW E R S : 3 4 K+ FAC E B O O K

/ E L E VAT I O N O U T D O O R S

I N S TAG R A M

/ E L E VAT I O N O U T D O O R S M AG

TWITTER

/ E L E VAT I O N O U T

HIGHEST TRAFFIC

Colorado, Wyoming, Texas Utah, New York, California

exclusive sponsorships These annual ﬂagship contests are extremely popular with our readers and deliver up high traffic and pageviews resulting in the best focus on your brand as our exclusive partner. Best of the Rockies Libations Poll Adventure Colleges

Top Adventure Dog Top Towns

“ We al ways h a v e a g r e a t ex p e r i e n c e a d v e r t i si n g w i t h E O! T h e s t aff i s fr i en d l y a n d e a sy t o w o r k w i t h . T h e p r i c e s a r e f a i r f o r t h e di s t r i but i o n a r e a t h e m a g a z i n e c o v e r s, a n d t h e c o n t e n t i s r e l e v a n t t o t h e c u st o m e r s w e' r e t r y i n g t o a t t r a c t .” K R I STI M O U NTA IN SP O RTS, SA N LU I S VA L L E Y, CO

“ E l e vat i on Ou t d o o r s h a s m a d e a n a m e f o r i t se l f i n C o l o r a d o as t h e de f a c t o v o i c e o f t h e C o l o r a d o o u t d o o r c o m m u n i t y. We c a n’ t t h i n k o f a b e t t e r p u b l i c a t i o n t o r e a c h t h i s a u d i e n c e so d i r e c t l y.” A L E X GAU THIE R , HE U BE R G E R M OTO R S

DIGITAL specs + rates Digital display ads email newsletters S TA N DA R D L E A D E R B OA R D 728x90*

SUPER L E A D E R B OA R D 970x90*

*All leaderboard placements require additional mobile-friendly version (320x50)

B I L L B OA R D 9 7 0 x 2 5 0 * ( O N C O N T E N T PAG E S O N LY )

*Needs mobile-friendly version (320x50)

MEDIUM R E C TA N G L E 300x250

Our weekly newsletters keep our readers connected with the most current, relevant and time-sensitive news and information. A limited number of ads within the content stream ensures that your marketing message is seen prominently by our readers. Total Opt-In Subscribers: 17,300+ as of November 2019 ENEWSLETTERS ENEWS AD / $300 / WEEK

WIDE S KY S C R A P E R 300x600

D I G I TA L F L I G H T S

D E D I C AT E D E M A I L B L A S T

Contact your account rep for a custom digital ﬂight that is tailored to your marketing objectives and your budget.

$700*

YO U R C H O I C E O F D I G I TA L D I S P L AY A D : $ 4 9 5 / M O N T H

content marketing package

Take your brand’s story to the next level by engaging with our loyal digital audience. The package integrates display, social, and native advertising. You 800 x 1200 can showcase your message and tell your story to readers who turn to us EMAIL SUBJECT daily online for their dose of inspiration and information on all things related to U R L F O R C L I C K-T H R O U G H travel, gear, recreation, and the active outdoor lifestyle. Package includes:

dedicated email blast

e-newsletter ads L A R G E R E C TA N G L E 600x350 U R L F O R C L I C KTHROUGH

Sponsored content + boosted Facebook share C U S TO M A DV E R TO R I A L P O S T S W I T H P H OTO S + V I D E O

Homepage feature and run-of-site sidebar for one week. Tell your story on our trusted platform with native content that engages our readers while providing them with valuable information about your brand. 5 0 0 - 7 0 0 W O R D A DV E R TO R I A L + 9 P H OTO S + C L I C K-T H R U LO G O + VIDEO

* VERY LIMITED AVA I L A B I L I T Y