2019 PROGRAM OVERVIEW
OUR MAGAZINES
QUICK LOOK WHO |
WE’RE AT IT AGAIN! The Blue Ridge Outdoors and Elevation Outdoors Road Team will embark on the 6th year of the LIVE OUTSIDE AND PLAY (LOAP) program in Spring 2019. The interest and momentum for this program continues to grow and the 2019 program’s regional reach will include the Mid-Atlantic, Southeast and Colorado.
BRO and EO Road Team
A seven-month tour of America’s top outdoor hot spots, living on the road as a brand ambassador for Blue Ridge Outdoors, Elevation Outdoors and our partners WHEN | April—October 2019 WHAT |
For 23+ years, BRO has been the definitive guide to outdoor sports and adventure travel throughout the MidAtlantic and Southeast. Reaching 385,580+ active readers in MD, DC, VA, WVA, NC, SC, TN, KY, GA and AL each month, BRO is filled with edit on hiking, camping / backpacking, running, biking, paddling, fishing, new gear, adventure travel and more. BLUERIDGEOUTDOORS.COM
WHY |
Live the life we inspire through our magazines (#gooutsideandplay) • Expand the reach of Blue Ridge Outdoors, Elevation Outdoors and our partners • Create and share original content through authentic experiences • Experience road life first hand, geared-up with best brands around •
LIVE OUTSIDE AND PLAY incorporates a festival presence at major events in both regions and has ramped up community meet-ups with specialty retailers and tourism partners of both magazines to round out a program that can fully represent all sponsored brands. LIVE OUTSIDE AND PLAY is in search of the perfect partners for the 2019 tour. The program will include a Title Sponsor along with Supporting Sponsors who all embody the active outdoor lifestyle and compliment road life.
The LOAP team will explore the regions our magazines call home, and interact with our readership base, as they travel and attend 15+ regional festivals. HOW |
In its ninth year of connecting readers to their local Rocky Mountain scene, Elevation Outdoors reaches 144,000+ active readers in the Colorado Front Range, Denver Metro Area and Mountains. Each issue has authentic content covering outdoor sports, active lifestyles, adventure travel and the environment. E L E VAT I O N O U T D O O R S . C O M
INFLUENCER PACKAGE Roxy and Ben will travel to your town or city for a 3-day visit to produce custom content and promote their stay on social media, BlueRidgeOutdoors.com and ElevationOutdoors.com during the month of choice during their tour. Mention about the visit in Live Outside and Play’s ½ page ad in Blue Ridge Outdoors Magazine and Elevation Outdoors Magazine PRINT |
3 posts on social for Live Outside and Play’s and BRO & EO’s Facebook and Instagram + 5 stories while in town, posted to both Live Outside and Play’s and BRO & EO’s Instagram SOCIAL MEDIA |
(2) 1000 word blog posts with 5+ photos of Road Team experience in town (One of the posts can be a Top 10 Things to do in your town) BLOG POSTS |
Scheduled meet up during the visit to engage with the local community. This can include a cleanup, hike or other outdoor excursions for example. EVENTS |
(3) 15 Second videos or (1) 60 Second video of your town experience in Roxy and Ben’s voice. Example - Wake up, eat breakfast at a local spot, go for bike ride, paddle, walk around town and get a treat, finish the day with sunset etc. VIDEO |
AMBASSADOR EXPOSURE | Distribution
of printed materials at the Live Outside and Play tent throughout the tour. THROWBACK SERIES | Throwback
posts on social media outlets after the visit to again recap the trip and highlight your town as a great outdoor destination. (Suggestion would be at three, four and five months after the visit). FULL RIGHTS | To
all footage collected during trip.
INFLUENCER PACKAGE COST: $10,000
SUPPORTING SPONSORSHIP Combining Print, Web, Social and Event Marketing, offering a turnkey program LOAP CAMPAIGN |
All LOAP promotional materials including vehicle wrap and custom event banner BRANDING |
Logo displayed in LOAP creative in both magazines (7x Apr—Oct issues) PRINT |
standard digital ad units — 728x90 and 300x250 DIGITAL |
Experience life on the road with inclusion in three road life LOAP videos. Product placement in each video and logo placement in Intro / Outro slides. Each sponsor will also receive two product or brand specific video shorts. VIDEO |
Sponsor inclusion in blogs, brand photos / edit tags, along with co-branded hashtag campaign opportunities SOCIAL + DIGITAL MEDIA |
The LOAP team will attend 15+ festival-style events serving as brand ambassadors with a booth setup, products on display, etc. Email leads generated. FESTIVAL-STYLE EVENTS |
The LOAP Team will host 20 small scale community style meet-ups, 10 in the Southeast and 10 in Colorado. Examples range from van life rallies to group trail work volunteering, to brewery talks, to group hikes. MEET-UPS |
Sponsor gear / products will be featured in “LOAP Gear of the Month” section that will be part of “Postcards from the Road” column, running in print and online, Apr—Oct. GEAR SPOTLIGHTS |
SUPPORTING SPONSOR COST: $8,000
STATS *As of October 2018
2019 LOAP FESTIVALS / EVENTS
SOCIAL MEDIA |
SOUTHEAST
(BRO/EO/LOAP) 170k+ BLUERIDGEOUTDOORS.COM
419k+ average pageviews per month ELEVATIONOUTDOORS.COM
Tentative
Tom Tom Fest (Charlottesville, Va.) Appalachian Trail Days Festival (Damascus, Va.) Mountain Sports Festival (Asheville, N.C.) Delfest (Cumberland, M.D.) Wanderlust (Snowshoe, W.V.)
47k+ average pageviews per month BLUE RIDGE OUTDOORS MAGAZINE
341,000+ active monthly readers throughout the Mid-Atlantic & Southeast in MD, DC, VA, WVA, NC, SC, TN, KY, GA & AL ELEVATION OUTDOORS MAGAZINE
45k + active monthly readers in the Rocky Mountains in the Colorado Front Range, Denver Metro Area & Mtns FESTIVALS / EVENTS / MEET-UPS
250,000+
SAMPLE MEET-UP EVENTS River Clean Up Group Mountain Bike Ride Van Life Rally Group Campout
ROCKY MOUNTAINS
Copper Mountain Music Festival (Copper Mountain, CO) Colorado Van Life Gathering (Basalt, CO) Mountain Town Music Festival (Keystone, CO) Telluride Jazz Fest (Telluride, CO) A Taste of Colorado (Denver, CO) 14er Fest (Buena Vista, CO) *All events to be confirmed no later than March 2019