OAM Media Kit 2020

OUTDOORADVENTUREMEDIA.COM

2020 MEDIA KIT

// ABOUT OAM

Outdoor Adventure Media is a

network of free regional, outdoor sports, and adventure travel publications. OAM partner publications include Adventure Sports Journal, AT Journeys, Blue Ridge Outdoors Magazine, Elevation Outdoors Magazine, OutThere Outdoors Magazine, Utah Adventure Journal, Virginia Sportsman Magazine, Vermont Sports Magazine and Vermont Ski+Ride Magazine.

Each OAM publication is the definitive guide to outdoor sports, recreation and adventure travel for their respective region.

EDITORIAL COVERAGE Each of the OAM magazines provides expert, field-tested insights for a wide range of outdoor adventures, including hiking, camping, backpacking, running, biking, paddling, rock climbing and snowsports. Stories and departments focus on outdoor recreation, adventure travel, gear reviews, outdoor apparel and footwear, and green living specific to each region.

WHY WORK WITH OAM? OAM offers clients efficient, economical solutions for both regional and national turn-key marketing campaigns. OAM gives marketing professionals the flexibility to develop a fully customized plan to support specific regional markets.

DIRECTLY IMPACT THE GROWTH OF OUTDOOR SPORTS Working with OAM, your marketing dollars will support and inspire active adults to connect with their environment through outdoor sports, continuously growing the industry.

// OAM CIRCULATION Adventure Sports Journal

45,000

6x

West Coast, Northern California, Southern California and Nevada

A.T. Journeys

50,000

4x

Nationwide / 78% East Coast, ATJ is the member magazine for the A.T. Conservancy

Blue Ridge Outdoors

110,000

10x

Mid-Atlantic and Southeast: Virginia, West Virginia, Maryland, Washington D.C., North Carolina, South Carolina, Tennessee, Georgia, Kentucky and Alabama

Elevation Outdoors

45,000

10x

Front Range Colorado, Denver Metro, Boulder, Ft. Colins, Colorado Springs, Rocky Mountains, Upper Arkansas River Valley

OutThere Outdoors

40,000

10x

Inland and Pacific Northwest in Washington, Oregon, Idaho and Montana

Utah Adventure Journal

40,000

5x

Utah: Salt Lake City, Ogden, Moab, Provo, St. George

Vermont Sports

25,000

9x

New England: Vermont, New Hampshire, New York, Connecticut and Massachusetts

Vermont Ski+Ride

25,000

4x

New England: Vermont, New Hampshire, New York, Connecticut and Massachusetts

Virginia Sportsman Magazine

10,000

4x

Virginia, Metro D.C.. Maryland, North Carolina, South Carolina, Tennessee and Georgia

// OAM RATES Network CPM Pricing Ask your sales rep for details and a custom proposal as CPM rates can vary by publication.

(NET)

1x

3x

6x

9x

12x

FULL PAGE

$58

$55

$49

$46

$44

HALF PAGE

$36

$34

$30

$29

$27

QTR PAGE

$21

$20

$18

$17

$16

ADDITIONAL PROGRAMS AVAILABLE Ask your sales rep for program details on digital opportunities, event marketing, native content, custom printing and more!

// OAM DEMOGRAPHICS ACTIVE ADULTS 78% Hike Frequently 69% Camp Frequently 76% Run Frequently 72% Take 2–4 Adventure Travel Trips a Year 64% Pet Owners 71% Paddle Frequently 68% Participate in Snow Sports 58% Mountain Bike Frequently 56% Road Cycle Frequently 21% Climb Frequently

READER PROFILE 52% Male, 48% Female Median Age: 36 Median Household Income: $94,890 ATT / College Graduate: 93% Homeowners: 79%

// OAM COMPARISON TO NATIONAL MEDIA COMPARED TO NATIONAL PUBLICATIONS Cut advertising costs and increase your exposure with OAM! TOTAL CIRC

# FULL PAGES

TOTAL COST

OUTSIDE

1

675,000

$101,750

BACKPACKER

2

630,000

$86,352

OAM

3

1,170,000

$68,000

A 3x Full page plan with OAM costs less than a 1x or 2x buy in national publications. With OAM, your brand receives 3 FULL PAGES in 9 DIFFERENT PUBLICATIONS = 27 FULL PAGES, with the benefit of reaching twice as many readers. Based on frequency, OAM advertising campaigns can include various added value programs such as grassroots event marketing, digital campaigns, exclusive sponsorships, lead-generating contests and promotions, email newsletters, etc. Our sales team will help you customize a turn-key marketing program to meet your needs and fit your budget!

Why advert ise wit h OAM?

Because your marke ting dollars go far ther an d you have flexibilit y!

COMPARED TO NATIONAL PUBLICATIONS Reach more readers with a smaller budget!

TOTAL CIRC

PER ISSUE

FULL PAGE OPEN RATE CPM

OUTSIDE

675,000

$150

BACKPACKER

315,000

$137

BIKE

49,000

$168

CLIMBING

54,000

$88

RUNNER'S WORLD

610,000

$271

MEN'S HEALTH

1,700,000

$151

WOMEN'S HEALTH

1,425,000

$165

MEN'S JOURNAL

1,000,000

$204

OAM

390,000

$58

FLEXIBILITY

OA M of fers clien ts more economica l and ef ficient solutions for both national and regional turn -key marketing campaigns that increase brand awareness and als o suppor t regional markets and products.

// MEMBER PROFILES

Blue Ridge Outdoors For 25 years, Blue Ridge Outdoors has been the definitive guide to outdoor sports and adventure travel throughout the Mid-Atlantic and Southeast.

Each issue of Blue Ridge Outdoors offers edit on running, biking, hiking, paddling, camping / backpacking, new gear, adventure travel, and more.

BLUERIDGEOUTDOORS.COM 2020 EDITORIAL 10x JAN/FEB Best of the Blue Ridge, Running, Spring Race & Event GuidE MAR Fly-Fishing, Parks, Trails, Hiking, Spring Vacation Guide APR Outdoor Families, Trails and Gear for Kids, Hiking, Camping, Fringe Sports, Family Adventure Guide MAY Festival Guide, Camping, Hiking, Trails in the Blue Ridge, Real Food from Field to Fork JUN Paddling, Camping Guide, Backcountry, Summer Vacation Guide JUL Summer Road Trips, Summer Trails, Multi-sport/Endurance Adventures, Destination Travel AUG 25th Anniversary Issue, Outdoor Industry Innovations, Running, Fall Race & Event Guide SEP Fall Foliage Getaways, Colorful Autumn Trails, Biking, Fall Vacation Guide OCT Hiking in the Southeast, Long Trails in the Blue Ridge, Craft Beverage NOV/DEC Adventure Towns, Best Outdoor Hubs, Gear Up, Skiing & Snowboarding in the South

Elevation Outdoors Celebrating its eleventh year of connecting local readers to the Rocky Mountain scene, Elevation Outdoors serves up authentic content covering outdoor sports, active lifestyles, adventure travel, and the environment.

ELEVATIONOUTDOORS.COM 2020 EDITORIAL 10x JAN/FEB Colorado Craftsmanship, Colorado Creations, Colorado 'Badass Local Poll' Winners, 2020 Race & Event Guide MAR Best of the Rockies, Adventures in Spring, Utah Travel APR Biking, Trail Running, New Mexico Tourism MAY The 2020 Rocky Mountain Festival Guide, Concerts, Race & Events JUN Summer Peak Gear Awards, Fly Fishing & Paddling, Hiking & Camping, Wyoming Tourism JUL Summer Beverage Guide, Greaty Rocky Mountain Road Trips, Outdoor Families AUG Healthy Living & Lifestyle, Front Range Cannabis Guide, Fall Cycling & Peak Bagging, Top Rocky Mountain Adventure Towns SEP Brick-and-Mortar Retail Guide, Fall Cycling & Peak Bagging, Top Rocky Mountain Adventure Towns OCT/NOV Winter Season Kickoff, Must-Have On Piste Gear, Perfect Winter Resort Guide DEC 2020 Winter Peak Gear Awards, His & Hers Gift Guide, Family Adventures

Adventure Sports Journal In it’s 19th year, ASJ is the #1 resource and outdoor sports guide for active readers and outdoor enthusiasts throughout Northern California, Nevada and Southern California.

OutThere Outdoors Since 2004, OTO has been the Inland and Pacific Northwest’s guide to outdoor adventure, travel and the outdoor lifestyle.

ADVENTURESPORTSJOURNAL.COM

2020 EDITORIAL 10x JAN/FEB Winter Adventure & Travel Issue: Skiing, Snowboarding, Winter Sports, Travel + Outdoor Wedding Guide MAR Spring Fever Issue: Skiing, Hiking, Biking, Running + Race, Ride & Event Guide APR Running Issue: Trail & Road + Spring/Summer Family Outdoors Guide MAY Biking Issue: Mountain, Road, Commuting, Lifestyle, Gear + Whitewater and Paddle Sports Special Section JUN Summer Adventure Guide Issue: Hiking, Biking, Water Sports, Camping, Travel, Gear JUL Lake Issue: Paddling, Boating, Fishing, Camping, Swimming, Hiking AUG Backcountry Issue: Hiking, Backpacking, Biking, Camping & Gear SEP Fall Road Trips & Outdoor Adventure Travel Issue OCT/ NOV Fall Hiking, Winter Kickoff, Skiing/ Snowboarding & Family Winter Sports Guide DEC Gear Issue: Holiday Guide + British Columbia Ski & Winter Travel Guide

2020 EDITORIAL 6x FEB/MAR Keeper Issue: Essential Race Calendar/Event Guide, Backcountry Skiing, Endurance Training, Biking APR/MAY Biking & Festival Guide, Events, Tours, Trail Running, Kayaking, Spring Gear JUN/JUL Summer Adventure Guide, Outdoor Fun, Family Adventures, Events, Whitewater, Backpacking AUG/SEP Adventure Biking, Climbing, Shoulder Season Adventures, Hiking OCT/NOV Fall Adventures, Climbing, Paddling, Hiking, Biking DEC/JAN Winter Adventures, Gift Giving Guide, Holiday Fun, Snowsports, Surfing

OUTTHEREOUTDOORS.COM

// MEMBER PROFILES

Vermont Sports Magazine Celebrating it's 30th year in 2020, Vermont Sports has been the ultimate resource for outdoor sports and recreative in New England, reaching active readers in VT, NH, NY, CT and MA. VTSPORTS.COM 2020 EDITORIAL 9x JAN/FEB Athletes of the Year, Nordic Skiing, Winter Fitness Indoors MAR/ APR Black Diamond of Excellence Awards, Spring Events, Backcountry Fun MAY Running Special, Fishing JUN Cycling Special, Century Rides, Summer Bucket List JUL Lakes & Watersports Special, Summer Vacations AUG Mountain Biking, Climbing SEP Trails & Foliage, Camping, Trail Running OCT Adventure Dogs, Endurance Athletics NOV/DEC Holiday Fun, Gear Guide, Dream Trips

Utah Adventure Journal Utah’s number one outdoor recreation, adventure lifestyle magazine.

UTAHADVJOURNAL.COM 2020 EDITORIAL 5x JAN/FEB/MAR Later Winter: Backcountry Skiing, Winter Mountaineering APR/MAY/JUN Spring: Desert Biking, Whitewater, Trail Running, Spring Ski Tours Spring: Mountain Biking, Desert Climbing JUL/AUG Summer; Mountain Biking, Climbing, The High Country SEP/OCT Fall: Climbing, Hiking, The Desert, Get Ready for Winter NOV/DEC Winter: Skiing, Snowboarding, Backcountry Guide, Gear Favorites of the Year

A.T. Journeys A.T. Journeys is the official member publication for the Appalachian Trail Conservancy, a nonprofit organization dedicated to the conservation of the Appalachian National Scenic Trail extending from Maine to Georgia.

APPALACHIANTRAIL.ORG

Vermont Ski+Ride Vermont Ski+Ride focuses on the sports and activities that Vermont has to offer skiers and riders. VTS+R is distributed throughout VT, and in NH, NY, CT, and MA. VTSKIANDRIDE.COM 2020 EDITORIAL 4x JAN/FEB/MAR/APR Mid Winter/Spring Adventures: 50 Don’t-Miss Events, Top Instructors, Off-Piste Adventures, Valentine’s Day Love Stories, Spring Flings MAY/JUN/JUL/AUG/SEP Mountain Summer: Vermont’s Best Festivals, Mountain Biking, Summer Concerts, Great Hikes, Cheese & Brew Tours and more SEP/OCT/NOV Fall/Season Preview: What’s new for 2019, An Insider’s Guide to the Ski Biz, New Gear, VTSR EXPO Program, Cider House Rule, World Cup Preview NOV/ DEC/JAN The Holiday Issue: Vermont’s Ski Legends, Holiday Gift Guide, ProTips, VT Ski Chef’s Best Recipes, Private Clubs

2020 ISSUES 4x JAN/FEB/MAR - Winter APR/MAY/JUN - Spring JUL/AUG/SEP - Summer OCT/NOV/DEC - Fall

Virginia Sportsman Since 2003, The Virginia Sportsman Magazine has been celebrating the sporting life and culture, with editorial content supporting broad sporting interest from fly fishing, shooting sports, equestrian activities, sailing, land preservation and more.

THEVIRGINIASPORTSMAN.COM 2020 EDITORIAL 4x MAR/APR/MAY - Spring JUN/JUL/AUG - Summer SEP/OCT/NOV - Fall DEC/JAN/FEB - Winter

t he o f f i ci a l m ag a zine o f t he a p pa l achi a n t r a il co nser va n c y / sp rin g 2019

forest health

and the Wild East Travel and Adventure in Trailside Communities Celebrating 2,000-Milers

OUTDOORADVENTUREMEDIA .COM