Outdoor Adventure Media 2021 Media Kit

OUTDOORADVENTUREMEDIA.COM

2021 MEDIA KIT

// ABOUT OAM

Outdoor Adventure Media is a

network of free regional, outdoor sports, and adventure travel publications. OAM partner publications include Adventure Sports Journal, AT Journeys, Blue Ridge Outdoors Magazine, Elevation Outdoors Magazine, OutThere Outdoors Magazine, Utah Adventure Journal, Virginia Sportsman Magazine, Vermont Sports Magazine and Vermont Ski+Ride Magazine.

Each OAM publication is the definitive guide to outdoor sports, recreation and adventure travel for their respective region.

EDITORIAL COVERAGE Each of the OAM magazines provides expert, field-tested insights for a wide range of outdoor adventures, including hiking, camping, backpacking, running, biking, paddling, rock climbing and snowsports. Stories and departments focus on outdoor recreation, adventure travel, gear reviews, outdoor apparel and footwear, and green living specific to each region.

WHY WORK WITH OAM? OAM offers clients efficient, economical solutions for both regional and national turn-key marketing campaigns. OAM gives marketing professionals the flexibility to develop a fully customized plan to support specific regional markets.

DIRECTLY IMPACT THE GROWTH OF OUTDOOR SPORTS Working with OAM, your marketing dollars will support and inspire active adults to connect with their environment through outdoor sports, continuously growing the industry.

// OAM CIRCULATION Adventure Sports Journal

45,000

5x

West Coast, Northern California, Southern California and Nevada

A.T. Journeys

50,000

3x

Nationwide / 78% East Coast, ATJ is the member magazine for the A.T. Conservancy

Blue Ridge Outdoors

110,000

11x

Mid-Atlantic and Southeast: Virginia, West Virginia, Maryland, Washington D.C., North Carolina, South Carolina, Tennessee, Georgia, Kentucky and Alabama

Elevation Outdoors

45,000

10x

Front Range Colorado, Denver Metro, Boulder, Ft. Colins, Colorado Springs, Rocky Mountains, Upper Arkansas River Valley

OutThere Outdoors

40,000

6x

Inland and Pacific Northwest in Washington, Oregon, Idaho and Montana

Vermont Sports

25,000

8x

New England: Vermont, New Hampshire, New York, Connecticut and Massachusetts

Vermont Ski+Ride

25,000

4x

New England: Vermont, New Hampshire, New York, Connecticut and Massachusetts

Virginia Sportsman Magazine

10,000

4x

Virginia, Metro D.C.. Maryland, North Carolina, South Carolina, Tennessee and Georgia

// OAM RATES Network CPM Pricing Ask your sales rep for details and a custom proposal as CPM rates can vary by publication.

(NET)

1x

3x

6x

9x

12x

FULL PAGE

$58

$55

$49

$46

$44

HALF PAGE

$36

$34

$30

$29

$27

QTR PAGE

$21

$20

$18

$17

$16

ADDITIONAL PROGRAMS AVAILABLE Ask your sales rep for program details on digital opportunities, event marketing, native content, custom printing and more!

// OAM DEMOGRAPHICS ACTIVE ADULTS 78% Hike Frequently 69% Camp Frequently 76% Run Frequently 72% Take 2–4 Adventure Travel Trips a Year 64% Pet Owners 71% Paddle Frequently 68% Participate in Snow Sports 58% Mountain Bike Frequently 56% Road Cycle Frequently 21% Climb Frequently

READER PROFILE 52% Male, 48% Female Median Age: 36 Median Household Income: $94,890 ATT / College Graduate: 93% Homeowners: 79%

// OAM COMPARISON TO NATIONAL MEDIA COMPARED TO NATIONAL PUBLICATIONS Cut advertising costs and increase your exposure with OAM! # FULL PAGES

TOTAL CIRC

TOTAL COST

OUTSIDE

1

675,000

$101,750

BACKPACKER

2

630,000

$86,352

OAM

3

1,170,000

$68,000

A 3x Full page plan with OAM costs less than a 1x or 2x buy in national publications. With OAM, your brand receives 3 FULL PAGES in 9 DIFFERENT PUBLICATIONS = 27 FULL PAGES, with the benefit of reaching twice as many readers. Based on frequency, OAM advertising campaigns can include various added value programs such as grassroots event marketing, digital campaigns, exclusive sponsorships, lead-generating contests and promotions, email newsletters, etc. Our sales team will help you customize a turn-key marketing program to meet your needs and fit your budget!

Why advert ise wit h OAM?

Because your marke ting dollars go far ther an d you have flexibilit y!

COMPARED TO NATIONAL PUBLICATIONS Reach more readers with a smaller budget!

TOTAL CIRC

PER ISSUE

FULL PAGE OPEN RATE CPM

OUTSIDE

675,000

$150

BACKPACKER

315,000

$137

BIKE

49,000

$168

CLIMBING

54,000

$88

RUNNER'S WORLD

610,000

$271

MEN'S HEALTH

1,700,000

$151

WOMEN'S HEALTH

1,425,000

$165

MEN'S JOURNAL

1,000,000

$204

OAM

390,000

$58

FLEXIBILITY

OA M of fers clien ts more economica l and ef ficient solutions for both national and regional turn -key marketing campaigns that increase brand awareness and als o suppor t regional markets and products.

// MEMBER PROFILES

Blue Ridge Outdoors For 26 years, Blue Ridge Outdoors has been the definitive guide to outdoor sports and adventure travel throughout the Mid-Atlantic and Southeast.

Each issue of Blue Ridge Outdoors offers edit on running, biking, hiking, paddling, camping / backpacking, new gear, adventure travel, and more.

Adventure Sports Journal In its 20th year, ASJ is the #1 resource and outdoor sports guide for active readers and outdoor enthusiasts throughout Northern California, Nevada and Southern California.

OutThere Outdoors Since 2004, OTO has been the Inland and Pacific Northwest’s guide to outdoor adventure, travel and the outdoor lifestyle.

ADVENTURESPORTSJOURNAL.COM

BLUERIDGEOUTDOORS.COM

2021 EDITORIAL 5x MAR/APR Anniversary Issue, Looking back at 20 years of ASJ, California River Advocacy, Backcountry Skiing, Hiking, Travel MAY/JUNE Bike & Event Issue, Our Annual Keeper Calendar, Bike Events, Bike Packing, Waterfall Hikes, Paddling, Spring Gear JULY/AUG Water Issue, Summer Guide, Kayaking, SUPing, Hiking, Trail Running, Biking, Protecting Our Oceans, Summer Events, Gear We Love SEPT/OCT/NOV Fall Adventures, Glamping Guide, Yosemite Climbing, Bike Touring, Surfing Adventures, Back Packing, Fall Gear DEC/JAN/FEB Winter Issue & Gift Giving Guide, Best of the Outdoors, Resort Updates, Skiing, Snowboarding, Backcountry Winter Getaways

2021 EDITORIAL 6x JAN/FEB Winter Adventure Issue, Skiing/Snowboarding + Winter Sports MAR/APR Spring Fever Issue, Spring/ Summer Adventure Guide + Spring Skiing MAY/JUN Summer Adventure Issue, Road Trips + Camping + Water Sports JUL/AUG Lakes & Backcountry Issue Boating + Paddling + Backpacking + MTBing SEP/OCT Public Lands Issue, Conservation + Nature + Hiking + Weekend Road Trips NOV/DEC Winter Kickoff Issue, Skiing/Snowboarding + Gift Guide + Fall Hiking/Biking

2020 EDITORIAL 11x FEB Best of the Blue Ridge, Running, Hiking, Spring Outdoor Happenings MAR Fly-Fishing, Trails, Unique Lodging and Travel APR Outdoor Families, Spring Backpacking, Trails and Gear for Kids, Hiking, Camping, Water Sports, Family Adventure Guide MAY The Music Issue, Camping, Hiking, Trails in the Blue Ridge, Flat Water Adventures JUN Paddling, Camping Guide, Swimmnig Holes, Backcountry, Summer Vacation Guide JUL Summer Road Trips in the Blue Ridge, Coastal Adventures, Summer Trails, Camping AUG Parks, Public Lands, Hiking, Outdoor Education, Land & Water SEP Fall Foliage Getaways, Mountain & Road Biking, Colorful Autumn Trails, Fall Camping OCT Hiking in the Southeast, Fall Fishing, Long Trails in the Blue Ridge, Backpacking NOV Top Adventure Towns, Snowsports, Best Outdoor Hubs, Gear Up DEC/JAN Winter Adventures, Gear for the New Year, Ski & Snowboard Guide

OUTTHEREOUTDOORS.COM

Vermont Sports Magazine In its 31st year, Vermont Sports has been the ultimate resource for outdoor sports and recreative in New England, reaching active readers in VT, NH, NY, CT and MA. VTSPORTS.COM 2021 EDITORIAL 8x JAN/FEB Athletes of the Year, The Full Fitness Makeover, Outdoor Power Couples, Nordic Ski Tips MAR/APR Great Gravel Riding!

Bikepacking Gear, Nutrition Advice, Whitewater Paddling, Winter Hikes Fun MAY Running Special, Tips from VT's Top Runners, Eat to Win, Gear Up for Summer, Bike Swaps, New Camping Gear JUN Cycling Special, Bike-to-Brew Rides, Summer Bucket List, How to be a Better Cyclist JUL Lakes & Watersports, Lake Champlain Adventures, Staycations, Swimming Holes, SUP Racing, LUX Camping AUG Explore Issue, Camping, Mountain Biking, Great Weekends Away, Climbing, ADK Adventures SEP/ OCT Trails & Foliage, Favorite Foliage Trails, Trail Running, Adventure Dog Contest, Camping Special NOV/DEC Holiday Fun, Holiday Gear & Gift Guide, Cyclocross, What's Cooking, Our Dream Trips

// MEMBER PROFILES t he o f f i ci a l m ag a zine o f t he a p pa l achi a n t r a il co nser va n c y / sp rin g 2019

forest health

and the Wild East Travel and Adventure in Trailside Communities Celebrating 2,000-Milers

Vermont Ski+Ride Vermont Ski+Ride focuses on the sports and activities that Vermont has to offer skiers and riders. VTS+R is distributed throughout VT, and in NH, NY, CT, and MA. VTSKIANDRIDE.COM 2021 EDITORIAL 4x JAN/FEB/MAR/APR Winter/Spring Adventures: Backcountry Forays, Off-Piste Adventures, Valentine's Day Love Stories, Spring Flings, Winter Weddings MAY/JUN/ JUL/AUG/SEP Mountain Summer: Resort Mountain Biking, Great Hikes, Dream Home, Summer on the Mountain, Moving to a Resort Town SEP/OCT/NOV Fall & Season Preview: Resort News, New Gear, Off-Road Adventures, Fall Fitness, Good Grooming, Dream Home, General Stores NOV/DEC/JAN Holidays Issue: Holiday Gift Guide, Hills of Your Own, Skiing at Any Age, Vermont's First Ski Families, Little Ski Areas We Love

Virginia Sportsman Since 2003, The Virginia Sportsman Magazine has been celebrating the sporting life and culture, with editorial content supporting broad sporting interest from fly fishing, shooting sports, equestrian activities, sailing, land preservation and more.

THEVIRGINIASPORTSMAN.COM 2021 EDITORIAL 4x MAR/APR/MAY - Spring JUN/JUL/AUG - Summer SEP/OCT/NOV - Fall DEC/JAN/FEB - Winter

A.T. Journeys A.T. Journeys is the official member publication for the Appalachian Trail Conservancy, a nonprofit organization dedicated to the conservation of the Appalachian National Scenic Trail extending from Maine to Georgia.

Elevation Outdoors In its 12th year of connecting local readers to the Rocky Mountain scene, Elevation Outdoors serves up authentic content covering outdoor sports, active lifestyles, adventure travel, and the environment.

APPALACHIANTRAIL.ORG

ELEVATIONOUTDOORS.COM

2021 ISSUES 3x JAN/FEB/MAR/APR - Winter MAY/JUN/JULY/AUG - Spring/Summer SEP/OCT/NOV/DEC - Fall

2021 EDITORIAL TBD

2020 Edit Plan: JAN/FEB Colorado Craftsmanship, Colorado Creations, Colorado 'Badass Local Poll' Winners, 2020 Race & Event Guide MAR Best of the Rockies, Adventures in Spring, Utah Travel APR Biking, Trail Running, New Mexico Tourism MAY The 2020 Rocky Mountain Festival Guide, Concerts, Race & Events JUN Summer Peak Gear Awards, Fly Fishing & Paddling, Hiking & Camping, Wyoming Tourism JUL Summer Beverage Guide, Greaty Rocky Mountain Road Trips, Outdoor Families AUG Healthy Living & Lifestyle, Front Range Cannabis Guide, Fall Cycling & Peak Bagging, Top Rocky Mountain Adventure Towns SEP Brick-and-Mortar Retail Guide, Fall Cycling & Peak Bagging, Top Rocky Mountain Adventure Towns OCT/NOV Winter Season Kickoff, Must-Have On Piste Gear, Perfect Winter Resort Guide DEC 2020 Winter Peak Gear Awards, His & Hers Gift Guide, Family Adventures

OUTDOORADVENTUREMEDIA .COM MARTHA EVANS

SENIOR ACCOUNT EXECUTIVE, OUTDOOR ADVENTURE MEDIA

(828) 231– 6858 MARTHA@BLUERIDGEOUTDOORS.COM MARTHA@OUTDOOR ADVENTUREMEDIA .COM