2022 MEDIA KIT
ABOUT OAM
Outdoor Adventure Media is a network of free regional, outdoor
sports, and adventure travel publications. OAM partner publications include Adventure Sports Journal, Blue Ridge Outdoors Magazine, Elevation Outdoors Magazine, OutThere Outdoors Magazine, Virginia Sportsman Magazine, Vermont Sports Magazine and Vermont Ski+Ride Magazine. Each OAM publication is the definitive guide to outdoor sports, recreation and adventure travel for their respective region.
EDITORIAL COVERAGE
Each of the OAM magazines provides expert, field-tested insights for a wide range of outdoor adventures, including hiking, camping, backpacking, running, biking, paddling, rock climbing and snowsports. Stories and departments focus on outdoor recreation, adventure travel, gear reviews, outdoor apparel and footwear, and green living specific to each region.
WHY WORK WITH OAM?
OAM offers clients efficient, economical solutions for both regional and national turn-key marketing campaigns. OAM gives marketing professionals the flexibility to develop a fully customized plan to support specific regional markets.
DIRECTLY IMPACT THE GROWTH OF OUTDOOR SPORTS
Working with OAM, your marketing dollars will support and inspire active adults to connect with their environment through outdoor sports, continuously growing the industry.
COVER PHOTO BY ZACH BETTEN COURTESY OF UNSPLASH
OAM CIRCULATION Adventure Sports Journal
45,000
5x
West Coast, Northern California, Southern California and Nevada
Blue Ridge Outdoors
110,000
11x
Mid-Atlantic and Southeast: Virginia, West Virginia, Maryland, Washington D.C., North Carolina, South Carolina, Tennessee, Georgia, Kentucky and Alabama
Elevation Outdoors
45,000
4x
Front Range Colorado, Denver Metro, Boulder, Ft. Colins, Colorado Springs, Rocky Mountains, Upper Arkansas River Valley
OutThere Outdoors
40,000
6x
Inland and Pacific Northwest in Washington, Oregon, Idaho and Montana
Vermont Sports
25,000
8x
New England: Vermont, New Hampshire, New York, Connecticut and Massachusetts
Vermont Ski+Ride
25,000
4x
New England: Vermont, New Hampshire, New York, Connecticut and Massachusetts
Virginia Sportsman Magazine
10,000
4x
Virginia, Metro D.C.. Maryland, North Carolina, South Carolina, Tennessee and Georgia
OAM RATES Network CPM Pricing
Ask your sales rep for details and a custom proposal as CPM rates can vary by publication. (NET)
1x
3x
6x
9x
12x
FULL PAGE
$58
$55
$49
$46
$44
HALF PAGE
$36
$34
$30
$29
$27
QTR PAGE
$21
$20
$18
$17
$16
ADDITIONAL PROGRAMS AVAILABLE
Ask your sales rep for program details on digital opportunities, event marketing, native content, custom printing and more!
OAM DEMOGRAPHICS ACTIVE ADULTS
78% Hike Frequently 69% Camp Frequently 76% Run Frequently 72% Take 2–4 Adventure Travel Trips a Year 64% Pet Owners 71% Paddle Frequently 68% Participate in Snow Sports 58% Mountain Bike Frequently 56% Road Cycle Frequently 21% Climb Frequently
READER PROFILE
52% Male, 48% Female Median Age: 36 Median Household Income: $94,890 ATT / College Graduate: 93% Homeowners: 79%
OAM COMPARISON TO NATIONAL MEDIA COMPARED TO NATIONAL PUBLICATIONS
Cut advertising costs and increase your exposure with OAM!
TOTAL CIRC
# FULL PAGES
TOTAL COST
OUTSIDE
1
675,000
$101,750
BACKPACKER
2
630,000
$86,352
OAM
3
900,000
$53,000
A 3x Full page plan with OAM costs less than a 1x or 2x buy in national publications. With OAM, your brand receives 3 FULL PAGES in 7 DIFFERENT PUBLICATIONS = 21 FULL PAGES, with the benefit of reaching twice as many readers. Based on frequency, OAM advertising campaigns can include various added value programs such as grassroots event marketing, digital campaigns, exclusive sponsorships, lead-generating contests and promotions, email newsletters, etc. Our sales team will help you customize a turn-key marketing program to meet your needs and fit your budget!
Why advert ise wit h OAM?
Because your marke ting dollars go far ther an d you have flexibility!
COMPARED TO NATIONAL PUBLICATIONS Reach more readers with a smaller budget!
TOTAL CIRC
PER ISSUE
FULL PAGE OPEN RATE CPM
OUTSIDE
675,000
$150
BACKPACKER
315,000
$137
BIKE
49,000
$168
CLIMBING
54,000
$88
RUNNER'S WORLD
610,000
$271
MEN'S HEALTH
1,700,000
$151
WOMEN'S HEALTH
1,425,000
$165
MEN'S JOURNAL
1,000,000
$204
OAM
300,000
$58
FLEXIBILITY
OA M of fers clien ts more economica l and ef ficient solutions for both national and regional turn -key marketing campaigns that increase brand awareness and als o suppor t regional markets and products.
MEMBER PROFILES
Blue Ridge Outdoors For 26 years, Blue Ridge Outdoors has been the definitive guide to outdoor sports and adventure travel throughout the Mid-Atlantic and Southeast. Each issue of Blue Ridge Outdoors offers edit on running, biking, hiking, paddling, camping / backpacking, new gear, adventure travel, and more.
Adventure Sports Journal In its 21st year, ASJ is the #1 resource and outdoor sports guide for active readers and outdoor enthusiasts throughout Northern California, Nevada and Southern California.
OutThere Outdoors Since 2004, OTO has been the Inland and Pacific Northwest’s guide to outdoor adventure, travel and the outdoor lifestyle.
ADVENTURESPORTSJOURNAL.COM
BLUERIDGEOUTDOORS.COM
2022 EDITORIAL 5x FEB/MAR - Keeper Issue, Annual Essential Race Calendar + Stewardship & Backcountry Tours APR/MAY - Spring Issue, Bike & Festival Guide + Waterfall Hikes & Paddling JUNE/JULY - Summer Issue, Water Issue & Summer Guide + Biking, Backpacking & Trail Running AUG/SEPT/OCT - Fall Issue, Road Trips & Fall Adventures + Climbing, Biking & Surfing NOV/DEC/JAN - Winter Issue, Holiday Gift Giving Guide + Snow Sports & Best of the Outdoors
2022 EDITORIAL 6x JAN/FEB - Winter Adventure Issue, Skiing/Snowboarding + Winter Sports MAR/APR - Spring Fever Issue, Spring/ Summer Adventure Guide + Spring Skiing MAY/JUN - Summer Adventure Issue, Road Trips + Camping + Water Sports JUL/AUG - Lakes & Backcountry Issue Boating + Paddling + Backpacking + MTBing SEP/OCT - Public Lands Issue, Conservation + Nature + Hiking + Weekend Road Trips NOV/DEC - Winter Kickoff Issue, Skiing/ Snowboarding + Gift Guide + Fall Hiking/Biking
2022 EDITORIAL 11x FEB - The Best of the Blue Ridge Issue + Running & Racing MAR - The Spring Fishing Issue + Campers & RVs APR - The Outdoor Family Issue + Spring Backpacking MAY - The Summer Music Issue + Camping JUN - The Paddling Issue + Lake Weekend Getaways JUL - The Road Trips Issue + Beyond the Blue Ridge AUG - The Adventure Pets Issue + Parks SEP - The Biking Issue + Colorful Getaways OCT - The Hiking Issue + Fall Fishing NOV - The Top Adventure Towns Issue + Craft Beverages DEC/JAN - The Winter Adventure Issue + Gear for the New Year
OUTTHEREOUTDOORS.COM
Vermont Sports Magazine In its 31st year, Vermont Sports has been the ultimate resource for outdoor sports and recreative in New England, reaching active readers in VT, NH, NY, CT and MA. VTSPORTS.COM 2022 EDITORIAL 8x JAN/FEB - Athletes of the Year, The Full Fitness Makeover, Backcountry, Nordic Ski Tips MAR/APR - Great Gravel Riding, Adaptive Athletes, Bikepacking Gear, Whitewater Paddling, Winter Hikes MAY - Running Special, Inspiration on VT's Runners, Alcohol & Athletes, New Backpacking Gear JUNE - Cycling Special, Bike-to-Brew Rides, Summer Bucket List, How to be a Better Cyclist JULY - Lakes & Watersports, Preserving Lake Champlain, Staycations, Swimming Holes, SUP Racing, Luxe Camping AUG - Explore Issue, Camping, Mountain Biking, Great Weekends Away, New England Adventures SEPT/OCT - Trails & Foliage, Favorite Foliage Hikes, Trail Running, Adventure Dog Contest NOV/DEC - Holiday Fun, Holiday Gear & Gift Guide, Cyclocross, What's Cooking, Our Dream Trips
MEMBER PROFILES
Vermont Ski+Ride Vermont Ski+Ride focuses on the sports and activities that Vermont has to offer skiers and riders. VTS+R is distributed throughout VT, and in NH, NY, CT, and MA. VTSKIANDRIDE.COM 2022 EDITORIAL 4x FEB/MAR/APR - Winter / Spring Adventures: Climate & Skiing, Off-Piste Adventures, A Modern Dream Home, Skiing at Any Age, Winter Weddings MAY/JUNE/JULY/AUG - Mountain Summer: Resort Mountain Biking, Great Hikes, Dream Home, Summer on the Mountain, Moving to a Resort Town SEPT/OCT/NOV - Fall & Season Preview: Resort News, New Gear, The Future of Skiing, Fall Fitness, Opening Days, World Cup, Dream Home DEC/JAN/FEB - Holiday Gift Guide, Born to Ski, Rediscovering Nordic, Small Areas We Love, What This Winter Will Bring, Olympics
Virginia Sportsman Since 2003, The Virginia Sportsman Magazine has been celebrating the sporting life and culture, with editorial content supporting broad sporting interest from fly fishing, shooting sports, equestrian activities, sailing, land preservation and more. THEVIRGINIASPORTSMAN.COM 2022 EDITORIAL 4x MAR/APR/MAY - Spring JUN/JUL/AUG - Summer SEP/OCT/NOV - Fall DEC/JAN/FEB - Winter
Elevation Outdoors In its 13th year of connecting local readers to the Rocky Mountain scene, Elevation Outdoors serves up authentic content covering outdoor sports, active lifestyles, adventure travel, and the environment. ELEVATIONOUTDOORS.COM 2021 EDITORIAL 4x MAR/APR/MAY - Early Spring Adventures + Trail Running + Cycling + Peak Gear Awards MAY/JUN/JUL - Festival Issue + Spring Gear + Water (fishing, paddling, etc) JUL/AUG/SEP - Summer Issue- Road Trips + Hiking + Peak Gear Awards OCT/NOV/DEC- Perfect Winter Guide (Keeper Issue)
oam reach OAM print reach • 900,000 + active readers/ consumers per issue
OAM 3x print reach
• 3 ads in 3 different issues of 7 magazines = 21 total ads • 2,700,000 + active readers/ consumers
OAM digital/ social reach
• 563,500+average page views per month • 213,000+ average unique visitor per month • 86,380+ enews subscribers • 109,718+ facebook • 93,712+ instagram
OUTDOORADVENTUREMEDIA .COM OUTDOORADVENTUREMEDIA .COM MARTHA EVANS MARTHAOUTDOOR EVANS ADVENTURE MEDIA SENIOR ACCOUNT EXECUTIVE, SENIOR ACCOUNT EXECUTIVE, OUTDOOR (828) 231– 6858 ADVENTURE MEDIA
(828) 231– 6858 MARTHA@BLUERIDGEOUTDOORS.COM MARTHA@BLUERIDGEOUTDOORS.COM MARTHA@OUTDOOR ADVENTUREMEDIA .COM MARTHA@OUTDOOR ADVENTUREMEDIA .COM