2024 MEDIA KIT
ABOUT OAM
OAM CIRCULATION
Outdoor Adventure Media is a network of free regional, outdoor
sports, and adventure travel publications. OAM partner publications include Adventure Sports Journal, Blue Ridge Outdoors, Elevation Outdoors, OutThere Outdoors, Virginia Sportsman, Vermont Sports and Vermont Ski+Ride. Each OAM publication is the definitive guide to outdoor sports, recreation and adventure travel for their respective region.
EDITORIAL COVERAGE
WHY WORK WITH OAM?
OAM offers clients efficient, economical solutions for both regional and national turn-key marketing campaigns. OAM gives marketing professionals the flexibility to develop a fully customized plan to support specific regional markets.
DIRECTLY IMPACT THE GROWTH OF OUTDOOR SPORTS
Working with OAM, your marketing dollars will support and inspire active adults to connect with their environment through outdoor sports, continuously growing the industry.
COVER PHOTO BY ZACH BETTEN COURTESY OF UNSPLASH
Each of the OAM magazines provides expert, field-tested insights for a wide range of outdoor adventures, including hiking, camping, backpacking, running, biking, paddling, rock climbing and snowsports. Stories and departments focus on outdoor recreation, adventure travel, gear reviews, outdoor apparel and footwear, and green living specific to each region.
Adventure Sports Journal
45,000
5x
West Coast, Northern California, Southern California and Nevada
Blue Ridge Outdoors
85,000
11x
Mid-Atlantic and Southeast: Virginia, West Virginia, Maryland, Washington D.C., North Carolina, South Carolina, Tennessee, Georgia, Kentucky and Alabama
Elevation Outdoors
20,000
5x
Mountain West: Denver Metro, Boulder, Ft. Collins, Colorado Springs, Rocky Mountains, Upper Arkansas River Valley
OutThere Outdoors
30,000
6x
Inland Pacific NW: Spokane, Wash & Sandpoint/Coeur d’Alene, Idaho
Vermont Sports
25,000
8x
New England: Vermont, New Hampshire, New York, Connecticut and Massachusetts
Vermont Ski+Ride
25,000
4x
New England: Vermont, New Hampshire, New York, Connecticut and Massachusetts
Virginia Sportsman Magazine
10,000
4x
Virginia, Metro D.C.. Maryland, North Carolina, South Carolina, Tennessee and Georgia
OAM RATES
OAM COMPARISON TO NATIONAL MEDIA
Network CPM Pricing
Ask your sales rep for details and a custom proposal as CPM rates can vary by publication.
COMPARED TO NATIONAL PUBLICATIONS Cut advertising costs and increase your exposure with OAM!
(NET)
1x
3x
6x
9x
12x
FULL PAGE
$58
$55
$49
$46
$44
HALF PAGE
$36
$34
$30
$29
$27
QTR PAGE
$21
$20
$18
$17
$16
ADDITIONAL PROGRAMS AVAILABLE
Ask your sales rep for program details on digital opportunities, event marketing, native content, custom printing and more!
OAM DEMOGRAPHICS ACTIVE ADULTS
78% Hike Frequently 69% Camp Frequently 76% Run Frequently 72% Take 2–4 Adventure Travel Trips a Year 64% Pet Owners 71% Paddle Frequently 68% Participate in Snow Sports 58% Mountain Bike Frequently 56% Road Cycle Frequently 21% Climb Frequently
READER PROFILE
52% Male, 48% Female Median Age: 36 Median Household Income: $94,890 ATT / College Graduate: 93% Homeowners: 79%
# FULL PAGES
TOTAL CIRC
TOTAL COST
OUTSIDE
1
675,000
$101,750
OAM
3
900,000
$53,000
A 3x Full page plan with OAM costs less than a 1x or 2x buy in national publications. With OAM, your brand receives 3 FULL PAGES in 7 DIFFERENT PUBLICATIONS = 21 FULL PAGES, with the benefit of reaching twice as many readers. Based on frequency, OAM advertising campaigns can include various added value programs such as grassroots event marketing, digital campaigns, exclusive sponsorships, lead-generating contests and promotions, email newsletters, etc. Our sales team will help you customize a turn-key marketing program to meet your needs and fit your budget!
Why advert ise wit h OAM?
Because your marke ting dollars go far ther an d you have flexibilit y!
COMPARED TO NATIONAL PUBLICATIONS Reach more readers with a smaller budget!
TOTAL CIRC PER ISSUE
FULL PAGE OPEN RATE CPM
OUTSIDE
675,000
$150
RUNNER'S WORLD
610,000
$271
MEN'S HEALTH
1,700,000
$151
WOMEN'S HEALTH
1,425,000
$165
MEN'S JOURNAL
1,000,000
$204
OAM
300,000
$58
FLEXIBILITY
OA M of fers clien ts more economica l and ef ficient solutions for both national and regional turn -key marketing campaigns that increase brand awareness and als o suppor t regional markets and products.
MEMBER PROFILES
MEMBER PROFILES
Blue Ridge Outdoors For 26 years, Blue Ridge Outdoors has been the definitive guide to outdoor sports and adventure travel throughout the Mid-Atlantic and Southeast. Each issue of Blue Ridge Outdoors offers edit on running, biking, hiking, paddling, camping / backpacking, new gear, adventure travel, and more.
Adventure Sports Journal In its 21st year, ASJ is the #1 resource and outdoor sports guide for active readers and outdoor enthusiasts throughout Northern California, Nevada and Southern California.
OutThere Outdoors Since 2004, OTO has been the Inland and Pacific Northwest’s guide to outdoor adventure, travel and the outdoor lifestyle.
ADVENTURESPORTSJOURNAL.COM
BLUERIDGEOUTDOORS.COM
2024 EDITORIAL 5x FEB/MAR - Keeper Issue, Annual Essential Race Calendar + Stewardship & Backcountry Tours APR/MAY - Spring Issue, Bike & Festival Guide + Waterfall Hikes & Paddling JUNE/JULY - Summer Issue, Water Issue & Summer Guide + Biking, Backpacking & Trail Running AUG/SEPT/OCT - Fall Issue, Road Trips & Fall Adventures + Climbing, Biking & Surfing NOV/DEC/JAN - Winter Issue, Holiday Gift Giving Guide + Snow Sports & Best of the Outdoors
2024 EDITORIAL 6x JAN/FEB - Skiing, snowboarding, other winter sports. MARCH/APRIL - Hiking, biking, skiing/ snowboarding, running, climbing, Race, Ride, & Event Guide, Family Outdoors Guide MAY/JUNE - Summer adventure (travel, camping, hiking, biking, water sports, fishing, food/drink, NW culture, history, events/festivals); British Columbia adventure/travel guide. JULY/AUG - Lake Guide (boating, paddling, lake sports and lifestyle); Backcountry (backpacking, mountain biking, hiking, mountain sports). SEPT/OCT - Public Lands Guide (conservation, wildlife, nature, trails); Fall Road Trips (hiking, biking, fishing, history, food/drink, scenic drives, NW culture.) NOV/DEC - Out There Snow section (skiing, snowboarding, other winter sports); Family Winter Sports Guide; British Columbia winter adventure/travel section; fall hiking/biking.
2024 EDITORIAL 11x FEB - The Best of the Blue Ridge + New Mountain Sports MAR - The Spring Fishing Issue + Eco Adventure: Conservation and How to Recreate Responsibly APR - The Outdoor Family Issue + Camping, RVs, + Adventure Rigs MAY - Summer Music & Festival Guide + Apres Adventure: Dive Bars, Watering Holes, and Craft Beverages JUN - The Paddling Issue + Urban Outdoor Escapes JUL - The Road Trips Issue + Adventure Pets AUG - The Endurance Issue + Parks and Public Lands SEP - The Biking Issue + Fall Adventures for the Whole Family OCT - The Hiking Issue + Adventure Skills: Outdoor Survival and Education NOV - Top Adventure Towns Issue + Gifts for the Gear Junkie DEC/JAN - Explore Winter Issue + Blue Ridge Badasses: Athletes and Adventurers Shaping Our Mountains
OUTTHEREOUTDOORS.COM
Vermont Sports Magazine In its 31st year, Vermont Sports has been the ultimate resource for outdoor sports and recreative in New England, reaching active readers in VT, NH, NY, CT and MA.
Vermont Ski+Ride Vermont Ski+Ride focuses on the sports and activities that Vermont has to offer skiers and riders. VTS+R is distributed throughout VT, and in NH, NY, CT, and MA.
VTSPORTS.COM
VTSKIANDRIDE.COM
2024 EDITORIAL 8x JAN/FEB - Athletes of the Year, The Full Fitness Makeover, Backcountry, Nordic Ski Tips MAR/APR - Great Gravel Riding, Adaptive Athletes, Bikepacking Gear, Whitewater Paddling, Winter Hikes MAY - Running Special, Inspiration on VT's Runners, Alcohol & Athletes, New Backpacking Gear JUNE - Cycling Special, Bike-to-Brew Rides, Summer Bucket List, How to be a Better Cyclist JULY - Lakes & Watersports, Preserving Lake Champlain, Staycations, Swimming Holes, SUP Racing, Luxe Camping AUG - Explore Issue, Camping, Mountain Biking, Great Weekends Away, New England Adventures SEPT/OCT - Trails & Foliage, Favorite Foliage Hikes, Trail Running, Adventure Dog Contest NOV/DEC - Holiday Fun, Holiday Gear & Gift Guide, Cyclocross, What's Cooking, Our Dream Trips
2024 EDITORIAL 4x FEB/MAR/APR - Winter / Spring Adventures: Climate & Skiing, Off-Piste Adventures, A Modern Dream Home, Skiing at Any Age, Winter Weddings MAY/JUNE/JULY/AUG - Mountain Summer: Resort Mountain Biking, Great Hikes, Dream Home, Summer on the Mountain, Moving to a Resort Town SEPT/OCT/NOV - Fall & Season Preview: Resort News, New Gear, The Future of Skiing, Fall Fitness, Opening Days, World Cup, Dream Home DEC/JAN/FEB - Holiday Gift Guide, Born to Ski, Rediscovering Nordic, Small Areas We Love, What This Winter Will Bring, Olympics
Virginia Sportsman Since 2003, The Virginia Sportsman Magazine has been celebrating the sporting life and culture, with editorial content supporting broad sporting interest from fly fishing, shooting sports, equestrian activities, sailing, land preservation and more. THEVIRGINIASPORTSMAN.COM 2024 EDITORIAL 4x MAR/APR/MAY - Spring JUN/JUL/AUG - Summer SEP/OCT/NOV - Fall DEC/JAN/FEB - Winter
Elevation Outdoors In its 13th year of connecting local readers to the Rocky Mountain scene, Elevation Outdoors serves up authentic content covering outdoor sports, active lifestyles, adventure travel, and the environment. ELEVATIONOUTDOORS.COM 2024 EDITORIAL 5x MARCH/APRIL - The Bike Issue: Send it this Spring +Trail Running MAY/JUNE - The Festival Guide: Must-See Music and Events +Paddling JULY/AUGUST/SEPTEMBER The Road Trip Issue: Plan an Epic Adventure + Peak Gear Awards OCTOBER/NOVEMBER - Perfect Winter Issue: The Resort Guide + Advertorial Winter Guide DECEMBER/JANUARY/FEBRUARY - Deep Winter Issue: Backcountry Magic + Peak Gear Awards
oam reach OAM print reach • 900,000 + active readers/ consumers per issue
OAM 3x print reach
• 3 ads in 3 different issues of 6 magazines = 18 total ads • 2,700,000 + active readers/ consumers
OAM digital/ social reach
• 563,500+average page views per month • 213,000+ average unique visitor per month • 100K+ enews subscribers • 150K+ facebook • 150K+ instagram
OUTDOORADVENTUREMEDIA .COM OUTDOORADVENTUREMEDIA .COM HANNAH COOPER HANNAH COOPER
HANNAH@ELEVATIONOUTDOORS.COM HANNAH@ELEVATIONOUTDOORS.COM