OAM 2019 Media Kit

OUTDOORADVENTUREMEDIA.COM

// 2019 MEDIA KIT

// ABOUT OAM

Outdoor Adventure Media is a network

of free regional grassroots, outdoor sports, and adventure travel publications. OAM partner publications include Adventure Sports Journal, A.T. Journeys, Blue Ridge Outdoors, Elevation Outdoors, Outdoors Northwest, OutThere Outdoors, Utah Adventure Journal, Vermont Sports and Vermont Ski+Ride. Each OAM publication is the definitive guide to outdoor sports and adventure travel in its region.

EDITORIAL COVERAGE Each of the OAM magazines provides expert, field-tested insights for a wide range of outdoor adventures, including hiking and backpacking, running, biking, paddling, rock climbing, and snowsports. Stories and departments focus on outdoor recreation, adventure travel, gear reviews, outdoor apparel / footwear, and green living specific to each region.

WHY WORK WITH OAM? OAM offers clients efficient, economical solutions for both regional and national turn-key marketing campaigns. OAM gives marketing professionals the flexibility to develop a fully customized plan to support specific regional markets.

DIRECTLY IMPACT THE GROWTH OF OUTDOOR SPORTS Working with OAM, your marketing dollars will support and inspire active adults to connect with their environment through outdoor sports, continuously growing the industry.

// OAM CIRCULATION Adventure Sports Journal

45,000

6x

West Coast, Northern California, Southern California and Nevada

A.T. Journeys

50,000

4x

Nationwide / 78% East Coast, ATJ is the member magazine for the A.T. Conservancy

Blue Ridge Outdoors

110,000

12x

Mid-Atlantic and Southeast: Virginia, West Virginia, Maryland, Washington D.C., North Carolina, South Carolina, Tennessee, Georgia, Kentucky and Alabama

Elevation Outdoors

45,000

11x

Front Range Colorado, Denver Metro, Boulder, Ft. Colins, Colorado Springs, Rocky Mountains, Upper Arkansas River Valley

Outdoors Northwest

40,000

8x

Pacific Northwest, Seattle and Portland

OutThere Outdoors

35,000

10x

Inland and Pacific Northwest in Washington, Oregon, Idaho and Montana

Utah Adventure Journal

40,000

6x

Utah: Salt Lake City, Ogden, Moab, Provo, St. George

Vermont Sports

25,000

9x

New England: Vermont, New Hampshire, New York, Connecticut and Massachusetts

Vermont Ski+Ride

25,000

4x

New England: Vermont, New Hampshire, New York, Connecticut and Massachusetts

// OAM RATES Network CPM Pricing Ask your sales rep for details and a custom proposal as CPM rates can vary by publication.

1x

3x

6x

9x

12x

FULL PAGE

$58

$55

$49

$46

$44

½ PAGE

$36

$34

$30

$29

$27

¼ PAGE

$21

$20

$18

$17

$16

(NET)

ADDITIONAL PROGRAMS AVAILABLE Ask your sales rep for program details on digital opportunities, event marketing, native content, custom printing and more!

// OAM DEMOGRAPHICS ACTIVE ADULTS 78% Hike Frequently 60% Camp Frequently 56% Road Cycle Frequently 54% Run Frequently 53% Mountain Bike Frequently 68% Participate in Snow Sports 73% Paddle Frequently 21% Climb Frequently 64% Pet Owners

READER PROFILE 52% Male, 48% Female Median Age: 36 Median Household Income: $91,690 ATT / College Graduate: 93% Homeowners: 79%

// OAM COMPARISON TO NATIONAL MEDIA COMPARED TO NATIONAL PUBLICATIONS Cut advertising costs and increase your exposure with OAM! TOTAL CIRC

# FULL PAGES

TOTAL COST

OUTSIDE

1

675,000

$101,750

BACKPACKER

2

640,000

$76,788

OAM

3

1,245,000

$75,000

As seen above, a 3x full page plan with OAM costs less than a 1x or 2x buy in national publications. With OAM, your brand receives 3 full pages in 9 publications (27+ full pages), with the benefit of reaching over twice as many consumers. Based on frequency, OAM advertising programs can also include added value opportunities and programs such as grassroots event marketing, web banner ads and sponsorships, lead-generating contests and promotions, email newsletters, dealer tie-ins, and more. Our sales team will work with you to customize a turn-key marketing program with added value to meet your needs and fit your budget!

Why advert ise wit h OAM?

Because your marke ting dollars go far ther an d you have flexibilit y!

COMPARED TO NATIONAL PUBLICATIONS Reach more readers with a smaller budget!

TOTAL CIRC

PER ISSUE

FULL PAGE OPEN RATE CPM

CLIMBING

40,000

$160

BIKE

52,800

$116

CANOE & KAYAK

44,000

$165

POWDER

72,500

$140

MOUNTAIN

125,500

$115

OUTSIDE

675,000

$150

BACKPACKER

315,000

$127

OAM

415,000

$58

FLEXIBILITY

OA M of fers clien ts more economica l and ef ficient solutions for both national and regional turn -key marketing campaigns that increase brand awareness and als o suppor t regional markets and products.

// MEMBER PROFILES

Blue Ridge Outdoors For 24 years, Blue Ridge Outdoors has been the definitive guide to outdoor sports and adventure travel throughout the Mid-Atlantic and Southeast.

Each issue of Blue Ridge Outdoors offers edit on running, biking, hiking, paddling, camping / backpacking, new gear, adventure travel, and more.

Elevation Outdoors Celebrating its tenth year of connecting local readers to the Rocky Mountain scene, Elevation Outdoors serves up authentic content covering outdoor sports, active lifestyles, adventure travel, and the environment.

OutThere Outdoors Since 2004, OTO has been the Inland and Pacific Northwest’s guide to outdoor adventure, travel and the outdoor lifestyle.

ADVENTURESPORTSJOURNAL.COM

2019 EDITORIAL 10x JAN/FEB Winter Adventure & Travel Issue: Skiing, Snowboarding, Winter Sports, Travel + Outdoor Wedding Guide MAR Spring Fever Issue: Skiing, Hiking, Biking, Running + Race, Ride & Event Guide APR Running Issue: Trail & Road + Spring/Summer Family Outdoors Guide MAY Biking Issue: Mountain, Road, Commuting, Lifestyle, Gear + Whitewater and Paddle Sports Special Section JUN Summer Adventure Guide Issue: Hiking, Biking, Water Sports, Camping, Travel, Gear JUL Lake Issue: Paddling, Boating, Fishing, Camping, Swimming, Hiking AUG Backcountry Issue: Hiking, Backpacking, Biking, Camping & Gear SEP Fall Road Trips & Outdoor Adventure Travel Issue OCT/ NOV Fall Hiking, Winter Kickoff, Skiing/ Snowboarding & Family Winter Sports Guide DEC Gear Issue: Holiday Guide + British Columbia Ski & Winter Travel Guide

ELEVATIONOUTDOORS.COM

BLUERIDGEOUTDOORS.COM 2019 EDITORIAL 12x JAN Best of the Blue Ridge, Start StrongResolution Runs, Health & Fitness Insights FEB Running, Favorite Trails & Training Tips, Spring Race & Event Guide, Summer Camps MAR Trail Issue, Hiking, Weekend Adventure Trips, Spring Fishing Guide, Fly Packing APR Adventure Families, Camping, Trails, Parks, Outdoor Family Guide MAY Festival Guide, Camping, Hiking, Blue Ridge Trails JUN Paddling, Urban Adventures, Top Trails, Greenways & Blueways, Rivers and Rapids JUL Summer Road Trips, Dog Days of Summer, Destination Adventure AUG Parks, Hiking, Adventures on Public Lands, Outdoor Entrepreneurs & Leaders, Fall Race & Event Guide SEP Biking, Hiking, Adventure Schools, Fall Recreation OCT Hiking, Fall Foliage, Mountain Getaway Guide, Trail Towns NOV Adventure Towns, Peak Gear Awards, Gear Up DEC Backcountry Skiing, Winter Hiking, Outdoor Bucket List

Adventure Sports Journal In it’s 18th year, ASJ is the #1 resource and outdoor sports guide for active readers and outdoor enthusiasts throughout Northern California, Nevada and Southern California.

2019 EDITORIAL 11x JAN/FEB Colorado Outdoor Achievement of the Year, Backcountry, Race Guide MAR Dream Big Issue, Best of the Rockies, Guided Travel, Utah Tourism APR Biking, Trail Running, New Mexico Tourism MAY Festival Guide, Adventure Dogs JUN Camping, Paddling, Peak Gear, Wyoming Tourism JUL Road Trips, Outdoor Families, Summer Beverage Guide AUG Mountain Issue, Climbing, Mountaineering SEP Conservation, Reader Submitted Stories, Fall Cycling OCT Winter Season Kick Off, Out of State Winter Adventures, Perfect Winter Guide NOV Colorado Adventure Towns, Outdoor Influencers, Colorado Branded DEC Gear and Gift Guide, Diving, Gear Up, The Faces of Colorado Non-Profits

2019 EDITORIAL 6x FEB/MAR Keeper Issue: Essential Race Calendar/Event Guide, Backcountry Skiing, Endurance Training, Biking APR/MAY Biking & Festival Guide, Events, Tours, Trail Running, Kayaking, Spring Gear JUN/JUL Summer Adventure Guide, Outdoor Fun, Family Adventures, Events, Whitewater, Backpacking AUG/SEP Adventure Biking, Climbing, Shoulder Season Adventures, Hiking OCT/NOV Fall Adventures, Climbing, Paddling, Hiking, Biking DEC/JAN Winter Adventures, Gift Giving Guide, Holiday Fun, Snowsports, Surfing

OUTTHEREOUTDOORS.COM

// MEMBER PROFILES

Vermont Sports Magazine For more than 24 years, Vermont Sports has been the ultimate resource for outdoor sports and recreative in New England, reaching active readers in VT, NH, NY, CT and MA.

Outdoors Northwest The voice of Northwest Outdoor Recreation for 31 years, for the Pacific Northwest, Seattle and Portland.

VTSPORTS.COM

2019 EDITORIAL 8x FEB Outdoor Gear Issue: Climbing Destinations, Southern Idaho Adventures, NW Trails MAR Northwest Cyclist: Rides, Great Falls, MT Adventures, Best Cycling Gear APR Annual Event Guide: Calendar of NW Events, Event Organizers, Cycling Oregon Gravel Coast Epic, Running Dirty Dash, PCT Days, Cascade Locks MAY/JUN Spring: Trail Runs, Camping Gear, Paddling, Summer Festivals JUL/AUG Summer: Hiking, Southern Oregon, Hidden Camping Sites, NW Trails, Adventure Dog Photos SEP/ OCT Fall: Fall Festivals, Running Shoes, NW Trails, Adventures an hour from Seattle, Winter Previews NOV NW SNOW Resort Guide, Snowshoe Destinations, Gear Reviews DEC/ JAN Winter Escapes, British Columbia Adventures, Seasonal Gear Reviews, Winter Festivals

2019 EDITORIAL 9x JAN/FEB Athletes of the Year, Nordic Skiing, Winter Fitness Indoors MAR/ APR Black Diamond of Excellence Awards, Spring Events, Backcountry Fun MAY Running Special, Fishing JUN Cycling Special, Century Rides, Summer Bucket List JUL Lakes & Watersports Special, Summer Vacations AUG Mountain Biking, Climbing SEP Trails & Foliage, Camping, Trail Running OCT Adventure Dogs, Endurance Athletics NOV/DEC Holiday Fun, Gear Guide, Dream Trips

Utah Adventure Journal Utah’s number one outdoor recreation, adventure lifestyle magazine.

UTAHADVJOURNAL.COM

OUTDOORSNW.COM

2019 ISSUES 4x JAN-MAR Winter APR-JUN Spring JUL-SEP Summer OCT-DEC Fall

2019 EDITORIAL 6x JAN/FEB Mid-Winter: Backcountry Skiing, Winter Mountaineering MAR/ APR Early Spring: Desert Biking, Whitewater, Trail Running, Spring Ski Tours MAY/JUN Spring: Mountain Biking, Desert Climbing JUL/AUG Summer; Mountain Biking, Climbing, The High Country SEP/OCT Fall: Climbing, Hiking, The Desert, Get Ready for Winter NOV/DEC Winter: Skiing, Snowboarding, Backcountry Guide, Gear Favorites of the Year

Vermont Ski+Ride Vermont Ski+Ride focuses on the sports and activities that Vermont has to offer skiers and riders. VTS+R is distributed throughout VT, and in NH, NY, CT, and MA. VTSKIANDRIDE.COM 2019 EDITORIAL 4x JAN-APRIL Mid Winter/Spring Adventures: 50 Don’t-Miss Events, Top Instructors, Off-Piste Adventures, Valentine’s Day Love Stories, Spring Flings MAY-SEPT Mountain Summer: Vermont’s Best Festivals, Mountain Biking, Summer Concerts, Great Hikes, Cheese & Brew Tours and more SEP-NOV Fall/Season Preview: What’s new for 2019, An Insider’s Guide to the Ski Biz, New Gear, VTSR EXPO Program, Cider House Rule, World Cup Preview NOV-JAN The Holiday Issue: Vermont’s Ski Legends, Holiday Gift Guide, ProTips, VT Ski Chef’s Best Recipes, Private Clubs

A.T. Journeys A.T. Journeys is the official member publication for the Appalachian Trail Conservancy, a nonprofit organization dedicated to the conservation of the Appalachian National Scenic Trail extending from Maine to Georgia.

APPALACHIANTRAIL.ORG

OUTDOORADVENTUREMEDIA .COM