OUTDOORADVENTUREMEDIA.COM
// 2019 MEDIA KIT
// ABOUT OAM
Outdoor Adventure Media is a network
of free regional grassroots, outdoor sports, and adventure travel publications. OAM partner publications include Adventure Sports Journal, A.T. Journeys, Blue Ridge Outdoors, Elevation Outdoors, Outdoors Northwest, OutThere Outdoors, Utah Adventure Journal, Vermont Sports and Vermont Ski+Ride. Each OAM publication is the definitive guide to outdoor sports and adventure travel in its region.
EDITORIAL COVERAGE Each of the OAM magazines provides expert, field-tested insights for a wide range of outdoor adventures, including hiking and backpacking, running, biking, paddling, rock climbing, and snowsports. Stories and departments focus on outdoor recreation, adventure travel, gear reviews, outdoor apparel / footwear, and green living specific to each region.
WHY WORK WITH OAM? OAM offers clients efficient, economical solutions for both regional and national turn-key marketing campaigns. OAM gives marketing professionals the flexibility to develop a fully customized plan to support specific regional markets.
DIRECTLY IMPACT THE GROWTH OF OUTDOOR SPORTS Working with OAM, your marketing dollars will support and inspire active adults to connect with their environment through outdoor sports, continuously growing the industry.
// OAM CIRCULATION Adventure Sports Journal
45,000
6x
West Coast, Northern California, Southern California and Nevada
A.T. Journeys
50,000
4x
Nationwide / 78% East Coast, ATJ is the member magazine for the A.T. Conservancy
Blue Ridge Outdoors
110,000
12x
Mid-Atlantic and Southeast: Virginia, West Virginia, Maryland, Washington D.C., North Carolina, South Carolina, Tennessee, Georgia, Kentucky and Alabama
Elevation Outdoors
45,000
11x
Front Range Colorado, Denver Metro, Boulder, Ft. Colins, Colorado Springs, Rocky Mountains, Upper Arkansas River Valley
Outdoors Northwest
40,000
8x
Pacific Northwest, Seattle and Portland
OutThere Outdoors
35,000
10x
Inland and Pacific Northwest in Washington, Oregon, Idaho and Montana
Utah Adventure Journal
40,000
6x
Utah: Salt Lake City, Ogden, Moab, Provo, St. George
Vermont Sports
25,000
9x
New England: Vermont, New Hampshire, New York, Connecticut and Massachusetts
Vermont Ski+Ride
25,000
4x
New England: Vermont, New Hampshire, New York, Connecticut and Massachusetts
// OAM RATES Network CPM Pricing Ask your sales rep for details and a custom proposal as CPM rates can vary by publication. 1x
3x
6x
9x
12x
FULL PAGE
$58
$55
$49
$46
$44
½ PAGE
$36
$34
$30
$29
$27
¼ PAGE
$21
$20
$18
$17
$16
(NET)
ADDITIONAL PROGRAMS AVAILABLE Ask your sales rep for program details on digital opportunities, event marketing, native content, custom printing and more!
// OAM DEMOGRAPHICS ACTIVE ADULTS 78% Hike Frequently 60% Camp Frequently 56% Road Cycle Frequently 54% Run Frequently 53% Mountain Bike Frequently 68% Participate in Snow Sports 73% Paddle Frequently 21% Climb Frequently 64% Pet Owners
READER PROFILE 52% Male, 48% Female Median Age: 36 Median Household Income: $91,690 ATT / College Graduate: 93% Homeowners: 79%
// OAM COMPARISON TO NATIONAL MEDIA COMPARED TO NATIONAL PUBLICATIONS Cut advertising costs and increase your exposure with OAM! TOTAL CIRC
# FULL PAGES
TOTAL COST
OUTSIDE
1
675,000
$101,750
BACKPACKER
2
640,000
$76,788
OAM
3
1,245,000
$75,000
As seen above, a 3x full page plan with OAM costs less than a 1x or 2x buy in national publications. With OAM, your brand receives 3 full pages in 9 publications (27+ full pages), with the benefit of reaching over twice as many consumers. Based on frequency, OAM advertising programs can also include added value opportunities and programs such as grassroots event marketing, web banner ads and sponsorships, lead-generating contests and promotions, email newsletters, dealer tie-ins, and more. Our sales team will work with you to customize a turn-key marketing program with added value to meet your needs and fit your budget!
Why advert ise wit h OAM?
Because your marke ting dollars go far ther an d you have flexibilit y!
COMPARED TO NATIONAL PUBLICATIONS Reach more readers with a smaller budget!
TOTAL CIRC
PER ISSUE
FULL PAGE OPEN RATE CPM
CLIMBING
40,000
$160
BIKE
52,800
$116
CANOE & KAYAK
44,000
$165
POWDER
72,500
$140
MOUNTAIN
125,500
$115
OUTSIDE
675,000
$150
BACKPACKER
315,000
$127
OAM
415,000
$58
FLEXIBILITY
OA M of fers clien ts more economica l and ef ficient solutions for both national and regional turn -key marketing campaigns that increase brand awareness and als o suppor t regional markets and products.
// MEMBER PROFILES
Blue Ridge Outdoors For 24 years, Blue Ridge Outdoors has been the definitive guide to outdoor sports and adventure travel throughout the Mid-Atlantic and Southeast. Each issue of Blue Ridge Outdoors offers edit on running, biking, hiking, paddling, camping / backpacking, new gear, adventure travel, and more.
Elevation Outdoors Celebrating its tenth year of connecting local readers to the Rocky Mountain scene, Elevation Outdoors serves up authentic content covering outdoor sports, active lifestyles, adventure travel, and the environment.
OutThere Outdoors Since 2004, OTO has been the Inland and Pacific Northwest’s guide to outdoor adventure, travel and the outdoor lifestyle.
ADVENTURESPORTSJOURNAL.COM
2019 EDITORIAL 10x JAN/FEB Winter Adventure & Travel Issue: Skiing, Snowboarding, Winter Sports, Travel + Outdoor Wedding Guide MAR Spring Fever Issue: Skiing, Hiking, Biking, Running + Race, Ride & Event Guide APR Running Issue: Trail & Road + Spring/Summer Family Outdoors Guide MAY Biking Issue: Mountain, Road, Commuting, Lifestyle, Gear + Whitewater and Paddle Sports Special Section JUN Summer Adventure Guide Issue: Hiking, Biking, Water Sports, Camping, Travel, Gear JUL Lake Issue: Paddling, Boating, Fishing, Camping, Swimming, Hiking AUG Backcountry Issue: Hiking, Backpacking, Biking, Camping & Gear SEP Fall Road Trips & Outdoor Adventure Travel Issue OCT/ NOV Fall Hiking, Winter Kickoff, Skiing/ Snowboarding & Family Winter Sports Guide DEC Gear Issue: Holiday Guide + British Columbia Ski & Winter Travel Guide
ELEVATIONOUTDOORS.COM
BLUERIDGEOUTDOORS.COM 2019 EDITORIAL 12x JAN Best of the Blue Ridge, Start StrongResolution Runs, Health & Fitness Insights FEB Running, Favorite Trails & Training Tips, Spring Race & Event Guide, Summer Camps MAR Trail Issue, Hiking, Weekend Adventure Trips, Spring Fishing Guide, Fly Packing APR Adventure Families, Camping, Trails, Parks, Outdoor Family Guide MAY Festival Guide, Camping, Hiking, Blue Ridge Trails JUN Paddling, Urban Adventures, Top Trails, Greenways & Blueways, Rivers and Rapids JUL Summer Road Trips, Dog Days of Summer, Destination Adventure AUG Parks, Hiking, Adventures on Public Lands, Outdoor Entrepreneurs & Leaders, Fall Race & Event Guide SEP Biking, Hiking, Adventure Schools, Fall Recreation OCT Hiking, Fall Foliage, Mountain Getaway Guide, Trail Towns NOV Adventure Towns, Peak Gear Awards, Gear Up DEC Backcountry Skiing, Winter Hiking, Outdoor Bucket List
Adventure Sports Journal In it’s 18th year, ASJ is the #1 resource and outdoor sports guide for active readers and outdoor enthusiasts throughout Northern California, Nevada and Southern California.
2019 EDITORIAL 11x JAN/FEB Colorado Outdoor Achievement of the Year, Backcountry, Race Guide MAR Dream Big Issue, Best of the Rockies, Guided Travel, Utah Tourism APR Biking, Trail Running, New Mexico Tourism MAY Festival Guide, Adventure Dogs JUN Camping, Paddling, Peak Gear, Wyoming Tourism JUL Road Trips, Outdoor Families, Summer Beverage Guide AUG Mountain Issue, Climbing, Mountaineering SEP Conservation, Reader Submitted Stories, Fall Cycling OCT Winter Season Kick Off, Out of State Winter Adventures, Perfect Winter Guide NOV Colorado Adventure Towns, Outdoor Influencers, Colorado Branded DEC Gear and Gift Guide, Diving, Gear Up, The Faces of Colorado Non-Profits
2019 EDITORIAL 6x FEB/MAR Keeper Issue: Essential Race Calendar/Event Guide, Backcountry Skiing, Endurance Training, Biking APR/MAY Biking & Festival Guide, Events, Tours, Trail Running, Kayaking, Spring Gear JUN/JUL Summer Adventure Guide, Outdoor Fun, Family Adventures, Events, Whitewater, Backpacking AUG/SEP Adventure Biking, Climbing, Shoulder Season Adventures, Hiking OCT/NOV Fall Adventures, Climbing, Paddling, Hiking, Biking DEC/JAN Winter Adventures, Gift Giving Guide, Holiday Fun, Snowsports, Surfing
OUTTHEREOUTDOORS.COM
// MEMBER PROFILES
Vermont Sports Magazine For more than 24 years, Vermont Sports has been the ultimate resource for outdoor sports and recreative in New England, reaching active readers in VT, NH, NY, CT and MA.
Outdoors Northwest The voice of Northwest Outdoor Recreation for 31 years, for the Pacific Northwest, Seattle and Portland.
VTSPORTS.COM
2019 EDITORIAL 8x FEB Outdoor Gear Issue: Climbing Destinations, Southern Idaho Adventures, NW Trails MAR Northwest Cyclist: Rides, Great Falls, MT Adventures, Best Cycling Gear APR Annual Event Guide: Calendar of NW Events, Event Organizers, Cycling Oregon Gravel Coast Epic, Running Dirty Dash, PCT Days, Cascade Locks MAY/JUN Spring: Trail Runs, Camping Gear, Paddling, Summer Festivals JUL/AUG Summer: Hiking, Southern Oregon, Hidden Camping Sites, NW Trails, Adventure Dog Photos SEP/ OCT Fall: Fall Festivals, Running Shoes, NW Trails, Adventures an hour from Seattle, Winter Previews NOV NW SNOW Resort Guide, Snowshoe Destinations, Gear Reviews DEC/ JAN Winter Escapes, British Columbia Adventures, Seasonal Gear Reviews, Winter Festivals
2019 EDITORIAL 9x JAN/FEB Athletes of the Year, Nordic Skiing, Winter Fitness Indoors MAR/ APR Black Diamond of Excellence Awards, Spring Events, Backcountry Fun MAY Running Special, Fishing JUN Cycling Special, Century Rides, Summer Bucket List JUL Lakes & Watersports Special, Summer Vacations AUG Mountain Biking, Climbing SEP Trails & Foliage, Camping, Trail Running OCT Adventure Dogs, Endurance Athletics NOV/DEC Holiday Fun, Gear Guide, Dream Trips
Utah Adventure Journal Utah’s number one outdoor recreation, adventure lifestyle magazine. UTAHADVJOURNAL.COM
OUTDOORSNW.COM
2019 ISSUES 4x JAN-MAR Winter APR-JUN Spring JUL-SEP Summer OCT-DEC Fall
2019 EDITORIAL 6x JAN/FEB Mid-Winter: Backcountry Skiing, Winter Mountaineering MAR/ APR Early Spring: Desert Biking, Whitewater, Trail Running, Spring Ski Tours MAY/JUN Spring: Mountain Biking, Desert Climbing JUL/AUG Summer; Mountain Biking, Climbing, The High Country SEP/OCT Fall: Climbing, Hiking, The Desert, Get Ready for Winter NOV/DEC Winter: Skiing, Snowboarding, Backcountry Guide, Gear Favorites of the Year
Vermont Ski+Ride Vermont Ski+Ride focuses on the sports and activities that Vermont has to offer skiers and riders. VTS+R is distributed throughout VT, and in NH, NY, CT, and MA. VTSKIANDRIDE.COM 2019 EDITORIAL 4x JAN-APRIL Mid Winter/Spring Adventures: 50 Don’t-Miss Events, Top Instructors, Off-Piste Adventures, Valentine’s Day Love Stories, Spring Flings MAY-SEPT Mountain Summer: Vermont’s Best Festivals, Mountain Biking, Summer Concerts, Great Hikes, Cheese & Brew Tours and more SEP-NOV Fall/Season Preview: What’s new for 2019, An Insider’s Guide to the Ski Biz, New Gear, VTSR EXPO Program, Cider House Rule, World Cup Preview NOV-JAN The Holiday Issue: Vermont’s Ski Legends, Holiday Gift Guide, ProTips, VT Ski Chef’s Best Recipes, Private Clubs
A.T. Journeys A.T. Journeys is the official member publication for the Appalachian Trail Conservancy, a nonprofit organization dedicated to the conservation of the Appalachian National Scenic Trail extending from Maine to Georgia. APPALACHIANTRAIL.ORG
OUTDOORADVENTUREMEDIA .COM