Richardson: Pre-Listing Presentation

PRESENTATION pre-listing

AN INTRODUCTORY DISCUSSION ON LISTING YOUR PROPERTY

presented by Agent Name

CONTENTS

MY BIOGRAPHY

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WHY LIST WITH ME?

access to SothebysRealty.com

Sotheby’s International Realty’s website, sothebysrealty.com, is the #1 most trafficked website in the world for luxury properties. By listing with me your property regardless of area or price point will be up front and center on this exclusive website.

transparency and reporting

Each week, I will communicate with you about your property’s market position and potential buyer feedback. Once a month, I will report on website traffic sources and the most viewed images driving interest to your property.

marketing

Richardson Sotheby’s International Realty has the Central Coast's only in-house advertising agency devoted to the marketing of my clients’ properties. Within this booklet you will find key marketing samples showcasing our award-winning approach to real estate marketing.

access to noteworthy clientele

A clientele base including: 71 of Forbes 100 Wealthiest People, 253 of Forbes 400 Wealthiest Americans, 60 of Worth Magazine’s Benefactor 100 List, and 78 of Forbes 100 Wealthiest Americans.

brand power

The powerful Richardson Sotheby’s International Realty blue sign and classic branding immediately differentiate my clients’ properties. The Richardson Sotheby’s International Realty’s brand is aspirational, placing it in a league with brands like Tiffany & Co., Porsche and Gucci. This brand power attracts the attention of qualified

WHAT MY CLIENTS HAVE TO SAY

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Client Name

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Client Name

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Client Name

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Client Name

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CLIENT NAME

OUR MARKETING PLAN

prior to publishing listing

• Professional photos taken

• Listing documents signed

• Shoot video/matterport, if applicable

immediately after listing

• Property on local Multiple Listing Service

• Feed property to top real estate websites

• Key and keybox installed

• Signage ordered

• Preliminary title report ordered

• Identify where buyers in the area come from

1st week after listing

• Flyer/brochure prepared and ordered

• Set up on online traffic reporting

• Set up on photography reporting

• Send out syndication email

• Prepare open house ads, if applicable

• Prepare newspaper/magazine/digital ads, if applicable

• Call all agents with listings in area

every 30 days after listing

• Call all agents with listings in same price range

• Update comparative market analysis to confirm price is accurate

• Review comparative market analysis with seller

• Review marketing plan with seller

• Consider price change adjustment

• Contact showing agents with new price

• Schedule and hold a new open house, if applicable

as needed until accepted offer

• Send out online marketing pieces for the home

• Contact seller with feedback from showings

• Qualify calls as serious vs. curious

• Present offers with seller’s net proceeds

• Skillfully negotiate and represent client

after accepted offer

• Verify and submit paperwork to brokerage

• Monitor contract

• Send seller’s disclosure forms to buyer

• Verify deposit of buyer’s earnest money

• Schedule settlement at title company

• Assist seller in transferring utilities

• Schedule buyer home inspection and appraisal

• Coordinate with buyer’s mortgage and title companies one week after closing

• Check-in with clients

• Ask for feedback to improve service

• Ask for feedback on marketing plan

• Ask for referrals/testimonials

PREPARING YOUR HOME TO SELL

general areas

• Clean the entire house and remove clutter (vacuum, mop, clean all counter tops, and wash windows).

• Keep all lights and lamps on. Be sure to turn on undercabinet lights and other decorative lights.

• Replace all burned out light bulbs.

• Light bulbs should be the same color.

• Keep ceiling fans off for the duration of the photo shoot.

• Televisions and computer screens should be off for the duration of the shoot.

• Open all blinds and window coverings (unless undesirable view).

• Shutters should be open to expose the maximum amount of window but should not be drawn up completely.

• If your property has views that can be seen from the interior be sure to clean all windows and remove screens if possible.

• Remove as many personal and family photographs as possible.

• Remove small rugs to show flooring.

front exterior

• Close garage doors.

• Remove cars from driveways and front cur.b

• Tidy landscaping and remove clutter (cut, mow, and rake, hide toys, etc.).

• Remove empty planters.

• Remove hoses.

• Place trash cans inside garage or shed.

back exterior

• Clean and sweep patio.

• Straighten and clean outdoor furniture.

• Remove or replace faded outdoor cushions.

• Remove toys.

• Clean pool and remove automatic pool cleaners.

• Turn on all pool and any water features.

• Remove hoses.

• Remove trash cans.

• Hide pool toys and equipment.

kitchen

• Clear counter tops of non-decorative items (home phones, baskets, papers, etc.).

• Remove all refrigerator magnets and decorations.

• Hide garbage cans in pantry or closet.

• Remove soaps and dishes from sink and any dish towels draped over the sink or oven handle.

• Remove distracting over-cabinet decorations.

• Remove napkins, paper towels, spices, oils.

dining room

• Clear, dust, and polish table.

• Feature one centerpiece that adds color and contrast to the room.

• Straighten and evenly space chairs.

• Remove child seats or booster chairs.

living room

• Remove all non-decorative items (magazines, papers, mail, remote controls, kids toys).

• Declutter fireplace mantle.

• Fluff and straighten furniture pillows.

• Remove toys and electronics.

• Hide all wires.

master bedroom

• Make bed, straighten bed skirts and fluff pillows.

• Iron or press linens.

• Remove all personal non-decorative items from night stands.

• Remove electronics and wires.

• Remove clutter from dressers and other surfaces.

• Remove family photos.

• Clean under bed.

spare rooms

• Remove names and family photos from walls.

• Remove posters, logos, and stickers.

• Remove any trash cans and laundry bins.

• Clean under the bed.

• Make beds.

• Remove or organize toys.

bathrooms

• Clean bathroom (clean mirror, counters, straighten towels).

• Remove all personal items.

• Remove all non-decorative items (soap, toothbrushes, medications, etc.).

• Close closet doors.

• Remove shampoo, soap, wash cloths, etc. from bathtubs and showers.

• Remove and hide toilet paper roll.

• Remove used towels.

• Remove rugs and floor mats.

pets

• Hide pet bowls in garage or closet.

• Hide pet toys and beds in closet.

• Keep pets in a hidden crate or outside.

• Clean pet waste and toys out of backyard.

The staff and management of Richardson Sotheby’s International Realty are a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to our clients. While our competitors rely on their agents to wear multiple hats, distracting them from servicing their clients, we believe in providing full-service support. With a 4-to-1 sales associate to employee ratio, our clients have the daily impact of in-house marketing, operations, relocation and transaction support.

OUR TEAM

will we save money by listing our property ourselves?

Do you believe your property would sell at a fixed price, or do you believe that it would sell in a range of prices based on the marketing, photography, real estate brand and negotiation skills of your agent? Having a professional, licensed and trained sales associate advocating for and marketing your property ensures a smooth transaction and for the highest market value possible.

will you cut your commission?

No. It makes me nervous if another agent has agreed to this. Why? If an agent is not able to communicate their value and stand up for their own worth, how strong will they be in negotiating the value of your property?

can we list for only 30/90 days?

In order to best market your property with digital, print and experiential advertising, our minimum listing period is 6 months. My recommendation is a year agreement so we can cast the widest net possible through our proven award winning marketing plan. This plan drives qualified buyers from Southern, Central and Northern Californi, as well as our key feeder markets.

is it better to use a friend in the business?

In today’s market, almost everyone knows one or two people who work in real estate. Ask yourself if you’re considering working with your friend as a favor to them or if your goal is to hire an aggressive sales agent who leverages their skill, experience and brand to get top dollar for your property.