Launching a Listing - Thomas Wright

LAUNCHING A LISTING IN TODAY’S

COMPETITIVE MARKET

THOMAS WRIGHT

MAJESTIC REALTY COLLECTIVE

YOUR REAL ESTATE BUSINESS

BY BUSINESS PHASE

BUSINESS PHASE STARTUP GROWTH MATURITY

BUSINESS SYSTEMS

Create and Establish Document and Scale

MARKETING

Learn Tools and Resources

CONTRACTS/ NEGOTIATION

Contract Knowledge

Listening vs Reacting

SPHERE OF INFLUENCE

Identify and Organize SOI

Establish Your Brand and Budget

Optimize and Improve

REFERRALS/ NETWORKING

Learn Tools/Discover Feeder Markets

Be a Student of Your Industry

Consistent Marketing: Farm, SOI and Property

Know When to Ask For Help/ Leverage Resources

Utilizing a CRM

Apply SOI Action Plan and Maintenance

Intentional Networking and Client Referrals

Becoming a Connector and Face of the Market

LET’S DISCUSS

WHAT ARE INDUSTRY NORMS WHEN LAUNCHING A LISTING?

2 WEEKS UNTIL LAUNCH

PROVIDING YOUR CLIENTS A LUXURY REAL ESTATE EXPERIENCE

Listing Agreement Signed

Order Title Report And Review

Meet With Stager

Review Listing Process/Getting Ready Checklist

With Clients

Schedule Photography, Videography, Drone & 3D Matterport

Create A Custom Marketing Plan

(Sample 1, Sample 2)

Shoot Photos, Video, Drone & 3D Matterport

Create List Of Property Features And Highlights

Complete Seller Property Condition Disclosures, Personal Property Information

Discuss Showing Protocol and Obtain Keys

Gather Utility Information

(Sample 1, Sample 2)

Finalize All Items From ABC List

Proof MLS Data Entry Form

1 WEEK UNTIL LAUNCH

PROVIDING YOUR CLIENTS A LUXURY REAL ESTATE EXPERIENCE

Finalize Marketing Copy, MLS Remarks and Week 1 Remarks

Finalize List Price (Review New Actives & Under Contracts)

Modern Day Open House Collateral

Review Property Within Brokerage

(Sample 1 , Sample 2 )

Order Print & Digital Marketing Assets

With Marketing Department

Property Tour Preview for SIR Agents

Complete Property Cleaning and Final Touch Ups

Sotheby’s International Realty’s Iconic Blue Sign Install

Curate Photography Order And Deliver Media

Tour To Clients

Approve Social Media Assets

(Just Listed , Under Contract , Just Sold ,

Lifestyle Reel , Property Reel )

Walk The Neighborhood With Walking Letter

Open House Invitations Arrive in Mailboxes

LAUNCH WEEK

AND CRUCIAL BENCHMARKS

1 DAY POST LAUNCH

Proof the MLS Listing Online and Send Client Email

3 AND 4 DAYS POST LAUNCH

Public Open House

Proof the Listing Across Key Sotheby’s

International Realty Syndication Channels

Syndicate Public Open House Across MLS and SIR Systems (Modern Day Open House)

WEEKLY THROUGH LIFE OF THE LISTING

Earn the Right for a Price Revision

(Sample 1 , Sample 2 )

2 DAYS POST LAUNCH

Deliver Syndication Email

Broker Open House to Hand-Selected High Producing Agents

EVERY 10 SHOWINGS OR EVERY 30 DAYS

Discuss Pricing and Positioning in the Marketplace

A MODERN APPROACH TO SHOWING FEEDBACK

THE INSPIRATION: COMMERCIAL AGENT

THOMAS WRIGHT’S VIDEO FEEDBACK

THE COMFORT ZONE

DOWNLOAD THE RESOURCES