State of well-being where nature and surroundings are intrinsically linked to being whole. All-encompassing pieces of life’s puzzle coming together to promote wellness.
the earth has music for those who listen
INSPIRATION
ADVENTURE
WELLNESS
LIVING
WELL BUILDING
LOCATION
VISIONARIES
WHAT IS A LOGO
INSPIRATION + CONCEPT
In its most basic definition, a logo is an image, text, shape, and/or a combination of all three. But it is more than a symbol used to identify a brand. A logo tells the story of a brand so as to form an emotional connection with the audience.
Rooted by the vision of a legacy that is bigger than one’s self, this community’s inspiration is that of wellness-centric living, holistic and transformative experiences and meaningful personal connection. With a concept only translated by the Scandinavian languages, Velvære reflects upon and explores the state of well-being, where nature and surroundings are intrinsically linked to being whole. Velvære lives and breathes the unique, the indescribable and the true meaning of life.
1.1 OUR VISION 1.0
our vision
Velvære is a unique, carefully envisioned community driven by a holistic wellness-centered lifestyle, with a focus on personal performance, best-in-class facilities, forward-thinking technology, and transformational experiences that encourage growth and meaningful connections, to provide residents with tangible health benefits and lives lived in balance and harmony.
An immersive and intentional community, considering all dimensions of well-being that makes one’s self whole by envisioning not just a home, but all the spaces in between. Velvære embodies and embraces three pillars, constantly at the forefront of the lifestyle lived here:
CONNECT. ALIGN. EVOLVE.
ADVENTURE
(noun) ad•ven•chər
An unusual and exciting activity or experience that gets the heart pumping and creates lasting memories.
Seeking satisfaction through external forces, working on connections to family or nature - outer work.
2.1
our vision: adventure
Serving as the ultimate base camp, the adventure center will provide the perfect jumping-off point for outdoor recreation - from skiing and hiking to other wilderness activities. Here, residents will have access to a private aprés ski beach, cafe, ski and bike valet, billiards, arcade, plus a family-friendly patio with pool, hot tubs, and fire pits.
Ski Lift + Ski-In/Ski-Out Access
Residents will access Deer Valley® Resort through a ski lift located less than 200 feet from the Adventure Center. This access includes 3,700 acres of new ski terrain with bowls, glades, chutes and groomers with over 50 miles of hiking and mountain biking trails.
adventure + family center
explore: by oneself, together with family + friends, immersed in nature
Velvære's Adventure Center focuses on engaging family activities and pursuing outdoor recreation. Start a self-guided adventure, join a planned excursion, or equip yourself with premium gear.
from your doorstep
• Skiing + Snowshoeing
• Hiking + Mountain Biking
• Adventure Concierge
explore the grounds
• Connected Hiking + Biking Trails
+ Way-Finding Points
• Year Round Swimming Pool
+ Hot Tub + Patio
• Après Ski + Private Ski Beach
• Ski + Bike Valet
• Indoor + Outdoor Cafe
• Bar & Lounge Areas
• Grab-and-Go Market
• Indoor Family Recreation
+ Game Spaces
• Ski + Bike Storage
• Ski + Pool Lockers
• Direct Access to Deer Valley® Ski Lift and Ski Runs
• On Demand Shuttle Service to Deer Valley East Village + Main Street
• Malibu Ski Boat for the Enjoyment of the Jordanelle Reservoir
expand your playground
Velvære's Concierge can help arrange a wide variety of off-site activities in the surrounding area including fly fishing on the Provo River, rock climbing in the Cottonwood Canyons, trips to Utah's Big five National Parks, camping excursions, and other local activities just a short distance from the grounds of Velvære.
WELLNESS
WHAT IS A LOGO
(noun) well•ness
In its most basic definition, a logo is an image, text, shape, and/or a combination of all three. But it is more than a symbol used to identify a brand. A logo tells the story of a brand so as to form an emotional connection with the audience.
A condition of good physical and mental health, especially as a sought-after goal, through the pursuit of activities, choices, and lifestyles and maintained by proper diet and exercise to achieve holistic health and well-being.
Health of the whole human and working on oneself - inner work.
3.1 OUR VISION: THE WELLNESS CENTER
3.2 MODALITIES
our vision: the wellness center
the heart + soul of Velvære
A community focused on the health of the whole human, Velvære is a place to not just call home, but a place for contemplating life’s "inner work", within a community built around these principles.
Founded on industry-leading technology and one-of-a-kind experiences, the wellness center seeks to offer modalities that challenge and enhance not just the wellness of the individual, but the community as a whole. With immersive, wellness-focused programming, the Wellness Center will provide an awakening of the senses while elevating the mind, body and soul.
wellness treatments and holistic therapies
thermal recovery circuits, hot + cold plunge pools, sauna and salt treatments
industry-leading technogym and outdoor lap pool
café and juice bar
zen gardens, lounges and relaxation spaces
wellness modalities
Integrated wellness-oriented approaches, linked with advanced recovery, offer the opportunity for education, while enhancing physical, mental, and spiritual recovery and well-being - a retreat from the everyday.
NATURE IMMERSION
• Zen Gardens + Meditation Based Landscapes
• Outdoor Seating + Relaxation Areas
MOVEMENT + PHYSICAL ACTIVITY
• Yoga + Pilates Studio
• Functional Fitness
• Cycling + Rowing
• Outdoor Twenty-Five Meter Lap Pool
• State of the art Technogym
INTEGRATIVE + HOLISTIC MEDICINE
• Women's + Men's Health Programs
• Contrast Bathing
• Infrared + IV Therapy
• Hyperbaric Chamber
SPA + WELLNESS TREATMENTS
• Massage, including Aescape Massage Tables
• Energy Work
• Skincare + Beauty Treatments
• Sound Bath
• Meditation + Breathwork
ADVANCED RECOVERY +PERFORMANCE
• Personal Training
• Outdoor Thermal Circuit with Hot and Cold Plunges
• Cryotherapy
• Percussion Guns
• Compression Boots
• Steam + Sauna Rooms
ADDITIONAL AMENITIES
• Entry with Reception
• Cafe and Juice Bar
• Retail
• Locker Rooms
LIVE
WHAT IS A LOGO
(verb) liv
To pursue a positive, satisfying existence full of energy and spirit. To live is more than to simply breathe and take in sustenance to remain, to truly live, we are at peace.
In its most basic definition, a logo is an image, text, shape, and/or a combination of all three. But it is more than a symbol used to identify a brand. A logo tells the story of a brand so as to form an emotional connection with the audience.
4.1 OUR VISION: INSPIRED BY NATURE
4.2 COMMUNITY MAP
4.3 LIVING AT VELVÆRE
4.3.1 CABINS
4.3.2 PAIRED HOMES
4.3.3 ESTATE LOTS
our vision: the seasons and unexpected luxury
Wellness is traditionally conceived as something that is an accessory to daily routine. At Velvære, wellness seamlessly integrates into the pattern of life, including thoughtful architecture and design inspired by nature, guided by foundational principles and universal theories outlined below:
seasons
A selection of healing colors and earth tones are reminiscent of spring, summer, fall and winter, along with bold art and sculptures to enhance a feeling of change as a guide for transformation.
senses
Multi-sensory connections and design activate the five basic senses: sight, sound, touch, smell and taste.
elements
The ever-so-classic water, earth, fire, air and metal are weaved throughout to explain the nature and complexity of all matter in terms of simpler substances.
chakras
Aligning energy centers of the body (root, sacral, solar plexus, heart, throat, third eye and crown) to the spaces in the home subconsciously promotes the function of these chakras, allowing the interior design and architecture to connect what we see with what we feel.
We don't control the
or
C-2C-3C-4C-5
living at velvære
Interlaced with public and private ski runs and a Deer Valley® ski lift, Velvære sits on 60 acres with 115 total homes including estate lots, paired residences and cabins, plus exclusive access to two five-star amenity centers that will rival any luxury resort.
Velvære will be a well-connected community with hiking and biking trails and paths weaved throughout with way-finding points.
• Luxury paired residences with three finish options
• Bespoke furniture packages available for a completely turnkey experience
• Sites with various luxury aspects: views, ski-in/ski-out access, walk-to-wellness and adventure
• Maintained exterior + landscaping
• Residences over 4,000 square feet include a customizable sanctuary space
estate lots
35 single-family estate lots | 0.29 – 3.3 acres
• Lots with various luxury aspects: views, ski-in/ski-out access, large acreage, and walk-to-wellness
• Choose your own builder, build on your own timeline.
HEALTH
WHAT IS A LOGO
(noun) helth
the general condition of the body, mind or spirit with reference to soundness and vigor;
In its most basic definition, a logo is an image, text, shape, and/or a combination of all three. But it is more than a symbol used to identify a brand. A logo tells the story of a brand so as to form an emotional connection with the audience.
a state of complete physical, mental and social well-being, not merely the absence of infirmity
5.1 SOLUTIONS FOR HEALTHIER SPACES
5.2 INTERNATIONAL WELL BUILDING INSTITUTE
5.3 DELOS
5.4 STANDARD FEATURES + UPGRADES
wellness solutions + products for healthier spaces
A new kind of connected home + community
Surroundings aligned in wellness
New evolving experiences
Fostering well-being across the land itself, Velvære is built upon the consideration of all the dimensions of well-being through open space, trails, landscape architecture and residential living.
Our vision is to create a community where health, well- being and a better future are at the forefront of every amenity, experience and residence. Our goal is to truly revolutionize what it means to be ‘well’ and inspire wellness-based communities of all kinds not just in Utah, but around the world.
chad magleby CEO of Magleby Development
international WELL building institute
Velvaere is working with the International WELL Building Institute to deliver thoughtfully designed spaces that promote health and wellness-centered living, ensuring an immersive well-being experience for residents in both their private residences and the amenity centers.
The WELL standards measure, rate, and monitor the design and operation features of the built environment that impact human health and well-being to prevent chronic diseases by improving air, water, lighting qualities, nutrition, fitness, mood, sleep patterns, and performance of its occupants. It is the world’s premier performance-based, third-party verified rating system, based upon:
Improved Respiratory Health
Health Awareness + Promotion
Hydration + Water Filtration
Limited Exposure to Toxic Materials + Healthy Material Selection
Thermal Comfort + Temperature Control
Acoustic Comfort + Noise Control
Circadian Health + Visual Comfort with Optimized Lighting
Better Sleep Health, Environment + Hygiene
Reduced Stress + Improved Mental Wellness with Relaxing Mindful Spaces
Improved Focus + Productivity with Dedicated Home Spaces
Water + Energy Efficiency with Sustainable Appliances and Ratings
delos
We spend over 90% of our time indoors. The spaces in which we live, work, sleep, and play influence almost every aspect of our lives. Delos provides industry-leading solutions to provide an environment designed to support sleep, performance, and overall health and well-being. Built on a ground-breaking collaboration between experts across the health sciences and building sciences, Delos helps transform indoor environments into vehicles for health, well-being, performance, and resilience.
Live Better, Every Day.
As smart homes evolve, so too should our expectations of what they can do for us. Delos is reinventing how living spaces enhance human health—by creating environments that nurture well-being with science-backed innovations. Through advanced air purification, water filtration, lighting solutions, and enhanced sleep systems—alongside mental health and wellness strategies—we’re transforming the entire experience of a healthier home.
All homes at Velvære include:
• Indoor Air Quality Sensors
• Air Purification Designed to Capture + Reduce Ultra-Fine Particles in the Air
• Water Filtration that Reduces Impurities + Contaminants
• Circadian Rhythm Lighting
• Rejuvenating Environments with Relaxation + Meditation
standard features + upgrade highlights
SONNEN BATTERY GENERATORS + ADAPT WHOLE HOME ENERGY AUTOMATION SYSTEMS
Velvære has partnered with local provider, Rocky Mountain Power, to allow each residence to be off-grid during peak hours, store energy and only access the grid during off-peak hours.
JOSH.AI TECHNOLOGY
Enjoy the benefits of a closed circuit, voice-controlled home automation system.
OPTIONAL SANCTUARY FLEX SPACE
Each home can have a dedicated and customized sanctuary space that will bring the well-being experience fully into the home, featuring: infrared saunas + light therapy, cold plunge baths, spa-steam showers, massage rooms and spaces tailored towards owner-preference of yoga, meditation, pilates, spin, etc.
SPA BATHROOMS
Indulge in spa-like comfort in your primary bathroom with luxury, steam shower, multiple shower heads, deluge systems and more.
WELLNESS KITCHEN
Nourish your body in a wellness kitchen with upgrades to include a garden-growing refrigerator, compost system, cooling + warming drawers, Zip water and advanced filtration systems.
KETRA FULL SPECTRUM HUMAN-CENTRIC LIGHTING
Controlled by Lutron, Ketra allows you to connect to the natural light outside and support your natural circadian rhythm.
HOME
WHAT IS A LOGO
(noun) hōm
The place where you feel that you belong, usually because you share the ideas and attitudes of those who surround you, a shared culture and a way of life within a community.
In its most basic definition, a logo is an image, text, shape, and/or a combination of all three. But it is more than a symbol used to identify a brand. A logo tells the story of a brand so as to form an emotional connection with the audience.
6.1 THE LOCATION
6.2 DEER VALLEY® EXPANDED EXCELLENCE
6.3 DEER VALLEY® MAP
6.4 ABOUT UTAH
6.5 UTAH’S OLYMPIC HERITAGE
the location
Velvære is ideally positioned adjacent to the expanded Deer Valley® Resort - with a chairlift linking residences directly to on-mountain services.
Time Magazine lists Park City as one of the “World’s Greatest Places,” where mountain living, four seasons of recreation and limitless art and culture meet. Located just 36 minutes from the newly expanded Salt Lake International Airport, Park City is home to three world-class ski and mountain resorts: Park City Resort, Woodward and Deer Valley® Resort.
proximity to activities
1. Jordanelle Express Gondola at Deer Valley® 3 minutes
2. Deer Valley® East Village 4 minutes
3. Jordanelle Reservoir 4 minutes
4. Main Street Park City 15 minutes
5. Heber Valley Regional Airport 16 minutes
6. Silver Lake Village at Deer Valley® 18 minutes
7. Park City Mountain 20 minutes
8. Salt Lake City International Airport 36 minutes
deer valley® expanded excellence
Velvære provides owners with direct access to the newest ski resort expansion in North America, developed by Extell Development. The resort boasts 3,700 additional acres of skiable terrain, 3,200 vertical feet, 16 new chairlifts and incredible terrain variety for year-round enjoyment.
Overlooking the Jordanelle Reservoir with a perfect panoramic backdrop of the Uinta Mountains, the new village and portal includes five hotels, children's center, ski school, day lodge, private ski club, gondola, outdoor entertainment spaces, guest parking, and ski beaches all nestled among more than 1,000 private residences that range from custom estate lots to luxury ski-in/ski-out condos.
deer valley® map
Deer Valley®, arguably one of the world's most exclusive ski resorts, will soon more than double in size to include ten mountain peaks and over 5,000 acres of skiable terrain. This monumental expansion will include 16 new chairlifts and 135 new ski runs, making it one of the largest ski resorts in North America.
South Peak 9,040’
about utah
Utah is a year-round haven for adventure enthusiasts, offering a diverse landscape that transforms with each season. From the snow-covered slopes of Park City and the Wasatch Range to the dramatic red rock canyons of Arches and Canyonlands National Parks, Utah invites adrenaline seekers throughout the year. In winter, Utah is renowned for “The Greatest Snow on Earth,” drawing skiers and snowboarders to its world-class resorts. The state receives an impressive average of 500 inches of snowfall annually, with abundant bluebird ski days, thanks to its unique geographic and climatic conditions.
As warmer days arrive in spring and summer, hikers, rock climbers, and mountain bikers take to the trails that weave through deserts, forests, and scenic mountain paths. Fall brings milder temperatures and vibrant landscapes, perfect for backpacking and canyon exploration.
Velvaere’s central location places all of these adventures within easy reach. Ten world-class ski resorts are within a 90-minute drive from our front gate, and our community is connected to over 50 miles of hiking and biking trails. Boating, fishing, and some of Utah’s premier golf courses are only a 15-minute drive away. For a little more adventure or a weekend escape, Utah’s “Mighty Five” National Parks are all within a five-hour drive.
• Arches National Park
• Bryce Canyon National Park
• Canyonlands National Park
• Capitol Reef National Park
• Zion National Park
With its varied terrain and natural beauty, Utah promises something unforgettable for every adventurer, no matter the season.
utah’s olympic heritage
As Utah prepares for the 2034 Games, the state is once again gearing up to welcome the world and continue its tradition of excellence, solidifying its place as a year-round sports hub where history is made, legends are born, and the love of sport is thriving.
Events will happen across the state including Deer Valley® Resort, Park City Mountain, Utah Olympic Park, Soldier Hollow, Snowbasin Resort, Delta Center, Peaks Ice Arena, Maverik Center, Rice-Eccles Stadium, Salt Palace Convention Center, Utah Olympic Oval and downtown Salt Lake City for the Big Air event.
VISIONARY
WHAT IS A LOGO
(noun) vi•zhə-ner-ee
In its most basic definition, a logo is an image, text, shape, and/or a combination of all three. But it is more than a symbol used to identify a brand. A logo tells the story of a brand so as to form an emotional connection with the audience.
One with original ideas and foresight about what the future will or could be. Some call them dreamers, Velvære seeks to make their dream a reality for the select few who will call this place home with the help of a house of wellness-inspired brands that have come together to create this community.
7.1 A COLLABORATIVE EFFORT
a collaborative effort
Magleby Development was established to combine the heritage of a 50-year-old, award-winning construction company with a legacy of building Utah’s ultra-estates with cutting-edge, technology and wellness-based master planned communities. Magleby Development partners with developers, architects and interior designers to create luxury wellness communities in some of the most highly sought-after locations in Utah and Idaho.
VP Companies focuses on maximizing value in real estate investments through long-term strategic partnerships, development expertise, operational management efficiencies, capital formation, and targeted marketing. Investments are optimized using a combination of strategies, including focused capitalization, entitlement, planning, construction, marketing and sales execution. Over the last three decades, VP Companies specializes in investments throughout the Western states, with a focus on high-end amenitized development.
VP Companies is headquartered in Ketchum, Idaho, with properties, partners and affiliates based in Idaho, Utah, Washington, Colorado, Nevada, New York and California.
INC is an open source, multi-disciplinary, architecture and design studio, with experience in a wide range of project types, from big to small, that specializes in the integration of the design disciplines. A tripartite leadership structure guides projects from conception to completion and balances the three essential elements of successful design: joy, utility and craft. At INC to lead is to listen and thus each project is a unique portrait imbued with the aspirations of their clientele. Based in New York, INC works globally and takes a global view by implementing environmental best practices, naturally.
Think Architecture is among the largest and most respected firms in the state of Utah, offering architectural design, landscape architecture, land planning, interior design, and construction management services to clients in the public and private sectors. At the helm of this established practice are partners who have built a progressive workplace for creative design and innovative thinking. The success of the architecture firm owes as much to their culture and philosophy as it does to their design capabilities and technical expertise.
Under a Tree was born of a desire to deliver world-class wellness experiences that provide transformational experiences within long-term profitability. Through our team of industry experts we deliver stand-out solutions of impact and modern-day relevance. By merging the art of design with the science of business, they aim to ensure each wellness destination inspires, performs, and is best in class.
It can be easy to assume that all real estate brokerages and sales associates are the same. The truth is, at Summit Sotheby's International Realty, we're passionate about being different - our unique qualities are at the heart of everything we do. For us, our responsibility goes way beyond assisting our clients in the purchase and selling of real estate. We’re ambassadors of our communities and our industry. We look at each moment as an opportunity to bring irreplaceable value to our clients around the world, and in the process, redefine the real estate industry. Luxury isn’t tangible. It isn’t a price tag. Luxury is an experience and a commitment going beyond the status quo. Being different isn’t for everyone, but to us, it is everything.
DAHLIN is a diverse architecture and planning firm, practicing globally. Passion for Place® is evident in all we do with developers, municipalities, and private clients across a diversified portfolio of residential, commercial, institutional and civic work.
EcoChi is a unique design approach that combines green and sustainable practices, wellness studies and spiritual design philosophies attained from various ancient cultures. The EcoChi interior design system has been globally recognized as a ground-breaking wellness design standard.
Working with developers, designers, and planners to build community vision and create brand experiences that matter, TST Ink is fueled by insights about the people who will one day live there, inspired by the land itself, and inspiring all place making, brand and product decisions.
Lux Insights is a high-touch, boutique market research agency with offices in Vancouver and Seattle. Lux in latin stands for “light”. We pride ourselves on providing solutions to help our clients see further – past the ‘what’ to the ‘now what.’
Debra Duneier, the President and Founder of EcoChi, LLC, is a Feng Shui Master Practitioner, an accredited LEED® Green Associate, a Certified Eco-Designer and a Graduate Gemologist with expertise on subjects such as: Interior Design, Feng Shui, Gemology, Real Estate, Green Design and Sustainability.
Through advanced air purification, water filtration, lighting solutions and enhanced sleep systems—alongside mental health and wellness strategies—Delos is transforming the entire experience of a healthier home. The Wellness Home from Delos Wellness Solutions provides owners with technology for superior wellness living, including indoor air quality sensors, air purification that filters pollutants and removes pathogens from the air, including viruses, water filtration that removes impurities and contaminants, circadian rhythm lighting, and rejuvenating environments with Relaxation, Meditation, and Aromatherapy technology.
